6257rv7 发表于 2024-8-6 13:45:47

微X开放伴侣圈宣传,地产类宣传该怎么写?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好久没写地产类的文案分享了,后台收到不少酱油的留言“呼吁”文案匠关注一下地产文案,好吧,你们都<span style="color: black;">晓得</span>我是一个容易被打动的人,<span style="color: black;">因此</span>今天就来了。</span><span style="color: black;">分享一下今年<span style="color: black;">连续</span>发热的一种新型<span style="color: black;">宣传</span>——<span style="color: black;">伴侣</span>圈地产<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说“新”<span style="color: black;">并不</span>准确,<span style="color: black;">由于</span>这种<span style="color: black;">宣传</span>形式并不是今年才有的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2015年1月<span style="color: black;">伴侣</span>圈<span style="color: black;">显现</span>了<span style="color: black;">第1</span>批<span style="color: black;">商场</span><span style="color: black;">宣传</span>,当时的审核十分严格,对企业的<span style="color: black;">需求</span><span style="color: black;">亦</span>有<span style="color: black;">非常多</span>,最早的一批<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>基本上</span><span style="color: black;"><span style="color: black;">仅有</span>世界500强的面孔,<span style="color: black;">例如</span>宝马、可口可乐、陆虎等;</span><span style="color: black;">投放的客户群体<span style="color: black;">非常</span><span style="color: black;">精细</span>,<span style="color: black;">乃至</span><span style="color: black;">伴侣</span>圈<span style="color: black;">显现</span>什么企业的<span style="color: black;">宣传</span><span style="color: black;">成为了</span>衡量<span style="color: black;">伴侣</span>圈价值的一条标准,<span style="color: black;">诱发</span>制造了无数热门<span style="color: black;">专题</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/XPOlmSibNpRlxdzme5iaIqLwNh3658EhMgic5W7GQ9lShBsu7Xz4xHnfMlG0VgLgyOA4IJDOUub37urb1GLx69ffA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着今年<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>的</span><span style="color: black;">降低门槛,</span><span style="color: black;">逐步开放,<span style="color: black;">非常多</span></span><span style="color: black;">企业<span style="color: black;">宣传</span>主<span style="color: black;">经过</span>官网自主申请</span><span style="color: black;">投放<span style="color: black;">宣传</span>。<span style="color: black;">况且</span>,</span><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">宣传</span>主<span style="color: black;">来讲</span>,<span style="color: black;">微X</span><span style="color: black;">宣传</span>团队<span style="color: black;">供给</span>了多种计费方式,<span style="color: black;">根据</span>地域、点击、互动和<span style="color: black;">揭发</span><span style="color: black;">仔细</span>的区分了收费标准,让<span style="color: black;">宣传</span>主<span style="color: black;">能够</span>更加有效的投放<span style="color: black;">宣传</span>,获取<span style="color: black;">宣传</span>收益和效果数据。</span><span style="color: black;">投放方式的<span style="color: black;">方便</span>和<span style="color: black;">伴侣</span>圈这种<span style="color: black;">精细</span>的平台让<span style="color: black;">非常多</span>地产企业<span style="color: black;">亦</span>坐不住了,平时投几十万户外<span style="color: black;">亦</span>不见得有多少人看到,如今投<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>,</span><span style="color: black;">一对一又有数据反馈,怎么能<span style="color: black;">不消</span>呢!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/XPOlmSibNpRlxdzme5iaIqLwNh3658EhMg8rBxMD7LxL6r6EX8yg5mnZXt7iamMDm1ACB9ibVUS7t7vrHZNbbBwiblw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>,在<span style="color: black;">伴侣</span>圈中做<span style="color: black;">宣传</span>和传统户外<span style="color: black;">区别</span>,<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>沟通性更强,互动更方便,反馈更<span style="color: black;">即时</span>。正因如此,写<span style="color: black;">伴侣</span>圈的<span style="color: black;">宣传</span>文案就<span style="color: black;">必须</span>用三言两语将受众吸引,产生点击互动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">地产类<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>怎么写?</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/XPOlmSibNpRn9KOeCO2jDgibxMGaURKiasuS9m7NzaYlXZcQoVwl2dxo4ZqCjS4qE6v9MQJiciaXibib8Kg90zZfruEfA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">清晰的人群定位,抓住受众需求</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">◆</strong></span><strong style="color: blue;">&nbsp;<span style="color: black;">◆</span>&nbsp;<span style="color: black;">◆</span></strong></p><span style="color: black;">“</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对<span style="color: black;">自己</span>项目卖点,如房型、价格、地段、学区房等特点,定位<span style="color: black;">目的</span>消费人群,将<span style="color: black;">目的</span>受众最关心的点直接表达,吸引<span style="color: black;">她们</span>的目光,<span style="color: black;">保证</span>点击咨询,此类方式比较适合有<span style="color: black;">知道</span>受众定位的房地产项目,如<span style="color: black;">第1</span>套房刚需人群、二胎换房族、投资度假人群等,用直观卖点勾住买房族。