论坛 › 新疆 › 姑婆精英会彦心：我的SEO，SEM以及微X公众号运营经验

qzmjef 发表于 2024-8-4 14:55:44

姑婆精英会彦心：我的SEO，SEM以及微X公众号运营经验

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">彦心（ID:yuhinst），<a style="color: black;">姑婆<span style="color: black;">哪些</span>事儿精英会</a>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">初期</span>成员。个人公众号：新职志（ID:ixinzhizhi）,陪你<span style="color: black;">一块</span>从新<span style="color: black;">媒介</span>萌新到大神。刚开通不久，<span style="color: black;">日前</span><span style="color: black;">重点</span>更新<span style="color: black;">有些</span><span style="color: black;">微X</span>技巧<span style="color: black;">办法</span>和流量规律。不<span style="color: black;">定时</span>更新。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢姑婆<span style="color: black;">哪些</span>事儿的邀请，借此机会<span style="color: black;">亦</span>对自己近来的工作做一次复盘梳理，如遇大神，还请批评指正。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你还记得当初是怎么进入了互联网这一行的吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span><span style="color: black;">第1</span>批90后一员，从上市创业<span style="color: black;">机构</span>实习，到提前转正为国企的编内员工，再到辞职转行去了民企做网络推广运营，我想说，鬼<span style="color: black;">晓得</span>我都经历了些什么……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>和大学的专业<span style="color: black;">关联</span>，起初做业务<span style="color: black;">亦</span>是抱着先<span style="color: black;">熬炼</span>自己想法。从做外贸B2B平台的线下<span style="color: black;">途径</span>推广，<span style="color: black;">每日</span>有机会和<span style="color: black;">有些</span><span style="color: black;">区别</span>的传统行业的企业管理层见面交流，到接触线下终端市场最前线-零售和顾客，慢慢<span style="color: black;">认识</span>到互联网<span style="color: black;">针对</span>传统<span style="color: black;">途径</span>的影响及<span style="color: black;">优良</span>，便<span style="color: black;">起始</span>对自己的<span style="color: black;">将来</span>发展方向有了<span style="color: black;">选取</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当时互联网对自己<span style="color: black;">来讲</span>还是一个很陌生的<span style="color: black;">行业</span>，一来<span style="color: black;">无</span>任何认识行业内的人，在网上<span style="color: black;">查询</span>了许久<span style="color: black;">亦</span>没看明白应该从哪方向入手学起，二来自己完全<span style="color: black;">无</span>这方面经验技能，不<span style="color: black;">晓得</span>自己能先做什么。还记得<span style="color: black;">第1</span>次去一家做代运营的<span style="color: black;">机构</span>面试前，还在网上百度什么是搜索引擎，什么是关键词，什么是权重……<span style="color: black;">而后</span>面试时差点没被人赶出来哈；后来的想法<span style="color: black;">便是</span>先去当一个淘宝店客服，和人聊聊天推销<span style="color: black;">制品</span>总有<span style="color: black;">机构</span>愿意要吧，反正<span style="color: black;">便是</span>先进入这个行业，总能找到学习的机会，<span style="color: black;">此刻</span>回想起来其实当时自己连<span style="color: black;">到底</span>淘宝客服算不算是这个行业内的人都不清楚。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后还是经过一波曲折意外下，从SEO接触起互联网行业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来我<span style="color: black;">亦</span>先从SEO<span style="color: black;">起始</span>讲讲自己走过的<span style="color: black;">有些</span>网络推广的<span style="color: black;">招数</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一</span><span style="color: black;">、</span><span style="color: black;">把SEO当作网站运营推广的手段之一,而不是<span style="color: black;">所有</span></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO，即搜索引擎优化。<span style="color: black;">能够</span>简单理解为<span style="color: black;">经过</span>利用搜索引擎的算法规则来<span style="color: black;">提高</span>网站在搜索结果页面的排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你对某一<span style="color: black;">制品</span>产生兴趣时，想要进一步去<span style="color: black;">认识</span>时，你<span style="color: black;">通常</span>会这么做？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相信<span style="color: black;">非常多</span>人会<span style="color: black;">经过</span>这两种方式去<span style="color: black;">认识</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;">直接找<span style="color: black;">伴侣</span>去询问（<span style="color: black;">触及</span>到品牌知名度）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;">自己到网上去搜搜看（针对主流搜索引擎）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而SEO，<span style="color: black;">便是</span>让用户在网上搜索<span style="color: black;">关联</span>词语时，你的网站信息能够出<span style="color: black;">此刻</span>搜索结果页面的前面，从而<span style="color: black;">更易</span>的先被用户看到。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、&nbsp;<span style="color: black;">怎样</span>利用SEO技术做到零预算让网站的精准流量成倍增长？<span style="color: black;">怎样</span><span style="color: black;">运用</span>SEO技巧为其他<span style="color: black;">媒介</span>平台（如公众号、知乎等）有效引流？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（1）、找对正确的关键词。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">A、与<span style="color: black;">机构</span>的业务<span style="color: black;">关联</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">分析所在行业<span style="color: black;">实质</span><span style="color: black;">状况</span>，</span><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">机构</span>的<span style="color: black;">关联</span>领导、市场部、<span style="color: black;">营销</span>部<span style="color: black;">认识</span><span style="color: black;">机构</span><span style="color: black;">详细</span>业务。<span style="color: black;">按照</span><span style="color: black;">机构</span>的业务范围，<span style="color: black;">目的</span>用户分布<span style="color: black;">状况</span>、行业、<span style="color: black;">制品</span>专用词汇，以及<span style="color: black;">机构</span>对客户的<span style="color: black;">认识</span>，来<span style="color: black;">选取</span>关键词。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">B、符合用户的真实搜索<span style="color: black;">状况</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;">当用户<span style="color: black;">晓得</span>你,想要<span style="color: black;">经过</span>网络进一步<span style="color: black;">认识</span>你时,<span style="color: black;">通常</span>会直接搜索<span style="color: black;">机构</span>,品牌词来查看。