论坛 › 外贸B2B › 个人怎么样做跨境电商（从无到有开一家亚马逊店铺）

f9yx0du 发表于 2024-8-4 16:57:00

个人怎么样做跨境电商（从无到有开一家亚马逊店铺）

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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">长文预警 全文共6447字，多喝水，<span style="color: black;">文案</span>很干</strong>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答主坐标深圳，跨境电商一线从业人员，2017年到<span style="color: black;">此刻</span>运营了<strong style="color: blue;">两个亚马逊店铺和一个独立站</strong>，<span style="color: black;">营销</span>站点<span style="color: black;">重点</span>是<strong style="color: blue;">美国和日本</strong>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文我将聚焦亚马逊美国站。美国是世界上最大的消费市场。2017年美国社会消费品零售总额为57564亿美元，位居世界<span style="color: black;">第1</span>位，同比2016年增长4.2%。中国人口是美国人口的4倍多，而2017年的社会零售总额为54246亿美元，相当于美国的94%，<span style="color: black;">大众</span>感受一下美国人民的消费能力！</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2018年亚马逊美国站的<span style="color: black;">营销</span>额为2582.2亿美元，占美国线上电子商务49.1%市场份额，<span style="color: black;">能够</span><span style="color: black;">这般</span>说，要做跨境电商亚马逊美国站，是一个你<span style="color: black;">不可</span><span style="color: black;">忽略</span>的<span style="color: black;">途径</span>和市场。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天<span style="color: black;">重点</span>分享，当你准备<span style="color: black;">起始</span>运营一家亚马逊店铺时，最基本的工作内容是什么：</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <strong style="color: blue;"><span style="color: black;">怎样</span>注册亚马逊美国站（其他站点<span style="color: black;">办法</span>类似）</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <strong style="color: blue;"><span style="color: black;">怎样</span>选品（长篇干货预警）</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <strong style="color: blue;"><span style="color: black;">怎样</span>上传你的<span style="color: black;">第1</span>个listing（<span style="color: black;">制品</span><span style="color: black;">营销</span>页）</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">提高</span>你的亚马逊销量</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么？你问我做的怎么样？<span style="color: black;">无</span>证据你说个毛线。。。。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天去售楼处领回了缴税回执，</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/ed9e82c9-0a95-47e4-8fe1-7a5925050738~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=Ns0mxXDy1h%2Bh5E5hgZKamQv%2FiDM%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">两年时间挣了套小房子的首付，感谢深圳这个城市，<span style="color: black;">亦</span>感谢跨境电商这个事业！</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面让<span style="color: black;">咱们</span>步入正题：</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一． <span style="color: black;">怎样</span>注册亚马逊美国站</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊的美国站卖家分为个人和<span style="color: black;">机构</span>两种，从<span style="color: black;">将来</span>发展和平台扶持力度来讲，<span style="color: black;">日前</span>都不适宜个人卖家入驻了，我在<span style="color: black;">这儿</span>将仅为<span style="color: black;">大众</span>介绍<span style="color: black;">机构</span>卖家的注册方式。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <strong style="color: blue;">准备资料</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑴信用卡</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一张双币信用卡Visa/ Master Card ，<span style="color: black;">能够</span>支付美元的<span style="color: black;">那种</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑵未注册过亚马逊卖家账号的电脑及IP</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊严禁一人注册多个卖家账号，如查出<span style="color: black;">相关</span>会封禁你的账号，<span style="color: black;">因此</span>切记注册前准备清白的电脑及IP，后期运营过程中<span style="color: black;">亦</span><span style="color: black;">不可</span>大意。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于<span style="color: black;">相关</span>问题，我再多说一句，在亚马逊查封账号中，<strong style="color: blue;"><span style="color: black;">相关</span>是最大的罪过</strong>，申诉<span style="color: black;">经过</span>率最低，<span style="color: black;">因此</span><span style="color: black;">必定</span>要<span style="color: black;">加强</span><span style="color: black;">警觉</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑶身份证</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①身份证的姓名需与营业执照上的法人一致</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②身份证<span style="color: black;">必要</span>由中国大陆，香港，台湾出局</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③身份证<span style="color: black;">必要</span>正反两面彩色扫描或复印，亚马逊招商团队是不接受黑白复印件的</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④<span style="color: black;">照片</span><span style="color: black;">必要</span>清晰可读</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤身份证要在有效期内</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑷营业执照</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">必要</span>由中国大陆，香港，台湾出具</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②中国香港：<span style="color: black;">机构</span>注册证明书和<span style="color: black;">商场</span>登记条例</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③中国台湾：有限<span style="color: black;">机构</span>设立登记表/股份有限<span style="color: black;">机构</span>设立登记表/有限<span style="color: black;">机构</span>变更登记表/股份有限<span style="color: black;">机构</span>变更登记表</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④<span style="color: black;">供给</span>彩色照片/扫描件，不接受黑白复印件，<span style="color: black;">照片</span><span style="color: black;">必要</span>完整清晰可读</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤中国大陆营业执照距离过期日期应超过60天，香港<span style="color: black;">商场</span>登记条例距离过期日期应超过45天。