1fy07h 发表于 2024-8-6 16:43:06

还在为伴侣圈宣传素材发愁?这有一份完整的设计规范!


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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知识 |&nbsp;<span style="color: black;"><strong style="color: blue;">经验</strong></span>|&nbsp;<span style="color: black;">新闻</span>|&nbsp;资料&nbsp;四大版块</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专注SEM与信息流<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFtICQ9bFUUjWfQicqZpYKdIUbO87p9B4P9s6Zc94JasV4Gm5WZ1AMSpibpwWNEUMYJiaZH0AUFOBOLQ/?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>:广点通小助手</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">投稿:tougao@27sem.com</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>:aiqijun02</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>文案</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案是<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>外显创意重要的一部分,应当友好、易阅读和易理解。&nbsp;<strong style="color: blue;"><span style="color: black;">宣传</span>文案不超过40个字,文字内容不超过4行。</strong><span style="color: black;">宣传</span>文案请严格遵守《<span style="color: black;">微X</span><span style="color: black;">宣传</span>制作规范》中关于<strong style="color: blue;">“<span style="color: black;">宣传</span>文案<span style="color: black;">基本</span>规范”</strong>等<span style="color: black;">关联</span>内容。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">1、标点符号用法及个别符号说明</span></strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用法:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请参考国家《标点符号用法》;</p><strong style="color: blue;">书名号:</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">限于书名、篇名、报刊名,电影、音乐等场景可<span style="color: black;">运用</span>;</p><strong style="color: blue;">省略号:</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中文省略号“……”需占两个字符(六个点)且只<span style="color: black;">显现</span>一次;(在输入中文的界面,按shift键+数字6,<span style="color: black;">就可</span>输出正确中文省略号)</p><strong style="color: blue;">连接号:</strong>仅限<span style="color: black;">运用</span><span style="color: black;">浪花</span>线“~”,用于<span style="color: black;">关联</span>数字、时间、地点的连接,<span style="color: black;">暗示</span>起止。

    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">2、排版规范</span></strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">换行:</span></strong><span style="color: black;">需<span style="color: black;">保准</span>句式的完整性、统一性;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">字符:</strong>标点符号和文案保持格式一致性,如:中文文字不和半角标点符号混用;英文文字不和全角标点符号混用;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">一行可展示字数参考:</strong>iPhone6/6s Plus(20个字)、iPhone6/6s(20个字)、iPhone5/5s(16个字)、小米4(19个字)、三星note2(20个字)。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">3、禁止内容</span></strong></h3><strong style="color: blue;"><span style="color: black;">特殊字符</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">准许</span><span style="color: black;">运用</span>特殊字符与符号 ,例如:“:)” “-。-”等; 不<span style="color: black;">准许</span><span style="color: black;">运用</span> emoji 表情,例如:“
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