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;">当用户只是有意向或有兴趣要<span style="color: black;">查询</span>某一行业的<span style="color: black;">制品</span>时,<span style="color: black;">一般</span>会搜索<span style="color: black;">制品</span>词,行业通用词以及相应的长尾词来查看。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;">当用户并不<span style="color: black;">晓得</span>你<span style="color: black;">亦</span>无意向<span style="color: black;">认识</span>时,只是在上网搜索<span style="color: black;">关联</span>的行业资料<span style="color: black;">或</span>浏览行业<span style="color: black;">新闻</span>时,会<span style="color: black;">经过</span>某些行业通用词和人群词搜索,<span style="color: black;">亦</span>可能在无意中看到你,从而<span style="color: black;">晓得</span>了你并<span style="color: black;">诱发</span>兴趣。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些词的词性<span style="color: black;">区别</span>，<span style="color: black;">一样</span><span style="color: black;">亦</span><span style="color: black;">表率</span>着搜索用户的意向程度<span style="color: black;">区别</span>。一方面<span style="color: black;">能够</span><span style="color: black;">经过</span>百度指数等数据，另一方面<span style="color: black;">能够</span><span style="color: black;">经过</span>用户调研，<span style="color: black;">认识</span>用户搜索<span style="color: black;">爱好</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">C、能够竞争得过同行网站</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>竞争对手网站<span style="color: black;">选取</span>的关键词及实力，百度指数的高低，以及同行业关键词竞争度，来<span style="color: black;">认识</span>这个关键词优化的难易度。<span style="color: black;">按照</span>自己的资源和能力<span style="color: black;">选取</span>对应的关键词，才有可能<span style="color: black;">得到</span>良好的排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，“钢琴”，“钢琴培训”，“深圳钢琴培训”，“深圳钢琴初学者培训<span style="color: black;">公司</span>”，<span style="color: black;">区别</span>的词搜索量<span style="color: black;">区别</span>，竞争程度及优化难度<span style="color: black;">亦</span><span style="color: black;">区别</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>与<span style="color: black;">机构</span>的业务<span style="color: black;">关联</span>，符合用户的真实搜索<span style="color: black;">状况</span>，具备<span style="color: black;">必定</span>的搜索量，并且结合自己的资源和能力能够竞争得过同行网站，<span style="color: black;">这般</span>的词才是能给你网站带来<span style="color: black;">精细</span>有效流量的词，而不是靠自己的主观臆断。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EibA7tc83coAD0AWKFHdpOZXwrybTElxqLgoU26kA4opwl5IC50CKX4ejOXgwrG6dzlSZ5Hu689UAxHOtqoPgyQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：小马宋</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从SEO的<span style="color: black;">方向</span>来讲，关键词<span style="color: black;">能够</span>分为核心关键词（品牌词，<span style="color: black;">制品</span>词）和长尾关键词（其他的词、长词及由关键词组合成的词）。核心关键词<span style="color: black;">一般</span>布局网站主页，是<span style="color: black;">重点</span>的优化词。而长尾词<span style="color: black;">由于</span>竞争小，搜索量小，但更加<span style="color: black;">精细</span>，<span style="color: black;">一样</span>是SEO<span style="color: black;">必要</span><span style="color: black;">注重</span>和<span style="color: black;">科研</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（2）、网站引流<span style="color: black;">重点</span>有两种方式：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">A、<span style="color: black;">经过</span><span style="color: black;">提高</span>网站关键词排名来获取流量。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO流量=站点的展现量x页面的点击率</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然<span style="color: black;">通常</span>网站<span style="color: black;">选取</span>的核心关键词的搜索量会比<span style="color: black;">很强</span>，但<span style="color: black;">由于</span>竞争的关系，一个网站所能优化上去的核心关键词的数量是<span style="color: black;">特别有</span>限的，其排名能够占据的首页位置数量<span style="color: black;">亦</span>有限，<span style="color: black;">因此</span>除了依靠网站核心关键词的排名来获取流量，<span style="color: black;">咱们</span>还应该利用<span style="color: black;">海量</span>长尾词的排名来收割流量。某些长尾关键词<span style="color: black;">优良</span>发挥的效果更佳<span style="color: black;">显著</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，一个搜索“篮球鞋”和一个搜索“耐克2018年新款男士篮球鞋”的人，谁的<span style="color: black;">认识</span>和购买意向会更加<span style="color: black;">剧烈</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>对网站专题页或内容页保持<span style="color: black;">连续</span><span style="color: black;">定时</span>的<span style="color: black;">优秀</span>内容建设，做好标题关键词及<span style="color: black;">文案</span>内容关键词的布局（四处一词），注重网站的内外链优化，注重权重的传递，让尽可能多的长尾词<span style="color: black;">得到</span>良好的排名，从而得到<span style="color: black;">更加多</span>的展现和点击机会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做SEO<span style="color: black;">不可</span>单纯的只为做排名而做排名</span><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">传统的SEO<span style="color: black;">常常</span>只是利用搜索引擎算法规则来堆砌排名影响<span style="color: black;">原因</span>，<span style="color: black;">独一</span>的目的<span style="color: black;">便是</span>把排名做上去就行，<span style="color: black;">常常</span>忽略了网站及内容运营的重要性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在越来越<span style="color: black;">注重</span>用户体验的时代下，SEO<span style="color: black;">一样</span>要<span style="color: black;">注重</span>分析用户的搜索需求，<span style="color: black;">认识</span>用户搜索这个关键词时是<span style="color: black;">期盼</span>得到什么，<span style="color: black;">按照</span><span style="color: black;">区别</span>的关键词来制作<span style="color: black;">区别</span>的<span style="color: black;">优秀</span>的着陆页内容，<span style="color: black;">否则</span>即使把排名做上去了，用户点击后<span style="color: black;">发掘</span>不是自己想要的，页面内容<span style="color: black;">亦</span><span style="color: black;">不可</span>马上吸引到他，随即关掉了，又有什么<span style="color: black;">道理</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优秀</span>的内容能够吸引用户的关注和兴趣，好的内容设计是<span style="color: black;">能够</span>直接达到特定的转化效果的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">经过</span>良好的核心关键词和<span style="color: black;">海量</span>的长尾关键词排名，在搜索结果页面占据<span style="color: black;">更加多</span>的流量入口，来为网站获取到<span style="color: black;">海量</span>的浏览用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">B、<span style="color: black;">经过</span>网站<span style="color: black;">外边</span>来获取流量。