nykek5i 发表于 2024-8-6 10:59:59

5个让人眼前一亮的宣传文案手法，可套用


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一则<span style="color: black;">宣传</span>文案，你<span style="color: black;">首要</span>要能让用户<span style="color: black;">重视</span>到它，<span style="color: black;">才可</span>发挥它的<span style="color: black;">功效</span>。遗憾的是，基本没人爱看<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这就<span style="color: black;">必须</span><span style="color: black;">宣传</span>文案变得更有趣、更直接、更有画面感。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在你绞尽脑汁想不出好方向的时候，相信这5个<span style="color: black;">宣传</span>文案写法能让人眼前一亮。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">采用夸张</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一则<span style="color: black;">宣传</span>要吸引人，还要让人快速理解、马上get<span style="color: black;">制品</span>强大卖点，并<span style="color: black;">得到</span><span style="color: black;">运用</span>联想，产生购买欲望。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">真的不可谓不难。<span style="color: black;">此时</span>候，夸张手法就经常被用到。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>巴黎扬罗必凯为法国眼镜品牌Keloptic做的<span style="color: black;">宣传</span>，<span style="color: black;">她们</span>用梵高自画像、巴黎圣母院等印象派画做参照，制作了一系列有趣的<span style="color: black;">宣传</span>，告诉用户：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9635ad71487241309a51e254b490a49e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=Lh8QMUn4fJY00s8%2Fs6K1fzX0yz0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从模糊的印象派到清晰的写实派，就只差一个Keloptic眼镜<span style="color: black;">罢了</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">戴上这个眼镜后，印象主义都变成超写实主义了，夸张，但有趣有效。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再<span style="color: black;">例如</span>2004年戛纳<span style="color: black;">宣传</span>节平面类全场大奖作品——<span style="color: black;">公众</span>POLO “虽然小，却够硬”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>利用夸张的表现方式来<span style="color: black;">明显</span>POLO质量够硬。路上有一排车子，所有的警察却都躲在POLO后面，把它<span style="color: black;">做为</span>挡箭牌来准备一场枪战。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4b5d6e0a4b9d40ccb0b5801371096531~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=j9EP21PvrncLkKBpwR%2BtfvTxKOY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有经期<span style="color: black;">护理</span><span style="color: black;">药物</span>牌 Kitadol 的一个<span style="color: black;">宣传</span>：<strong style="color: blue;">Get her back</strong>（让往日温柔的她回来吧）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大意是：<span style="color: black;">女性</span>经期的时候内分泌失调会影响心情和脾气，变得彪悍暴躁，就像个拳击手。这就让<span style="color: black;">制品</span>存在的场景更具震撼性和戏剧性，服不服？</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d9b4157f3ee64a0b8e5b6a2ed871dee1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=pVK3eojoLecUD3RHpuotgXyP9NE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>文案采用夸张手法，<span style="color: black;">便是</span>抓住<span style="color: black;">制品</span>的某些典型特征加以巧妙夸张，使<span style="color: black;">宣传</span>画面或文字冲击力暴增，给用户更直观性的信息刺激，表现出<span style="color: black;">制品</span>的<span style="color: black;">优良</span>，让用户一目了然，产生兴趣。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">能够</span>寻找用户<span style="color: black;">运用</span><span style="color: black;">制品</span>的各类场景，<span style="color: black;">而后</span>把这个情境进行放大，或用夸张的手法表现<span style="color: black;">制品</span>惊人效果。再<span style="color: black;">或</span>在这个情境下，<span style="color: black;">无</span><span style="color: black;">咱们</span><span style="color: black;">制品</span>会怎么样。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再举几个例子。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">士力架<span style="color: black;">宣传</span>：</strong>当你感到饥饿，是不是手指颤抖，额冒冷汗，虚弱<span style="color: black;">无</span>力气？这个<span style="color: black;">宣传</span>依旧围绕这一点展开，弹钢琴的手变得像机械零件<span style="color: black;">同样</span>重。饥饿让你变得身不由己。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a00976182dd945cdb6fd0fcfce7f45f8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=cWRNIqhSz8s6ZuN1MQ3MHTWsj4k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">士力架经常会做这种<span style="color: black;">名人</span>形态变化的夸张海报，<span style="color: black;">始终</span>延续，每次看都趣味十足。