图文作者愁变现？这3种软文类型，让用户欲罢不可！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15239632320357d3bddb321~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723160731&x-signature=vpESBW9%2FbFZDcJOxyfxyrJ3v5uk%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">短视频的天下，有谁还记得图文？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15239632320181a5f9c0a9d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723160731&x-signature=lr5ytpsHpvo84LyxR0nhC0nbGuc%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在一片唱衰的声音中跟着祭奠图文，未免有点矫情的味道。毕竟<span style="color: black;">咱们</span>依然能看到：在这个短视频时代，<span style="color: black;">有些</span>大KOL还在<span style="color: black;">保持</span>做着图文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不是<span style="color: black;">由于</span>不会做视频，而是<span style="color: black;">由于</span><span style="color: black;">她们</span>能够将软文的<span style="color: black;">优良</span>发挥到极致。红海浪涛一浪接着一浪，最后沉淀下来的，还得是实实在在的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要是好内容，不论采取的是哪种呈现形式，都不会愁变现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的软文分为<span style="color: black;">非常多</span>种类型，比较<span style="color: black;">平常</span>的有以下几种：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">壹</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直白类</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种类型的软文，<span style="color: black;">便是</span>赤裸裸地告诉你：是的，我<span style="color: black;">便是</span>在卖货！这种霸道的推广看似生硬，实则里面<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>门道。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">首要</span>，这种类型的软文<span style="color: black;">必须</span>一个直击用户痛点的标题。</strong>即让用户在看到标题后，能立刻<span style="color: black;">晓得</span>你这篇要卖的是什么，但<span style="color: black;">同期</span>又<span style="color: black;">没法</span>拒绝地点开它。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【一条】就比较<span style="color: black;">善于</span>驾驭这类软文。<span style="color: black;">例如</span>4月13日该公众号的三条：《最怕丝袜一破到底？这双就不会》。男性<span style="color: black;">伴侣</span>一想到丝袜，最先想到的十有八九<span style="color: black;">便是</span>性感、美腿。但丝袜消费的主力军——女性<span style="color: black;">伴侣</span>们，最先想到的必然是“容易破”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/152396323211851c5faaff3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723160731&x-signature=mGFku6nrLDCK1%2FH5mGmO8FArNXs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题中先用疑问直击痛点，<span style="color: black;">而后</span>用简单的五个字，掷地有声地肯定了品牌主商品的<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">其次，这种类型的软文在正文中要“少说话”。</strong>正文中切忌大段冗长的文字介绍，相反，要将之拆解成简明扼要的展示商品<span style="color: black;">区别</span>侧面亮点的短句，且每段文字间都要配上高清、丰富的<span style="color: black;">照片</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15239632321787d42ea490e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723160731&x-signature=JER9FL1TczQZVuaYKKfiibxOWUU%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">这里</span><span style="color: black;">亦</span>诚恳地呼吁品牌主大大们，能够毅然决然地跟大段品牌文字介绍Say goodbye（你的转发将让<span style="color: black;">更加多</span>的人看到这个呼吁）。<span style="color: black;">由于</span><span style="color: black;">根据</span>这种<span style="color: black;">需求</span>写出来的软文，多牛的KOL写出来<span style="color: black;">亦</span>没人愿意看。毕竟咱看重的是传播和转化效果，不是吗~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">贰</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个性类</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这种类型的软文，靠的<span style="color: black;">便是</span>KOL高辨识度的语言风格：KOL用自己一贯的文风，让用户乍看上去都不<span style="color: black;">晓得</span>是篇软文。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">亦</span>提醒了<span style="color: black;">咱们</span>自<span style="color: black;">媒介</span>人：<span style="color: black;">不可</span>为营销推广而放弃自己“安身立命”的<span style="color: black;">基本</span>，即<span style="color: black;">自己</span>的调性。<span style="color: black;">由于</span>一旦放弃，立刻就会让用户（世界上最<span style="color: black;">敏锐</span>的人群）发觉，连“<span style="color: black;">隐藏</span>”的机会都<span style="color: black;">无</span>了。