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，一旦你的<span style="color: black;">机构</span><span style="color: black;">显现</span><span style="color: black;">反常</span>经营等不良状态，可能会影响你的亚马逊账户，<span style="color: black;">因此</span><span style="color: black;">尽可能</span><span style="color: black;">保准</span>你的公司安全；<span style="color: black;">倘若</span>有<span style="color: black;">要求</span><span style="color: black;">运用</span>香港或国外<span style="color: black;">机构</span>，会在后期运营中有<span style="color: black;">有些</span><span style="color: black;">优良</span>，<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">要求</span><span style="color: black;">亦</span>无<span style="color: black;">所说</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑸一个美元收款账户（我用的是派安盈/）</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑹亚马逊收取的<span style="color: black;">花费</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">机构</span>卖家会收取专业<span style="color: black;">营销</span>计划平台<span style="color: black;">运用</span>费 39.99美元/月</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②后期运营过程中收取的<span style="color: black;">花费</span><span style="color: black;">这里</span>不表（详见选品章节）</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 注册方式</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">准备好以上<span style="color: black;">基本</span>材料后，可直接在<span style="color: black;">微X</span>公众号搜索"亚马逊<span style="color: black;">全世界</span>开店"并点击右下角的我要开店，<span style="color: black;">根据</span><span style="color: black;">需求</span>填写必要信息即会有专门的招商经理跟你联络了。如有<span style="color: black;">要求</span>，<span style="color: black;">尽可能</span><span style="color: black;">选取</span><span style="color: black;">伴侣</span>介绍的<span style="color: black;">优秀</span>招商经理，<span style="color: black;">这般</span>在后面活动申报上可能会<span style="color: black;">得到</span><span style="color: black;">更加多</span>资源和<span style="color: black;">优良</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二． <span style="color: black;">怎样</span>选品</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选品是个大课题，有多种<span style="color: black;">办法</span>，要是展开<span style="color: black;">各样</span>细节怕是要写到明天。但万变不离其宗，其<span style="color: black;">基本</span><span style="color: black;">目的</span>，<span style="color: black;">便是</span>无论<span style="color: black;">针对</span>哪种类型卖家（厂家，大型贸易商，中小型贸易商），<strong style="color: blue;">选对品都<span style="color: black;">能够</span>降低运营难度和失败率，<span style="color: black;">最后</span><span style="color: black;">目的</span>是盈利</strong>。例如<span style="color: black;">非常多</span>传统工厂想转型，虽然有货源<span style="color: black;">优良</span>，但未必现有<span style="color: black;">制品</span>就适合所选站点，<span style="color: black;">亦</span>应<span style="color: black;">经过</span>选品的<span style="color: black;">办法</span>一步步去验证，<span style="color: black;">而后</span>再决定<span style="color: black;">是不是</span>推广现有<span style="color: black;">制品</span>，<span style="color: black;">或</span>依据收集回来的数据对现有<span style="color: black;">制品</span>进行改良。下面我把常用的一种选品方式分享给<span style="color: black;">大众</span>，我会<span style="color: black;">经过</span>基本<span style="color: black;">规律</span>，操作<span style="color: black;">办法</span>，<span style="color: black;">运用</span>工具和<span style="color: black;">实质</span>案例四个维度来阐述。介于本文较长，等后面有时间时，再将<span style="color: black;">怎样</span><span style="color: black;">运用</span>采集器和利用亚马逊联盟测款等选品方式分享给<span style="color: black;">大众</span>。<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有所启发，抛砖引玉。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">㈠ 选品<span style="color: black;">规律</span></strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面<span style="color: black;">已然</span><span style="color: black;">说到</span>，无论<span style="color: black;">咱们</span>现有一款<span style="color: black;">制品</span>，还是要去货源大海里找一款<span style="color: black;">制品</span>，<span style="color: black;">基本</span>目的都是要<span style="color: black;">经过</span>在亚马逊销售从而获取利润。<span style="color: black;">那样</span>，以下几个问题就尤为重要：</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <strong style="color: blue;">在亚马逊网站<span style="color: black;">营销</span><span style="color: black;">制品</span>，到底要扣除多少运营成本？净利润在多少合适？</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <strong style="color: blue;"><span style="color: black;">制品</span>种类<span style="color: black;">那样</span>多，<span style="color: black;">倘若</span>资金充足，应该在哪个垂直品类上发力？</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <strong style="color: blue;">基于现<span style="color: black;">周期</span>这个<span style="color: black;">制品</span>的市场竞争程度，<span style="color: black;">此刻</span>进入后还能<span style="color: black;">不可</span>分得一杯羹？</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <strong style="color: blue;"><span style="color: black;">怎样</span>查看竞争对手的<span style="color: black;">制品</span>销量？<span style="color: black;">目的</span>排名的日销量<span style="color: black;">是不是</span>符合自己的预期？</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. <strong style="color: blue;"><span style="color: black;">制品</span>还有多久的生命周期？</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6. <strong style="color: blue;">现有<span style="color: black;">制品</span>的<span style="color: black;">基本</span>上，做<span style="color: black;">那些</span>可<span style="color: black;">包袱</span>的优化<span style="color: black;">才可</span>脱颖而出？