qzmjef 发表于 2024-8-4 05:26:58

揭秘外贸人能够这般找到俄罗斯客户！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据海关统计，2024年<span style="color: black;">第1</span>季度，中国与俄罗斯双边贸易总额累计人民币4024.86亿元，同比增长8.46%；按国家主体（或地区）主体统计，为中国第7大贸易伙伴，占同期中国对外贸易总额的3.96%。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/2d16a425debb449991cd310a00bede06~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723308693&amp;x-signature=%2FtRN3rxMpuRCIvM4NrHAzcrBG1o%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2015年-2024年<span style="color: black;">第1</span>季度中国与俄罗斯贸易<span style="color: black;">状况</span>（单位：千美元）</p>
    <span style="color: black;">数据<span style="color: black;">源自</span>：海关总署网站，亚布力企业家论坛<span style="color: black;">科研</span>中心</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从双边贸易<span style="color: black;">制品</span>结构看，<span style="color: black;">第1</span>季度，中国对俄罗斯出口<span style="color: black;">重点</span>是机电、音像设备及其零件、附件，车辆、航空器、船舶及运输设备，贱金属及其制品，纺织原料及制品等大类，其中机电类<span style="color: black;">制品</span>对俄出口95.79亿美元；车辆、航空器、船舶及运输设备出口44.5亿美元；贱金属及制品出口16.72亿美元。从进口<span style="color: black;">制品</span>看，中国从俄进口一大类为矿<span style="color: black;">制品</span>，前三个月进口249.85亿美元；贱金属及制品进口22.84亿美元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2e102f4968ba4e6db00319f0a583d95a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723308693&amp;x-signature=gdHgIIbFKZZaGKwWnB2yGEv06Q0%3D" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">晓得</span>俄罗斯市场是风口，可是俄罗斯客户大多不<span style="color: black;">善于</span>说英文，<span style="color: black;">亦</span>较少<span style="color: black;">运用</span>Google等搜索引擎，外贸人该<span style="color: black;">怎样</span>找到自己的客户呢？今天为<span style="color: black;">大众</span>整理了抢占俄罗斯市场的</span><span style="color: black;">五大手段。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>本土搜索引擎</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Mediascope<span style="color: black;">机构</span>2022年底的<span style="color: black;">科研</span>，Yandex的日访客达到6390万人。与此<span style="color: black;">同期</span>，约51%的俄罗斯人口<span style="color: black;">每日</span>都<span style="color: black;">运用</span><span style="color: black;">Y</span>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">andex的搜索服务及其<span style="color: black;">关联</span><span style="color: black;">制品</span>，是俄罗斯<span style="color: black;">宣传</span>平台中重要的<span style="color: black;">途径</span><span style="color: black;">构成</span>。</p>据Similarweb分析，2023 年5 月至 7月，Yandex的总<span style="color: black;">拜访</span>量达到每月 34亿次。该搜索引擎的大部分受众在俄罗斯（93.07%）<span style="color: black;">另一</span>来自其他国家的用户比例分别是乌克兰（0.58%）白俄罗斯（0.85%）美国（0.56%）和其他<span style="color: black;">有些</span>国家（4.29%）Yandex是俄罗斯<span style="color: black;">宣传</span>受众广泛的平台。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/634353138fcc4989ba7a1e9d9c517ee4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723308693&amp;x-signature=GpQDLOzba%2BD2%2BUgBbq%2FjHVj8wU8%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">吸引人的是，<span style="color: black;">不消</span>科学上网，外贸人直接登录网址（https://yandex.com/），<span style="color: black;">就可</span>实现关键词搜索和地图搜索功能。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f7501403c7f44022bf0ae8a4e2a38d1e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723308693&amp;x-signature=%2BBnopeCaGHyrVRfXct83b1QGGo4%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">宣传</span>营销</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了主动去寻找客户，还<span style="color: black;">能够</span>在Yandex上进行<span style="color: black;">宣传</span>营销，短期内吸引客户找你。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●受众“自动定位”：<span style="color: black;">经过</span>分析你的<span style="color: black;">宣传</span>定位和着陆页，可自动投放<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●深入<span style="color: black;">选取</span>关键词：在关键词<span style="color: black;">查找</span>页面<span style="color: black;">能够</span>输入关键词查看搜索量，进一步筛选后可一键添加至<span style="color: black;">宣传</span>组。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●监控查看：平台可查看<span style="color: black;">跟踪</span>展示次数、点击次数、转化次数、预算支出等数据，便于<span style="color: black;">调节</span>投放策略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>本土B2B网站--https://fis.ru/</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了<span style="color: black;">平常</span>的国际外贸B2B平台，<span style="color: black;">有些</span>本土的俄罗平台<span style="color: black;">亦</span><span style="color: black;">潜能</span>不小。