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">许多人会在知乎里面回答问题，而在个人签名和答案里面<span style="color: black;">一般</span>会提及自己的公众号，<span style="color: black;">或</span>品牌、<span style="color: black;">制品</span>名字等。还有<span style="color: black;">便是</span>在答案中<span style="color: black;">安置</span><span style="color: black;">关联</span>内容<span style="color: black;">或</span>其他<span style="color: black;">举荐</span>内容的链接，<span style="color: black;">倘若</span>这个链接<span style="color: black;">一样</span>是链到知乎内的，这种链接<span style="color: black;">咱们</span><span style="color: black;">叫作</span>为内链，而<span style="color: black;">倘若</span>是链接到知乎外的，例如自己的网站，<span style="color: black;">微X</span><span style="color: black;">文案</span>，这种链接<span style="color: black;">咱们</span><span style="color: black;">叫作</span>为外链。而这<span style="color: black;">便是</span><span style="color: black;">咱们</span>利用SEO外链技巧来为网站或其他<span style="color: black;">媒介</span>平台最<span style="color: black;">精细</span>有效的引流方式之一。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EibA7tc83coAD0AWKFHdpOZXwrybTElxq2cpqYMd3bJ8kZdYzIO8pjt7EcVL0xxiaqxibf58PC1hK68CBXPSo2l0g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">巧用账号名<span style="color: black;">叫作</span>及签名</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EibA7tc83coAD0AWKFHdpOZXwrybTElxq42zX6eKia5R4ZIl50SZmO5KzoCiburbEkQqDriarRJ9zZYKjemD3g0N3Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">巧用锚文本外链做诱饵</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你<span style="color: black;">能够</span>用带<span style="color: black;">相关</span>键词，<span style="color: black;">或</span></span><span style="color: black;">与你网站内容<span style="color: black;">关联</span></span><span style="color: black;"><span style="color: black;">的标题，寻找</span><span style="color: black;">与你行业<span style="color: black;">关联</span></span><span style="color: black;">或</span><span style="color: black;">符合<span style="color: black;">目的</span>用户群体特性</span><span style="color: black;">的网站平台上，<span style="color: black;">经过</span><span style="color: black;">安置</span>锚文本外链的方式来为自己的网站或平台带来流量。当然<span style="color: black;">亦</span>要<span style="color: black;">重视</span>遵守<span style="color: black;">每一个</span>平台的规则，当有些平台不给<span style="color: black;">安置</span>链接时，则用<span style="color: black;">移植</span>某些关键词或软文方式来引流。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，<span style="color: black;">经过</span>第三方平台，例如自<span style="color: black;">媒介</span>，论坛，门户，百度<span style="color: black;">制品</span>类，<span style="color: black;">资讯</span>源等等，有<span style="color: black;">认识</span>的<span style="color: black;">选取</span>带有特定的关键词或长尾关键词<span style="color: black;">文案</span>标题进行<span style="color: black;">优秀</span><span style="color: black;">文案</span>的编写和发布，一来是借助这些平台本身的流量，二来是这些内容很可能<span style="color: black;">一样</span>被搜索引擎收录并<span style="color: black;">得到</span>好的排名；而针对今日头条，大鱼号，企鹅号等采用算法分发机制，针对<span style="color: black;">区别</span>人群，千人千面<span style="color: black;">举荐</span><span style="color: black;">区别</span>内容的平台，<span style="color: black;">咱们</span>则要注重平台规则及用户的<span style="color: black;">爱好</span>来设置好标题风格及内容，从而<span style="color: black;">得到</span><span style="color: black;">更加多</span>的<span style="color: black;">揭发</span>率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就<span style="color: black;">这般</span>，<span style="color: black;">经过</span>尽可能多的第三方平台，利用<span style="color: black;">海量</span>关键词、长尾词及内容形成矩阵化布局。经过<span style="color: black;">长期</span><span style="color: black;">累积</span>，<span style="color: black;">乃至</span><span style="color: black;">能够</span>达到全网覆盖的效果。从而抢占<span style="color: black;">更加多</span>的排名和<span style="color: black;">揭发</span>，为网站带来<span style="color: black;">海量</span>源源<span style="color: black;">持续</span><span style="color: black;">精细</span>流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如<span style="color: black;">咱们</span>当时<span style="color: black;">由于</span>同行业并不注重互联网宣传，关键词竞争力度小，无疑给<span style="color: black;">咱们</span>很好的机会，<span style="color: black;">最后</span>当用户搜索行业内的某些<span style="color: black;">关联</span>行业关键词时，我们的<span style="color: black;">制品</span>信息占到了60%以上，为网站的自然流量带来数十倍的增长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当网站<span style="color: black;">起始</span>有了固定的流量后，更深入的<span style="color: black;">便是</span>分析网站流量<span style="color: black;">源自</span>及用户的浏览<span style="color: black;">行径</span>路径，停留时间，转化等，来<span style="color: black;">调节</span>网站的内容规划以及进行<span style="color: black;">区别</span><span style="color: black;">途径</span>的筛选。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讲完网站引流的免费<span style="color: black;">办法</span>，<span style="color: black;">此刻</span><span style="color: black;">咱们</span>接下来讲另一种付费的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>SEM的本质<span style="color: black;">便是</span>购买<span style="color: black;">精细</span>流量</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还记得当时<span style="color: black;">忽然</span>被叫去办公室，<span style="color: black;">而后</span>领导<span style="color: black;">第1</span>句就问，会做竞价吗？