重磅！阿里国际站：商家主动退款制品功能上线！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国际站为了更好服务交易双方，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最新上线商家主动退款<span style="color: black;">制品</span>功能，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">提高</span>退款时效，减少买家的咨询，降低商家服务成本，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">带来更好买家体验，<span style="color: black;">提高</span>复购率！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">背景说明及规则要点</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">背景：</span></strong><span style="color: black;">信用<span style="color: black;">保证</span>订单买卖家在交易过程中存在因下单、备货、发货、到货等多个环节产生商家<span style="color: black;">必须</span>向买家退款的需求。为了更好服务交易双方，减少买家对退款问题的咨询和<span style="color: black;">反常</span>处理，缩短退款时长，特上线商家主动退款<span style="color: black;">制品</span>，以便商家与买家协商退款事项，并有主动处理退款权限，从而<span style="color: black;">提高</span>买家体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">规则要点：</span></strong><span style="color: black;"><span style="color: black;">制品</span>上线前，信用<span style="color: black;">保证</span>只支持买家发起退款，卖家只能被动响应退款；功能上线后，买卖家在沟<span style="color: black;">经过</span>程中已达成一致<span style="color: black;">必须</span>退款，卖家将<span style="color: black;">能够</span>主动对买家发起退款。减少买家对退款问题的咨询和<span style="color: black;">反常</span>处理，缩短退款时长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">意见</span>行动点：</span></strong><span style="color: black;">如满足规则里退款<span style="color: black;">要求</span>的，商家可参考该规则操作指<span style="color: black;">诱发</span>起退款。需商家<span style="color: black;">保准</span>账户的余额充足以便买家<span style="color: black;">能够</span><span style="color: black;">即时</span>得到退款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重点</span>内容</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1 . <span style="color: black;">制品</span>价值</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为平台商家的信用<span style="color: black;">保证</span>订单，<span style="color: black;">供给</span>商家主动向买家发起退款的功能，减少向买家解释和咨询成本，并在双方的沟通软件中新增退款卡片功能，从而减少买家对退款操作流程的咨询，降低操作成本，促进商家能更好服务买家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2 . 适用对象</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台合作的在线交易商家，适用在线上交易的信用<span style="color: black;">保证</span>订单业务场景</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3 . 商家发起退款<span style="color: black;">要求</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当双方对订单存在共识<span style="color: black;">必须</span>退款（如错下单、退差价)，双方在沟<span style="color: black;">经过</span>程中已达成一致<span style="color: black;">必须</span>退款，商家需<span style="color: black;">保证</span>退款的<span style="color: black;">方法</span>是和买家充分沟通的，达成一致后再发起退款</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有的信用<span style="color: black;">保证</span>订单均可支持卖家发起退款，<span style="color: black;">提高</span>退款的效率。在<span style="color: black;">制品</span>上线前，信用<span style="color: black;">保证</span>只支持买家发起退款，卖家只能被动响应退款，功能上线后，卖家将<span style="color: black;">能够</span>主动对买家发起退款，但买家<span style="color: black;">必须</span>操作同意退款，退款<span style="color: black;">才可</span>完成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商家主动退款<span style="color: black;">制品</span>示例</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（1）商家退款入口：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）交易管理—>订单管理—>所有订单—><span style="color: black;">选取</span>订单“</span><strong style="color: blue;"><span style="color: black;">发起退款</span></strong><span style="color: black;">”</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/736349caf5b941028659056f884edb2d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723132650&x-signature=DtjAbsHjVlNZd39Sugy0sx4p1Ic%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）订单详情页示例如下（<span style="color: black;">详细</span>以<span style="color: black;">制品</span>上线为准）：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/90997bc6b9064989813344d1dfa9c0b0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723132650&x-signature=U7%2BziJCUpBPZZivJZpL9zCmDsVc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（2）商家<span style="color: black;">必须</span>填写的退款表单：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商家<span style="color: black;">必须</span>关注“</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重视</span></span></strong><span style="color: black;">”中的须知事项，填写表单后提提交退款 ：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2add28115f194b7787e292bcb3e678de~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723132650&x-signature=Kaiqp031Gx%2B08djPr00gDuUMu1o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（3）商家发起后买家操作页面</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商家发起退款后，买家可<span style="color: black;">选取</span>“</span><strong style="color: blue;"><span style="color: black;">接受<span style="color: black;">方法</span></span></strong><span style="color: black;">”或“</span><strong style="color: blue;"><span style="color: black;">拒绝退款</span></strong><span style="color: black;">”。