</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7. <strong style="color: blue;">某些<span style="color: black;">制品</span>美国站好卖，要不要去日本欧洲搞一搞，新开的站点要不要搞一搞？</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8. <strong style="color: blue;"><span style="color: black;">制品</span>从<span style="color: black;">哪里</span>购买？<span style="color: black;">第1</span>次买多少合适？</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">㈡ <span style="color: black;">详细</span><span style="color: black;">办法</span></strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <strong style="color: blue;">确认所选<span style="color: black;">制品</span>有<span style="color: black;">恰当</span>利润且经过市场验证</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑴<span style="color: black;">选取</span>经过市场验证的<span style="color: black;">制品</span>，除非做了<span style="color: black;">非常</span>详尽的调研，否则不做小白鼠</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">⑵<span style="color: black;">怎样</span>测算利润</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">恰当</span>利润区间：<span style="color: black;">恰当</span>的利润空间<span style="color: black;">能够</span>给后面运营留出资金支持，<span style="color: black;">通常</span>而言，海运<span style="color: black;">制品</span>的利润在<strong style="color: blue;">30%-40%</strong>；空运<span style="color: black;">制品</span>的利润在<strong style="color: blue;">20%-25%</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>的采购成本，<span style="color: black;">倘若</span>有厂家<span style="color: black;">优良</span>能做到15%以内，<span style="color: black;">倘若</span>是贸易商<span style="color: black;">亦</span><strong style="color: blue;">不要超过30%</strong>，否则很难推成爆款。<span style="color: black;">这儿</span>提醒<span style="color: black;">大众</span>，<span style="color: black;">必定</span>要<strong style="color: blue;">绕开有品牌垄断的<span style="color: black;">制品</span></strong>，<span style="color: black;">咱们</span>很难与<span style="color: black;">她们</span>强大的品牌影响力和超低的<span style="color: black;">制品</span>成本抗衡。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②测算<span style="color: black;">办法</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面是我自己的成本核算表头，里面"其他运营<span style="color: black;">花费</span>"暂时不算，上架后当计算<span style="color: black;">实质</span>净利润时再加进去，<span style="color: black;">这儿</span><span style="color: black;">包含</span><span style="color: black;">非常多</span>不确定的支出，<span style="color: black;">例如</span>退货<span style="color: black;">花费</span>，<span style="color: black;">长时间</span>仓储费等</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e97f4e618c204244bd84207ef3fb1981~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=wDHeU9qTuIB16cA7L3dNy3vrRdU%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中<span style="color: black;">必须</span><span style="color: black;">运用</span>"FBA<span style="color: black;">花费</span>计算"工具（https://amzn.to/1HOEml5）来计算FBA及佣金<span style="color: black;">花费</span></p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f48c25587f9f4aac86c207e94ac5fd8e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=43Hl%2BSNFrUAkrEpA5UuRMT959SY%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">测算<span style="color: black;">办法</span>：将<span style="color: black;">目的</span>ASIN填入后直接点击Calculate，<span style="color: black;">就可</span>算出此<span style="color: black;">制品</span>FBA及佣金<span style="color: black;">花费</span>。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/328651553793461c8b6d51c1b3116c4f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=BjA2pWTPIcmvwCmRzzZXD4NjkI0%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">能够</span>从<strong style="color: blue;">http://www.amz123.com/</strong>进入，amz123里面有亚马逊海量实用工具</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7c2fa89b127f4a549b9b8845034f2404~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=7KSIKymCdr9VYxdsc1wRW84ct%2FM%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. <span style="color: black;">选取</span>平台扶持的类目会更有<span style="color: black;">优良</span></strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">⑴<span style="color: black;">选取</span>方向</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊的品类<span style="color: black;">非常</span>丰富，平台为了<span style="color: black;">保证</span><span style="color: black;">每一个</span>品类都能有好的销量，每年会对<span style="color: black;">有些</span>品类进行重点扶持，<span style="color: black;">倘若</span>你是这个品类的工厂，有些招商经理<span style="color: black;">乃至</span>会主动找上门。18年到19年<strong style="color: blue;">的品类加速器计划涵盖以下几个品类：汽配，消费电子，家居，厨房用品，消费品，服饰，鞋靴</strong>。这些品类<span style="color: black;">拥有</span>高<span style="color: black;">连续</span>增长，高<span style="color: black;">潜能</span>的特点，<span style="color: black;">大众</span><span style="color: black;">能够</span>重点留意。<span style="color: black;">另一</span>，像美妆护理和个人防护类中国卖家参与度相对低，但<span style="color: black;">必须</span><span style="color: black;">非常多</span>认证。我最早在日本做了一款按摩眼罩，算是打了个护的一个擦边球。