当时愣了一下，想<span style="color: black;">亦</span>没想就开口，没做过，<span style="color: black;">不外</span><span style="color: black;">能够</span>学，能做。<span style="color: black;">满脸</span>楞逼的出来后才<span style="color: black;">晓得</span>原来是负责竞价的同事要离职，<span style="color: black;">而后</span>我就<span style="color: black;">这般</span>接盘了……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">后来魏泽西事件<span style="color: black;">出现</span>后，虽然对竞价行业造<span style="color: black;">成为了</span>很大的影响，但<span style="color: black;">经过</span>对身边<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>，同事以及咨询过来的用户的<span style="color: black;">认识</span>，其实大部分人依旧不懂的区分竞价和自然排名，而在非医疗类的行业，<span style="color: black;">针对</span>真正有需求的人<span style="color: black;">来讲</span>，并不会<span style="color: black;">留意</span>这些，</span><span style="color: black;">能找到<span style="color: black;">必须</span>的东西，才是最重要的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EibA7tc83coAD0AWKFHdpOZXwrybTElxqiajRu5wU89tpquCoxd17y0xnusa6Nbp1yzuLKjl656qWMKXCc3MtGBw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SEM<span style="color: black;">宣传</span>与自然排名的区分&nbsp;</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、购买流量的本质是购买有效用户</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相<span style="color: black;">针对</span>SEO,SEM在创意展现和页面内容创作上更加的自由，其排名与关键词设置及出价等<span style="color: black;">相关</span>，不受搜索引擎规则影响。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竞价投放除了推广技巧，<span style="color: black;">一样</span>考究对<span style="color: black;">自己</span><span style="color: black;">制品</span>与竞品的<span style="color: black;">认识</span>，及对<span style="color: black;">目的</span>受众群体心理的把握，从关键词的挖掘，竞价账户的搭建，再到关键词出价策略，地域、时段的投放，创意文案的编写，营销着陆页的设计引导，以及客服/<span style="color: black;">营销</span>的沟通等都会影响<span style="color: black;">最后</span>的结果。<span style="color: black;">全部</span>过程从展现，点击，<span style="color: black;">拜访</span>，咨询，订单（有些行业<span style="color: black;">拜访</span>后直接就到注册或下单）等各个环节转化呈漏斗形态。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EibA7tc83coAD0AWKFHdpOZXwrybTElxq7GuFEY4e5mXn2yEy469xPp88WcJYlI8K8lQrJaK1FNlPiaU3xFsgZeA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：百度</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在讲SEO时，<span style="color: black;">咱们</span><span style="color: black;">说到</span>用户会多次搜索<span style="color: black;">区别</span>的关键词来<span style="color: black;">认识</span><span style="color: black;">咱们</span>，这些词的词性<span style="color: black;">区别</span>，<span style="color: black;">亦</span><span style="color: black;">表率</span>着搜索用户的购买意向程度<span style="color: black;">区别</span>。而</span><span style="color: black;"><span style="color: black;">因为</span>信息的多样性，大部分用户在<span style="color: black;">认识</span>信息时<span style="color: black;">常常</span>会进行多次搜索<span style="color: black;">认识</span>对比后，才会产生购买或进一步<span style="color: black;">行径</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单<span style="color: black;">来讲</span>，用户在搜索<span style="color: black;">周期</span>的转化<span style="color: black;">行径</span><span style="color: black;">便是</span>一个需求过度的<span style="color: black;">周期</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span><span style="color: black;">周期</span>：有了兴趣，收集信息，<span style="color: black;">认识</span><span style="color: black;">关联</span><span style="color: black;">制品</span>介绍-----搜索量大，转化低</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二<span style="color: black;">周期</span>：<span style="color: black;">制品</span>对比，集合自己需求对比<span style="color: black;">优良</span>，价格等-----搜索量中等，转化中</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三<span style="color: black;">周期</span>：品牌<span style="color: black;">选取</span>，已产生<span style="color: black;">知道</span>意向，有<span style="color: black;">必定</span>信任度-----搜索量小，转化高</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EibA7tc83coAD0AWKFHdpOZXwrybTElxqY9Q4mhzMh6ou0dPyNKv3OzZ6ovne5MotNaDGGzU9ob6rjoU580fQibw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">从知晓-<span style="color: black;">熟练</span>-<span style="color: black;">思虑</span>-购买的过程</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">针对</span>SEM<span style="color: black;">来讲</span>，<span style="color: black;">怎样</span>把握好用户在<span style="color: black;">每一个</span>环节的<span style="color: black;">心理</span>，要更为注重。<span style="color: black;">由于</span><span style="color: black;">触及</span>到<span style="color: black;">宣传</span><span style="color: black;">花费</span>的快速消耗，SEM要更加注重<span style="color: black;">最后</span>的转化效果，<span style="color: black;">怎样</span>获取<span style="color: black;">更加多</span>的<span style="color: black;">精细</span>流量，减少用户在<span style="color: black;">每一个</span>环节的流失率，<span style="color: black;">加强</span><span style="color: black;">每一个</span>环节的转化率，<span style="color: black;">最后</span><span style="color: black;">得到</span>有效用户促成订单，是降低CAC(获客成本)，<span style="color: black;">加强</span>ROI(投产比)的重要手段。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">推广转化漏斗及各环节影响转化的<span style="color: black;">原因</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EibA7tc83coAD0AWKFHdpOZXwrybTElxqh8pISsicVd8k2zq5yjldJDeibttxicxyeqqWpc6MWQVTxzZgLdRLgN4FA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、SEM<span style="color: black;">怎样</span>用更低的成本，做到最大的转化？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（1）、账户优化要开源节流</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEM<span style="color: black;">宣传</span>展现的范围和<span style="color: black;">精细</span>程度离不开关键词的<span style="color: black;">选取</span>和出价。从漏斗的思维上看，账户的优化要把握好四个字：开源节流，开源<span style="color: black;">便是</span>打开流量，节流<span style="color: black;">便是</span>阻止无效流量。