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Pulp Books书店<span style="color: black;">宣传</span>：</strong>Read Yourself Interesting（<span style="color: black;">经过</span>阅读把你变得有趣）。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看见了吗，真是书架决定地位啊。够直观了吧？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">You are what you read. People who read more are more interesting. If you want to be more interesting, let Pulp Books recommend you something to read.</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你读什么样的书，你就会<span style="color: black;">作为</span><span style="color: black;">怎么样</span>的人。读<span style="color: black;">更加多</span>书的人更有趣。<span style="color: black;">倘若</span>你想变得更有趣，就让Pulbooks给你<span style="color: black;">举荐</span>几本书吧。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">联邦快递<span style="color: black;">宣传</span>：</strong>火灾<span style="color: black;">显现</span>的时候，联邦快递把消防车给快递来了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不仅充满了戏剧性，<span style="color: black;">亦</span><span style="color: black;">一样</span>是<span style="color: black;">明显</span>了服务速度快。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/85d00a70fe0a4180bffdf1e1886bf134~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=PUNrjC3VbOEEQLsV5bHjC7%2BAOIw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，最绝的还是杜蕾斯。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>应该记得金霸王电池的 “疯狂小兔子” 系列<span style="color: black;">宣传</span>吧，安装了一节电池的粉红兔就像开了挂似的，战力惊人，耐力持久。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/02fc1d553233444e99b6fb79d8920f02~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=dSBzU3F33VhR%2FFVqkhNkoLfwryk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你猜怎么着？杜蕾斯有多夸张？<span style="color: black;">她们</span>直接借用这两只粉红小兔子，<span style="color: black;">出现</span>了不可描述之事。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本来所有人印象中战力持久的小兔子，在用了杜蕾斯耐力装后<span style="color: black;">亦</span>扛不住了，都<span style="color: black;">已然</span>冒烟儿了。牛！！</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/4306a0da1f284ec5ba44b7ff6771a5c3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=q1AV9bijts91Y4fBmkM9k89G%2BO4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，<span style="color: black;">大众</span><span style="color: black;">能够</span>多尝试夸张手法，<strong style="color: blue;"><span style="color: black;">况且</span>要夸张就狠狠夸，不要夸得不痛不痒</strong>，反而让人觉得这是个无聊的王婆卖瓜。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，夸张不是天马行空不知<span style="color: black;">因此</span>。最好利用用户<span style="color: black;">熟练</span>的事物或场景来进行夸张表现，这会让创意出人意料而又在情理之中，<span style="color: black;">保证</span>让人能直观的感知到。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">善用对比</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对比是<span style="color: black;">咱们</span>从小就在学的一个修辞技巧，它从来都不是什么弱鸡技能，反而<span style="color: black;">始终</span>都是<span style="color: black;">宣传</span>文案中最受欢迎的手法之一，大佬们都用得炉火纯青。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对比<span style="color: black;">亦</span>叫对照，是把两个相反、相对的事物或同一事物相反、相对的两个方面放在<span style="color: black;">一块</span>，用比较的<span style="color: black;">办法</span>加以描述。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它把在感觉特征或寓意上相反的词句组合在<span style="color: black;">一块</span>，形成对照，强化抒情话语的表现力。运用对比，能把好同坏，善同恶，美同丑<span style="color: black;">这般</span>的对立揭示出来，给人们以深刻的印象和启示。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span>是写文案，大概<span style="color: black;">便是</span>用结构相同的短语或句子，来表达相对或相反意思，使得文案读起来更有张力，还给人耐人寻味之感，莫名觉得好有逼格的样子。</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e4d469b9772f4e5ab9a23ff65245a328~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=M3Z%2BfkWccOpHaFuGjp9vGaQXrOo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">梅赛德斯-奔驰：不极致，则平庸</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">iPhone6S：<span style="color: black;">独一</span>的<span style="color: black;">区别</span>，是处处都<span style="color: black;">区别</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长城干红：3毫米的旅程，一颗好葡萄要走10年</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔沃：别赶路，去感受路</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">别克君越：不喧哗，自有声</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">保时捷：<span style="color: black;">都数</span>人<span style="color: black;">晓得</span>，<span style="color: black;">少许</span>人<span style="color: black;">认识</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">奥迪：等级划分一切，你划分等级</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人头马：懂得萃取过去，<span style="color: black;">才可</span>创造<span style="color: black;">将来</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">keep：哪有什么天生如此，只是我们天天<span style="color: black;">保持</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">万科别墅：踩惯了红地毯，会梦见石板路</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些文案中的每一次对比，都在<span style="color: black;">加强</span>表达上的质感。