论坛 › 安徽 › 谷歌SEO-内链SEO优化对排名影响及注意事项

tw4ld6 发表于 2024-8-4 13:12:02

谷歌SEO-内链SEO优化对排名影响及注意事项

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外贸网站做好内部链接SEO布局<span style="color: black;">针对</span>搜索引擎排名非常有<span style="color: black;">帮忙</span>，本文<span style="color: black;">仔细</span>介绍了什么是内链，<span style="color: black;">怎样</span>操作以及做好内链的<span style="color: black;">重视</span>事项。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-axegupay5k/db3d9b69da104504ac16d1344c77bbad~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723343758&amp;x-signature=XVNJhwOgBymThNk9Z5woRX2Td9A%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌SEO</p>
    </div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">目录：</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一. 什么是内部链接？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">二. <span style="color: black;">为何</span>内部链接<span style="color: black;">针对</span>SEO优化非常重要？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">三. 网站页面<span style="color: black;">怎样</span>设置内部链接？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">四. 做好内容布局都<span style="color: black;">必须</span><span style="color: black;">重视</span><span style="color: black;">那些</span>事项：</span></span></p><span style="color: black;"><span style="color: black;">a. 内链锚文本多样化</span></span><span style="color: black;"><span style="color: black;">b. 链接到重要页面</span></span><span style="color: black;"><span style="color: black;">C. <span style="color: black;">经过</span><span style="color: black;">运用</span>Google Search Console编辑内链</span></span><span style="color: black;"><span style="color: black;">D. 将你的链接放在页面内容前面</span></span><span style="color: black;"><span style="color: black;">E. <span style="color: black;">经过</span>内链引导页面收录</span></span><span style="color: black;"><span style="color: black;">F. 从首页<span style="color: black;">起始</span>布局链接策略</span></span><span style="color: black;"><span style="color: black;">G. 好的内链策略<span style="color: black;">能够</span><span style="color: black;">提高</span>网站架构</span></span><span style="color: black;"><span style="color: black;">H. 在老页面中添加内链</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">五. 内链SEO总结</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">一. 什么是内部链接？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内部链接是同一域名下页面与页面之间的链接，客户<span style="color: black;">经过</span>点击锚文本链接进入到其他的页面，<span style="color: black;">外边</span>链接指的是其他域名指向本域名的链接。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">二. <span style="color: black;">为何</span>内部链接<span style="color: black;">针对</span>SEO优化非常重要？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内部链接<span style="color: black;">能够</span><span style="color: black;">帮忙</span>谷歌<span style="color: black;">查询</span>，收录并理解你网站所有页面。 <span style="color: black;">倘若</span>你有策略地布局内链，<span style="color: black;">那样</span>会让你的页面有效地传递权重（相当于<span style="color: black;">提高</span>页面权威度）。 简而言之：内部链接是想要让网站获取更高排名的关键要素之一。</span></span></p><span style="color: black;">吸引爬虫抓取页面</span><span style="color: black;">传递页面权重值</span><span style="color: black;"><span style="color: black;">增多</span>页面之间的<span style="color: black;">关联</span>性</span><span style="color: black;"><span style="color: black;">增多</span>用户停留时间</span><span style="color: black;"><span style="color: black;">提高</span>用户体验</span>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">三. 网站页面<span style="color: black;">怎样</span>设置内部链接？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1. <span style="color: black;">首要</span>在文本框中选中想要做链接的锚文本；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2. 点击导航栏中的“链接”按钮,<span style="color: black;">就可</span>弹出搜索框，<span style="color: black;">能够</span>将<span style="color: black;">目的</span>页面的URL直接复制进来，<span style="color: black;">亦</span><span style="color: black;">能够</span>进行搜索；如下图所示：</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/926727bb8f594e799f0efc3177eaa1ab~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723343758&amp;x-signature=Bv2FHbluN3mftrsFuguOWF%2FAWFo%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌seo</p>
    </div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3dc4510f82914e3e95d2fee45a787a4a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723343758&amp;x-signature=eYujiPV%2FrnRqUcGOpDfHCMefSuw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌seo</p>
