若凡2天线下大课SEO干货笔记（SEO框架+SEO团队执行SOP)
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>好，我是蕾蕾。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文3066个字，阅读时长5-10分钟。<span style="color: black;">重点</span>内容如题，讲了若凡SEO线下2天课程的笔记。<span style="color: black;">重点</span>从四个维度讲了SEO(价值<span style="color: black;">目的</span>,关键词,外链,<span style="color: black;">文案</span>)。说实话SEO的课我<span style="color: black;">亦</span>看了不少，<span style="color: black;">然则</span>这么系统又清晰，让你一次性弄懂seo的底层<span style="color: black;">规律</span>以及团队管理的还是蛮难的的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间<span style="color: black;">便是</span>上上周，<span style="color: black;">亦</span><span style="color: black;">便是</span>2024.3.23-3.24的2天，我参加了若凡的SEO线下学习圈子，收获多多。特分享<span style="color: black;">有些</span>感悟和心得给<span style="color: black;">大众</span>，<span style="color: black;">期盼</span>有所<span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/RKpM6gogQBz4quCCFKL2RcxZGUyhp6JUk4N78B6fhXibiczMPgU6uZtQaJF4MQ3LIDfqYUPcUpysuCLJ9F4BmL7A/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先讲讲大范围的感悟。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<strong style="color: blue;">学习<span style="color: black;">必定</span>要落地。</strong>学跟会还有很长的一段时间要走。<span style="color: black;">咱们</span>不要不做听听很嗨<span style="color: black;">然则</span>听完就忘的学习。落地才是硬道理，落地<span style="color: black;">便是</span>落到自己的项目上去实操，<span style="color: black;">而后</span>不懂的再问，再实操。再<span style="color: black;">按照</span>自己的项目特点去优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<strong style="color: blue;"><span style="color: black;">每一个</span>课程都有局限性。</strong><span style="color: black;">每一个</span>课程都是老师从自己经手项目的经验总结，<span style="color: black;">因此</span>你的项目<span style="color: black;">仅有</span>你自己<span style="color: black;">或</span>你的团队明白。<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>要<span style="color: black;">按照</span>自己项目的<span style="color: black;">状况</span>有重点的去落地。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">贴一下蕾蕾团队<span style="color: black;">平常</span>的分享</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/RKpM6gogQBz4quCCFKL2RcxZGUyhp6JU8E9zqpAo86ic0gCzqA8KXicyMcNxfTicia37qUiaHTuoDHQ3MXgmHVTKhuw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分享流程和原则：1公开分享（团队all in都来听） 2.分享完后探讨从自己的维度这个课有什么用？3.可落地的点。每周抽签安排分享，一轮又一轮的滚动起来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>这次我先分享了线下SEO总结和收获，<span style="color: black;">而后</span>会跟各个<span style="color: black;">分部</span><span style="color: black;">一块</span>讨论，<span style="color: black;">包含</span>独立站运营，网红，<span style="color: black;">宣传</span>，联盟，客服，<span style="color: black;">途径</span><span style="color: black;">研发</span>等等<span style="color: black;">分部</span>，从你负责的维度上去看，这个SEO<span style="color: black;">规律</span>有什么<span style="color: black;">帮忙</span>和体会，能<span style="color: black;">不可</span>落地到你的<span style="color: black;">平常</span>工作中？<span style="color: black;">而后</span>迭代管理体系一点点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了直奔主题吧。<span style="color: black;">这次</span>若凡SEO课分享<span style="color: black;">重点</span>是SEO的4个维度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/RKpM6gogQBz4quCCFKL2RcxZGUyhp6JUouugL5YVCugPmZOH0pp1icjf3bY4LGF7HstIgVeKcSbwr8vxTJtRJWg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Day 1.SEO价值和关键词部分（竞争对手的分析）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Day 2.外链和<span style="color: black;">文案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下标黑加粗的是Lisa觉得是重点的部分</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一：<strong style="color: blue;">SEO的<span style="color: black;">目的</span>价值</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.直接价值：关键词排名（核心<span style="color: black;">目的</span>）、<span style="color: black;">提高</span>自然流量、<span style="color: black;">提高</span>询盘（订单）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.间接价值：<span style="color: black;">提高</span>网站转化率。沉淀用户数据，越久越香。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>Google爬虫排名的<span style="color: black;">规律</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面发布和抓取（page的内容完成，发布网站，Google蜘蛛来到<span style="color: black;">咱们</span>的网站）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面收录（google<span style="color: black;">经过</span>判断页面的内容，决定<span style="color: black;">是不是</span>收录该页面到其他数据库）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词排名（google<span style="color: black;">经过</span>判断页面的内容投票，并决定<span style="color: black;">是不是</span>给到排名）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据衡量（<span style="color: black;">经过</span>对数据的衡量，判断排名）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><strong style="color: blue;">EETA(排名规则）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最新排名规则 Google算法重要<span style="color: black;">诠释</span>，下面这个图是重点中的重点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/RKpM6gogQBz4quCCFKL2RcxZGUyhp6JUdEAGQ17KYcowahqdicIjb622PA9Z2CrMe50ycoYVwichT6aj48HByxyg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Google3月份的政策更新链接</strong>(<span style="color: black;">能够</span>复制链接粘贴到浏览器查看）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://developers.google.com/search/blog/2024/03/core-update-spam-policies?hl=zh-cn</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://blog.google/products/search/google-search-update-march-2024/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">尤其</span>强调不要<span style="color: black;">乱用</span>过期域名，会被处罚！！！