<span style="color: black;">能够</span>想象，本来可能是平淡无奇的<span style="color: black;">描述</span>，却变得掷地有声，印象深刻。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">台湾文案天后李欣频的作品常常充满着想象力，她很善于用独有的语言风格，把一件稀疏平常的事，写得耐人寻味。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">而对比<span style="color: black;">便是</span>她经常用到的文案手法，它能在读者第一眼读到文案时，快速<span style="color: black;">创立</span><span style="color: black;">规律</span>，勾住读者。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>在《脑力决胜论》里，本来是习以为常的卖书促销文案，李欣频用实物的高价对比精神<span style="color: black;">提高</span>的<span style="color: black;">低价</span>，<span style="color: black;">剧烈</span>的反差衬托出书的价值。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f3f407a84faf4741a1222d6e85deaf52~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=h1qujY7PtkSCj9BgWs1sjzqz4rs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1000元买不到一副眼镜</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">却<span style="color: black;">能够</span>买到比尔盖茨的眼光</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1000元买不到几次心理<span style="color: black;">大夫</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">却<span style="color: black;">能够</span>买到<span style="color: black;">一生</span>受用的EQ智慧</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1000元请不到一位趋势顾问</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">却<span style="color: black;">能够</span>买到爆米花报告的<span style="color: black;">将来</span>商机</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">华为<span style="color: black;">亦</span>是这个文案手法的忠实<span style="color: black;">兴趣</span>者，在无数次新品发布的宣传文案中都有用，<strong style="color: blue;">是真的爱对比</strong>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/936170ec24004daf82c426c4553104b2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=M4T96mViFgl%2FnbgqjPmahLRfpcc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">远方景致，“近” 收眼底</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/295718a4293a44d18058621fa9f45276~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=Ajq2S%2BRBH7oJJxsHJSbIf%2BW9TkQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拉开夜幕，自拍不落幕</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9d03fef6ffd644c7b265ff62f08f268e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=Y4adbwbRyksiB3ZZA20uIItOVgw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拍摄大视界，都是小意思</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">更经典的是全联的<strong style="color: blue;"> “</strong><strong style="color: blue;">全联</strong><strong style="color: blue;">经济美学” 系列<span style="color: black;">宣传</span>，</strong><span style="color: black;">经过</span>对比形式的文案，以<span style="color: black;">每一个</span>普通人的口吻去述说生活中通俗易懂的道理，直白、不矫饰。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">长得<span style="color: black;">美丽</span>是本钱，把钱花得<span style="color: black;">美丽</span>是本事</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/163b16fc6c304d5eb2b0cd693162bf96~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=6jSgi927ZSXZAL8rO9usqtFxdKM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">来全联不会让你变时尚</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">然则</span>剩下来的钱，能让你把自己变时尚</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1f1de364ee9d40ebb33fbcf0fe6815a4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=FVFlLFeYusd9JJYf%2B64oNIfJSks%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">花<span style="color: black;">非常多</span>钱我不会，但我真的很会花钱</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3be4c835dad14fd9afdbc250dca4e7d7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=gREozOye4Ji8gBVCQtWZHdKLzFM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>玩对比的文案在网易云音乐乐评上<span style="color: black;">亦</span><span style="color: black;">能够</span>看到<span style="color: black;">非常多</span>，都是普通人说出的话，却是<span style="color: black;">那样</span>的扎心和深刻。