<span style="color: black;">咱们</span><span style="color: black;">通常</span>查榜单排名或测试<span style="color: black;">制品</span>都是在最细<span style="color: black;">归类</span>目下操作，最细<span style="color: black;">归类</span>目<span style="color: black;">便是</span><span style="color: black;">咱们</span>常说的小类目和<span style="color: black;">精细</span>类目，<span style="color: black;">因此</span>要<span style="color: black;">加强</span>对<span style="color: black;">精细</span>类目的<span style="color: black;">敏锐</span>度</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">⑵<span style="color: black;">怎样</span>寻找类目</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>一：</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">经过</span>关键词搜索（例：女士太阳镜），点击最相像的<span style="color: black;">制品</span></p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/58c55f9bb2504245818da0890b50b30a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=GYMyXHCo%2FHms%2FyRfytIoofscC6M%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②<span style="color: black;">而后</span><span style="color: black;">制品</span>页下翻到这个位置，找到<span style="color: black;">精细</span>类目点进去</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2190bc51606b4ed18a45fae68b4e2bb1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=HX3J8yi1VzJykg%2FF7BWLg9tSOsY%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③四个箭头依次<span style="color: black;">表率</span>一级类目，二级类目，三级类目，四级类目（<span style="color: black;">精细</span>类目）</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8fb107c1f4e24380bf38af153e77d7c2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=cp9lrzI4wh8oQmNkHJejLwnLRSc%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>二：</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>搜索框直接一级一级搜索，<span style="color: black;">必定</span>搞清楚<span style="color: black;">每一个</span>类目都是什么意思</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/db124ccc9282493a8990a4f1bef91bfd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=w6NTdWdl71xrj26l0jFyD6If52A%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">⑶类目审核</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span><span style="color: black;">是不是</span><span style="color: black;">必须</span>类目审核，只需上架前将<span style="color: black;">类似</span>在售<span style="color: black;">制品</span>的ASIN在后台进行搜索<span style="color: black;">就可</span>，<span style="color: black;">倘若</span>有发布限制的，就<span style="color: black;">根据</span>所需资料去请求<span style="color: black;">准许</span>，<span style="color: black;">倘若</span>有不懂的就在线咨询。<span style="color: black;">通常</span>很容易<span style="color: black;">经过</span>，我去年卖过一款汽配<span style="color: black;">制品</span>，大概前后用了<span style="color: black;">1星期</span>就<span style="color: black;">经过</span>了。<span style="color: black;">必须</span>提醒<span style="color: black;">大众</span>的是，<strong style="color: blue;">在亚马逊上所<span style="color: black;">供给</span>的任何资料都<span style="color: black;">不可</span>作假，否则分分钟账号去世。</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 什么样的竞争程度<span style="color: black;">能够</span>参与</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑴<span style="color: black;">精细</span>类目下前10名中，超过1000个review的少于5个</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/40b37fc6212a495b87bbd72cc45016bf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=3Rdlq2BsGPBeY5UkjLOmKFBOkTs%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑵<span style="color: black;">运用</span>3-5个核心关键词，搜索出来的BSR少于5个</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9b21d7deab3e4988aea591d5354c740c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=iS2cfWGtDZWzUHK8u2NIzq3CjYk%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上数据并不是绝对的，但review和BSR的数量基本反映了一类<span style="color: black;">制品</span>的竞争程度，这些大卖们入场早，销量大，供货商，服务商和物流商资源都比<span style="color: black;">咱们</span>新入场选手有<span style="color: black;">优良</span>得多，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>正面去刚，人家稍微降降价，<span style="color: black;">乃至</span>给你甩几个差评就把<span style="color: black;">咱们</span>搞死了。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <strong style="color: blue;">什么样的销量比较理想</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">⑴<span style="color: black;">怎样</span>测试竞争对手销量</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">运用</span>JS工具测试月销量</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/180255b84eb04b42a0d669ea0d927d5f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=ZU4s6JxeTbAg2ikaX2cF1FX8vvA%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②<span style="color: black;">运用</span>"数据脉"工具测试日销量</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③<span style="color: black;">运用</span>加入购物车最大数量，<span style="color: black;">次日</span>库存相减<span style="color: black;">办法</span>测试日销量（<span style="color: black;">日前</span><span style="color: black;">非常多</span>卖家设置加入购物车上限，<span style="color: black;">没法</span>看到库存）</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2）<span style="color: black;">重视</span>事项</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须</span><span style="color: black;">重视</span>的是，我和<span style="color: black;">伴侣</span>们<span style="color: black;">运用</span>过的所有第三方软件，无论价格高低都<span style="color: black;">无</span>完全<span style="color: black;">精细</span>的，所得数据<span style="color: black;">做为</span>参考<span style="color: black;">运用</span>。<span style="color: black;">因此</span><span style="color: black;">倘若</span>为了让数据相对更准确，<span style="color: black;">必须</span><strong style="color: blue;">多<span style="color: black;">途径</span>测试，并且多测试几款<span style="color: black;">制品</span>和多个排名位</strong>。还要<span style="color: black;">重视</span>测试时间段<span style="color: black;">是不是</span>有进行秒杀活动，<span style="color: black;">或</span>是在节假日<span style="color: black;">时期</span>。