软文的魔法
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各位<span style="color: black;">伴侣</span>，<span style="color: black;">大众</span>好！欢迎来到《<span style="color: black;">怎样</span>撰写<span style="color: black;">宣传</span>文案》。这一讲，<span style="color: black;">咱们</span>分享的<span style="color: black;">专题</span>是：软文的魔法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span><span style="color: black;">宣传</span>的<span style="color: black;">长时间</span>洗礼，<span style="color: black;">乃至</span>有的用户对<span style="color: black;">宣传</span>产生了一种习惯性的抵抗力和排斥力，在这种<span style="color: black;">状况</span>下就诞生了一种让用户<span style="color: black;">更易</span>接受且感受不到的<span style="color: black;">宣传</span>方式——软文。整体而言，软文最大的特征是让<span style="color: black;">宣传</span>内容与用户接受的载体之间无缝衔接，让用户被<span style="color: black;">宣传</span>内容深度影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>把传统的硬性<span style="color: black;">宣传</span>视为强悍的狮子，<span style="color: black;">那样</span>软文<span style="color: black;">便是</span>温柔的小猫。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与传统的硬性<span style="color: black;">宣传</span>相比，从形式上<span style="color: black;">来讲</span>，软文是以文字形式来呈现的一篇完整的<span style="color: black;">文案</span>。<span style="color: black;">针对</span><span style="color: black;">尤其</span>好的软文<span style="color: black;">来讲</span>，<span style="color: black;">因为</span>在形式上与用户的完美贴合，<span style="color: black;">乃至</span>用户反而更<span style="color: black;">爱好</span>，<span style="color: black;">因为</span><span style="color: black;">拥有</span>软文<span style="color: black;">宣传</span>较好的隐蔽性，可能当用户<span style="color: black;">发掘</span>的时候，<span style="color: black;">已然</span>被<span style="color: black;">宣传</span>内容所影响了。<span style="color: black;">尤其</span>是在网络营销占主导地位的今天，软文营销对企业引导舆论，<span style="color: black;">创立</span>互联网形象至关重要。<span style="color: black;">尤其</span>是在<span style="color: black;">机构</span>利用搜索引擎SEO排名时，将软文放在后边有助于<span style="color: black;">机构</span>打造品牌知名度和美誉度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">咱们</span>举个例子。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/49b49e034bb84a3ca3a2fc62b11a1626~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723161018&x-signature=8%2BzeqD4pCNmT0j%2FjJso7q3GqSho%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近些年在软文界有一部神作，那<span style="color: black;">便是</span>北京加信奥美为妇科达克宁栓剂制作的软文推广。这个软文最大的成功之处<span style="color: black;">便是</span>直到用户将所有文案看完以后，<span style="color: black;">亦</span>不会<span style="color: black;">认识</span>到这是<span style="color: black;">宣传</span>。软文是<span style="color: black;">这般</span>写的：我不属于你的外表，我爱在你的深处，<span style="color: black;">咱们</span>形影不离，却似远隔千里。在你眼里，我是如此简单，又是如此<span style="color: black;">繁杂</span>。我是你的魅力之源，<span style="color: black;">亦</span>是你的罪恶之渊。我有时让你骄傲，有时让你难堪。有时温柔可爱，有时野性难驯；就<span style="color: black;">这般</span>，<span style="color: black;">咱们</span><span style="color: black;">一块</span>经历人生的<span style="color: black;">欢快</span>与痛楚，我是你的小V，给我多一份爱，你就多一份幸福<span style="color: black;">愉快</span>。在这段小V独白后，一本《小V日记》出<span style="color: black;">此刻</span>公众面前。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>小V是谁？小V<span style="color: black;">便是</span>女性的私密部位。除了这一段经典的开场白之外，当然最成功的<span style="color: black;">便是</span>这本《小V日记》了，用30篇日记软文的方式，将女性<span style="color: black;">怎样</span>护理私密部位进行了说明。在让这部《小V日记》火遍全网的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>让达克宁的<span style="color: black;">宣传</span>深入人心。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">咱们</span>还是回到软文的写作上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从软文的<span style="color: black;">归类</span>上<span style="color: black;">来讲</span>，分为<span style="color: black;">资讯</span>性软文、行业性软文和用户型软文。<span style="color: black;">资讯</span>性软文<span style="color: black;">重点</span>是<span style="color: black;">资讯</span>通稿、<span style="color: black;">报告</span>和<span style="color: black;">媒介</span>访谈，<span style="color: black;">能够</span>将企业的业务、<span style="color: black;">制品</span>特征从<span style="color: black;">资讯</span>中释放出去。