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">江湖传言，“十年文案老司机，不如网易评论区。” 可见这一对比手法是多么的高产和厉害。</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5b366181c8c949e08a3d0c9124ce953b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=phheOw4F0dKCcWXEUjae%2FLzLRUw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我在最没有能力的年纪，碰见了最想照顾<span style="color: black;">一辈子</span>的人。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我猜你<span style="color: black;">必定</span>眼里有泪，<span style="color: black;">否则</span>怎么会抬头看云不看我。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不在<span style="color: black;">一块</span>就不在<span style="color: black;">一块</span>吧，反正<span style="color: black;">一生</span><span style="color: black;">亦</span>没多长。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">祝你们幸福是假的，祝你幸福是真的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，下次在你写<span style="color: black;">宣传</span>文案时，不妨<span style="color: black;">亦</span>多想一步：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>加入对比，<span style="color: black;">能够</span>怎么玩？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">形象化类比</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1994年，比尔盖茨坐在33万张纸上，手中拿着一张光盘告诉全世界：光盘能记录的内容比这33万张纸都多。<span style="color: black;">针对</span>这个光盘的功能，<span style="color: black;">大众</span>瞬间理解并惊叹......</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/67a9e08e3c974ce7a9838e5841dcd870~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=l9z20gSPmvvFH%2FH8YJqXRX3twEs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">晓得</span>，对当时的民众<span style="color: black;">来讲</span>，光盘还是一个比较<span style="color: black;">繁杂</span>的<span style="color: black;">制品</span>，<span style="color: black;">大众</span>对这个<span style="color: black;">制品</span>的认知极其有限。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而比尔盖茨利用<span style="color: black;">大众</span>对 “纸” 的<span style="color: black;">熟练</span>，很巧妙的就完<span style="color: black;">成为了</span>对光盘的介绍。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而这，就形象化类比。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">索尼<span style="color: black;">亦</span>有一个创意<span style="color: black;">宣传</span>，就跟比尔盖茨的做法类似，把U盘的存储功能与过去的CD连接起来：<strong style="color: blue;">一个小小的U盘就抵得上一堆的CD，新时代来啦</strong>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a3c63ab7292e4c309a88b47e3b69fe1f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=2egdMUWyhP6twPy0t81hSa49ab8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国学者卡尼曼与特维斯基曾提出过 “可得性偏差”，意思是：<span style="color: black;">由于</span>受记忆力或知识的限制，<span style="color: black;">咱们</span>在做判断的时候，<strong style="color: blue;">总是利用自己<span style="color: black;">熟练</span><span style="color: black;">或</span>容易想象的信息</strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>一个完全不具备背景知识的人<span style="color: black;">来讲</span>，<span style="color: black;">海量</span>的描述性语言和<span style="color: black;">繁杂</span>介绍会让人完全抓不到头脑。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">形象化类比的<span style="color: black;">宣传</span>文案手法，其实<span style="color: black;">便是</span>利用某个<span style="color: black;">大众</span><span style="color: black;">熟练</span>的东西，来表达自家<span style="color: black;">制品</span>的特性。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>即寻找用户熟知的对象，把<span style="color: black;">制品</span>与这个对象<span style="color: black;">创立</span>思维和认知<span style="color: black;">相关</span>。这个<span style="color: black;">相关</span>越贴近用户的经验就越好，<span style="color: black;">这般</span>容易唤起他的认知，快速理解。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/515bd4a04a9045dc95a31e5efcdcd02f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=TFh34vxK1Ph32M5yj0XzWwQf4EQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>代iPhone<span style="color: black;">面世</span>的时候，没人<span style="color: black;">晓得</span> “智能手机” 是个什么鬼，<span style="color: black;">由于</span>在当时智能手机还是一个完全未知的概念，<span style="color: black;">针对</span>普通人<span style="color: black;">来讲</span>太难理解了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>乔布斯大神当时在发布会上是这么说的：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">iPhone=1个大屏iPod+1个手机+1个上网浏览器。