l14107cb 发表于 2024-8-4 13:06:26

SEO文案撰写有什么技巧？怎么样写出好的SEO文案？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【SEO文案】</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO文案撰写有什么技巧？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">&nbsp; &nbsp; &nbsp; &nbsp;底部有SEO资料领取中&nbsp; &nbsp; &nbsp;&nbsp;&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">目录</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">确认<span style="color: black;">文案</span>主题与主关键字</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拓展延伸关键字</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">将关键字结合用户<span style="color: black;">爱好</span>、打造消费者情境</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">创立</span>好的SEO文案架构？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">文案</span>结合内链<span style="color: black;">举荐</span>进行<span style="color: black;">揭发</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">06</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">结语</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8QYcptKfica0dbUgoJd4FBqCW4ib0nFpbBsIj66OyoMmU65G3WDMRXN3cLacJicNh3CjSOf9Y2iamdIuA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>常说做SEO内容为王，<span style="color: black;">因此</span>网站内容很重要，但<span style="color: black;">怎么样</span>的内容才算是搜索引擎认为的高质量，又<span style="color: black;">能够</span>符合用户需求？其实，SEO文案和网站<span style="color: black;">同样</span>，<span style="color: black;">能够</span>分成架构与内容两部分，而内容又可拆解成SEO与文案。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实说穿了，只要把小时候作文课老师教过你的写作技巧适当的加入SEO规范，只要网站有些权重，理论上<span style="color: black;">文案</span>在搜索结果排名上应该十拿九稳了！<span style="color: black;">此刻</span>就跟着我一步步<span style="color: black;">认识</span>SEO文案的撰写技巧吧。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想在搜索结果页取得不错的排名表现，撰写SEO<span style="color: black;">文案</span><span style="color: black;">必要</span>做好以下三件事情，<span style="color: black;">才可</span><span style="color: black;">同期</span>满足搜索引擎与用户的<span style="color: black;">爱好</span>。为了方便阅读，我将它分成三个<span style="color: black;">过程</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">确认<span style="color: black;">文案</span>主题与主关键字</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">起始</span>撰写SEO<span style="color: black;">文案</span>前，<span style="color: black;">咱们</span>要先做好准备工作<span style="color: black;">才可</span><span style="color: black;">保证</span>后续撰文的成效可期。好比是规划一场旅行，你<span style="color: black;">必要</span>先要有个目的地<span style="color: black;">才可</span>思考旅行的路线要怎么走，考量沿途是否有<span style="color: black;">那些</span>值得停驻的景点，让旅程更加精彩丰富。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主题关键字就好比是旅程的目的地，倘若目的地难以决定，那就先想想旅行的<span style="color: black;">道理</span>和目的是什么，再来挑选。至于主关键字怎么<span style="color: black;">选取</span>呢？当然就要<span style="color: black;">运用</span>第三方工具（5118/爱站/chinaz）筛选与导出。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拓展延伸关键字</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如把主关键字看成是一个商品，<span style="color: black;">那样</span>延伸关键字<span style="color: black;">便是</span>它的周边商品。假设主关键字是“美味龙虾”，<span style="color: black;">那样</span>与其<span style="color: black;">关联</span>的周边商品、服务都是它的延伸关键字，例如：美味龙虾做法、美味龙虾作文、怎么煮美味龙虾⋯等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">延伸关键字<span style="color: black;">一般</span>都是在主关键字的前/后再加上细节描述，有助于推测用户的搜索意图，在撰写SEO文案时，<span style="color: black;">能够</span>善用主题关键字，再延伸拓展关键字，撰写<span style="color: black;">关联</span>主题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">将关键字结合用户<span style="color: black;">爱好</span>、打造消费者情境</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO文案并不是<span style="color: black;">制品</span>说明书，<span style="color: black;">倘若</span>你把SEO文案当作<span style="color: black;">制品</span>说明书来写，<span style="color: black;">通常</span>而言，除非用户真的想要<span style="color: black;">查找</span><span style="color: black;">制品</span>规格，否则跳出率肯定不低，更别提转换率了。在<span style="color: black;">认识</span>用户搜索意图后，<span style="color: black;">咱们</span><span style="color: black;">必要</span>学会换位思考，想想<span style="color: black;">制品</span>或服务<span style="color: black;">能够</span>在什么样的情境下<span style="color: black;">供给</span>给<span style="color: black;">她们</span><span style="color: black;">处理</span>方式，针对客户的<span style="color: black;">爱好</span>或<span style="color: black;">必须</span><span style="color: black;">供给</span>相应的内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">创立</span>好的SEO文案架构？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学会了SEO文案撰写<span style="color: black;">过程</span>后，再来谈谈SEO文案架构的部分。基本上这<span style="color: black;">一起</span>就当作是模板般套用就对了！一篇好的SEO<span style="color: black;">文案</span>，内容<span style="color: black;">必定</span>会<span style="color: black;">包括</span>数个 H 标签，例如：h1、h2、h3⋯等，h 后面的数字越小，<span style="color: black;">表率</span>这个标题重要性越高。