宿言：16个宣传文案常用句式整合，附案例
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4d6f8847362e4682b609bf42928926f8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=izOvcm8xFWhEsNHlErnmY8OLIr8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">悲催的文案工作者在<span style="color: black;">平常</span>工作中经常会听到以下这几句话：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）这是咱<span style="color: black;">机构</span>新出的<span style="color: black;">制品</span>，你给想一个slogan吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;">咱们</span>下周要做一场活动，海报上你给写个推广文案吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）<span style="color: black;">咱们</span>官网轮播图很重要，<span style="color: black;">必须</span>展现出<span style="color: black;">咱们</span>的<span style="color: black;">重点</span>业务，你给写个文案吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）<span style="color: black;">这次</span>新品<span style="color: black;">咱们</span>将全网投放<span style="color: black;">宣传</span>，<span style="color: black;">必须</span>一个能够带货的文案，你写一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，<span style="color: black;">非常多</span>老板还会在<span style="color: black;">部署</span>完以上任务后，<span style="color: black;">弥补</span>一句：“写的高级点儿”。在没听到这句话之前，文案只是哭。但听完这句“写高级点儿”之后，文案<span style="color: black;">便是</span>哇哇哭！！这还不是最惨的，最惨的是老板会在出门5分钟后<span style="color: black;">忽然</span>走回来，送上一句“明天<span style="color: black;">晌午</span>前给我”。听到这句话，文案基本<span style="color: black;">便是</span>边哭边流鼻涕还边敲字了~</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9537c0f85d124f3ebaea45395017b274~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=sSDqI%2FvUtxaRJD%2BmYM7iWxoLi5w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">非常多</span>新手文案而言，迅速想出一个不错的文案，是一件很难的事情。<span style="color: black;">因此</span>，这一期，<span style="color: black;">咱们</span>来讲一讲“<span style="color: black;">宣传</span>文案”吧，当<span style="color: black;">咱们</span>脑子空白时，或大脑<span style="color: black;">不足</span>用的时候，<span style="color: black;">咱们</span><span style="color: black;">能够</span>将<span style="color: black;">宣传</span>文案模块化，每当写<span style="color: black;">宣传</span>文案时，<span style="color: black;">咱们</span>就调出<span style="color: black;">已然</span>成型的模块，直接套用就好啦~今天分享16个常用<span style="color: black;">宣传</span>文案句式，<span style="color: black;">期盼</span>这些小模块，能在你大脑空白时带来灵感~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、比...更...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比什么更什么，是<span style="color: black;">宣传</span>文案中的<span style="color: black;">平常</span>句式。例如<span style="color: black;">咱们</span>比所有人都更<span style="color: black;">认识</span>你。这种文案句式<span style="color: black;">通常</span>用于<span style="color: black;">明显</span>品牌的某种特定理念或<span style="color: black;">制品</span>的独特点。<span style="color: black;">例如</span>凉茶行业都是罐装的，于是就有某饮料企业推出大瓶凉茶，比罐装更尽兴~。经典的句式文案如以下这3条：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6993d8673c8b42b896a0ce1986d0cf85~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=ctuKxXAiobUC3UoAmUspDoHGC9A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、值得...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的文案<span style="color: black;">必须</span>满足<span style="color: black;">目的</span>人群的“精神需求”。<span style="color: black;">必须</span>把自己的<span style="color: black;">目的</span>人群描绘成积极向上、<span style="color: black;">奋斗</span>拼搏及充满爱心的人。毕竟，<span style="color: black;">她们</span>花钱是为了享受，享受那种“值得”的虚荣与优越感。如以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a5526d37458346b28bc275d0847b3cd2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=A0tHxd1A4ASWD3zvJbmbcvA%2F0KY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、只...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人人<span style="color: black;">皆想</span>享受“独特优待”，绝大<span style="color: black;">都数</span>的品牌<span style="color: black;">亦</span><span style="color: black;">不必</span>讨好所有的人。既然<span style="color: black;">没法</span>满足所有人，那不如就锁定你的<span style="color: black;">目的</span>人群，让你的<span style="color: black;">目的</span>人群更爱你。在文案上传达出我只<span style="color: black;">爱好</span>你，只爱你，只属于你的信息。如以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9a4b90d9988c4ab5b2e64450acdc8262~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=a1lisevdTIRpF9sy9VtEqaQI%2FvA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、只怕/最怕/不怕...