<span style="color: black;">加强</span>预算，扩宽匹配模式，降低关键词出价等都是开源的办法，而缩窄匹配模式，做好否词等则是节流的办法。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在关键词的<span style="color: black;">选取</span>上，一方面<span style="color: black;">咱们</span>要最大化的圈定潜在客户群体，另一方面则要<span style="color: black;">精细</span>锁定<span style="color: black;">目的</span>客户群体。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（2）、精细化的账户搭建</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我比较推崇对<span style="color: black;">全部</span>账户做精细化管理，在最初搭建账户时，就对账户结构做细致的<span style="color: black;">归类</span>，例如将同一个维度的关键词进行长尾和核心划分，便于<span style="color: black;">有效</span>管理。<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">区别</span>的受众<span style="color: black;">心理</span>层次，消费能力等进行关键词的划分，以<span style="color: black;">目的</span>受众群体的特征来参照。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EibA7tc83coAD0AWKFHdpOZXwrybTElxq448Vd9Xo9fWu1ANCGJUKI4R8jicxnYsFBAJdeQ9EjKRa9G3dV4sBpyg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">源自</span>：网络</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（3）、针对<span style="color: black;">区别</span>的关键词编写<span style="color: black;">区别</span>的创意</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>的关键词<span style="color: black;">表率</span>了<span style="color: black;">区别</span>用户的<span style="color: black;">区别</span>需求，针对<span style="color: black;">区别</span>的关键词及受众人群有针对性的编写<span style="color: black;">区别</span>的创意，多采用短句的形式，<span style="color: black;">明显</span><span style="color: black;">制品</span>特点及<span style="color: black;">目的</span>受众的吸引点，<span style="color: black;">同期</span>注重关键词的飘红。从而<span style="color: black;">得到</span><span style="color: black;">更加多</span><span style="color: black;">目的</span>用户的兴趣和点击。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如奶茶加盟，有资本有投资经验的用户更注重的是投资<span style="color: black;">报答</span>率，创意中<span style="color: black;">能够</span><span style="color: black;">明显</span>“年收入XX万”；而有些资金少，无经验的用户可能更关注的是<span style="color: black;">怎样</span>用最少成本开店运营，<span style="color: black;">此时</span>创意里<span style="color: black;">能够</span><span style="color: black;">明显</span>“0加盟费，0押金，全程培训<span style="color: black;">指点</span>”等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（4）、针对<span style="color: black;">区别</span>的创意设计<span style="color: black;">区别</span>的着陆页</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>把关键词及对应的创意做一个归类，针对<span style="color: black;">区别</span>的人群，及创意内容，来设计<span style="color: black;">区别</span>的着陆页内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">着陆页是最直接<span style="color: black;">触及</span>到<span style="color: black;">是不是</span>能直接达到<span style="color: black;">营销</span>或转化的目的，<span style="color: black;">因此</span>着陆页的设计是<span style="color: black;">全部</span>推广环节中最为重要的转化环节之一。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做访谈，做调研</span><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">制作着陆页之前，<span style="color: black;">必定</span>要</span><span style="color: black;">真正做到</span><span style="color: black;"><span style="color: black;"><span style="color: black;">认识</span>行业特点，站在用户的<span style="color: black;">方向</span>上去<span style="color: black;">认识</span>用户需求，挖掘用户真正的痛点，</span><span style="color: black;">找到用户的不满，为用户消除不满，告诉他怎么<span style="color: black;">处理</span>，<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">处理</span>。</span></span><span style="color: black;">即站在用户的<span style="color: black;">方向</span>上去思考问题，去帮他<span style="color: black;">处理</span>问题，帮他找出说服他自己的理由。（想起曾跟在商超大姐大妈身后学习了近<span style="color: black;">一月</span>的售货技巧，<span style="color: black;">制品</span>思维和用户思维成交率差别真的很大）</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对品牌词，<span style="color: black;">咱们</span>用的是品牌实力+<span style="color: black;">制品</span><span style="color: black;">特殊</span>+<span style="color: black;">制品</span>价值+用户信任感+咨询优惠的内容来设计着陆页内容；而针对<span style="color: black;">制品</span>词，<span style="color: black;">咱们</span>用的是品牌实力+用户痛点+<span style="color: black;">处理</span>方案+<span style="color: black;">制品</span>对比+用户信任感+咨询优惠的内容来设计着陆页内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由此来<span style="color: black;">加强</span>页面的咨询(下单/注册)转化效果，<span style="color: black;">亦</span>可<span style="color: black;">经过</span>A/B测试进行对比，<span style="color: black;">逐步</span><span style="color: black;">调节</span>页面，<span style="color: black;">加强</span>咨询（下单/注册）量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>做好账户数据<span style="color: black;">累积</span>，数据对比观察，分析数据之间的差别化，<span style="color: black;">即时</span><span style="color: black;">发掘</span>问题<span style="color: black;">源自</span>，<span style="color: black;">按照</span>数据信息来决定<span style="color: black;">全部</span>账户的优化方向。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用这些<span style="color: black;">办法</span><span style="color: black;">调节</span>，<span style="color: black;">咱们</span>在预算不变的<span style="color: black;">状况</span>下，咨询量<span style="color: black;">提高</span>了2倍以上。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>常用的<span style="color: black;">途径</span>铺设，占据流量入口；而<span style="color: black;">经过</span>品牌传播，占据用户认知。公众号则是<span style="color: black;">咱们</span>传播品牌，进行<span style="color: black;">目的</span>用户<span style="color: black;">累积</span>，培养和转化的其中一个重要方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">微X</span>公众号运营，价值决定成败</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>所在的是一个非常细分的ToB垂直行业</span><span style="color: black;">，属于某个行业专用的管理类系统，<span style="color: black;">详细</span>是哪个的不说了。