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以Fis.ru为例。其为俄罗斯主流B2B平台之一，月<span style="color: black;">拜访</span>者达100万，覆盖1800多个城市，共有27万＋<span style="color: black;">机构</span>，是快速<span style="color: black;">查询</span>供应商和<span style="color: black;">商场</span>伙伴的商品和服务专业目录之一。此外，Fis.ru专门设置了中国供应商专区，外贸人可借此向潜在客户</span><span style="color: black;">完整地展示<span style="color: black;">机构</span><span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d502c1ee41314dec86a3ba95252fa976~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723308693&amp;x-signature=5F1UssN6fRsnh0M58NBxyf6iIds%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>指南：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●等客户：注册网站，上传<span style="color: black;">制品</span>/<span style="color: black;">机构</span>/价格等描述信息，等待客户上门询盘。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●找客户：<span style="color: black;">经过</span>行业关键词找到对应卖家，仔细加以辨别，<span style="color: black;">倘若</span>对方为贸易商，那<span style="color: black;">亦</span>属于你的<span style="color: black;">目的</span>客户，<span style="color: black;">能够</span>利用平台预留信息进行<span style="color: black;">研发</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c8a75743198b410b82d6ace637f145e8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723308693&amp;x-signature=If%2FTDK3r%2BURdihxDJ3RxmM5io8A%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>本土社媒平台</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VK被誉为俄罗斯版本的Facebook。<span style="color: black;">按照</span>VK的统计报告，2023年，VKontakte每月的国际受众为1.017 亿用户。其中，每月的俄罗斯受众达7950万，是俄罗斯较</span><span style="color: black;">受欢迎的社交网络。VK是外贸企业宣传<span style="color: black;">自己</span>和寻找客户的重要<span style="color: black;">途径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VK.com<span style="color: black;">日前</span><span style="color: black;">供给</span>了86种语言版本，每月的活跃用户超过97,000,000，移动用户占比超过77%，<span style="color: black;">每日</span>的视频观看者超过500,000,000，<span style="color: black;">每日</span><span style="color: black;">信息</span>超过65亿。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">人气：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">俄罗斯<span style="color: black;">拜访</span>量大;</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">白俄罗斯<span style="color: black;">拜访</span>次数第二;</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">哈萨克斯坦第三大<span style="color: black;">拜访</span>量;</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/08358f3186f940ecb880eb0a4bde1625~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723308693&amp;x-signature=en2P19pR4tzG%2B1hALAp5JkbdKtI%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>指南：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●账号注册：<span style="color: black;">日前</span>，VK<span style="color: black;">能够</span><span style="color: black;">经过</span>中国号码进行注册。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台经验：中国号码前＋86；注册时不要科学上网，服务器在国外可能影响验证码接收；手机App会比网页<span style="color: black;">更易</span>收到验证码。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●账号运营：完善账号信息，发布<span style="color: black;">制品</span>内容，展示专业形象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●客户寻找：先养号，再<span style="color: black;">研发</span>。搜索框搜索<span style="color: black;">制品</span>关键词，可在社区中找到潜在客户，关注并且联系<span style="color: black;">就可</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>独立站</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做俄语的外贸独立站<span style="color: black;">亦</span>是个不错的<span style="color: black;">选取</span>，小语种独立站SEO优化<span style="color: black;">更易</span>出效果，客户直接导流私域，避免一对多询盘比价，客户群<span style="color: black;">精细</span>。<span style="color: black;">详细</span>内容，私信后台，手把手教你俄罗斯市场<span style="color: black;">研发</span>！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">往期回顾</strong><span style="color: black;">俄罗斯收款新动向：四大行即将接入，外贸人必看！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f4083581a57c4a5db1266fcb6a86b40e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723308693&amp;x-signature=JlvYALaFANl8%2Bpr6L6%2BHWh66Hac%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关注大麦哥视频号</strong></p>




情迷布拉格 发表于 2024-8-22 20:10:51

你的见解独到，让我受益匪浅，非常感谢。

qzmjef 发表于 2024-10-29 19:33:48

你的见解真是独到，让我受益良多。

nykek5i 发表于 2024-11-7 18:13:40

楼主的文章非常有意义，提升了我的知识水平。
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