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span><span style="color: black;">怎样</span>分析竞争对手的页面</strong><span style="color: black;">？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.数据<span style="color: black;">状况</span>（域名放到semrush里面去，流量指标，流量越高参考价值越大。<span style="color: black;">然则</span>更要兼顾同频网站）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.流量最高的页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.站内页面<span style="color: black;">状况</span>（用插件）这个SQ插件怎么用？on page seo</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.外链 SEMRUSH AHREFS 外链数量和质量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.网站整体权威</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.社交<span style="color: black;">媒介</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.Ads投放(间接影响）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">差异化降维打击，找出所有竞争对手的<span style="color: black;">优良</span>，优秀质量<span style="color: black;">文案</span>思路去学习，竞争对手弱的<span style="color: black;">地区</span><span style="color: black;">便是</span>你机会。取其精华并超越。整体<span style="color: black;">评定</span>竞争对手<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/RKpM6gogQBz4quCCFKL2RcxZGUyhp6JUhQbibWZVaQugcCqLFUBQDSJjk22HBTCseUKibj2sm1SvMN3wyDo7OiatA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.<span style="color: black;">各样</span>语种网站怎么搞？小语种怎么搞？这个<span style="color: black;">必须</span><span style="color: black;">匹配团队精力和项目特征</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9.<span style="color: black;">文案</span>怎么搞，去看这个网站 https://www.rapiddirect.com/，去看他的xml页面，巴拉<span style="color: black;">文案</span>页面的<span style="color: black;">详细</span><span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span><strong style="color: blue;">关键词调研和布局，以及关键词的阶梯攻坚矩阵<span style="color: black;">摆列</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（讲点题外话，昨晚几个<span style="color: black;">伴侣</span><span style="color: black;">一块</span>聊，有中东平台卖家，Shein类目运营，Amazon杭州大厂卖家，义乌供应链老板，最后总结，所有的运营都是有<span style="color: black;">周期</span>和矩阵的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>如此，KOL如此，AFF如此，第三方平台amazon，Shein，TEMU，Ebay如此，内容营销如此，SEO如此，都讲究一个排兵布阵的章法，真的非常有意思）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词的2大关键</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找到正确的关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做好表格，排兵布阵</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">排兵布阵<span style="color: black;">亦</span>有2个维度。一个是<span style="color: black;">重点</span>的关键词布局再<span style="color: black;">那些</span>页面，一个是时间规划的布局。<span style="color: black;">例如</span>拿到300个关键词，在一年内做完，<span style="color: black;">那样</span><span style="color: black;">每一个</span>季度做<span style="color: black;">那些</span>关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">讲这个之前先给<span style="color: black;">大众</span>看一下2B和2C的关键词布局维度区别</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/RKpM6gogQBz4quCCFKL2RcxZGUyhp6JUGF6VYpib9uibhoxZPNatiaWf84LfgLicGMoe5BrbwXicpCXFH951lAkvn2g/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词调研的几个<span style="color: black;">办法</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">头脑风暴</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自己网站<span style="color: black;">制品</span>核心词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌SERP结果</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">GPT</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞品<span style="color: black;">运用</span>词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/RKpM6gogQBz4quCCFKL2RcxZGUyhp6JUUUwjvibRKyOSibgHicC1fa7xPt6OwndvAetogoIQd4icvFRxBrnpscWTqQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步找到核心关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.拓展词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a Google的SERP结果+竞品词SERP结果<span style="color: black;">所有</span>巴拉下来，<span style="color: black;">例如</span> indoor ，outdoor，power extension cord，best（信息词，放google看<span style="color: black;">是不是</span>是商品词，是的话直接放<span style="color: black;">归类</span>页），sale，Top 20的词都巴拉出来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b竞争对手网页，域名<span style="color: black;">或</span><span style="color: black;">归类</span>页去SEMRUSH，找出<span style="color: black;">关联</span>的词, SQ插件找出来这些页面的meta标签，<span style="color: black;">而后</span>去快速对标</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c拿出来这些关键词都丢进去semrush导出来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D，chatGPT拓词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<strong