<span style="color: black;">咱们</span>在全国的潜在<span style="color: black;">目的</span>用户，即有购买决策权的用户人数在2~3万<span style="color: black;">上下</span>，而属于该同行业的人群大约在7~8万<span style="color: black;">上下</span>。用户年龄在35~55岁之间。而<span style="color: black;">制品</span><span style="color: black;">拥有</span>高价，复购率低，项目实施周期长等特点……</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EibA7tc83coAD0AWKFHdpOZXwrybTElxqd5tdtoeiaSEhiaU2OBiaGiaf9xlFcNmxj2V37icEGjibO2Zjia4c5tBlEZMPg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">To&nbsp;C和To&nbsp;B&nbsp;用户的本质区别</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2016年初的时候<span style="color: black;">咱们</span><span style="color: black;">机构</span><span style="color: black;">起始</span>做<span style="color: black;">微X</span>公众号。当时<span style="color: black;">博主</span>负责运营公众号内容，后来我帮忙<span style="color: black;">创立</span>社群，做会议直播，创建微课堂邀请行业的大伽来线上讲课等等。再后来当竞价账户稳定了之后招了新的SEMer来负责，我<span style="color: black;">起始</span>专注<span style="color: black;">科研</span>起公众号的运营策划。<span style="color: black;">经过</span>学习其他行业公众号做粉丝裂变，做用户活动等，3个多月的时间，公众号粉丝人数翻了1倍，头条平均阅读量<span style="color: black;">加强</span>了3倍以上，<span style="color: black;">经过</span>公众号来的</span><span style="color: black;">月有效咨询</span><span style="color: black;">数量<span style="color: black;">加强</span>了数十倍。并在8千多粉丝时做出行业内<span style="color: black;">第1</span>篇阅读量10万+的<span style="color: black;">文案</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">微X</span>的红利真的过去了吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">咱们</span>公众号上转化成<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>咨询用户的很少是靠<span style="color: black;">咱们</span>的营销活动，绝大部分都是用户的主动咨询。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span><span style="color: black;">咱们</span>还仅仅是靠粉丝的拉新和促活，在几乎不主动营销的<span style="color: black;">状况</span>下，只是<span style="color: black;">供给</span>一个<span style="color: black;">认识</span>和咨询<span style="color: black;">制品</span>的诱导入口，自然就做到的粉丝转化。（其实<span style="color: black;">咱们</span>并不<span style="color: black;">供给</span>软件试用，<span style="color: black;">亦</span><span style="color: black;">无</span>任何优惠活动）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">公众号菜单入口</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">&nbsp;<span style="color: black;">平时<span style="color: black;">经过</span>金数据表单填写的数据&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">活动时<span style="color: black;">经过</span>金数据表单填写的数据</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而这些信息<span style="color: black;">经过</span><span style="color: black;">咱们</span><span style="color: black;">营销</span>打<span style="color: black;">tel</span>联系后，确认有<span style="color: black;">知道</span><span style="color: black;">认识</span>意向并进入下一步沟通的占到70%<span style="color: black;">上下</span>。而这些筛选后的信息<span style="color: black;">咱们</span>才<span style="color: black;">叫作</span>为是</span><span style="color: black;">有效咨询（信息）</span><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相<span style="color: black;">针对</span><span style="color: black;">微X</span>刚<span style="color: black;">显现</span>的前几年，<span style="color: black;">此刻</span>微信所起到的效果确实并不如从前，一是随着公众号的数量越来越多，内容上人们的可<span style="color: black;">选取</span>性太多了；二是<span style="color: black;">各样</span>平台，例如直播，头条等的<span style="color: black;">显现</span>，<span style="color: black;">亦</span>在<span style="color: black;">持续</span>瓜分着人们的碎片化时间。但不管变的是新的内容承载形式，还是新的内容展现形式，内容价值本身的重要性却是<span style="color: black;">始终</span>是不变的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>利用公众号<span style="color: black;">供给</span>与众<span style="color: black;">区别</span>的内容，对用户真正有价值和被认可的东西，<span style="color: black;">将来</span>将会变得越来重要。相<span style="color: black;">针对</span>在内容越来越多和竞争越来越大的<span style="color: black;">公众</span><span style="color: black;">行业</span>，垂直细分行业内容的稀缺性和专业性，则要更<span style="color: black;">拥有</span><span style="color: black;">优良</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、企业公众号除了写<span style="color: black;">制品</span>还能干什么？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从一<span style="color: black;">起始</span><span style="color: black;">咱们</span>所有的工作都<span style="color: black;">保持</span>围绕<span style="color: black;">精细</span>粉丝来做，为了扩大品牌影响力，<span style="color: black;">咱们</span><span style="color: black;">亦</span>仅是把<span style="color: black;">目的</span>放大到该行业里的人群里。<span style="color: black;">由于</span>行业特性的关系，<span style="color: black;">咱们</span>很清楚非<span style="color: black;">精细</span>粉丝对<span style="color: black;">咱们</span>的<span style="color: black;">实质</span>工作并不会有任何的<span style="color: black;">帮忙</span>，而<span style="color: black;">精细</span>粉丝才是<span style="color: black;">咱们</span><span style="color: black;">最后</span>能够转化并<span style="color: black;">得到</span>收入的真正用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A、以用户为中心，为用户<span style="color: black;">供给</span>有价值的东西</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>为用户<span style="color: black;">供给</span>有价值的东西？用户<span style="color: black;">必须</span>什么？所有的推广运营工作之前都<span style="color: black;">必须</span>先对你的用户做一个清晰的画像，从职业，年龄，城市，家庭，收入，兴趣，标签等等维度去分析用户的特征，真正去<span style="color: black;">认识</span>你的用户,<span style="color: black;">晓得</span><span style="color: black;">她们</span>想要什么,对什么感兴趣。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最<span style="color: black;">起始</span>时，<span style="color: black;">咱们</span>自己准备了一张<span style="color: black;">名单</span>，列举了<span style="color: black;">有些</span>用户可能会关注的内容，以及<span style="color: black;">微X</span>的<span style="color: black;">运用</span><span style="color: black;">行径</span>习惯等，并让市场部<span style="color: black;">供给</span>给<span style="color: black;">咱们</span>一张<span style="color: black;">已然</span>购买过<span style="color: black;">咱们</span><span style="color: black;">制品</span>的用户名单，<span style="color: black;">而后</span>一个个打<span style="color: black;">tel</span>过去询问。