以 h1 <span style="color: black;">来讲</span>，H 标签就好比是报刊书籍的标题，h1 <span style="color: black;">表率</span>的是<span style="color: black;">文案</span>大标题，h2 则是段落次要标题，h3 则是段落内的小标题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创立</span> H 标签<span style="color: black;">能够</span><span style="color: black;">帮忙</span>搜索引擎<span style="color: black;">认识</span>关键字与文案内容的<span style="color: black;">关联</span>度，让搜索引擎<span style="color: black;">晓得</span>段落内容与关键字是<span style="color: black;">相关</span>联的；<span style="color: black;">针对</span>用户体验而言，<span style="color: black;">亦</span>有助于更好的理解<span style="color: black;">文案</span>内各段落间的内容大意，<span style="color: black;">增多</span><span style="color: black;">文案</span>的易读性与阅读的舒适度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了 H 标签，<span style="color: black;">按照</span>文章内<span style="color: black;">区别</span>的形式内容表现，<span style="color: black;">意见</span>最好加入<span style="color: black;">区别</span>的 HTML 标签：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) 段落之间<span style="color: black;">运用</span>标签</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2) 列表式的<span style="color: black;">新闻</span>整理，<span style="color: black;">能够</span><span style="color: black;">运用</span>或标签</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3) <span style="color: black;">过程</span>式的<span style="color: black;">新闻</span>整理，<span style="color: black;">能够</span><span style="color: black;">运用</span>标签</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4) 表格式的<span style="color: black;">新闻</span>整理，<span style="color: black;">能够</span><span style="color: black;">运用</span> 标签</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5) <span style="color: black;">文案</span>内的<span style="color: black;">照片</span>别忘了要设置 alt 说明文字</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">文案</span>结合内链<span style="color: black;">举荐</span>进行<span style="color: black;">揭发</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好<span style="color: black;">不易</span>完<span style="color: black;">成为了</span>一篇SEO<span style="color: black;">文案</span>，当然<span style="color: black;">想要</span>办法让它发酵，产生最大效益。别忘了<span style="color: black;">咱们</span>的目的是要<span style="color: black;">增多</span><span style="color: black;">揭发</span>、点击，<span style="color: black;">从而</span>带动转换的<span style="color: black;">提高</span>。虽然<span style="color: black;">咱们</span><span style="color: black;">没法</span><span style="color: black;">掌控</span>搜索结果页的<span style="color: black;">揭发</span>，但<span style="color: black;">咱们</span><span style="color: black;">能够</span>让<span style="color: black;">文案</span>在网站的首页<span style="color: black;">揭发</span>，并且做<span style="color: black;">关联</span>的内部链接，设定锚文字，<span style="color: black;">增多</span>网页权重。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">06</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">结语</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">善用SEO文案技巧，<span style="color: black;">能够</span>创造<span style="color: black;">优秀</span>内容优化排名。文案的架构和写法<span style="color: black;">必要</span>为了搜索引擎而遵循SEO规范，其实理解<span style="color: black;">全部</span>撰写<span style="color: black;">规律</span>后，只要你懂得观察、分析消费者心理或<span style="color: black;">行径</span>，产生一篇<span style="color: black;">拥有</span>排名竞争力的SEO文案并没<span style="color: black;">那样</span>难！真正困难的是<span style="color: black;">很久</span><span style="color: black;">连续</span>的编写、产出符合<span style="color: black;">需求</span>的SEO<span style="color: black;">文案</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">底部有SEO资料领取</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">免费</strong></span>｜<strong style="color: blue;">SEO资料领取中</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/usz5IOMOj8QYcptKfica0dbUgoJd4FBqCcbiclyjp9rJb4t0BD7gzWb0OSchAbiatv7I5c57l3wNKqdwuEQb3Vmyg/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SEO文档资料</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8QYcptKfica0dbUgoJd4FBqCDyH982KmiaBmlNfic8jKvzicOSezts9QvicVw78Ba1uRVYJ6ibyFPHOiazVg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8QYcptKfica0dbUgoJd4FBqCTWCvsO1EPibtcHTpOxgRlGrYjedzu6Aq3qZhUp410TzoGukp7YTWG2A/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">回顾与总结</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/usz5IOMOj8QYcptKfica0dbUgoJd4FBqCGEcIqMxJe1M57lJ1oiaHEyushVVVw8AIYgth6bsD3yoS9412iaCh7V2A/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p>
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shouyou 发表于 2024-8-19 22:28:11

说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。

j8typz 发表于 2024-9-26 01:03:04

回顾历史，我们感慨万千；放眼未来，我们信心百倍。

nqkk58 发表于 2024-10-20 11:23:55

楼主的文章非常有意义，提升了我的知识水平。

wrjc1hod 发表于 2024-10-22 12:08:50

你的见解真是独到，让我受益匪浅。

4zhvml8 发表于 2024-10-30 00:00:16

这篇文章真的让我受益匪浅，外链发布感谢分享！

7wu1wm0 发表于 2024-11-10 12:44:51

你字句如珍珠，我珍藏这份情。

m5k1umn 发表于 2024-11-14 12:18:12

同意、说得对、没错、我也是这么想的等。
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