行业软文经常是企业邀请权威的第三方人士论证、用户中的意见领袖发声、进行<span style="color: black;">名人</span>访谈，<span style="color: black;">经过</span>第三方的口碑将企业<span style="color: black;">必须</span>传递的关键信息释给<span style="color: black;">目的</span>群体。用户型软文好理解，<span style="color: black;">例如</span>用户<span style="color: black;">运用</span><span style="color: black;">制品</span>后的反馈和经验、用户针对<span style="color: black;">制品</span>所产生的争议、用户爆料型<span style="color: black;">或</span>是用户<span style="color: black;">制品</span>的故事。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>怎么写好一篇软文呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>人们的<span style="color: black;">重视</span>力越来越有限，<span style="color: black;">针对</span>一篇软文而言，成功的前提<span style="color: black;">便是</span>用户<span style="color: black;">必要</span>完整地看完软文的内容，<span style="color: black;">因此呢</span>一个能吸引眼球的标题就<span style="color: black;">显出</span>至关重要。与此<span style="color: black;">同期</span>，写好<span style="color: black;">第1</span>段继续，让用户保持好奇心是一个软文作者的重要能力。当然，一篇成功的软文，要真正打动用户，让用户产生精神共鸣并影响用户<span style="color: black;">行径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>人类<span style="color: black;">能够</span>长生不老吗？<span style="color: black;">或</span>是采用讲故事的方式，乍得湖里神奇的螺旋藻。在讲述<span style="color: black;">制品</span>配方的时候<span style="color: black;">能够</span>写：那个天价买不走的秘方。<span style="color: black;">或</span>是传递<span style="color: black;">奥秘</span>感：藏在美国51区的<span style="color: black;">奥密</span>。还有一种是<span style="color: black;">运用</span>惊悚的标题：小心！这个<span style="color: black;">膳食</span>习惯会致癌！除了以上举例之外，还有<span style="color: black;">更加多</span>的策略，这些策略的核心<span style="color: black;">便是</span>文案创作者<span style="color: black;">必要</span>调动人<span style="color: black;">心情</span>中的一部分，<span style="color: black;">能够</span>是好奇心、求新、恐惧、好胜、同情、<span style="color: black;">巴望</span>幸福、从群体中脱颖而出等精神动力，充分运用这些精神动力是成功文案的关键。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，文案写作<span style="color: black;">意见</span>用<span style="color: black;">第1</span><span style="color: black;">或</span>第三人<span style="color: black;">叫作</span>，<span style="color: black;">这般</span>有助于将客户带入情景。<span style="color: black;">尤其</span>是在必要<span style="color: black;">状况</span>下，用户<span style="color: black;">必须</span>塑造<span style="color: black;">运用</span><span style="color: black;">制品</span>前和<span style="color: black;">运用</span>后的巨大差距，<span style="color: black;">尤其</span>是要强调<span style="color: black;">运用</span><span style="color: black;">制品</span>的场景所能给用户带来的美好感受，让读者充分感受到<span style="color: black;">制品</span>所带来的<span style="color: black;">明显</span>效果。<span style="color: black;">另一</span>，为文案设置合适的长度至关重要，太短<span style="color: black;">有害</span>于<span style="color: black;">宣传</span>内容的展示，太长读者可能<span style="color: black;">没法</span>读完，<span style="color: black;">意见</span>英文<span style="color: black;">掌控</span>在1500～2000单词。为了<span style="color: black;">加强</span>阅读率，建议为文案配上<span style="color: black;">照片</span>，有<span style="color: black;">要求</span>的创作者，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span>文案的脚本，将软文制作成音频和视频，让软文的内容<span style="color: black;">拥有</span>更强大的传播力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各位<span style="color: black;">伴侣</span>，感谢您完<span style="color: black;">成为了</span>这一节课程的学习，欢迎订阅、点赞、评论和分享。<span style="color: black;">一块</span>学习，<span style="color: black;">一块</span>进步是一件美好的事。欢迎您将课程分享给<span style="color: black;">更加多</span>的家人和<span style="color: black;">伴侣</span>，让<span style="color: black;">她们</span><span style="color: black;">亦</span>加入到这个学习之旅。感谢您的支持！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《<span style="color: black;">怎样</span>撰写<span style="color: black;">宣传</span>文案》，明天见。</span></p>
同意、说得对、没错、我也是这么想的等。
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