<span style="color: black;">经过</span>这种方式来决定<span style="color: black;">每日</span>公众号要<span style="color: black;">供给</span>的内容类型，以及推送频率和时间。当时最尴尬的是遇到不少上了年纪的用户<span style="color: black;">微X</span><span style="color: black;">运用</span>频率低，<span style="color: black;">乃至</span>不会<span style="color: black;">基本</span>的<span style="color: black;">微X</span>操作，<span style="color: black;">亦</span>是靠很长的时间才把一部分用户习惯培养起来，这<span style="color: black;">亦</span>是<span style="color: black;">咱们</span><span style="color: black;">文案</span>阅读率偏<span style="color: black;">小于</span>其他行业的<span style="color: black;">原由</span>。后面则<span style="color: black;">经过</span>社群及公众号后台的数据来判断用户的<span style="color: black;">爱好</span>，由此来测试和<span style="color: black;">调节</span>内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>为粉丝用户<span style="color: black;">供给</span>行业内的政策<span style="color: black;">新闻</span>，知识干货，微课堂，学术会议直播，社群运营等<span style="color: black;">区别</span>形式的内容来留住用户和促活；<span style="color: black;">经过</span>后台<span style="color: black;">文案</span>的阅读量、转发分享量、点赞数等数据分析，判断<span style="color: black;">文案</span>价值和用户<span style="color: black;">爱好</span>，来筛选<span style="color: black;">调节</span>内容类型，<span style="color: black;">经过</span><span style="color: black;">加强</span>内容转发分享来拉新。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一方面，经过几种<span style="color: black;">区别</span>方式的测试，<span style="color: black;">日前</span><span style="color: black;">针对</span><span style="color: black;">咱们</span>用户群体<span style="color: black;">来讲</span>拉新最好的效果还是资料干货分享裂变。微课堂<span style="color: black;">近期</span><span style="color: black;">亦</span><span style="color: black;">起始</span>尝试做裂变的分享，以前用的是填报名表收集用户信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>尝试过收费，但效果<span style="color: black;">通常</span>，<span style="color: black;">咱们</span><span style="color: black;">通常</span>都是<span style="color: black;">以避免</span>费为主，<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>并不靠这个牟利，目的还是在于品牌的传播。但从<span style="color: black;">近期</span>一次课程裂变的效果来看<span style="color: black;">一样</span>并不如意，一方面是新增用户的抵触心理，<span style="color: black;">亦</span>可能和用户特性（身份地位，岗位竞争压力低，学习动力不足）以及课程内容（只<span style="color: black;">做为</span>增长管理知识<span style="color: black;">弥补</span><span style="color: black;">认识</span>，而不是专业技能培训）<span style="color: black;">相关</span>系，<span style="color: black;">引起</span>裂变比率偏低。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>打算尝试改变方式，一方面<span style="color: black;">能够</span>让新增用户先听课，取得<span style="color: black;">她们</span>的信任感和对课程的认可，后面再采取裂变的方式；另一方面<span style="color: black;">能够</span>采用先关注公众号后进群，转发分享的人<span style="color: black;">能够</span>参与抽奖，<span style="color: black;">经过</span>这种方式来的吸引<span style="color: black;">更加多</span>的人主动来转发裂变。在促活的前提下再<span style="color: black;">思虑</span>拉新和转化问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来<span style="color: black;">亦</span>打算把一部分<span style="color: black;">目的</span>放在行业内即将及刚晋升管理层的用户身上，<span style="color: black;">她们</span>相<span style="color: black;">针对</span>老一任更为<span style="color: black;">青年</span>，对<span style="color: black;">鲜嫩</span>事物的<span style="color: black;">熟练</span>和接受程度更高，<span style="color: black;">亦</span>对学习有较高的兴趣。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B、<span style="color: black;">帮忙</span>用户，你得到的会是用户的友谊和信任</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;">有用户打<span style="color: black;">tel</span>过来问<span style="color: black;">咱们</span>出不出书，说<span style="color: black;">始终</span>看<span style="color: black;">咱们</span>的公众号内容，对他的<span style="color: black;">帮忙</span>很大。其实<span style="color: black;">咱们</span>的内容大部分<span style="color: black;">亦</span>都是从网上收集整理来的，有时会进行二次编辑，原创很少。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;">有咨询<span style="color: black;">咱们</span><span style="color: black;">制品</span>的用户自己会<span style="color: black;">这般</span>说，觉得<span style="color: black;">咱们</span>的<span style="color: black;">每日</span>发的内容写得好，微课堂的老师<span style="color: black;">亦</span>讲得不错，<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>肯定<span style="color: black;">亦</span>不差。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;">还有在某个行业群上看到有人提及到<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>时说，<span style="color: black;">制品</span>不<span style="color: black;">晓得</span>好<span style="color: black;">欠好</span>用，但经常能看到<span style="color: black;">她们</span>的信息，说的还是挺好的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">l&nbsp;</span><span style="color: black;"><span style="color: black;">亦</span>有遇到过当别人有需求找熟人询问时，对方说自己用的其他家的<span style="color: black;">制品</span>不满意，觉得<span style="color: black;">咱们</span>的应该不错，<span style="color: black;">举荐</span>他用<span style="color: black;">咱们</span>的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、全国<span style="color: black;">目的</span>用户群体不到10万，粉丝<span style="color: black;">仅有</span>8千多，<span style="color: black;">怎样</span>能做到10万+<span style="color: black;">文案</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">后台<span style="color: black;">文案</span>数据</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最初是受了某些垂直类公众号的启发，做的一次尝试，</span><span style="color: black;">利用粉丝群体的特性</span><span style="color: black;">，找到</span><span style="color: black;">粉丝与群体<span style="color: black;">公众</span>的一个连接点</span><span style="color: black;">，一<span style="color: black;">起始</span><span style="color: black;">亦</span>没想到真的就10万+了，确实<span style="color: black;">亦</span>有些运气的存在。