</span></p><span style="color: black;">”</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【例】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">广州·万科尚城</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/XPOlmSibNpRlxdzme5iaIqLwNh3658EhMg9xtJfBenKdo4BJlpnuibicmhMSlsmtUj1NWDsC19aNk8EkRGdMFuBuOA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">上海·恒大海上威</span></strong><strong style="color: blue;"><span style="color: black;">尼斯</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJ91tmLKOebQnFiaooNKl3dfgEjmpicl6eib9wdvicHngdslibxBb9sxTDicibQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">广东·</span></strong><strong style="color: blue;"><span style="color: black;">万科里享家</span></strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJtLnniabickqMzZoiapgwIleJFPDvAAjBRrwYibuv0XiaJGYFagqKPVJaldg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">广州·西关海</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJ1j8hSpMJSYxic24bERSHQHOrB2Ev5k0iakBqrnkicze8x3uFyoJ4sribtw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">地域文化煽情,唤起城市归属感</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">◆</strong></span><strong style="color: blue;">&nbsp;<span style="color: black;">◆</span>&nbsp;<span style="color: black;">◆</span></strong></p><span style="color: black;">“</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文化是一个民族的血脉因袭,<span style="color: black;">亦</span>是老<span style="color: black;">大众</span>的心灵家园,<span style="color: black;">更加是</span>一座城市的内在精神符号。地域文化的差异形<span style="color: black;">成为了</span><span style="color: black;">区别</span><span style="color: black;">地区</span>人与人的差异,地产项目在宣传过程中<span style="color: black;">一般</span>会<span style="color: black;">运用</span>极富<span style="color: black;">地区</span>特征的语言和方式</span><span style="color: black;">,唤起当地人的<span style="color: black;">一起</span>记忆和故土情怀。<span style="color: black;">同期</span>,让“新居民”在加速融入的过程中激发归属感和认同度。</span></p><span style="color: black;">”</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【例】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">北京·汇福悦榕湾</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJpuk3LprbCJiafG6MsGdFYfvwZhYVMx8PNzmiaaauicnniaF3h84Me2BkQA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">上海·</span></strong><strong style="color: blue;"><span style="color: black;">星河湾</span></strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJtUmA2z0BjDuiaBOiaFgUDxDVndUbHKvXNSYwWNECmymEiaFH2BAbdOiaVQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">浙江·</span></strong><strong style="color: blue;"><span style="color: black;">钱塘大观</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJlI47XHgicCgBibs980wpppIVk9M5wF3yAgODOsWbOO8mVHWkgKp3icjBQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">韶关·碧桂园</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJPbibic3k4Wg4ApDouqYCQpfcpL7gCSywkhUndHw4SWPYdSicibHWM8TNIA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">安徽·合肥金隅</span></strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJU8yXmFicbib0KY2d10bP6HoqSbdjTvADxTqzzvHd89sy63bianKTuVglQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">描述一种生活,向往一座房子</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">◆</strong></span><strong style="color: blue;">&nbsp;<span style="color: black;">◆</span>&nbsp;<span style="color: black;">◆</span></strong></p><span style="color: black;">“</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类方式<span style="color: black;">一般</span>会<span style="color: black;">按照</span>项目的特有卖点,结合生活环境、衣食住行等方面的有利<span style="color: black;">要求</span>,描述一种可触可感的生活,让受众产生向往,由对生活的美好想象激发<span style="color: black;">持有</span>房子的愿望。</span></p><span style="color: black;">”</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【例】</span></strong></p><strong style="color: blue;"><span style="color: black;">广州·万科山景城</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJ2TdxHmOO8wSGsMmickeQ3ibBg8AxMp04o9Hwkm7sswez1AiaWEDQ44mRg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">天津·</span></strong><strong style="color: blue;"><span style="color: black;">富力新城</span></strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJCOqxZ4d6pPTCbYzfBS1LVQLsmMZFHTTIf3dpWGAzMO3RaWGqcHXeJg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">浙江·</span><span style="color: black;">坤和和家园</span></span></strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJB2YKaByGGRUOPMK7SY2Buib5uzX1bibQlSXwx5OgmtssICh2do1nBqibg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></p><strong style="color: blue;"><span style="color: black;">浙江·银杏汇</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJNKORnI0Kq1qsDdFy1lyLnWrBh2icg8lmFkpZGOwVSPjKibAEiamn5SXfA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></p><strong