但若相反，“润物细无声”般地将用户的阅读带入自己的节奏，则事半功倍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【咪蒙】是这类软文的<span style="color: black;">表率</span>作者之一。<span style="color: black;">例如</span>《说实话，我不<span style="color: black;">爱好</span>穷游，我<span style="color: black;">爱好</span>富游》这篇<span style="color: black;">文案</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15239632322269edf0f1fb0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723160731&x-signature=P%2Bwk3Vzqx%2Bgaufk8w8KLIs6NxEo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一句“<span style="color: black;">由于</span>我穷游过，<span style="color: black;">因此</span>我再<span style="color: black;">亦</span>不想穷游了”，让用户以为她这次要拿“穷游”的生活方式开刀了。而在正文前80%，这种判断都是不会“错”的，<span style="color: black;">由于</span><span style="color: black;">各样</span>让你身临其境的穷游故事正在你面前像放电影<span style="color: black;">同样</span>展现着。直到这一幕<span style="color: black;">显现</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15239632321874e10e955fc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723160731&x-signature=Ra9455xRstyX3kF9GoVr%2BKiKIcU%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怎么样，是不是有种被打<span style="color: black;">宣传</span>打得“猝不及防”的感觉？虽然<span style="color: black;">这儿</span><span style="color: black;">显著</span>硬了起来，但前面80%的铺垫，让用户感受到了作者的诚意——她还是那个<span style="color: black;">咱们</span>熟识的咪蒙，和往常<span style="color: black;">同样</span>在和<span style="color: black;">咱们</span>认真地扯淡，<span style="color: black;">因此</span>打个<span style="color: black;">宣传</span><span style="color: black;">咱们</span>不会介意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">叁</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">神转折类</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>说上一类软文是让人“猝不及防”的话，<span style="color: black;">那样</span>这种类型的软文，就可谓是让人“防<span style="color: black;">不堪</span>防”了。<strong style="color: blue;">它<span style="color: black;">必须</span>作者<span style="color: black;">持有</span>深不见底的脑洞、超强的思维延展能力和文字驾驭功底。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种类型的软文<span style="color: black;">亦</span>比较考验品牌主的心理承受力，<span style="color: black;">由于</span>它虽然效果很好，但却是与传统<span style="color: black;">媒介</span><span style="color: black;">文案</span>风格偏差最大的一类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>篇篇10W+的【混子曰】，就属于对“神转折技法”驾轻就熟的顶尖创作者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/152396323248240e9897e48~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723160731&x-signature=QwCMQtGj%2FtiYKBrpw%2BA4rOA1XnQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这篇看似科普星际穿越知识（混子哥经常科普<span style="color: black;">各样</span>知识）的<span style="color: black;">文案</span>……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/1523963232551e714ad0474~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723160731&x-signature=IKvCKSKCwmKSeyBYTLx%2Fnpp9tPw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你能想象到……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1523963232593e87d7b7364~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723160731&x-signature=CvQ4nElUF74zpwuho6AQcReQc6c%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他能在<span style="color: black;">文案</span>最后，“无比牵强”地将“空间折叠”概念与“双屏手机”联系起来吗？！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在为作者脑洞所深深折服的<span style="color: black;">同期</span>，相信用户的心<span style="color: black;">亦</span><span style="color: black;">已然</span>被他的幽默所俘获，从而欣然且直观地感受到商品的魅力了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了以上三种类型值得借鉴之外，<span style="color: black;">咱们</span>自<span style="color: black;">媒介</span>人在撰写软文时，<strong style="color: blue;">还可借助精美的排版、GIF图的恰当运用、融<span style="color: black;">媒介</span>形式呈现等技法，<span style="color: black;">加强</span><span style="color: black;">自己</span>内容的变现能力。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若想获取<span style="color: black;">更加多</span>变现能力及机会，记得要<span style="color: black;">连续</span>关注易妹儿喔~</p>
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谷歌外贸网站优化技术。 顶楼主，说得太好了！ 感谢你的精彩评论，带给我新的思考角度。 一看到楼主的气势，我就觉得楼主同在社区里灌水。
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