外贸新人利用海关数据有效研发国外客户的实用指南
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/q_70/images01/20240229/f303061d7e76414795b2d5405d2137a3.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸新人在<span style="color: black;">研发</span>国外客户时,<span style="color: black;">怎样</span><span style="color: black;">有效</span>利用海关数据是一个关键问题。海关数据<span style="color: black;">包括</span>了<span style="color: black;">海量</span>有价值的贸易信息,<span style="color: black;">经过</span>分析和利用这些数据,<span style="color: black;">能够</span><span style="color: black;">精细</span>锁定<span style="color: black;">目的</span>客户,<span style="color: black;">加强</span><span style="color: black;">研发</span>效率。本文将<span style="color: black;">仔细</span>探讨外贸新人借助海关数据<span style="color: black;">研发</span>国外客户的实用策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><span style="color: black;">认识</span>海关数据的内容和价值</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海关数据<span style="color: black;">指的是</span>由海关<span style="color: black;">分部</span>录入并公开的进出口贸易数据,<span style="color: black;">重点</span>包括货物的种类、数量、金额、贸易国别、进出口口岸、进出口时间等<span style="color: black;">仔细</span>信息。这些数据能够真实反映国际贸易的动向,<span style="color: black;">针对</span>外贸企业<span style="color: black;">研发</span>客户<span style="color: black;">拥有</span>重要参考价值。<span style="color: black;">经过</span>分析海关数据,外贸新人<span style="color: black;">能够</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">认识</span><span style="color: black;">目的</span>市场的进出口<span style="color: black;">状况</span>,<span style="color: black;">评定</span>市场<span style="color: black;">潜能</span>;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 确定<span style="color: black;">重点</span>的进口商和出口商,锁定<span style="color: black;">目的</span>客户;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 分析竞争对手的出口<span style="color: black;">状况</span>,制定竞争策略;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">发掘</span>新的贸易机会和<span style="color: black;">制品</span>需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>获取和筛选海关数据</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要利用海关数据<span style="color: black;">研发</span>客户,<span style="color: black;">首要</span><span style="color: black;">必须</span>获取<span style="color: black;">关联</span>数据。<span style="color: black;">日前</span>,有多种<span style="color: black;">途径</span><span style="color: black;">能够</span><span style="color: black;">得到</span>海关数据,例如:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 官方<span style="color: black;">途径</span>:中国海关总署、商务部等政府<span style="color: black;">分部</span><span style="color: black;">定时</span>发布贸易数据;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 第三方平台:许多<span style="color: black;">商场</span>数据库<span style="color: black;">供给</span>海关数据<span style="color: black;">查找</span>和分析服务;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 行业协会:<span style="color: black;">有些</span>行业协会会向会员企业<span style="color: black;">供给</span>行业内的贸易数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">获取海关数据后,<span style="color: black;">必须</span><span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">制品</span>和<span style="color: black;">目的</span>市场进行筛选。<span style="color: black;">能够</span>从以下几个维度筛选数据:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 商品编码:<span style="color: black;">按照</span>海关编码(HS Code)筛选出与<span style="color: black;">自己</span><span style="color: black;">制品</span><span style="color: black;">关联</span>的数据;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 贸易国别:<span style="color: black;">选取</span><span style="color: black;">目的</span>市场国家的进出口数据;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 进出口商:关注进口量大、贸易稳定的买家和供应商;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 交易时间:<span style="color: black;">选择</span><span style="color: black;">近期</span>一段时间的数据,以反映当前市场动向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/q_70/images01/20240402/f02c975a33ed4cb494b0721a32ca6e24.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>分析海关数据,确定<span style="color: black;">目的</span>客户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">筛选出<span style="color: black;">关联</span>海关数据后,外贸新人<span style="color: black;">必须</span>进一步分析数据,从中<span style="color: black;">发掘</span>潜在客户。