阿里国际站新手运营必学知识点
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>一个国际站新手，<span style="color: black;">咱们</span>在开启阿里国际站后，该从哪里下手呢？下面多米咨询<span style="color: black;">博主</span>带你<span style="color: black;">认识</span>阿里国际站新手运营必学知识点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">阿里国际站排名资源-自然排名</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自然排序：<span style="color: black;">无</span>购买任何<span style="color: black;">宣传</span>服务的<span style="color: black;">制品</span>（如非顶级展位排名<span style="color: black;">或</span>P4P的<span style="color: black;">制品</span>）参与到搜索列表中的<span style="color: black;">制品</span>排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示效果：外贸直通车<span style="color: black;">制品</span>之后，<span style="color: black;">便是</span>自然排名<span style="color: black;">制品</span>。<span style="color: black;">包括</span>橱窗/认证<span style="color: black;">制品</span>和普通<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>：若搜索词有<span style="color: black;">宣传</span><span style="color: black;">制品</span>投放，<span style="color: black;">通常</span>页面<span style="color: black;">第1</span>位为顶级展位，紧接着是外贸直通车（P4P竞价排名）的<span style="color: black;">制品</span>，最后是自然排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">阿里国际站排名资源-问鼎-顶展</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顶级展位，是阿里巴巴国际站<span style="color: black;">供给</span>的品牌营销<span style="color: black;">制品</span>（付费推广资源位）,可将购买关键词展<span style="color: black;">此刻</span>搜索结果第1位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴国际站关键词搜索结果，<span style="color: black;">第1</span>页、<span style="color: black;">第1</span>位置、展示一家顶级展位客户；<span style="color: black;">包括</span>Products频道或Suppliers频道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示效果如下：搜索结果<span style="color: black;">第1</span>页<span style="color: black;">第1</span>名，并带有专属皇冠标志和“Top Sponsored listing”的字样。（<span style="color: black;">按照</span>词的<span style="color: black;">区别</span>档位，展示效果会有轻微区别）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">阿里国际站排名资源-P4P</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸直通车（即P4P）：是阿里巴巴国际站提推广资源位，免费展示<span style="color: black;">制品</span>信息，并<span style="color: black;">经过</span><span style="color: black;">海量</span><span style="color: black;">揭发</span><span style="color: black;">制品</span>来吸引潜在买家，并<span style="color: black;">根据</span>点击付费的全新网络推广方式来进行推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示效果：顶级展位之后，有 AD 标志的，<span style="color: black;">便是</span>外贸直通车（P4P竞价排名）的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PC端P4P<span style="color: black;">制品</span>位置：<span style="color: black;">第1</span>页前5位（除开其余资源位，如顶级展位等）、下方5位</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">买家APP端P4P<span style="color: black;">制品</span>位置：前10位都是P4P<span style="color: black;">制品</span>，后面为自然<span style="color: black;">制品</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/09d21e33342d43e683a6459c13c62d3a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723129001&x-signature=p9R5PWEvlbTRaDrrhuSMzIdyirg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>展示内容:主图、标题、价格、最小起订量、属性、邮件联系、在线联系（TM）、<span style="color: black;">机构</span>名、<span style="color: black;">机构</span>开通年限、回复率、<span style="color: black;">全部</span><span style="color: black;">机构</span>半年的交易额、买家<span style="color: black;">评估</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">金品诚企:是阿里巴巴<span style="color: black;">按照</span>买家采购习惯推出的综合性推广服务，旨在<span style="color: black;">帮忙</span>企业快速赢得买家信任，促成交易。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>金品诚企服务，除了享有<span style="color: black;">基本</span>会员服务，企业关键信息还将由第三方国际权威认证<span style="color: black;">公司</span>进行认证，再<span style="color: black;">经过</span>Alibaba.com平台多<span style="color: black;">途径</span>的<span style="color: black;">揭发</span>，真实、全面地展现贵司企业实力，<span style="color: black;">提高</span>被买家<span style="color: black;">选取</span>的机率。</span></p>
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