    </div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">四. 做好内容布局都<span style="color: black;">必须</span><span style="color: black;">重视</span><span style="color: black;">那些</span>事项：</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">a. 内链锚文本多样化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">能够</span>是跟<span style="color: black;">目的</span>页面标题完全一致的词<span style="color: black;">做为</span>锚文本，(<span style="color: black;">然则</span>这<span style="color: black;">针对</span>做外链<span style="color: black;">来讲</span>是非常不<span style="color: black;">意见</span>的，<span style="color: black;">由于</span>有点刻意“优化”嫌疑)</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如下图所示：”网站内部<span style="color: black;">恰当</span>的锚文本布局<span style="color: black;">能够</span>更好的<span style="color: black;">提高</span>用户和Google的体验”。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c001dcc7d698435c8bd1decb28b3b367~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723343758&amp;x-signature=gTDv6r%2BLOcUsTJXerElW%2Bsca8K0%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌seo</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">必须</span><span style="color: black;">重视</span>的是：</span></strong></p><span style="color: black;">避免<span style="color: black;">运用</span>关键词堆砌或者冗长的文字<span style="color: black;">做为</span>锚文本</span><span style="color: black;">避免添加<span style="color: black;">针对</span>引导用户阅读网站时<span style="color: black;">无</span><span style="color: black;">帮忙</span>的链接</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个例子，下图是道一SEO页面中的一个内链</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9902a7130ec24d9398b87a5e78774a33~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723343758&amp;x-signature=1q0sT%2BRJ2Zu7T62p45T7k2qEE7c%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌seo</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">锚文本链接<span style="color: black;">能够</span>告诉用户和谷歌<span style="color: black;">认识</span>我链接的那个页面主题是关于“</span><strong style="color: blue;"><span style="color: black;">Title Tag 优化</span></strong><span style="color: black;">”的。 <span style="color: black;">然则</span>切记不要所有指向该页面的锚文本都相同，谷歌虽然<span style="color: black;">暗示</span>过<span style="color: black;">倘若</span><span style="color: black;">运用</span>了<span style="color: black;">海量</span>的完全匹配锚文本<span style="color: black;">做为</span>内链不会损害你的网站，<span style="color: black;">然则</span><span style="color: black;">咱们</span>保险起见<span style="color: black;">必须</span>采用多样化的锚文本<span style="color: black;">做为</span>内链去优化页面。 如下图所示锚文本是“</span><strong style="color: blue;"><span style="color: black;">SEO标题</span></strong><span style="color: black;">”</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ea9806c371d547faa4ba289c8e9ec40d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723343758&amp;x-signature=Qn6WoxJA566kgEjlLO%2BqTyOU9yM%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌seo</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">b. 链接到重要页面</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当你设置链接指向你网站某个页面的时候，<span style="color: black;">亦</span>就相当于你给那个页面传递权重。会让那个页面在谷歌有更好的排名。 <span style="color: black;">运用</span>优化工具分析网站权威度高的页面(Best-performing pages)，<span style="color: black;">而后</span>链接到<span style="color: black;">哪些</span>你想排名<span style="color: black;">提高</span>的页面。 <span style="color: black;">亦</span><span style="color: black;">便是</span>说让高权威度的网站页面给<span style="color: black;">目的</span>页面传递权重。<span style="color: black;">重视</span>尽可能<span style="color: black;">运用</span>长尾词<span style="color: black;">或</span>是同义词<span style="color: black;">做为</span>锚文本链接。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">必须</span><span style="color: black;">重视</span>：<span style="color: black;">区别</span>的页面不要<span style="color: black;">运用</span>相同的锚文本<span style="color: black;">做为</span>链接。</span></strong> <strong style="color: blue;"><span style="color: black;">这会让谷歌不确定到底哪个页面才是跟这个词<span style="color: black;">关联</span>的，<span style="color: black;">因此</span><span style="color: black;">区别</span>页面要<span style="color: black;">运用</span><span style="color: black;">区别</span>的锚文本。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">C. 通过<span style="color: black;">运用</span>Google Search Console编辑内链</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌<span style="color: black;">掌控</span>台有一个非常好用的功能叫做“link”（链接数量）</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6f38e82d829d4c519b9fd05c706cf134~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723343758&amp;x-signature=rpefGENpU45fl%2FTDVeZsgrnwvlo%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌seo</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>这个你<span style="color: black;">能够</span>看到你网站内链布局<span style="color: black;">状况</span>，<span style="color: black;">能够</span>看到<span style="color: black;">那些</span>页面内链指向比较多<span style="color: black;">那些</span>比较少，道一<span style="color: black;">意见</span>每年进行1~2次<span style="color: black;">检测</span>内链结构<span style="color: black;">状况</span>，将<span style="color: black;">哪些</span>内链比较多的低优先级页面的内链进行<span style="color: black;">调节</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">D. 