以下是<span style="color: black;">有些</span>分析思路:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">根据</span>进口量和进口额排序,确定<span style="color: black;">重点</span>买家;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 分析进口商的采购频次和近期动向,判断其采购需求;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">科研</span>进口商的采购<span style="color: black;">制品</span>结构,<span style="color: black;">发掘</span>可能的配套需求;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 横向比较<span style="color: black;">区别</span>进口商的数据,找出<span style="color: black;">目的</span>客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在分析过程中,要充分利用海关数据的各个字段。例如,<span style="color: black;">经过</span>货物描述判断<span style="color: black;">制品</span>的材质、用途等,<span style="color: black;">经过</span>贸易方式推测客户类型(生产商、贸易商、终端用户),<span style="color: black;">经过</span>进出口口岸分析物流方式,等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>联系<span style="color: black;">目的</span>客户,开展有针对性的营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定<span style="color: black;">目的</span>客户后,外贸新人要主动与其联系,开展有针对性的营销活动。在联系客户时,<span style="color: black;">能够</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 在邮件中<span style="color: black;">显示</span>自己<span style="color: black;">经过</span>海关数据<span style="color: black;">认识</span>到对方的采购需求,<span style="color: black;">供给</span>有针对性的<span style="color: black;">制品</span><span style="color: black;">方法</span>;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">按照</span>海关数据<span style="color: black;">表示</span>的对方采购pain points,例如供应商集中度高、货源不稳定等,提出自己的<span style="color: black;">处理</span><span style="color: black;">方法</span>;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">经过</span>社交平台<span style="color: black;">创立</span>联系,分享基于海关数据的行业观察和分析,展示专业性;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">针对</span>潜在需求,<span style="color: black;">能够</span>主动寄送样品并附上<span style="color: black;">恰当</span>的价格<span style="color: black;">方法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在沟<span style="color: black;">经过</span>程中,外贸新人要<span style="color: black;">重视</span>平等互利、诚实守信的原则,切忌抄袭、恶意压价等<span style="color: black;">欠妥</span><span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span><span style="color: black;">连续</span><span style="color: black;">跟踪</span>海关数据,优化客户策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用海关数据<span style="color: black;">研发</span>客户不是一蹴而就的,而是一个<span style="color: black;">连续</span>优化的过程。外贸新人要<span style="color: black;">连续</span><span style="color: black;">跟踪</span>海关数据,观察客户的采购动向,<span style="color: black;">即时</span><span style="color: black;">调节</span>自己的策略。<span style="color: black;">同期</span>,要关注数据中反映出的市场新动向,<span style="color: black;">发掘</span>新的商机。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如,<span style="color: black;">倘若</span><span style="color: black;">发掘</span>客户<span style="color: black;">加强</span>了从我司的采购频次和金额,则<span style="color: black;">能够</span><span style="color: black;">思虑</span>给予其<span style="color: black;">必定</span>的优惠政策,巩固合作关系;<span style="color: black;">倘若</span><span style="color: black;">发掘</span>客户<span style="color: black;">起始</span>采购新的<span style="color: black;">关联</span><span style="color: black;">制品</span>,则<span style="color: black;">能够</span>积极<span style="color: black;">协同</span>报价;<span style="color: black;">倘若</span><span style="color: black;">发掘</span>新的采购方加入,<span style="color: black;">能够</span>主动接洽,抢占先机。总之,海关数据是外贸新人的一个重要指南针。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span><span style="color: black;">重视</span>事项</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在利用海关数据<span style="color: black;">研发</span>客户时,外贸新人要<span style="color: black;">重视</span>以下事项:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 尊重数据隐私,不得<span style="color: black;">违法</span>获取、<span style="color: black;">泄密</span>客户信息;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 理性分析数据,避免片面理解和过度<span style="color: black;">诠释</span>;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">保持</span>以客户需求为导向,<span style="color: black;">供给</span>真正有价值的<span style="color: black;">制品</span>和服务;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">守护</span>公平竞争的市场秩序,不触犯<span style="color: black;">商场</span>道德和法律底线。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之,海关数据是外贸新人的一个重要利器。<span style="color: black;">经过</span>规范、有序地获取和分析海关数据,<span style="color: black;">能够</span><span style="color: black;">有效</span>锁定<span style="color: black;">目的</span>客户,制定有竞争力的营销策略。<span style="color: black;">期盼</span>广大外贸新人能够充分利用这一宝贵资源,在国际市场上开创一片新天地。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑：网友投稿</span></p>
外贸B2B平台有哪些？
页:
[1]