拼多多超越阿里靠的是什么？仅退款你怎么看？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“干翻阿猫阿狗，拼多多天下<span style="color: black;">第1</span>”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">——这是三五年前，一名拼多多商家运营所喊出来的口号。天猫是猫，京东是狗，拼多<span style="color: black;">大都是</span>鸡。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这不，“说要干翻阿猫阿狗”的拼多多在本月1号的股价<span style="color: black;">已然</span>超过了阿里50亿美元，实现了<span style="color: black;">周期</span>性的逆袭。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为此，马云专门发了贺电，他在内部信中肯定了拼多多过去几年的决策、执行与<span style="color: black;">奋斗</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同行大佬的肯定无疑是<span style="color: black;">特别有</span>份量的，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然而，老马虽然伟大，<span style="color: black;">然则</span>他眼光的时代局限性还是差了点，没理解到黄铮<span style="color: black;">针对</span>拼多多注入的内核。<span style="color: black;">否则</span><span style="color: black;">亦</span>不至于成<span style="color: black;">亦</span>“逍遥子”败<span style="color: black;">亦</span>“逍遥子”，使得淘宝节节“败退”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">股价看预期，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">潜能</span>，<span style="color: black;">那样</span>，拼多<span style="color: black;">大都是</span><span style="color: black;">怎样</span>能<span style="color: black;">累积</span>这么大的能量，更好的市场预期与<span style="color: black;">潜能</span>从而超越阿里<span style="color: black;">作为</span>中国电商<span style="color: black;">第1</span>股的呢？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“本分”，还是“本分”，<span style="color: black;">亦</span><span style="color: black;">便是</span>老<span style="color: black;">大众</span>都<span style="color: black;">爱好</span>的“良心”。做人要守本分要有良心，做平台<span style="color: black;">亦</span>是，要不忘初心。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里巴巴的初心是，让天下<span style="color: black;">无</span>难做的生意。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>淘宝的生意难做吗？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拼多多的初心是，让买家买到更便宜的好货。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便宜的好货，似乎<span style="color: black;">更易</span>实现一点。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在这个奸商遍地走的环境下，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与阿里的“高调打假”<span style="color: black;">区别</span>的是，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拼多多正<span style="color: black;">作为</span>“驯龙”<span style="color: black;">能手</span>（驯化商家的<span style="color: black;">能手</span>）的？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下面的拼多多“本分”三部曲为你<span style="color: black;">仔细</span>解答，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不管你信不信，“本分”<span style="color: black;">便是</span>拼多多创始人黄铮当年在拼多多上市敲钟的时候<span style="color: black;">说到</span>的最核心的字眼。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">低价是“本分”的<span style="color: black;">第1</span>步，拼多多先用低价白牌商品扩大市场基本盘，一把吃掉了淘宝天猫京东看不上，<span style="color: black;">亦</span>拿不下的18线小县城。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拼多多那种“花式不要脸”的手段，“猫狗平台”真的放不下身段。原来资本<span style="color: black;">亦</span>有“脱不下长衫”，这才让拼多多趁虚而入。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>“多多鸡”平台再<span style="color: black;">循序渐进</span>一步地向上蚕食，慢慢吃掉友商平台“防守不严”的三四线城市的市场份额。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这一<span style="color: black;">周期</span>的手段<span style="color: black;">便是</span>社交电商的玩法，开局一个碗，点击就送，热闹的开团与拼团，砍一刀，免费拿，以及无数的小游戏场景。标准的货找人，找到人之后，人再找人<span style="color: black;">一块</span>下单。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“帮我砍一刀”——来自大爷初恋的呼唤</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">博主</span>是被拼多多充话费“100立减5元”上钩的，后面又<span style="color: black;">持续</span>在“多多果园”种了西瓜，苹果，梨子，以及韭菜。。。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span>面的免费送的“<span style="color: black;">果蔬</span>”<span style="color: black;">便是</span>拼多多“诱导”商家花钱买流量，<span style="color: black;">或</span>先送一批货，战略性亏损有销量有<span style="color: black;">揭发</span>有排名以后，后期就好收回成本了，<span style="color: black;">或</span>直接是“py”交易，你亏货，我送你秒杀资源位，用来置换，“保你不亏”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总之<span style="color: black;">便是</span>诱导商家<span style="color: black;">持续</span>的激进投入去“内卷”，卷不动了就慢慢压商家的活动价格，<span style="color: black;">持续</span>地试探商家的真实“成本”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百亿<span style="color: black;">补助</span>是“本分”的第二步，拼多多在这个<span style="color: black;">周期</span>的发力的时候，<span style="color: black;">亦</span>是承受了巨大压力，<span style="color: black;">作为</span>那个时段亏损排行榜的头部巨亏企业之一。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">连续的亏损，使得股东不安，吃瓜群众唱衰。<span style="color: black;">因此呢</span>黄铮便站出来<span style="color: black;">回复</span>，他说，“我想盈利分分钟都<span style="color: black;">能够</span>，<span style="color: black;">此刻</span>不急，不要慌”。此话一出，瞬间<span style="color: black;">导致</span>广大网友<span style="color: black;">热榜</span>，而我呢，<span style="color: black;">更加多</span>的是产生了担忧与恐惧。后来的事实证明，我的猜测没错。