style="color: blue;">筛选布局关键词（<span style="color: black;">归类</span>页）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌词（非品牌）别人的品牌词<span style="color: black;">能够</span>写<span style="color: black;">文案</span>，<span style="color: black;">然则</span>别人的品牌词千万不要放在<span style="color: black;">归类</span>页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">词的类型 what type of</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">语义误会 AB和BA其实是2种东西</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">错误词（非自己网站的<span style="color: black;">制品</span>词）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特定的词（型号尺寸，颜色，型号等等，这类词<span style="color: black;">通常</span>布局在<span style="color: black;">制品</span>详情页）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Tips1一个关键词只是布局在一个页面，一个萝卜一个坑。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Tips2一个锚文本只对应一个链接，一个链接<span style="color: black;">能够</span>有多个锚文本</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/RKpM6gogQBz4quCCFKL2RcxZGUyhp6JU6fUAlvSH4HEnqYSKRXmibianxyfBxaqNNPMuR8WGDs0ibPIibwJukPB6gA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">归类</span>页关键词布局（60个词长度）ON PAGE SEO</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">词频</strong>:<span style="color: black;">1000字<span style="color: black;">文案</span>页面<span style="color: black;">显现</span>3-5个词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">前100个关键词</strong>（在<span style="color: black;">第1</span>段的前方<span style="color: black;">表现</span>这个关键词更加合适，有比较高的权重）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词变体形式</strong>(同义词近义词，同一事物的<span style="color: black;">区别</span>叫法）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">词组拆分</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">语义<span style="color: black;">关联</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">正文和SEO相结合</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/RKpM6gogQBz4quCCFKL2RcxZGUyhp6JU1Xmrczep6GCByV8fPHPNhSozDmk9Zgs7msxy4ibhbALBdMQm6qEenxw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">H1标题（<span style="color: black;">包括</span>2-3个关键词）布局形式（关键词1&关键词2+品牌）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">H2 FAQ</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">H3 <span style="color: black;">制品</span>标题 (<span style="color: black;"><span style="color: black;">平常</span>问题:标题太短，标题太长，标题词<span style="color: black;">太多</span>超出了3个词）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">怎样</span>布局description<span style="color: black;">（description<span style="color: black;">指的是</span>原描述标签meta description tag）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">布局<span style="color: black;">需求</span>150-160个词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包括</span>1-2个关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">描述<span style="color: black;">能够</span><span style="color: black;">包括</span><span style="color: black;">制品</span>特性，呼吁购买</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（<span style="color: black;">然则</span>这个布局结果跟谷歌抓取并不<span style="color: black;">必定</span><span style="color: black;">同样</span>，<span style="color: black;">由于</span>google是语义抓取<span style="color: black;">规律</span>）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/RKpM6gogQBz4quCCFKL2RcxZGUyhp6JU5XCjHWMcG6iauP8MEUSr473z5C2UDgicy83TCFH9bNMMXgfhwNLPKrsw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.URL：域名+路径+slug（自定义）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.页面文案<span style="color: black;">怎样</span>布局 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.FAQ写什么?</strong>(这个FAQ相当于H2，10个以内就好）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a. <strong style="color: blue;">写亚马逊差评</strong>（<strong style="color: blue;">痛点</strong>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b. <strong style="color: blue;">People also ask</strong>(在Google自然搜索结果）抄下来这些问题，这些内容客户都非常关注。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.<span style="color: black;">怎样</span>观测关键词以及<span style="color: black;">怎样</span>优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上工具：<span style="color: black;">Semrush </span>Ahrefs（某宝有共享版本）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词<span style="color: black;">提升</span>？</strong><span style="color: black;"><span style="color: black;">思虑</span><span style="color: black;">是不是</span>做内链和外链。<span style="color: black;">文案</span><span style="color: black;">或</span>页面布局多久去看？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">间隔多久去看？Weekly</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词下降？