如开学季办公用品销量会猛增，圣诞节礼品类<span style="color: black;">制品</span>销量会比平时高等。不<span style="color: black;">意见</span>新手一上来就做节假日<span style="color: black;">制品</span>，库存节奏<span style="color: black;">把握</span><span style="color: black;">欠好</span>容易<span style="color: black;">引起</span>库存积压。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. <strong style="color: blue;"><span style="color: black;">经过</span>谷歌趋势<span style="color: black;">查找</span><span style="color: black;">制品</span>趋势和生命周期，<span style="color: black;">知道</span>何时入场</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">⑴<span style="color: black;">怎样</span><span style="color: black;">查找</span><span style="color: black;">制品</span>趋势</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>谷歌趋势工具：<strong style="color: blue;">http://trends.google.com</strong></p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b68569011b724ef3823170d4cf1cfef0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=3E3rrZ88MVkwGqJGYKDHeLQW8uU%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索3-5个关键词，看目的国家的趋势，可<span style="color: black;">选取</span>周期</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6cf97905954149ceb61b7ab0bbda6c7e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=GI1xHrF%2BGpEumvyXGJiUCs7Jvt0%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">⑵<span style="color: black;">怎样</span>对选品进行分析</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①观察趋势曲线，找出此款<span style="color: black;">制品</span>的淡旺季，<span style="color: black;">倘若</span>全年都在50以上的<span style="color: black;">制品</span>最好</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②<span style="color: black;">按照</span>销量<span style="color: black;">起始</span><span style="color: black;">增多</span>的月份，提前<span style="color: black;">安排</span>运营。<span style="color: black;">最少</span>要在高销量月份前1个月就<span style="color: black;">起始</span>订货，避免等你的货到库了，<span style="color: black;">亦</span>到了淡季了。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③观察<span style="color: black;">数年</span>的趋势走势，避免<span style="color: black;">选取</span>趋势下降的<span style="color: black;">制品</span></p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a2174937a2664602b4ec3821c2631b01~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=i%2B3mgmD6PS0K6L%2BIyf5VXYl3wwU%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6. <strong style="color: blue;"><span style="color: black;">认识</span>已有<span style="color: black;">制品</span>痛点，针对性优化<span style="color: black;">才可</span>脱颖而出</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">⑴<span style="color: black;">认识</span>已有<span style="color: black;">制品</span>痛点的<span style="color: black;">办法</span></strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span><strong style="color: blue;">"评论采集器"</strong>工具，将<span style="color: black;">目的</span><span style="color: black;">制品</span>评论进行采集，数据量<span style="color: black;">按照</span>类目<span style="color: black;">实质</span><span style="color: black;">状况</span>采集200-500条。<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，好评的真实率远远<span style="color: black;">小于</span>差评，虽然<span style="color: black;">亦</span>有同行恶意竞争，但相对可参考价值更高。总结出差评中频率最高的点进行针对性优化</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">⑵优化的方向有<span style="color: black;">那些</span></strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①价格做差异化</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②在符合成本的<span style="color: black;">基本</span>上，将包装和外观颜色等方面做优化，更满足<span style="color: black;">目的</span>国家消费人群的<span style="color: black;">爱好</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③每单打包<span style="color: black;">营销</span>个数的差异化</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④从差评中选除最大痛点，做功能上的优化</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤在说明书，售后卡片，赠送小礼品等方面<span style="color: black;">提高</span>服务质量</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须</span><span style="color: black;">重视</span>的是，日<span style="color: black;">自己</span><span style="color: black;">尤其</span>注重细节，所售<span style="color: black;">制品</span><span style="color: black;">必定</span>要配说明书，我的按摩眼罩供货商只<span style="color: black;">供给</span>英文说明书，我找了本地人进行翻译，并且<span style="color: black;">增多</span>图文<span style="color: black;">运用</span>说明和<span style="color: black;">重视</span>事项，并且在颜色上<span style="color: black;">运用</span>了日<span style="color: black;">自己</span><span style="color: black;">爱好</span>的素色，粉灰色，<span style="color: black;">因此呢</span>得到了一个<span style="color: black;">非常</span><span style="color: black;">宝贵</span>的VP好评。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7<strong style="color: blue;">. <span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">状况</span><span style="color: black;">选取</span>适合的站点</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合自己的才是最好的。我的亚马逊站点都开通了，但上<span style="color: black;">制品</span>的<span style="color: black;">仅有</span>美国和日本。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊<span style="color: black;">始终</span><span style="color: black;">败兴</span>最大的销量仍然并且必然还是美国站，但<span style="color: black;">一样</span>这两年竞争<span style="color: black;">亦</span><span style="color: black;">反常</span>惨烈。