微X视频号直播宣传推广介绍
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">此刻</span><span style="color: black;">发掘</span><span style="color: black;">非常多</span>企业做<span style="color: black;">微X</span>视频号的直播都要投<span style="color: black;">宣传</span>了，没错，<span style="color: black;">经过</span><span style="color: black;">宣传</span>定向投放人群能将<span style="color: black;">精细</span>客户吸引到直播间，再<span style="color: black;">经过</span>主播的带货引导，就能很好的完成商品购买了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">微X</span>视频号的运营推广<span style="color: black;">详细</span>是怎么做的？又<span style="color: black;">必须</span><span style="color: black;">重视</span>什么呢？下面<span style="color: black;">咱们</span>给<span style="color: black;">大众</span><span style="color: black;">详细</span>讲下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/q_70/images01/20240528/fd9ec09022124727ad78b80563040fc4.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>视频号直播<span style="color: black;">宣传</span><span style="color: black;">要求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、符合腾讯<span style="color: black;">宣传</span>投放<span style="color: black;">需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">宣传</span>开户：满足视频号原生<span style="color: black;">宣传</span>准入<span style="color: black;">需求</span>（准入或白名单准入）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 链路支持：直播间<span style="color: black;">经过</span>当前购物车、直播间链接、<span style="color: black;">宣传</span>组件（仅支持原生页）可满足需求的客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③优化<span style="color: black;">目的</span>支持：【已全量】点击、直播观看、关注；【需开白】表单预约、在线咨询、加企业<span style="color: black;">微X</span>客服、下单、领券、综合线索收集。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、符合<span style="color: black;">微X</span>平台直播<span style="color: black;">需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容<span style="color: black;">需求</span>：直播内容及主播行为需符合<span style="color: black;">微X</span>平台<span style="color: black;">需求</span>（<span style="color: black;">尤其</span><span style="color: black;">重视</span>：<span style="color: black;">宣传</span>侧仅做<span style="color: black;">意见</span>，但<span style="color: black;">实质</span>执行以<span style="color: black;">微X</span>平台为准，若因违规等<span style="color: black;">原由</span>被<span style="color: black;">微X</span>平台处罚并中断直播，<span style="color: black;">宣传</span>会自动下线，已消耗部分金额不做赔付）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、投放链路<span style="color: black;">需求</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">宣传</span>组件<span style="color: black;">需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：<span style="color: black;">宣传</span>组件特指<span style="color: black;">宣传</span><span style="color: black;">供给</span>特有的<span style="color: black;">转</span><span style="color: black;">宣传</span>推广页的能力；<span style="color: black;">微X</span>平台本身<span style="color: black;">供给</span>的购物车橱窗、打赏入口、链接推送能力等均不属于<span style="color: black;">宣传</span>组件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②备注</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商<span style="color: black;">关联</span>行业暂不支持开通：当前直播电商仅支持<span style="color: black;">运用</span><span style="color: black;">微X</span>平台官方<span style="color: black;">供给</span>的能力进行商品售卖（购物车等），不支持<span style="color: black;">运用</span><span style="color: black;">宣传</span>组件进行商品售卖。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">游戏行业<span style="color: black;">亦</span>暂不支持开通：游戏<span style="color: black;">关联</span>的组件需统一走<span style="color: black;">微X</span>平台官方<span style="color: black;">供给</span>的组件能力（含小游戏，游戏下载）；<span style="color: black;">详细</span>添加方式：直播<span style="color: black;">宣传</span>组件创建，需开通白名单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>视频号直播<span style="color: black;">宣传</span><span style="color: black;">重视</span>事项</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">宣传</span>预算</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">宣传</span>计划日预算测试刚<span style="color: black;">起始</span><span style="color: black;">掌控</span>在1千元/天<span style="color: black;">上下</span>，后续结合跑量和效果逐步放开预算。视直播时长决定，若直播时长较长可适当拉高预算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、投放时间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">根据</span><span style="color: black;">实质</span>投放需求自定义投放<span style="color: black;">起始</span>时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">实质</span><span style="color: black;">宣传</span>上线时间为<span style="color: black;">宣传</span>投放时间与直播开播时间的重合部分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②<span style="color: black;">意见</span>申请直播<span style="color: black;">长时间</span>在线<span style="color: black;">宣传</span>能力，若未开通此能力，则直播下播后，该条直播<span style="color: black;">宣传</span>下线且<span style="color: black;">没法</span>重启；开通后可在直播下播后，下一次直播间开播且在<span style="color: black;">宣传</span>投放时间内时再次上线<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">宣传</span>出价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>优先<span style="color: black;">选取</span>浅层优化<span style="color: black;">目的</span>进行投放，<span style="color: black;">累积</span>丰富数据后，再逐步迁移至深度<span style="color: black;">目的</span>投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化<span style="color: black;">目的</span>出价水平<span style="color: black;">意见</span>参考<span style="color: black;">平常</span><span style="color: black;">伴侣</span>圈转化出价水平进行设定，后续基于<span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">调节</span>出价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">宣传</span>定向</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>结合行业特点<span style="color: black;">选取</span>合适人群辅助模型训练，但整体定向范围<span style="color: black;">尽可能</span>保持宽松。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、起量设定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>配置一键起量、优先拿量等起量能力，辅助<span style="color: black;">宣传</span><span style="color: black;">提高</span>起量效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<span style="color: black;">宣传</span>数量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>刚<span style="color: black;">起始</span>创建1-2条测试<span style="color: black;">宣传</span>，后续结合跑量<span style="color: black;">状况</span>再灵活<span style="color: black;">调节</span><span style="color: black;">宣传</span>数量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、数据观察</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定时</span>查看投放数据表现，如存在不起量、超成本等问题及时反馈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、预览体验</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>在线预览能力体验<span style="color: black;">宣传</span>素材和链路，如有<span style="color: black;">反常</span><span style="color: black;">即时</span>反馈。（注：直播上线后才可支持在线预览）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、<span style="color: black;">宣传</span>拓展</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在刚<span style="color: black;">起始</span>测试<span style="color: black;">宣传</span>表现符合预期<span style="color: black;">状况</span>下，可结合<span style="color: black;">实质</span><span style="color: black;">必须</span>放宽计划日预算，<span style="color: black;">增多</span><span style="color: black;">宣传</span>数量和<span style="color: black;">提高</span>出价等起量<span style="color: black;">措施</span>，<span style="color: black;">提高</span><span style="color: black;">宣传</span>消耗规模。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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