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>当时利用的是行业的一个政策热点，其实<span style="color: black;">咱们</span>在这之前的上<span style="color: black;">1星期</span><span style="color: black;">亦</span>发布过一篇<span style="color: black;">一样</span>的政策<span style="color: black;">新闻</span>，但当时阅读量<span style="color: black;">仅有</span>1千<span style="color: black;">上下</span>，而两篇<span style="color: black;">文案</span>的<span style="color: black;">区别</span>在于，<span style="color: black;">第1</span>篇完全是针对业内的政策<span style="color: black;">新闻</span>，而第二篇<span style="color: black;">咱们</span>则把这个</span><span style="color: black;">政策对民生的影响</span><span style="color: black;">，以及网上对这一政策的反应被</span><span style="color: black;">赞同较多的且有争议性的观点</span><span style="color: black;">整理了出来，而<span style="color: black;">经过</span><span style="color: black;">咱们</span>的粉丝群体，无疑是在</span><span style="color: black;">该<span style="color: black;">行业</span>比较有权威，以及比较接近事实真相的人</span><span style="color: black;">转发扩散出去，就<span style="color: black;">这般</span>火来起来。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">之<span style="color: black;">因此</span>能够突破<span style="color: black;">目的</span>群体总数的限制，除了内容本身<span style="color: black;">拥有</span>传播性（价值或情感驱动），最<span style="color: black;">重点</span>还是粉丝群体里kol属性的发挥了<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如某个针对<span style="color: black;">大夫</span>的平台发布了一条<span style="color: black;">疾患</span>预防或健康保养信息，一<span style="color: black;">起始</span>可能只是会在<span style="color: black;">大夫</span>的小圈子里扩散<span style="color: black;">罢了</span>，而你发的信息<span style="color: black;">首要</span><span style="color: black;">导致</span><span style="color: black;">大夫</span>们的赞同和<span style="color: black;">注重</span>，<span style="color: black;">拥有</span><span style="color: black;">她们</span>愿意去主动传播的价值或动力。<span style="color: black;">大夫</span>在各自的圈子里的健康<span style="color: black;">行业</span>都有<span style="color: black;">必定</span>的影响力，<span style="color: black;">经过</span>一个<span style="color: black;">大夫</span>的转发出去效果是有限的，但<span style="color: black;">倘若</span>你平台的粉丝都是<span style="color: black;">大夫</span>，当有100个，1000<span style="color: black;">乃至</span><span style="color: black;">更加多</span>的<span style="color: black;">大夫</span>都在对外转发时，普通群众无疑会更相信由<span style="color: black;">大夫</span>发出来的信息，再次转发相互<span style="color: black;">通知</span>，<span style="color: black;">这般</span>造成传播的量级就更加庞大了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就像<span style="color: black;">此刻</span><span style="color: black;">非常多</span>品牌做活动时都会去找符合自己<span style="color: black;">目的</span>群体的KOL合作<span style="color: black;">同样</span>，想想<span style="color: black;">倘若</span>你的公众号粉丝其实天生就具备某些KOL属性呢？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>会不会带来粉丝不<span style="color: black;">精细</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总阅读量20万+的<span style="color: black;">文案</span>给<span style="color: black;">咱们</span>带来了近2000的粉丝增长，从<span style="color: black;">咱们</span>公众号后台的前后半个月数据来看，20万+前后几天取关人数<span style="color: black;">仅在</span>100人<span style="color: black;">上下</span>，<span style="color: black;">一月</span>内取关的人数和以前基本持平，并<span style="color: black;">无</span><span style="color: black;">反常</span>波动，而粉丝增长之后的<span style="color: black;">文案</span>阅读量都在<span style="color: black;">显著</span>增长。这可能<span style="color: black;">亦</span>与<span style="color: black;">咱们</span><span style="color: black;">文案</span>头部和底部引导关注公众号时对自己有清晰的定位<span style="color: black;">相关</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">10w+前后取关数据</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>找准适合自己的<span style="color: black;">途径</span>才重要</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比较可惜的是，<span style="color: black;">由于</span>行业和<span style="color: black;">制品</span>，以及<span style="color: black;">目的</span>群体特性的<span style="color: black;">原由</span>，<span style="color: black;">非常多</span>新的<span style="color: black;">媒介</span>平台的玩法都不适合我们，例如<span style="color: black;">咱们</span>的用户很少有上<span style="color: black;">博客</span>的；投放神马几乎<span style="color: black;">无</span>流量；<span style="color: black;">经过</span>今日头条投放得到的用户信息相比其他<span style="color: black;">途径</span>信息质量太差，CAC太高等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>接下来还会继续<span style="color: black;">科研</span>尝试其他的<span style="color: black;">途径</span>以及<span style="color: black;">区别</span>的运营<span style="color: black;">办法</span>，一方面是为了开拓<span style="color: black;">途径</span>寻找业绩突破点，另一方面任何一个特定的<span style="color: black;">办法</span>和特定的<span style="color: black;">途径</span>内能获取的总流量是有限的，随着时间的增长效果<span style="color: black;">亦</span>会越来越差，成本越来越高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，这次的分享就到<span style="color: black;">这儿</span>了，姑婆<span style="color: black;">哪些</span>事儿是一个新<span style="color: black;">媒介</span>运营学习成长的好<span style="color: black;">地区</span>，<span style="color: black;">期盼</span>有机会能够再次和<span style="color: black;">大众</span><span style="color: black;">一块</span>学习交流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">#End#</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">作者：彦心</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">编辑：善小倩</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>阅读▼</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（点击<span style="color: black;">照片</span><span style="color: black;">就可</span>阅读）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></strong></span></p>

情迷布拉格 发表于 2024-8-20 16:41:05

感谢你的精彩评论，带给我新的思考角度。

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