<span style="color: black;">意见</span><span style="color: black;">倘若</span><span style="color: black;">无</span>货源<span style="color: black;">优良</span>和优秀运营能力的卖家要<span style="color: black;">小心</span>入坑。<span style="color: black;">针对</span>大型卖家和工厂，亚马逊去年<span style="color: black;">起步</span><strong style="color: blue;">制造＋项目</strong>，有专门的招商经理对接，如有此<span style="color: black;">优良</span>可深入<span style="color: black;">认识</span>；</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从去年<span style="color: black;">起始</span>，行业内<span style="color: black;">始终</span>流传19年要大力扶持日本站的说法。但日本站的销量<span style="color: black;">始终</span>不算大，在日本成家的<span style="color: black;">朋友</span>告诉我大部分日<span style="color: black;">自己</span>的采购习惯还是线下，部分日<span style="color: black;">自己</span>认为亚马逊的<span style="color: black;">制品</span>大部分国外制造，质量<span style="color: black;">无</span>国产好，线上采购的<span style="color: black;">大都是</span>价格较低的<span style="color: black;">制品</span>。我当时做的<span style="color: black;">制品</span>均价在2500日元，最好排名在小类目第3-7名，最高日销量是活动日50多单，平时日均销量12单<span style="color: black;">上下</span>，比美国站销量低<span style="color: black;">非常多</span>，<span style="color: black;">大众</span>参考。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欧洲站<span style="color: black;">由于</span><strong style="color: blue;">VAT</strong>的税务问题，阻挡了<span style="color: black;">有些</span>怕麻烦人的脚步，这在去年<span style="color: black;">亦</span>算是机会。但<span style="color: black;">日前</span>竞争<span style="color: black;">亦</span>很激烈，最好<span style="color: black;">选取</span><span style="color: black;">有些</span>高品质的刚需品。我去年<span style="color: black;">亦</span>注册了VAT,还怕出问题特意花了高价，结果一年<span style="color: black;">亦</span><span style="color: black;">无</span>选到合适的<span style="color: black;">制品</span>，5000多块钱打了水漂。<span style="color: black;">因此</span><span style="color: black;">意见</span><span style="color: black;">大众</span>在<span style="color: black;">无</span><span style="color: black;">非常</span><span style="color: black;">知道</span><span style="color: black;">制品</span>前不要急着注册VAT，下证时间<span style="color: black;">火速</span>。<span style="color: black;">亦</span><span style="color: black;">不消</span>费心思去找吹XX的服务商，<span style="color: black;">一样</span>的效果我的<span style="color: black;">伴侣</span>只花了3000。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">印度站是去年年底炒的非常火的一个站点，<span style="color: black;">由于</span>庞大的消费群体和较高的线上消费习惯而被关注。几乎<span style="color: black;">每一个</span>沙龙和培训现场都会<span style="color: black;">说到</span>。但<span style="color: black;">由于</span>购买力低下，所售<span style="color: black;">制品</span>价格<span style="color: black;">非常</span><span style="color: black;">优惠</span>，利润很低，<span style="color: black;">因此</span>我<span style="color: black;">亦</span><span style="color: black;">无</span>入场。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加拿大，澳大利亚站<span style="color: black;">重点</span><span style="color: black;">便是</span>出单量少；新开的中东站点，<span style="color: black;">倘若</span>有<span style="color: black;">优良</span><span style="color: black;">制品</span>仍有机会，<span style="color: black;">这儿</span><span style="color: black;">再也不</span>进一步展开。<span style="color: black;">倘若</span><span style="color: black;">大众</span>有兴趣后面<span style="color: black;">亦</span><span style="color: black;">能够</span>进一步探讨。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8. 首次测试<span style="color: black;">制品</span>不要贪多</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的教训是首次测试的<span style="color: black;">制品</span><span style="color: black;">不可</span>贪多，即使<span style="color: black;">经过</span><span style="color: black;">各样</span>理论验证，<span style="color: black;">发掘</span>了一个<span style="color: black;">特别有</span><span style="color: black;">优良</span>的<span style="color: black;">制品</span>，<span style="color: black;">最后</span>还是要让市场说话。首批测试<span style="color: black;">制品</span>最好不要超过100件，<span style="color: black;">倘若</span>货值高的就再减<span style="color: black;">少许</span>量。否则<span style="color: black;">发掘</span><span style="color: black;">制品</span>和市场一言不合，库存就会积压会到让你<span style="color: black;">可疑</span>人生。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他：按以往经验，在亚马逊上<span style="color: black;">营销</span>采购价十几元，售价十几美刀的<span style="color: black;">制品</span>是最幸福的。但<span style="color: black;">日前</span>这种<span style="color: black;">制品</span><span style="color: black;">成为了</span>红海，要花很大的心思去寻找。能够<strong style="color: blue;">和<span style="color: black;">大众</span>有差异的，是货值较高利润<span style="color: black;">亦</span>较高的<span style="color: black;">制品</span></strong>，但小卖家<span style="color: black;">必定</span>要<span style="color: black;">小心</span>，要把自己的基本功磨练好，还要有货源<span style="color: black;">优良</span>。<span style="color: black;">倘若</span><span style="color: black;">无</span>采购门路，那采购货源的<span style="color: black;">地区</span><span style="color: black;">通常</span><span style="color: black;">便是</span><strong style="color: blue;">1688</strong>，还要经常去跑<strong style="color: blue;"><span style="color: black;">优秀</span>展会</strong>。和供货商拿货时<span style="color: black;">尽可能</span>讲价，讲到极限了，再聊聊账期，当然首次拿货<span style="color: black;">通常</span>不会跟你聊账期的，但<span style="color: black;">亦</span>为后面拿大货做个铺垫。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不知不觉选品写了这么多，实在是<span style="color: black;">由于</span><span style="color: black;">按照</span>以往经验，选品是一切的<span style="color: black;">基本</span>，<span style="color: black;">倘若</span>选品多次失败会让人有挫败感，<span style="color: black;">况且</span>会损失不少银子，<span style="color: black;">因此</span>务必要<span style="color: black;">注重</span>！