将你的链接放在页面内容前面</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经<span style="color: black;">太多</span>次测试，<span style="color: black;">发掘</span><span style="color: black;">倘若</span>将内链放在前面内容中，<span style="color: black;">能够</span>降低跳出率并<span style="color: black;">提高</span>页面停留时间。<span style="color: black;">为何</span><span style="color: black;">咱们</span>优化<span style="color: black;">必须</span><span style="color: black;">重视</span>降低跳出率，<span style="color: black;">由于</span><span style="color: black;">倘若</span>用户在<span style="color: black;">咱们</span>网站<span style="color: black;">拜访</span>时间长， <span style="color: black;">那样</span>就会相当于“告诉”谷歌“人们<span style="color: black;">爱好</span>这个页面”，<span style="color: black;">那样</span>这个页面将会有更好的展示位置。<span style="color: black;">因此</span><span style="color: black;">倘若</span>你的内部链接放在页面前面部分，<span style="color: black;">那样</span>会引导用户去点击，这<span style="color: black;">寓意</span>着用户将会在你网站上花费<span style="color: black;">更加多</span>时间，<span style="color: black;">因此</span><span style="color: black;">能够</span><span style="color: black;">意见</span>在前面内容中做1~2个锚文本链接效果会比较好。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">E. <span style="color: black;">经过</span>内链引导页面收录</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌<span style="color: black;">一般</span>是<span style="color: black;">发掘</span>并收录比较重要的网站页面，<span style="color: black;">倘若</span>你的网站有非常多的<span style="color: black;">亦</span>买你，谷歌可能只会收录部分网站页面，<span style="color: black;">那样</span>此时<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>做好内链布局，去引导搜索引擎抓取程序去<span style="color: black;">更易</span>的找到<span style="color: black;">目的</span>页面。<span style="color: black;">因此呢</span>，<span style="color: black;">倘若</span>你有<span style="color: black;">有些</span>页面<span style="color: black;">期盼</span>尽快被收录，<span style="color: black;">那样</span><span style="color: black;">能够</span><span style="color: black;">经过</span>布局好内部链接去促进收录，如下图所示:</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d4318d8f740e4ee9a4a6fb54f4cff7ac~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723343758&amp;x-signature=2UnRARRvzncX2lrj9EFUUmE%2FVlU%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌seo</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">F. 从首页<span style="color: black;">起始</span>布局链接策略</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>首页的权威度非常高(<span style="color: black;">亦</span>是<span style="color: black;">由于</span>链接到首页的页面非常多)，<span style="color: black;">因此</span>首页传递的链接价值<span style="color: black;">亦</span>非常的高。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">G. 好的内链策略<span style="color: black;">能够</span><span style="color: black;">提高</span>网站架构</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做好内链布局架构，让谷歌和用户更加容易的从你网站上找到所<span style="color: black;">必须</span>的内容。<span style="color: black;">然则</span>不要<span style="color: black;">太多</span>的<span style="color: black;">运用</span>内链，谷歌<span style="color: black;">暗示</span>会抓取页面100个内链，<span style="color: black;">然则</span>这<span style="color: black;">显著</span>太多了，道一<span style="color: black;">意见</span>500字的内容<span style="color: black;">能够</span>有2~3个内链足够。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">H. 在老页面中添加内链</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个非常有效果，操作<span style="color: black;">办法</span>是<span style="color: black;">首要</span>找到<span style="color: black;">有些</span>发布一年以上的老页面，<span style="color: black;">经过</span>分析页面内容并<span style="color: black;">查询</span>出适合的锚文本，链接到新页面。只<span style="color: black;">必须</span>几分钟就<span style="color: black;">能够</span>做好一个非常有用的内链。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">五. 内链SEO总结</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1. <span style="color: black;">每一个</span>页面做2~4个内链</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2. 内链锚文本多样化（不要相同锚文本关键词做链接，太刻意优化）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3. 有3个以上内链指向核心/主推页面</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4. 锚文本链接指向匹配页面</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5. 指向页面要有价值（例如Contact，Blog这些页面无<span style="color: black;">道理</span>）</span></span></p>

4zhvml8 发表于 2024-9-25 17:53:38

感谢楼主的分享！我学到了很多。

qzmjef 发表于 2024-9-27 01:53:59

认真阅读了楼主的帖子，非常有益。

4zhvml8 发表于 2024-10-2 07:47:03

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b1gc8v 发表于 2024-10-23 15:04:19

请问、你好、求解、谁知道等。

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