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本来一个未知的新款智能<span style="color: black;">制品</span>，乔布斯这么一句文案就直接给解释了，虽然并<span style="color: black;">无</span>真正诠释<span style="color: black;">第1</span>代iPhone，但<span style="color: black;">最少</span>人们<span style="color: black;">火速</span>理解了其<span style="color: black;">制品</span>的强大。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再<span style="color: black;">例如</span>当时杜蕾斯想<span style="color: black;">明显</span>自家避孕套很薄，是怎么做的呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“薄” 这个概念<span style="color: black;">倘若</span>仅仅是说出来，那就很抽象，难以<span style="color: black;">创立</span>用户的认知。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那什么东西薄？平常<span style="color: black;">咱们</span>见的气泡就很薄啊！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>这个避孕套变得跟气泡<span style="color: black;">同样</span>了，那是不是就非常薄了。<span style="color: black;">因此</span>就有了这个<span style="color: black;">宣传</span>：杜蕾斯像气泡<span style="color: black;">同样</span>薄。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/58a2193119d243df820dabb488aa6566~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=rpyjfpdSaAYNJopJIikFsmo079g%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有这个<span style="color: black;">宣传</span>创意，<span style="color: black;">亦</span>挺有意思：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d00b016a012740f89945790ee7b3b557~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=MePQex%2FkXSU68Nc7gUTdpZvXSII%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，<span style="color: black;">倘若</span>你要介绍的<span style="color: black;">制品</span>，它的某个功能，某个概念，某个卖点...比较<span style="color: black;">繁杂</span><span style="color: black;">或</span>太抽象。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你就<span style="color: black;">能够</span>利用形象化对比，用<span style="color: black;">目的</span>人群已有的熟知认知来描述未知事物，<span style="color: black;">这般</span>视觉化更强，理解起来就容易多了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">04</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">巧用叠字</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说到叠字手艺，<span style="color: black;">非常多</span>人应该能马上想到了苹果手机的文案，这是<span style="color: black;">她们</span>的惯用技巧：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">iPhone4S：出色的iPhone，<span style="color: black;">此刻</span>更出色</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">iPhone5：多了<span style="color: black;">更加多</span>，少了不少。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">iPhone5S：超前，空前。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">iPhone5S升级版：一小步的一大步。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">iPhone6：比更大还更大。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">iPhone6S：<span style="color: black;">独一</span>的<span style="color: black;">区别</span>，是处处都<span style="color: black;">区别</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说</span>叠字，<span style="color: black;">便是</span>将同一个字、词、或同音字句重复地在文案中运用，前后句中各有相同的字词，<span style="color: black;">能够</span>加强文案的节奏感，且强化了文案的记忆点。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一文案技巧用起来并不难，但容易抖机灵，朗朗上口，且经常<span style="color: black;">显现</span>广为流传的金句，<span style="color: black;">因此</span><span style="color: black;">大众</span>都爱用。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">例如</span>铁达时的 “不在乎天长地久，<span style="color: black;">仅在</span>乎曾经<span style="color: black;">持有</span>” 、MM豆的 “只溶在口，不溶在手” 、Keep的 “自律 给我自由” 等等都有<span style="color: black;">运用</span>到叠字。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还是全联福利中心的「全联经济美学」系列海报，一组文案里就有一大半运用了叠字技巧。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">懂得怎么花，就能活出一朵花。</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1bf1d392c0084ae3af4d63b2e908842c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=ZHdt7KjZfGpPyYnpKk1Tk7IAi9U%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">为了下一代，<span style="color: black;">咱们</span>决定拿起这一袋。</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cb56dddc54ac418495fd8ce9a1a2a778~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=yY0MkFJ%2F5wYLWnKh%2FGdXaad7JlY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">不管大包小包，能帮我省钱的<span style="color: black;">便是</span>好包。