style="color: blue;"><span style="color: black;">海南·富力红树湾</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJtKUiaZKlKzj2xRv5g3KicgHgyCuUYSvtT1OeEgLLCwic9YkQuv5YTlUqQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">以独特卖点取胜,跟随整体宣传格调</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">◆</strong></span><strong style="color: blue;">&nbsp;<span style="color: black;">◆</span>&nbsp;<span style="color: black;">◆</span></strong></p><span style="color: black;">“</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">项目的独特卖点,<span style="color: black;">亦</span><span style="color: black;">便是</span>核心竞争力,会在宣传中反复强调,如历史、户型、地段、交通等,<span style="color: black;">通常</span>与户外出街作品保持一致,将实力卖点展示出来。</span></p><span style="color: black;">”</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">北京·</span></strong><strong style="color: blue;"><span style="color: black;">琨御府</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/XPOlmSibNpRlI1Rg4EpvQ0jZdvnI2iaazJmmEV9AMwH5ksrluUicib2bZloYrKHGib1YypkdsutTlUYaBg6dicOl0vcA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">浙江·复地黄龙和山</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">四川·</span></strong><strong style="color: blue;"><span style="color: black;">黄龙溪谷</span></strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">海南·</span></strong><strong style="color: blue;"><span style="color: black;">中国海南海花岛</span></strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">走心文案触动,拨撩对房子的向往</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">◆</strong></span><strong style="color: blue;">&nbsp;<span style="color: black;">◆</span>&nbsp;<span style="color: black;">◆</span></strong></p><span style="color: black;">“</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>走心,<span style="color: black;">便是</span>语言<span style="color: black;">必定</span>要到受众心里去,房地产<span style="color: black;">宣传</span>中最常用<span style="color: black;">亦</span>最容易出效果的办法<span style="color: black;">便是</span>撕开城市生活的种种痛,或积极或沉重。<span style="color: black;">倘若</span><span style="color: black;">不可</span>慢慢打动心扉,就用描述这种痛的文字戳进你的心坎儿,不为打动都不行,<span style="color: black;">由于</span>不得不承认这是你,它在说你的痛……</span></p><span style="color: black;">”</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【例】</span></strong></p><strong style="color: blue;"><span style="color: black;">深圳·</span></strong><strong style="color: blue;"><span style="color: black;">龙光城</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">深圳·碧桂园</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">郑州·居易西郡原著</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">深圳·清溪碧</span></strong><strong style="color: blue;"><span style="color: black;">桂园</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">*<span style="color: black;">照片</span>via:网络,版权归原创者</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“每一次<span style="color: black;">搬迁</span>,最难收拾的是心情”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">身在城市的租房族们,怎会<span style="color: black;">无</span>共鸣?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分享这几款砖,<span style="color: black;">期盼</span>为你写文案时引来玉,哪怕只是开开脑洞<span style="color: black;">亦</span>是好的,假装我和你们<span style="color: black;">一块</span>头脑风暴。ps:最后走心这个分享让我搜集素材的时候格外心痛,之前<span style="color: black;">伴侣</span>开玩笑形容一件事<span style="color: black;">尤其</span>难以实现就说 “这件事的难度不亚于在深圳买套房”,看来他<span style="color: black;">无</span>夸张。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">延伸阅读&gt;&gt;</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><a style="color: black;">地产 | 万科</a>教你写<span style="color: black;">无</span>【<span style="color: black;">敏锐</span>词】的文案</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><a style="color: black;">地产||项目在水边,文案怎么写?</a></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时</span><span style="color: black;">此刻<span style="color: black;">忽然</span>觉得最好的祝福<span style="color: black;">便是</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">期盼</span>你们永远不为房子而担忧</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">与其抓耳挠腮·</span></strong><strong style="color: blue;"><span style="color: black;">不如<span style="color: black;">此刻</span><span style="color: black;">累积</span></span></strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">长按识别</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">一键关注</strong></span></p>




1fy07h 发表于 2024-10-13 22:23:46

祝福你、祝你幸福、早日实现等。

nqkk58 发表于 2024-10-21 18:52:34

期待你更多的精彩评论,一起交流学习。

7wu1wm0 发表于 2024-10-24 12:22:22

我赞同你的看法,你的智慧让人佩服,谢谢分享。

nykek5i 发表于 2024-11-11 13:46:17

楼主发的这篇帖子,我觉得非常有道理。

4lqedz 发表于 7 天前

你的话语如春风拂面,温暖了我的心房,真的很感谢。
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