阿里巴巴：优秀运营人员，每日必做这9件事
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">阿里运营人员，<span style="color: black;">每日</span>必做9件事</strong>来自插座学院00:0003:17点击上方△绿标<span style="color: black;">就可</span>收听音频</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2018年11月12日，阿里巴巴双十一购物狂欢节落幕，总成交额创下2135亿元人民币的新纪录。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自2009年创立<span style="color: black;">败兴</span>，双十一购物节一年比一年<span style="color: black;">火热</span>，<span style="color: black;">营销</span>额连翻几十倍，<span style="color: black;">乃至</span>申请了发明专利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了双十一，淘宝网平时的活动<span style="color: black;">亦</span>特别多。为了营造购物氛围，活动运营人员非常忙碌，<span style="color: black;">一般</span>一个活动还<span style="color: black;">无</span>结束，下个活动就要<span style="color: black;">起始</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这节课和你分享，阿里巴巴活动运营人员一天的工作安排。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下内容，整理自书籍《我在阿里做运营》，作者是前阿里巴巴运营人员小马鱼。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上午9：30</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开阿里巴巴数据平台 “A+”，<span style="color: black;">检测</span>昨天上线活动，确认以下<span style="color: black;">状况</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）查看页面流量<span style="color: black;">状况</span>，以及分别来自<span style="color: black;">那些</span><span style="color: black;">途径</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）查看活动页面上，<span style="color: black;">那些</span>商品点击量最高，并淘汰、替换掉点击量低的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上午10：00</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跟商家沟通，有<span style="color: black;">无</span>刺激点击量的手段，<span style="color: black;">例如</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">更给力的商品，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">秒杀、独家、限量等活动商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上午11：00</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">策划下期活动，写活动<span style="color: black;">方法</span>PPT。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">下午2：00</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">晌午</span>吃饭<span style="color: black;">休憩</span>过后，下午2点重新进入工作状态。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">运营人员<span style="color: black;">必须</span>带着下期活动<span style="color: black;">方法</span>，参加市场部评级会。在会上，为自己负责的活动，争取想要的流量。<span style="color: black;">这般</span>，<span style="color: black;">才可</span>撬动商家，拿出更好的商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">下午3：00</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为下期活动申请设计师资源。<span style="color: black;">倘若</span>活动有抽奖等功能性版块，<span style="color: black;">必须</span>和前端工程师沟通需求；<span style="color: black;">倘若</span>此前<span style="color: black;">无</span>模板，<span style="color: black;">必须</span>和<span style="color: black;">制品</span>经理申请<span style="color: black;">研发</span>资源。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">下午4：00</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">制定招商规则，发布报名通道，传达给商家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对重点商家，<span style="color: black;">必须</span>额外和商务拓展打招呼；制定好招商规则后，<span style="color: black;">必须</span>同步给规划部和客服部。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">下午5：00</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找其他兄弟<span style="color: black;">分部</span>，<span style="color: black;">例如</span>聚划算、淘抢购等，寻找互换资源；跟市场部、<span style="color: black;">制品</span>经理要资源。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">下午6：00</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和同事<span style="color: black;">一块</span>到园区吃晚餐，练习瑜伽<span style="color: black;">或</span>散步，还<span style="color: black;">能够</span>去图书室看会书。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">夜里12：00</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>遇到新活动上线，<span style="color: black;">通常</span>要守到夜里12：00。等到页面上线，点击进去没问题，商品优惠生效，才敢<span style="color: black;">安心</span>睡觉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上，<span style="color: black;">便是</span>阿里运营人员一天的工作安排。从中<span style="color: black;">咱们</span><span style="color: black;">能够</span>得到3点启发：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、一次活动能做到什么程度，取决于有多少资源</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有人认为，阿里巴巴的资源非常丰富。<span style="color: black;">实质</span>上，在<span style="color: black;">机构</span>内部，资源争夺很激烈。<span style="color: black;">因此</span>，阿里运营人员<span style="color: black;">每日</span>有一大部分时间，都在争取<span style="color: black;">各样</span>资源。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">做为</span>一位运营人员，要学会<span style="color: black;">怎样</span>向老板、其他<span style="color: black;">分部</span>，以及合作伙伴要资源，<span style="color: black;">保准</span>活动达到最好效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、一次成功的活动，取决于每一个关键动作的<span style="color: black;">精细</span>到位</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里运营人员<span style="color: black;">每日</span>的工作安排，看起来很平凡。但执行<span style="color: black;">是不是</span>到位，决定了活动的差距。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、一位合格的阿里运营人员，<span style="color: black;">必须</span>具备以下能力：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1）数据分析能力；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2）跨<span style="color: black;">分部</span>沟通能力：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3）和商家沟通的能力；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4）活动策划能力；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5）<span style="color: black;">危险</span>处理能力；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6）流量拓展能力；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7）<span style="color: black;">办事</span>的细心耐心能力。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是一名运营人员，<span style="color: black;">能够</span>问问自己：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">距离业界顶尖的阿里巴巴运营人员，</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">我还差<span style="color: black;">那些</span>能力？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>，针对自己的不足查漏补缺，<span style="color: black;">提高</span>运营能力。</p>
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