怎么利用海关数据找到外贸客户?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着信息技术的发展,海关数据<span style="color: black;">逐步</span>公开化,企业利用海关数据<span style="color: black;">捉捕</span>行业动态和潜在客户需求<span style="color: black;">已然</span><span style="color: black;">作为</span>寻找外贸商机的新重要<span style="color: black;">途径</span>。本文将介绍利用海关数据定位客户的<span style="color: black;">重点</span><span style="color: black;">办法</span>及<span style="color: black;">重视</span>事项,并总结<span style="color: black;">平常</span>问题,<span style="color: black;">帮忙</span>企业更好地开拓海外市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>从进出口数据寻找潜在客户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海关数据汇总了各个国家和地区的进出口货物名<span style="color: black;">叫作</span>、数量、价格等详细信息。企业<span style="color: black;">能够</span><span style="color: black;">经过</span>分析<span style="color: black;">区别</span>国家和地区对某<span style="color: black;">制品</span>的进口数据,快速识别出该<span style="color: black;">制品</span>的<span style="color: black;">重点</span>进口国,这就为企业找到潜在客户<span style="color: black;">供给</span>了线索。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>操作如下:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 搜集<span style="color: black;">目的</span><span style="color: black;">制品</span>的HS编码。HS编码能准确识别<span style="color: black;">详细</span>货品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 在海关网站搜索该HS编码的进出口数据,查看过去一年<span style="color: black;">重点</span>的进口国。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 分析<span style="color: black;">区别</span>国家的进口量走势,<span style="color: black;">选取</span>进口量大、增长快的国家<span style="color: black;">做为</span>潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 进一步<span style="color: black;">认识</span>该国对<span style="color: black;">制品</span>的市场规模、竞争格局等情报,筛选出<span style="color: black;">优秀</span>客户机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>客户进口货源分析定位可合作商</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了直接找<span style="color: black;">最后</span>用户,<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>分析客户企业的进口<span style="color: black;">源自</span>,找到其供应商,<span style="color: black;">从而</span>寻找新的合作对象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>操作:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">按照</span><span style="color: black;">目的</span>客户企业行业<span style="color: black;">选取</span>其<span style="color: black;">重点</span>采购的原材料或半成品类<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 在海关网站<span style="color: black;">查找</span>该企业的<span style="color: black;">重点</span>进口货源国和供应商。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 进一<span style="color: black;">步骤</span>研该供应商的产能、<span style="color: black;">制品</span>质量等<span style="color: black;">状况</span>,看<span style="color: black;">是不是</span>能<span style="color: black;">作为</span>新的合作伙伴。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">创立</span>商务关系,<span style="color: black;">经过</span>原客户企业“回流”获取<span style="color: black;">更加多</span>商机。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>辅助数据分析客户需求变化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除直接分析海关进出口数据外,还<span style="color: black;">能够</span>借助<span style="color: black;">有些</span>经济和行业数据,分析客户国家的整体产业发展态势和行业趋势,进一步预测需求变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 查看GDP增长走势,消费结构变化分析客户国家市场<span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">科研</span><span style="color: black;">关联</span>行业政策<span style="color: black;">调节</span>对<span style="color: black;">目的</span><span style="color: black;">制品</span>需求的影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 监测竞争对手<span style="color: black;">制品</span>动态,<span style="color: black;">即时</span>把握客户新的采购方向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 客户国家生产总值、出口额走势等宏观数据,分析企业市场份额空间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>综合分析各类数据,能更清晰地预测客户需求变化趋势,提前做好<span style="color: black;">制品</span><span style="color: black;">开发</span>和供应准备。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span><span style="color: black;">加强</span>客户沟通及拓展的效率</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 参加同一行业的展会交流会,与潜在客户面对面沟通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">统一</span>多种<span style="color: black;">途径</span>联系客户,如<span style="color: black;">tel</span>、邮件、<span style="color: black;">微X</span>等,<span style="color: black;">连续</span>沟通客户需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">认识</span>客户企业文化和业务细节,<span style="color: black;">供给</span>定制化<span style="color: black;">处理</span><span style="color: black;">方法</span>赢得信任。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 开展在线问卷调查或线下采访,<span style="color: black;">认识</span>客户心理层面的需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 与客户企业携手合作<span style="color: black;">研发</span>新<span style="color: black;">制品</span>新业务,全面深入客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span><span style="color: black;">重视</span>事项</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 海关数据更新周期较长,需<span style="color: black;">即时</span><span style="color: black;">调节</span>客户分析方向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 客户真实需求难完全<span style="color: black;">经过</span>数据<span style="color: black;">认识</span>,需实地考察验证。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">持续</span>丰富客户资料库,养<span style="color: black;">成份</span>析客户<span style="color: black;">长时间</span>关系的视角。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 出于<span style="color: black;">商场</span>保密,部分数据可能不完整真实。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 客户需求面临各国政策、经济环境影响,需<span style="color: black;">连续</span>关注分析。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">办法</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">机构</span>全面且系统地利用海关数据开拓潜在外贸客户,<span style="color: black;">同期</span><span style="color: black;">亦</span>要<span style="color: black;">重视</span>数据 limitation,结合实地考察与客户<span style="color: black;">长时间</span>沟通,<span style="color: black;">才可</span>真正<span style="color: black;">帮忙</span>业务拓展。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>问题FAQ:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">怎样</span>获取海关数据?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span><span style="color: black;">经过</span>各国海关网站公开部分,<span style="color: black;">亦</span><span style="color: black;">能够</span>购买专业海关数据库。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 海关数据更新周期是多久?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">一月</span>更新一次,个别国家每周更新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">怎样</span>避免海关数据偏差?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要结合多种数据互相验证,并进行实地考察与<span style="color: black;">长时间</span>沟通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 只<span style="color: black;">经过</span>海关数据很难找到客户吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据是重要参考,但<span style="color: black;">亦</span>需其他<span style="color: black;">途径</span><span style="color: black;">协同</span>,正确理解客户真实需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 客户关系<span style="color: black;">怎样</span><span style="color: black;">长时间</span><span style="color: black;">守护</span>?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">持之以恒沟通互动,<span style="color: black;">供给</span>价值,赢得信任是关键。</p>
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