</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3856a055e18e405e8c685d4c99bd3e37~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=KQ5jtJm1XD2wSs%2BuVk7ZCKw%2FKe0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">咱们</span>家不爱花钱，除了为爱花钱。</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/14c3c7bda7bd4f1cbc7806b7e0dad0ec~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=jI3UWVGC9Mi8jWy6ybROqFW4UDk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">预算是有限的，对美的想象永远无限。</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9ed61b4f5f3e4799a42a436826c349d2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=s34huVPnhxgfwhB32b0Dd5kp1cQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然<span style="color: black;">此刻</span>叠字文案技巧都要被用滥了，大街小巷都是，所有品牌都在用......但它<span style="color: black;">便是</span>好用啊。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">05</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">活用</span></strong><strong style="color: blue;"><span style="color: black;">参照</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">任何东西都是相对的，关键在于参照物，这<span style="color: black;">亦</span>是一个强大的底层认知<span style="color: black;">规律</span>。<strong style="color: blue;">人在判断事物价值的时候，天生就<span style="color: black;">爱好</span>去比较</strong>，“参照物” 在很大程度上直接决定了<span style="color: black;">咱们</span>的认知。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>你去商店买一个杯子，标价是99元，你可能会觉得怎么这么贵，杯子<span style="color: black;">通常</span>不<span style="color: black;">便是</span>30元<span style="color: black;">上下</span>吗？还是算了吧。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">倘若</span>你看到的是 “原价300 周年特价99元”，那结果可能就不<span style="color: black;">同样</span>了，300元<span style="color: black;">成为了</span>你眼前的参照，<span style="color: black;">这般</span>一比较，99元<span style="color: black;">好似</span><span style="color: black;">亦</span>挺值。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种<span style="color: black;">此刻</span>遍地都是的 “ <strong style="color: blue;">原价and现价</strong> ” <span style="color: black;">宣传</span>文案，看起来平平无奇，却是我见过最强大的营销文案了。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6a2c95dd579443e49a2947345067adce~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=lnwQcdulCBbWVsHI27qjAaDFLeQ%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2018戛纳国际创意节户外青铜狮子奖</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个套套和一大堆婴儿用品逐一对比价格，你怎么选？</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/52e7e6c6a19d4cc3932c1a106394f2d5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=kobrYEI5fFzG84VvYoRNChd3LZg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/72e7709b8662419987f3833973558459~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=xc83U7EUY7RIZ4Q%2Br%2BE25csoXeE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>次看这组海报时我真的笑了，一个好的参照物，能让用户<span style="color: black;">火速</span>就记住某个功能，<span style="color: black;">认识</span><span style="color: black;">制品</span>核心特点，<span style="color: black;">或</span><span style="color: black;">评定</span>其价值。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">宣传</span>文案上，<span style="color: black;">咱们</span><span style="color: black;">能够</span>从<span style="color: black;">制品</span>功能、形态、价格、诉求点、功效、场景，或纯粹的价值等方面与用户熟知的事物进行比较，<span style="color: black;">明显</span><span style="color: black;">选取</span><span style="color: black;">优良</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面这个案例，我<span style="color: black;">已然</span>忘记是哪一年看到并<span style="color: black;">保藏</span>下来的，但肯定是在夏天。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当时<span style="color: black;">第1</span>眼看到，我就觉得这家伙妙啊，每年吃小龙虾的旺季，热点还能<span style="color: black;">这般</span>追。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1e486ad9dd964542824e4fb38be6aa3c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=yhCo9GFIAlOItuNA89B9t%2FPZzfQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8b72fbe0343445c5aff0e9b2f6f2f2e8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=aLTgiYFoEszy0a0qM%2BAfe8eJNDk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那一年锤子坚果系列推出 “<strong style="color: blue;"><span style="color: black;">美丽</span>得不像实力派</strong>” 的口号，刷遍全网。