</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三． <span style="color: black;">怎样</span>上传你的<span style="color: black;">第1</span>个listing</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 准备工作</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑴ 购买UPC</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">universal product code 商品通用条码，适用于美国和加拿大。亚马逊美国站上传<span style="color: black;">制品</span><span style="color: black;">必要</span><span style="color: black;">拥有</span>UPC码。 淘宝就<span style="color: black;">能够</span>搞定（<span style="color: black;">尽可能</span><span style="color: black;">选取</span>信誉度高的专业店铺，虽然东西便宜但买到假的<span style="color: black;">亦</span>会比较麻烦）。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑵ 添加<span style="color: black;">制品</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①进入卖家后台，点击屏幕左上角库存下面的添加新商品</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1b13bc23f5934bbc8c1153eb156d87ab~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=JaDUFINhhzYkIqBbc4vmNY67WsE%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②在添加商品页面点击创建新商品信息</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a071dd0debe2424fa324e96dd1c5d2bb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=55uTuGKAJjpf4iMy2%2FtqZLc7uC4%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③在列表中<span style="color: black;">选取</span>商品<span style="color: black;">仔细</span>品类，在搜索框里输入关键字<span style="color: black;">能够</span>搜索品类，点击<span style="color: black;">选取</span>确认品类</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/17e8868ac5d5409989d336491a48d0e1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=S7KsyBtD7GhP126ygtDH8HVomJI%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重视</span>：搜索品类</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>不确定你的商品品类，<span style="color: black;">能够</span><span style="color: black;">运用</span>品类搜索功能，输入品类关键字后，进行搜索。在搜索结果中<span style="color: black;">选取</span>相应的品类点击后，进入添加商品页面。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a882546a842b412ea63288f61a96a422~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=y2xJ6og4p6YbWVcnwoJF8gxdG%2Bo%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来输入重要的商品信息，完成listing的编辑</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f2225066ea1b4b419770ff8c7ebd7fae~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=IeqisEQX2TrUDWvfEExQ8EipesM%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">四． <span style="color: black;">怎样</span><span style="color: black;">提高</span>你的亚马逊销量</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下只讲白帽打法</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1．<strong style="color: blue;">要以客户体验为中心</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当确认好一款<span style="color: black;">制品</span>时，先扪心自问一下自己<span style="color: black;">是不是</span>愿意掏钱去买这款<span style="color: black;">制品</span>。问下自己给客户<span style="color: black;">处理</span>了<span style="color: black;">那些</span>问题，<span style="color: black;">是不是</span>真的是客户的痛点，市场调研做了几轮<span style="color: black;">是不是</span>全面？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2．<strong style="color: blue;">要让搜索引擎<span style="color: black;">爱好</span>你的<span style="color: black;">制品</span>listing，<span style="color: black;">增多</span><span style="color: black;">制品</span><span style="color: black;">揭发</span>量</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做电商<span style="color: black;">便是</span>做流量，流量大了销量自然<span style="color: black;">亦</span>会<span style="color: black;">增多</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在做<span style="color: black;">制品</span>listing时要有做网站SEO优化的强度，去编辑listing，以期获取<span style="color: black;">更加多</span>的流量</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3．<strong style="color: blue;">编写一条listing<span style="color: black;">最少</span><span style="color: black;">必须</span>一到两周的时间打磨</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">写一篇亚马逊搜索引擎<span style="color: black;">爱好</span>的<span style="color: black;">制品</span>listing<span style="color: black;">过程</span>如下</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①获取关键字</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>之一是亚马逊搜索框<span style="color: black;">意见</span>，例如我在亚马逊搜索框中搜索 sunglasses</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fa1d760b81b649f69b736bd973640436~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=gyuzzohneGk4GW84oG28BWzCtYI%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他关键词工具我还习惯<span style="color: black;">运用</span>"Keywordtooldominator"（链接https://bit.ly/2vdMLnF），<span style="color: black;">每日</span>免费<span style="color: black;">运用</span>三次，关键词<span style="color: black;">非常多</span>，且更符合老外搜索习惯。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②选定关键字</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">咱们</span><span style="color: black;">已然</span>圈定了关键词，接下来<span style="color: black;">咱们</span>要验证这些词的热度，热度越高<span style="color: black;">便是</span><span style="color: black;">咱们</span>越<span style="color: black;">必须</span>的，我<span style="color: black;">重点</span>用如下工具来判断这些词的热度</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌趋势：</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://bit.ly/2xgkYof ；​bit.ly</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">KWFinder</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://kwfinder.com/​kwfinder.com</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑶排布listing中关键字</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">通常</span>每一千字中排布5-10个关键词，既不要太多，<span style="color: black;">亦</span>不要太少。