伴侣圈的宣传文案应该怎么写？
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有一个段子：<strong style="color: blue;">人生就像<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈，你永远不<span style="color: black;">晓得</span>哪一个好友会<span style="color: black;">作为</span>下一个微商。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">段子的<span style="color: black;">背面</span><span style="color: black;">隐匿</span>的一个洞察是，用户<span style="color: black;">针对</span>微商<span style="color: black;">宣传</span>的反感。<span style="color: black;">由于</span><span style="color: black;">宣传</span>营销而产生的心理抗拒，叫做<strong style="color: blue;">“<span style="color: black;">宣传</span>回避”</strong>现象，<span style="color: black;">由于</span><span style="color: black;">宣传</span>的<span style="color: black;">忽然</span><span style="color: black;">显现</span>，会阻碍<span style="color: black;">咱们</span>在当前场景下本来想做的事情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">举个例子：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你在追剧途中，<span style="color: black;">忽然</span>插播一条脑白金<span style="color: black;">宣传</span>，是不是很反感？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你刷<span style="color: black;">博客</span>想看<span style="color: black;">各样</span>搞笑的段子和评论时，<span style="color: black;">忽然</span>刷到一个某某手机“年度旗舰，隆重登场”，是不是很反感？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你打游戏正激烈时，你妈端来一盘<span style="color: black;">果蔬</span>给你吃，是不是不会感激反而很反感？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">伴侣</span>圈的<span style="color: black;">宣传</span>应该更像用户在该场景下本身要完成的任务，从而<strong style="color: blue;">降低<span style="color: black;">目的</span>阻碍。</strong>用户在<span style="color: black;">伴侣</span>圈本身要完成的任务是<span style="color: black;">认识</span>其他人的动态。<span style="color: black;">因此</span>，成功的<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，不会<span style="color: black;">导致</span>反感，让人<span style="color: black;">爱好</span>的<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>应该是像一个<span style="color: black;">伴侣</span>的说话，多用拟人化的语气。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面，我整理了10个优秀的<span style="color: black;">伴侣</span>圈案例，让你更深入的理解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">黄晓明</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的电影《何以笙箫默》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">献给长情的你</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">量量你的爱情有多长</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63a1f485713944cb8e3711bd591fb495~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516120&x-signature=gz4D%2FsvDQY4yCyTR0M8vK1emzZY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">协同</span>黄晓明的真人头像，就像是他在亲口对你说话<span style="color: black;">同样</span>。<span style="color: black;">忽然</span>刷到<span style="color: black;">这般</span>一条<span style="color: black;">伴侣</span>圈，是不是眼前一亮的感觉？哇塞，黄晓明变成我<span style="color: black;">微X</span>好友了？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">朱一龙</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">画个爱心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">朱一龙教你今天<span style="color: black;">怎样</span>表白不失手</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7c549a912e324686bacb75f39c8e235b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516120&x-signature=7o3B0xxBUJhFOxWNrP6N5UlIYZM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是我近期看到过的最优秀的<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，原理同上。不管从头像，文案还是<span style="color: black;">照片</span>都做得非常好，非常适合<span style="color: black;">伴侣</span>圈场景阅读。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">设计师阿爽</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>我劝你房子别乱装</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>你看这10000张假装效果图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看完再装<span style="color: black;">亦</span>不迟</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b72f2468ee6e455c8bfd910bf7587050~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516120&x-signature=dnMWyRhnzZWslSprLu0idbGeCmo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">真实的<span style="color: black;">名人</span>头像，拟人化的语气，这两方面都不错，稍显不足的是这个代言人不是明星，相对<span style="color: black;">导致</span>的关注度会小<span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">宜人贷</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2018年</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的信用分，能借多少钱</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/97074681b8a5498596087a22c85c2b2e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516120&x-signature=zVJ0mkbOP3vQDWUw3UdCpTvgpuw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">皆想</span>测试下自己的信用分值，<span style="color: black;">这般</span>的一个问句问到了<span style="color: black;">每一个</span>人心里。