</strong>先稳住<span style="color: black;">瞧瞧</span>是真的下降还是偶然的数据，不要随意改</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a确定关键词有<span style="color: black;">无</span>跑到别的页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b确定<span style="color: black;">全部</span>页面的流量走向（可能重点词掉了，长尾词掉了，<span style="color: black;">然则</span><span style="color: black;">全部</span>页面是<span style="color: black;">提升</span>的<span style="color: black;">状况</span>，<span style="color: black;">亦</span>可能<span style="color: black;">全部</span>页面都掉了）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c确定关键词和页面<span style="color: black;">是不是</span>高度<span style="color: black;">关联</span>，<span style="color: black;">亦</span>就<span style="color: black;">是不是</span>符合用户搜索意图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d针对关键词做高质量文案添加，<span style="color: black;">而后</span>以内链外链辅助</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适当的<span style="color: black;">增多</span>关键词的密度（什么叫适量？）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加3-6个内链？内链到哪里？（底层原则是让<span style="color: black;">咱们</span>自己网站高流量的页面去给这个词投票）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">六。内链</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.内链种类：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">精细</span>匹配锚文本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">部分匹配锚文本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">通用锚文本 click here</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌锚文本 品牌词+关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">混合锚文本 （BrandA‘s fashion clothing line & Brand A的时尚服装系列）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾关键词锚文本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.内链的<span style="color: black;">规律</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.内部链接<span style="color: black;">重视</span>事项</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相同锚文本指向<span style="color: black;">区别</span>页面（一个萝卜一个坑）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不要<span style="color: black;">显现</span>孤岛链接（文章边上会有其他类似<span style="color: black;">文案</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">附<span style="color: black;">第1</span>天笔记思维导图</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">啰嗦的<span style="color: black;">第1</span>天的笔记讲完了，我觉得<span style="color: black;">第1</span>天的重点<span style="color: black;">重点</span>有三个</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点一 SEO的价值</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">重点二</span> </span><strong style="color: blue;"><span style="color: black;">Google最新EETA(排名规则）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点三 竞争对手的分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面<span style="color: black;">瞧瞧</span><span style="color: black;">次日</span>。<span style="color: black;">重点</span>是外链和<span style="color: black;">文案</span>。鉴于<span style="color: black;">第1</span>天笔记太多太罗嗦，<span style="color: black;">次日</span>我搞个精简风。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就一句话：搞好SEO的一张表！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SEO项目表格</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.关键词（布局和<span style="color: black;">周期</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.外链资源表（外链和写手的资源<span style="color: black;">必须</span>去<span style="color: black;">累积</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.内容营销的<span style="color: black;">专题</span>记录</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搞好这张表SEO你<span style="color: black;">已然</span>是专业级选手了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总的<span style="color: black;">来讲</span>，若凡老师的SEO课<span style="color: black;">不仅</span>简单的是一个seo知识的一个框架梳理，更重要的是SEO团队能落地的SOP搭建。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">非常多</span>干货就不一一写了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（附上几个Lisa觉得有用的若凡老师ppt截图）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">买</span><span style="color: black;">外链</span><span style="color: black;"><span style="color: black;">重视</span>事项）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（买外链的<span style="color: black;">有些</span><span style="color: black;">途径</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（被同行恶搞了怎么办？去google官方提交：https://search.google.com/search-console/disavow-links ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PR公关<span style="color: black;">资讯</span>稿（通稿和定向稿）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上，欢迎跟蕾蕾<span style="color: black;">一块</span>探讨SEO</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">最后</span> <span style="color: black;">Say my name</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我是蕾蕾，人<span style="color: black;">叫作</span>蕾蕾姐，英文名Lisa。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6年出海品牌独立站操盘手</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“Lisa华东跨境品牌出海共创圈”创始人</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">杭州卖家小圈子活动发起人</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">爱生活，乐分享</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>是一名宝妈，当然<span style="color: black;">更加是</span>我自己。</span></span></p>
我们有着相似的经历，你的感受我深有体会。 感谢楼主分享，祝愿外链论坛越办越好！ 谷歌网站排名优化 http://www.fok120.com/ 真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。 回顾历史，我们感慨万千；放眼未来，我们信心百倍。
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