适量<span style="color: black;">就可</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑷写一份1000+字数以上的listing</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有数据<span style="color: black;">显示</span>谷歌搜索对<span style="color: black;">文案</span>搜索权重的参考值中，<strong style="color: blue;">长<span style="color: black;">文案</span>的权重远远优于短<span style="color: black;">文案</span></strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊<span style="color: black;">亦</span>对listing介绍越<strong style="color: blue;">详尽的<span style="color: black;">制品</span>页面</strong>赋予的权重<span style="color: black;">亦</span>更高，相应的展示机会<span style="color: black;">亦</span>就更高。<span style="color: black;">另一</span>，listing 页面足够丰富<span style="color: black;">亦</span>易于关键词的排布。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑸多用<strong style="color: blue;">同义词</strong><span style="color: black;">增多</span>listing 被抓取的机会</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多排布<span style="color: black;">有些</span>与你<span style="color: black;">目的</span>关键词相近的词语，<span style="color: black;">增多</span>了<span style="color: black;">更加多</span>流量<span style="color: black;">源自</span>，<span style="color: black;">由于</span>同一款<span style="color: black;">制品</span>的关键词<span style="color: black;">区别</span>的人有<span style="color: black;">区别</span>的表述方式，多排部相近的关键词，相当与给你的<span style="color: black;">制品</span>lisiting多<span style="color: black;">增多</span>了流量入口</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">鉴于篇幅有限，以上是给<span style="color: black;">大众</span>关于从无到有<span style="color: black;">创立</span>一家店铺的分享，后面我还还会针对<span style="color: black;">有些</span><span style="color: black;">咱们</span>平时运营中重要的课题分别展开探讨。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎<span style="color: black;">大众</span>关注我，我会不<span style="color: black;">定时</span>发布<span style="color: black;">关联</span>的跨境<span style="color: black;">文案</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">已然</span>夜深人静了，回顾辞职创业这一路，最后再说点题外话吧</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">当时创业<span style="color: black;">为何</span><span style="color: black;">选取</span>的是跨境电商呢？</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">记得从2014年<span style="color: black;">起始</span>，互联网风口开启。记忆犹新的是滴滴快的疯狂的<span style="color: black;">补助</span>大战，出门打车1块钱，各个<span style="color: black;">机构</span>对程序员求贤若渴，码农的工资<span style="color: black;">亦</span>是水涨船高，2010年<span style="color: black;">一块</span>毕业的<span style="color: black;">朋友</span>，<span style="color: black;">哪些</span>选对计算机专业的，工资<span style="color: black;">已然</span>上到了一万七八。<span style="color: black;">而后</span>2016年<span style="color: black;">起始</span>北上广深的房价<span style="color: black;">起始</span>癫狂。2016年，北京的房价从原有<span style="color: black;">基本</span>上，几乎翻了一倍。<span style="color: black;">本来</span>3万的房价涨到了5万多，5万的房价涨到了8万多，家里出的起首付并早早上车的<span style="color: black;">朋友</span>，借着一波房价的涨幅，账面财富<span style="color: black;">增多</span>了最少<span style="color: black;">亦</span>有100万。反观我自己，大学<span style="color: black;">选取</span>了当时的<span style="color: black;">所说</span>万金油专业——自动化。来自18线小城，<span style="color: black;">错失</span>了风口，没钱上车赶上房价的涨幅，我的<span style="color: black;">将来</span>在哪里？2015年的一天在报纸上看到一条<span style="color: black;">信息</span>，小小假发成就大梦想，<span style="color: black;">近期</span>的<span style="color: black;">博客</span>热搜<span style="color: black;">亦</span><span style="color: black;">说到</span>过的，相信你们<span style="color: black;">亦</span>曾看到</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3e026849af2f4486902d8326c972c73c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723350955&amp;x-signature=dPJCwTeGdnM5n2590MJCDwsFf38%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我当时<span style="color: black;">乃至</span>请假跑到中国的假发之都许昌，去看<span style="color: black;">她们</span>的工厂<span style="color: black;">怎样</span>运作。外贸<span style="color: black;">亦</span>许是我这个普通人<span style="color: black;">能够</span>逆袭的最后机会了。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创业<span style="color: black;">不可</span>跟在别人后面<span style="color: black;">也</span>步<span style="color: black;">也</span>趋，<span style="color: black;">想要</span>挑战这些<span style="color: black;">已然</span>在传统外贸行业里面摸爬滚打十几年的老炮，不太现实<span style="color: black;">亦</span>很难成功。回到北京我继续留意外贸这个行业，<span style="color: black;">同期</span><span style="color: black;">亦</span>在继续等待机会。后面<span style="color: black;">亦</span>就有了<span style="color: black;">搬迁</span>到深圳，头<span style="color: black;">亦</span>不回地走上了跨境电商这条路了。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好，至此今天的分享就到<span style="color: black;">这儿</span>了，关于跨境电商你还有<span style="color: black;">那些</span>问题呢？欢迎探讨，<span style="color: black;">一起</span>进步。</p>
    </div>

865113434 发表于 2024-9-7 21:13:34

交流如星光璀璨，点亮思想夜空。

4zhvml8 发表于 2024-10-4 03:05:24

同意、说得对、没错、我也是这么想的等。

1fy07h 发表于 2024-11-14 15:11:08

我深感你的理解与共鸣，愿对话长流。

4zhvml8 发表于 4 天前

软文发布论坛开幕式圆满成功。 http://www.fok120.com

查看完整版本: 个人怎么样做跨境电商（从无到有开一家亚马逊店铺）