<span style="color: black;">协同</span>小视频，最后定格“试试你能借多少”，勾起<span style="color: black;">大众</span>的好奇心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">雷克萨斯中国</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于父亲</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你看到的<span style="color: black;">便是</span><span style="color: black;">所有</span>么</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d946698a9bb14f8e9e9a7f5c36028fda~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516120&x-signature=Iuqk1r3g1Nig2bpUVADitaBvUvo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拟人化的语气：你看到的<span style="color: black;">便是</span><span style="color: black;">所有</span>么？在父亲节投放，非常应景，并且<span style="color: black;">导致</span>用户的好奇。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">06</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">比亚迪汽车</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到这条推送的人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你不是被大数据选中</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而是被历史选中</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/05bc3637de4c427c86c24b9794af53d2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516120&x-signature=1V5ywSgcasm%2F1BKdIp0bcCpYlVI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">个人很<span style="color: black;">爱好</span>这则<span style="color: black;">宣传</span>，非常精彩的<span style="color: black;">地区</span>是，它从消费者的利益出发，你是被历史选中！又彰显品牌大气高端的形象！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">07</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">花点时间</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刷到我，说明你该用一束花奖励自己</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今日拼团价99元包月4束，每周一送</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6fb010da592c41c9a689cc53791a3b6a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516120&x-signature=E6fKqgbwj2D9YkE5%2B16Mwq5rUCk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拟人化的语气，你该用一束花奖励自己。刷到我，这个词用得很准确很妙。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">08</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">必胜客</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">嗝</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">送你一张榴莲味的券</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">春风十里</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不如<span style="color: black;">一块</span>去吃榴莲比萨</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/515d54696e2747a9a180d0ba92b9ff46~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516120&x-signature=q98w5GwsD00auZxgdu5yB4DP1DU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拟人化的语气，像<span style="color: black;">伴侣</span>圈跟你打招呼<span style="color: black;">同样</span>：嗝，送你一张榴莲味的券；用户买东西在两种<span style="color: black;">状况</span>下<span style="color: black;">更易</span>下单：一是专家<span style="color: black;">举荐</span>，<span style="color: black;">由于</span>够专业够权威；二是<span style="color: black;">伴侣</span>介绍，<span style="color: black;">由于</span>有利益<span style="color: black;">守护</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">09</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">乐纯酸奶</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">嘿，抓住你啦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美美的吃货</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把每一口都像在舔盖儿的乐纯介绍给你</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让你<span style="color: black;">始终</span>美下去</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/78d2383d8e3042be96c6b3a376ef5454~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516120&x-signature=DETWN7qMkGIjryl7pWX80KoRweQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拟人化的语气，把每一口都像在舔盖儿的乐纯介绍给你，让你<span style="color: black;">始终</span>美下去；把每一口都像在舔盖儿的乐纯，这句文案<span style="color: black;">尤其</span>有画面感，很不错。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">10</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">珍惜</span>网</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">29岁，182cm</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找结婚对象，在厦门的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">会疼爱你，接你上班下班</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工资卡给你保管</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/65277da16cd8470e95d808032765c12c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723516120&x-signature=OLy5ktmfhkVBC%2BkJ754FvXBWqL8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是QQ空间的场景<span style="color: black;">宣传</span>，原理<span style="color: black;">同样</span>，<span style="color: black;">亦</span>适用于<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>。拟人化的语气：会疼爱你，接你上下班，工资卡给你保管。<span style="color: black;">协同</span>真人照片，<span style="color: black;">特别有</span>画面感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">伴侣</span>圈的<span style="color: black;">宣传</span>要多用拟人化的语气写文案，多用“你”“我”<span style="color: black;">这般</span>的字眼。让<span style="color: black;">伴侣</span>圈的<span style="color: black;">宣传</span>更像用户在该场景下本身要完成的任务，从而降低<span style="color: black;">目的</span>阻碍，<span style="color: black;">得到</span>用户的<span style="color: black;">爱好</span>。</p>
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