揭秘贸易能手：3步找到金矿客户与货源！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从2018年<span style="color: black;">起始</span>，张伟在义乌做了五年跨境电商。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他见证了这个城市最热闹的光景——每年有超过50万新卖家入场，“<span style="color: black;">全部</span>义乌都是做外贸的，连扫地阿姨都懂得怎么发快递”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但到了今年，<span style="color: black;">状况</span><span style="color: black;">起始</span>急转直下，“身边<span style="color: black;">非常多</span>同行<span style="color: black;">已然</span>倒闭了”。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/d6d55ef10d574ac29b63709189a99a14~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723308668&x-signature=ZXcGHvf4bg5dG%2BRythNWv%2BW9a4I%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">张伟做的是饰品类目，<span style="color: black;">重点</span>面向欧美市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今年3月，他<span style="color: black;">忽然</span><span style="color: black;">发掘</span>，亚马逊上自己的<span style="color: black;">制品</span>链接被<span style="color: black;">海量</span>投诉侵权和专利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">咱们</span><span style="color: black;">无</span>侵权，但平台不管。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">张伟说，<span style="color: black;">她们</span>只能<span style="color: black;">选取</span>和解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对方提出要10万元，经过几番讨价还价后，<span style="color: black;">最后</span>以6万元成交，“这几乎是我半年的利润”。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/75b6e9236dc84ce0929d8b9877f4973b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723308668&x-signature=%2BZn%2FVdRPDVr8FN08oYpXWVgMHFo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上，张伟只是众多受害者中的一个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据他所知，今年4月<span style="color: black;">败兴</span>，<span style="color: black;">已然</span>有超过2000家店铺被投诉侵权，<span style="color: black;">触及</span>金额高达数千万。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cf2ef581a97b412694fb8138ac708646~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723308668&x-signature=fbj%2B2n%2FPUox9aKWIVNs5ZT5cYuc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">咱们</span><span style="color: black;">可疑</span><span style="color: black;">背面</span>是一个团伙作案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”张伟告诉《电商在线》，“<span style="color: black;">她们</span>先是<span style="color: black;">经过</span><span style="color: black;">各样</span><span style="color: black;">途径</span>拿到你的联系方式，<span style="color: black;">而后</span>以合作的名义，让你寄样品过去。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">等收到之后，就会去注册专利，再反过来告你侵权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了被恶意投诉之外，张伟还<span style="color: black;">发掘</span>，今年义乌的跨境贸易越来越难做：订单越来越少、利润越来越低、物流成本却越来越高……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">义乌的跨境电商正在经历一场大洗牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">此刻</span>谁还敢随便开店”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">义乌青口夜市，是当地最大的夜市之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每到傍晚时分，<span style="color: black;">这儿</span>就变得灯火通明、人声鼎沸。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">来自世界各地的商人穿梭其中，寻找着心仪的商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但在张伟看来，如今的青口夜市，<span style="color: black;">已然</span>不复往日繁华。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“以前<span style="color: black;">这儿</span>到处都是人挤人，<span style="color: black;">此刻</span>冷清多了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”他告诉《电商在线》。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上，不仅是青口夜市，<span style="color: black;">全部</span>义乌都在经历着一场前所未有的寒冬。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>义乌市商务局的数据，今年上半年，义乌全市实现进出口总额1942.7亿元，同比增长11.2%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但与去年同期相比，增速却下降了4.7个百分点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中，出口总额<span style="color: black;">更加是</span><span style="color: black;">显现</span>了负增长——同比下降1.5%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">寓意</span>着，尽管义乌的跨境贸易规模仍在扩大，但其增速<span style="color: black;">已然</span><span style="color: black;">显著</span>放缓，甚至<span style="color: black;">显现</span>了萎缩的迹象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>像张伟<span style="color: black;">这般</span>的跨境电商<span style="color: black;">来讲</span>，这无疑是一个坏<span style="color: black;">信息</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">此刻</span>谁还敢随便开店？”他说，“以前<span style="color: black;">大众</span>觉得开个店就能<span style="color: black;">挣钱</span>，但<span style="color: black;">此刻</span>不行了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">必要</span>要有强大的供应链和稳定的客户资源才行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即使<span style="color: black;">持有</span>这些<span style="color: black;">优良</span>，<span style="color: black;">亦</span>未必能够<span style="color: black;">保准</span>成功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>在这个竞争激烈的市场里，每一个环节都充满了不确定性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>选品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“你必须时刻关注市场动态和流行趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”张伟说，“<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>跟不上潮流<span style="color: black;">或</span>质量<span style="color: black;">不外</span>关，就会被淘汰出局。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再<span style="color: black;">例如</span>营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">此刻</span><span style="color: black;">大众</span>都在做直播带货、短视频推广等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”他说，“<span style="color: black;">倘若</span>你不跟上时代的步伐就会被竞争对手甩在后面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有物流成本问题<span style="color: black;">亦</span>是一大挑战。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">此刻</span>运费涨得太快了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”张伟说，“有时候<span style="color: black;">咱们</span>卖出去的商品还不够支付运费呢！”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这种<span style="color: black;">状况</span>下<span style="color: black;">怎样</span>突围？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">张伟认为关键在于打造品牌和<span style="color: black;">提高</span><span style="color: black;">制品</span>质量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">仅有</span><span style="color: black;">这般</span><span style="color: black;">才可</span>吸引<span style="color: black;">更加多</span>的客户并留住<span style="color: black;">她们</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”他<span style="color: black;">暗示</span>：“<span style="color: black;">同期</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>要注重售后服务<span style="color: black;">即时</span><span style="color: black;">处理</span>客户的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他还<span style="color: black;">说到</span>要积极拥抱变化<span style="color: black;">持续</span>创新<span style="color: black;">商场</span>模式和技术手段以适应市场需求的变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“总之<span style="color: black;">想要</span>做好跨境电商就<span style="color: black;">必要</span><span style="color: black;">持续</span>学习<span style="color: black;">加强</span>自己的能力和水平。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”张伟说：“<span style="color: black;">仅有</span><span style="color: black;">这般</span><span style="color: black;">咱们</span><span style="color: black;">才可</span>在这个竞争激烈的市场中立于不败之地。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”</p>
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