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但想要传达出坚果手机在设计上的精髓、<span style="color: black;">制品</span>调性和品牌情怀，就这么一句直白的话肯定<span style="color: black;">不足</span>啊。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>就想到用<span style="color: black;">有些</span>大牛<span style="color: black;">做为</span>参照物，意指本<span style="color: black;">能够</span>靠脸吃饭的人偏偏却要靠才华。以此来传播自家<span style="color: black;">制品</span>，<span style="color: black;">明显</span><span style="color: black;">制品</span>有实力有颜值的事实。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/pgc-image/cdc2c93af04c4e44afe6bf580dd33c6d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=3vvQ%2B8I8TeZsgFSwaZiHibYn%2BU0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/828464d8a7e84430b7e3b941c1ddb45f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=g8NHoow5xPVWXY%2F5rcZmYyN9IV8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有法国Licra公益组织的一则<span style="color: black;">宣传</span>：“不要让肤色决定命运”。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bcf927c66f01487485e20a0177c4b7ce~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=wnYPQY78ikTbEuWGqc6zocRed%2Bs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/00ca0e796a0d46739750aa4a1f4d8aeb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=oDb5wKnZCy0hjwY3mrjS%2Bfk3smY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实这个<span style="color: black;">宣传</span>就算不加旁边2个白人小孩，<span style="color: black;">亦</span>能达到宣传目的。<span style="color: black;">然则</span>当加上后，视觉冲击就更加<span style="color: black;">剧烈</span>了，效果<span style="color: black;">亦</span>更深刻。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再说一个乌克兰Sportlife fintess club健身俱乐部的<span style="color: black;">宣传</span>：<strong style="color: blue;">Water fits you</strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最<span style="color: black;">起始</span>我看到这个文案时，完全不明白<span style="color: black;">她们</span>想表达什么，水适合你？这是什么鬼！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但我后面专门去找到<span style="color: black;">她们</span>完整<span style="color: black;">宣传</span>后，服气了，难怪获奖。海报里加了水上水下的参照后，马上就告诉你：<strong style="color: blue;">水能达到如此的塑身效果，<span style="color: black;">为何</span>不经常来游泳呢？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还真的是：Water really fits you！！</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e04d518b9c234288810abeaf4d9aeec8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723514737&amp;x-signature=8t0QNLnT6%2FSFdASZvAfa2gwVHKA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我个人<span style="color: black;">数年</span>的感受是，参照用得好，老板没<span style="color: black;">懊恼</span>，<span style="color: black;">宣传</span>文案效果倍增。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了，以上<span style="color: black;">便是</span>今天给<span style="color: black;">大众</span><span style="color: black;">举荐</span>的5个<span style="color: black;">宣传</span>文案手法。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些手法，不管国内还是国外从来不缺人在用，<span style="color: black;">由于</span>相<span style="color: black;">针对</span><span style="color: black;">得到</span> “十几年的文案功力”，它们<span style="color: black;">更易</span>快速上手，<span style="color: black;">得到</span>效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">写出100分的文案要靠<span style="color: black;">很久</span>的个人功力和机遇，凤毛麟角。而从50分到70分 80分，用上<span style="color: black;">有些</span>手法完全是<span style="color: black;">能够</span>搞定的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">巧的是，99%的人<span style="color: black;">必须</span>的<span style="color: black;">便是</span>快速上分。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在你陷入创意沼泽，脑力空虚时，想快速让<span style="color: black;">宣传</span>文案不<span style="color: black;">那样</span>苍白，就别犹豫了：试试这些手法，说不定<span style="color: black;">作为</span>你变废为宝的杀手锏。</p>




流星的美 发表于 2024-9-7 02:42:24

你的话语如春风拂面，让我感到无比温暖。

nykek5i 发表于 2024-10-25 01:52:08

外链论坛的成功举办，是与各位领导、同仁们的关怀和支持分不开的。在此，我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢！

j8typz 发表于 2024-11-5 02:19:58

谷歌网站排名优化 http://www.fok120.com/

4zhvml8 发表于 2024-11-13 04:21:18

回顾历史，我们感慨万千；放眼未来，我们信心百倍。

nykek5i 发表于 昨天 16:47

感谢楼主的分享！我学到了很多。
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