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好文案总要把握<span style="color: black;">目的</span>人群<span style="color: black;">敏锐</span>及脆弱的神经，戳<span style="color: black;">她们</span>的痛处，挠<span style="color: black;">她们</span>的痒处，让<span style="color: black;">她们</span><span style="color: black;">再也不</span>恐惧过去恐惧的，用<span style="color: black;">很难</span>察觉到的鸡汤带<span style="color: black;">目的</span>人群走出低落和消极的<span style="color: black;">心情</span>，重新振奋起来。如以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d21ae8bec11f448a80f94c8912b22299~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=BlBz5L3V09ScxIfMzKD7M35SHFI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、越...越...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个文案句式很容易吸引人的目光，毕竟从小<span style="color: black;">咱们</span>就对这个句式很熟悉。<span style="color: black;">例如</span>越不听话，越让<span style="color: black;">成人</span>讨厌；越<span style="color: black;">奋斗</span>学习，越能得到奖赏。这个句式的文案，有着先天的吸引力。<span style="color: black;">例如</span>以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/f399db854f3642c59448e546a1dd8224~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=RELx8GSKUFO3zgnaC%2FerggC%2FDqk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、再来/再一次/下一次/再出发...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的文案能给人力量，宿言之前有<span style="color: black;">说到</span>过耐克的文案，宿言<span style="color: black;">通常</span>都把耐克的文案当跑步时的提速器<span style="color: black;">运用</span>，可见文案有多带劲。毕竟<span style="color: black;">每一个</span>人都难免经历挫折，<span style="color: black;">倘若</span>在遇到挫折时，有人给<span style="color: black;">咱们</span>鼓励，将<span style="color: black;">咱们</span>从失败的漩涡中拉出来，那无异于雪中送炭，很容易被人记住。如以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4030732da7874e91810832fa4bbd5bf5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=DE%2BhuJAqX1JxQDN0nLLcfI8T%2B%2Fs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、不必...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>人都有自己的发光点，<span style="color: black;">咱们</span>不必把自己打<span style="color: black;">导致</span>其他人，<span style="color: black;">亦</span><span style="color: black;">不必</span>去做不<span style="color: black;">爱好</span>的事。这种文案句式<span style="color: black;">便是</span>告诉<span style="color: black;">目的</span>人群，所有人都<span style="color: black;">需求</span>你要<span style="color: black;">这般</span>，要那样。但<span style="color: black;">咱们</span>不会，你<span style="color: black;">已然</span>承受<span style="color: black;">那样</span>多了，不必承受<span style="color: black;">更加多</span>。<span style="color: black;">例如</span>以下3个文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c4b5b532dd8848acbe6e4548b9741a5f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=zC36mbMWoWEytlnPruZ9p4TAyiY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、不凡/非凡/不平凡...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总有<span style="color: black;">有些</span>时候，<span style="color: black;">每一个</span>平凡的人都梦想活出不平凡的自己。<span style="color: black;">咱们</span><span style="color: black;">为何</span>不给<span style="color: black;">目的</span>人群虚幻的满足感呢？<span style="color: black;">例如</span>以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f411ca2b73784495b382995f4cc8df82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=MaJc4GesTIT%2FtepM0Y%2F4RW1uEQk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9、不是...是...，是...不是...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的文案总能说出<span style="color: black;">目的</span>人群的心声。这种文案句式<span style="color: black;">能够</span>引导<span style="color: black;">目的</span>人群指向某一种观念，当你和<span style="color: black;">目的</span>人群观念相同，<span style="color: black;">那样</span>你仅用一句文案，就俘获了<span style="color: black;">目的</span>人群对你的认可。<span style="color: black;">例如</span>以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/403eedc47c1c43f48a7403a646584586~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=TJtCw0EdAFBB2HHh4uRS1uSGKVA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">十、</span><span style="color: black;">再也不</span>/再<span style="color: black;">亦</span>不...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种句式目的是把<span style="color: black;">目的</span>人群压抑在心中的<span style="color: black;">心情</span>说出来，让<span style="color: black;">目的</span>人群得到某种释放。让<span style="color: black;">目的</span>人群为自己而活。