买卖家退款<span style="color: black;">方法</span>达成后，退款将会被执行，商家需<span style="color: black;">保准</span>账户余额充足以便支持退款</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5a17ec1aefab44e7a39cfdf1e7130433~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723132650&x-signature=XyG7Aspuo0wW%2BDTHg2aCcenku5o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（4）退款卡片功能介绍</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商家发起退款后，买家可在“</span><strong style="color: blue;"><span style="color: black;">沟通即交易</span></strong><span style="color: black;">”窗口点击同意，或<span style="color: black;">转</span>退款详情页处理：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ca066981a69b4a50b7f3d294caee12f9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723132650&x-signature=2UYHsqYl039C99pudKR8vmU%2BFaU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">买家在纠纷页面<span style="color: black;">或</span>卡片点击同意退款<span style="color: black;">方法</span>即<span style="color: black;">达到</span>成，无需多次确认。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">主动退款<span style="color: black;">制品</span>对商家的好处</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）商家主动退款订单将<span style="color: black;">再也不</span>计入商家有责纠纷率的计算</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）商家主动退款<span style="color: black;">制品</span>将<span style="color: black;">提高</span>退款时效和减少买家的咨询，降低商家服务成本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）商家主动管理退款服务买家可带来更好买家体验，<span style="color: black;">提高</span>复购</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span>问题解答</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问：商家<span style="color: black;">运用</span>主动退款<span style="color: black;">制品</span>应<span style="color: black;">重视</span>什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：（1）<span style="color: black;">根据</span>页面的操作指引进行，<span style="color: black;">保准</span>退款的<span style="color: black;">方法</span>是和买家充分沟通的，先达成一致再发起退款</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;">保准</span>账户的余额充足以便买家<span style="color: black;">能够</span><span style="color: black;">即时</span>得到退款，平台将不对退款作垫赔，以减少后续的催缴。<span style="color: black;">倘若</span>卖家一年内2次发起退款并无余额支持的，平台将禁止<span style="color: black;">运用</span>商家主动退款<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）平台在商家主动退款的<span style="color: black;">制品</span>上不<span style="color: black;">供给</span>纠纷调处服务，如需升级仲裁，需买家提起纠纷。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问：<span style="color: black;">为何</span><span style="color: black;">没法</span>升级仲裁？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：商家主动退款<span style="color: black;">制品</span>的设计为<span style="color: black;">海量</span>的买卖对退款无争议的信用<span style="color: black;">保证</span>订单，是为了<span style="color: black;">提高</span>退款效率，仲裁的功能在买家发起退款的<span style="color: black;">制品</span>依然存在，如买卖双方有争议，均可升级仲裁。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问：平台<span style="color: black;">为么</span>在商家主动退款不<span style="color: black;">供给</span>垫赔？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：商家主动发起退款有义务<span style="color: black;">保准</span>账户余额充足可支持退款，管理退款和账户的余额充足，避免处理缴费等繁琐流程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问：<span style="color: black;">倘若</span>买家不响应商家发起的退款请求会怎么样？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答： <span style="color: black;">倘若</span>买家未响应，退款请求将在72小时后自动取消。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问：<span style="color: black;">倘若</span>商家<span style="color: black;">乱用</span>卖家主动退款<span style="color: black;">制品</span>会<span style="color: black;">怎么样</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：平台的初衷是赋能商家，加速退款速度，<span style="color: black;">提高</span>买卖家体验。若商家<span style="color: black;">乱用</span>该<span style="color: black;">制品</span>进行不规范履约、骚扰买家等方式影响平台的正常经营秩序的，平台将<span style="color: black;">保存</span>相应的处罚权利，<span style="color: black;">包含</span>但不限于扣分、降权、关店等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问：<span style="color: black;">倘若</span>买家不响应商家发起的退款请求会怎么样？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答： <span style="color: black;">倘若</span>买家未响应，退款请求将在72小时后自动取消。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问：<span style="color: black;">倘若</span>商家<span style="color: black;">乱用</span>卖家主动退款<span style="color: black;">制品</span>会<span style="color: black;">怎么样</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：平台的初衷是赋能商家，加速退款速度，<span style="color: black;">提高</span>买卖家体验。若商家<span style="color: black;">乱用</span>该<span style="color: black;">制品</span>进行不规范履约、骚扰买家等方式影响平台的正常经营秩序的，平台将<span style="color: black;">保存</span>相应的处罚权利，<span style="color: black;">包含</span>但不限于扣分、降权、关店等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>今天商家主动退款<span style="color: black;">制品</span>功能上线的<span style="color: black;">所有</span>内容啦，<span style="color: black;">倘若</span>觉得内容不错的话，请为<span style="color: black;">咱们</span>点赞转发吧！后续<span style="color: black;">咱们</span>还会介绍<span style="color: black;">更加多</span>的店铺<span style="color: black;">运用</span>知识和技巧，<span style="color: black;">关注<span style="color: black;">咱们</span>，<span style="color: black;">每日</span>为您带来<span style="color: black;">更加多</span>运营干货！</span></p>
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