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个<span style="color: black;">周期</span>是全面开动友商平台的蛋糕，拼多多<span style="color: black;">经过</span>百亿<span style="color: black;">补助</span>，<span style="color: black;">补助</span>品牌去抢占友商平台“严防死守”的一二线城市的市场。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">便是</span>真金白银的<span style="color: black;">补助</span>调性高的品牌，即“官补”，拼多多官方<span style="color: black;">补助</span>，如苹果，戴森等等。“调性高”指的是自主性与知名度兼而有之。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span><span style="color: black;">便是</span>有些“调性”比较低的品牌主动参与到这个百亿<span style="color: black;">补助</span>活动中来，即“自补”，它们是商家自己<span style="color: black;">补助</span>自己，如<span style="color: black;">初期</span>的南极人之类的品牌。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>消费者哪里管你自补还是官补，你能真实让利，并且<span style="color: black;">一样</span>的<span style="color: black;">制品</span>比其他平台价格低就行了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">后来“阿猫阿狗平台”都加入了“百亿<span style="color: black;">补助</span>”的战斗来了，因而这个策略<span style="color: black;">亦</span><span style="color: black;">起始</span>了内卷与革新，其中，多多鸡平台是剔除了贴牌品牌的参赛资格，<span style="color: black;">按照</span><span style="color: black;">区别</span>的类目，收取<span style="color: black;">她们</span><span style="color: black;">区别</span>的“手续费”来更好的“管理”商家。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百亿<span style="color: black;">补助</span>发展<span style="color: black;">迄今</span>，<span style="color: black;">亦</span>越来越成熟了。即韭菜<span style="color: black;">能够</span>自己<span style="color: black;">成长</span>，等着被你收割。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">仅退款是拼多多“本分”的第三步，这可是大杀器，<span style="color: black;">不可</span>说是最好的服务，只能说对消费者<span style="color: black;">来讲</span>是更<span style="color: black;">有效</span>更省心的售后。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自从黄铮离开拼多多去做“农业<span style="color: black;">专家</span>”之后，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拼多多的獠牙<span style="color: black;">起始</span>暴露！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“亏损”？不存在的，果然<span style="color: black;">便是</span>黄铮口中的“分分钟能扭亏为盈”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">既然商家<span style="color: black;">已然</span>足够多了，那干脆就撕破脸了，拼多多用不成熟的“广告”收费系统以及开天辟地的“仅退款”两条腿走路。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>压榨商家“大肆<span style="color: black;">谋财</span>”的<span style="color: black;">同期</span>，<span style="color: black;">然则</span>却<span style="color: black;">得到</span>了消费者的好口碑，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“仅退款”你怎么看？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>说是<span style="color: black;">必定</span>程度上净化了营商环境。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>人心难测，你拿这个来考验人性？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总之，“仅退款”的横空出世，彻底消灭了低价低质<span style="color: black;">制品</span>，让高价低质<span style="color: black;">制品</span>的商家身受重伤，却<span style="color: black;">亦</span>让低价高质的商家瑟瑟发抖，<span style="color: black;">由于</span>这属于是重伤友军了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然而低价高质商家还是难得清理，<span style="color: black;">由于</span>利润高啊，而拼多多收取了<span style="color: black;">海量</span><span style="color: black;">宣传</span>费<span style="color: black;">亦</span>很开心。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有网友评论，“仅退款是无产阶级的伟大胜利”，这就很升华了，<span style="color: black;">倘若</span>不扯上拼多多，单说这个服务其实只是资本为了<span style="color: black;">存活</span>与发展“顺便”照顾了所有人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">正如某个大v说，“瑞幸咖啡”薅美帝羊毛，服务国人，是民族之光<span style="color: black;">同样</span>的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">后面的剧情自己看吧。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上“三部曲”，低价是基本盘，百亿<span style="color: black;">补助</span>是消费降级需求升级，仅退款是尽可能的断绝后顾之忧。这<span style="color: black;">便是</span>拼多多的“本分”之所在。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拼多多股价超过阿里巴巴仅靠这些吗？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">它利用这“三部曲”杀向了海外，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">瞧瞧</span><span style="color: black;">日前</span>亚马逊的市值就<span style="color: black;">晓得</span>，拼多多的<span style="color: black;">潜能</span>有多大，<span style="color: black;">日前</span>拼多多的海外电商Temu<span style="color: black;">已然</span>超越中国另一个海外电商SHEIN，跻身海外电商四巨头之一。<span style="color: black;">能够</span>说，这种<span style="color: black;">潜能</span>恐怖如斯。而阿里巴巴国际版<span style="color: black;">已然</span>深耕了<span style="color: black;">非常多</span>年了，<span style="color: black;">潜能</span>没<span style="color: black;">那样</span>“多”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因而，被市场看好的拼多多能超越阿里巴巴<span style="color: black;">这般</span>看就很<span style="color: black;">恰当</span>了。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/f457d83c9ebf4bfbad5b134b04c95806~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723125264&x-signature=9h9C3I5GD81TILWr2K95Sd7Q33M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/add3ace34c404d3fb6786733c1d31c9b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723125264&x-signature=zwKHCpD9HmLj9Xc4sWTMmz%2BeBEY%3D" style="width: 50%; margin-bottom: 20px;"></div>
这篇文章真的让我受益匪浅，外链发布感谢分享！
页:
[1]