如以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ff8baea4fbb2467e8b86a7b6dae87bea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=gYt0VOlbYuXI%2Buoxp6pzSVgVxGE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">11、才（能/是）...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此句式可用于引导<span style="color: black;">目的</span>人群重新思考，只要<span style="color: black;">她们</span>一思考，文案就<span style="color: black;">起始</span>见效。要让<span style="color: black;">目的</span>人群感受到原来他们都被蒙蔽了。结合品牌或<span style="color: black;">制品</span>卖点，给<span style="color: black;">目的</span>人群大肆描绘新方向。如以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/12e9972ea728442aa38f1f15c96cee21~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=dXEbDS1uWT7WUkTDmxKow3txyro%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">12、除了...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个句式的<span style="color: black;">宣传</span>文案实在太多了，大<span style="color: black;">都数</span>这类文案都<span style="color: black;">尤其</span>容易与<span style="color: black;">目的</span>人群产生“共情”，会给人一种“你说的好有道理”的直观感觉。触动<span style="color: black;">目的</span>人群心中最柔软的位置。<span style="color: black;">例如</span>以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fa58bd5192c84e71a91474edbe4ac825~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=3F9nyy%2FBbroYL07rnWoCnWumnLc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">13、从不...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此文案句式可用来<span style="color: black;">显示</span><span style="color: black;">咱们</span>的观点和态度。用文案替<span style="color: black;">目的</span>人群喊出内心的声音。<span style="color: black;">例如</span>以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0a934f84b132432aa6d2e7979110b446~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=8AQDSmrW4VO1L%2B49GMZTqrmm4FQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">14、从前...如今...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从前的故事总是让人难以忘却，<span style="color: black;">此刻</span>的样子总是让人不禁感慨。用文案撩拨<span style="color: black;">目的</span>人群的从前，刺激<span style="color: black;">她们</span>的如今。如以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6c6d9e7ea97c49cbbdcb34edccf36d1b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=pMAyLWQEk7TktoSx167UEjflFho%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">15、...的味道</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个句式让宿言想起了<span style="color: black;">非常多</span>年前的一个<span style="color: black;">照片</span>。<span style="color: black;">照片</span>里一个老奶奶卖<span style="color: black;">果蔬</span>，边上立着一个<span style="color: black;">宣传</span>牌，上面写着“甜过初恋”。让人瞬间好想尝一尝那个<span style="color: black;">果蔬</span>啊...，味道<span style="color: black;">不仅</span>是味觉上的，还有妈妈的味道，初恋的味道，以及亲人<span style="color: black;">伴侣</span>的味道。<span style="color: black;">例如</span>以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/52bd779a5d6545d18b410e63de9bb460~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=B0bkOPtnuX5Dh9XookuzvEMWOF0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">16、<span style="color: black;">第1</span>次...</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人人都忘不了<span style="color: black;">第1</span>次，<span style="color: black;">咱们</span>会去谈论<span style="color: black;">第1</span>次，很少谈论第二次。<span style="color: black;">想要</span>触动<span style="color: black;">目的</span>人群，就提他的<span style="color: black;">第1</span>次吧！<span style="color: black;">例如</span>以下3条文案：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5debb2dd71444ea88b9177761b236208~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723514747&x-signature=xzm9HcOgcTGPnQ1F3cY8ZUQeNno%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">写在最后：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span><span style="color: black;">宣传</span>文案<span style="color: black;">背面</span>，都有规律可寻。本期分享的16个<span style="color: black;">宣传</span>文案句式<span style="color: black;">期盼</span>能为你在<span style="color: black;">平常</span>工作中带来<span style="color: black;">有些</span>灵感。<span style="color: black;">倘若</span><span style="color: black;">大众</span>对<span style="color: black;">宣传</span>文案感兴趣，后续宿言会在更新几期。<span style="color: black;">文案</span>见仁见智，<span style="color: black;">大众</span>挑选自己<span style="color: black;">爱好</span>的内容阅读<span style="color: black;">就可</span>。</p>
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