外贸人小心了，千万别当了韭菜
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/df5deae065b744fca2cc566c60b735bd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723123878&x-signature=iVfKqmNjO4rRcgwiqJGYOR5JNlo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>有遇到<span style="color: black;">有些</span>SOHO的<span style="color: black;">伴侣</span>在问我，资金有限的<span style="color: black;">状况</span>下，是做阿里还是做独立站？</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4e3201449dd84416ae4cf4cd89162688~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723123878&x-signature=m6%2B1L5SaOQ%2Fla0%2B7GVFhbBnf2%2Bg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不说别的，先算一下阿里国际站的大概<span style="color: black;">花费</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">普通的会员基本年费：</span></strong><span style="color: black;">29800￥/年</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">某品诚企年费会员基本年费：</span></strong><span style="color: black;">促销价格80000￥/年</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直通车开户：</span></strong><span style="color: black;">20000-30000￥/年</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">橱窗：</span></strong><span style="color: black;">12000￥/年</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关键词排名：</span></strong><span style="color: black;">96000￥/年；43200￥/年；24000￥/年</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>充值：</span></strong><span style="color: black;">10000-100000￥/年</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些七七八八的加起来，<span style="color: black;">已然</span><span style="color: black;">最少</span><span style="color: black;">必须</span>10万元<span style="color: black;">上下</span>的<span style="color: black;">起步</span>资金了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那<span style="color: black;">倘若</span>就选普通会员，年费一年29800￥，<span style="color: black;">花费</span>确实不是很高，<span style="color: black;">然则</span>这个会员买下来之后，网站<span style="color: black;">得到</span>的流量非常非常的有限，<span style="color: black;">况且</span>在RFQ这个板块，是金品会员的权益优先，你品，你细品。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿里巴巴国际站的优缺点:</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优点:</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.阿里巴巴<span style="color: black;">持有</span>庞大的买家用户群体，<span style="color: black;">能够</span><span style="color: black;">经过</span>阿里巴巴平台获取流量，快速<span style="color: black;">提高</span>企业<span style="color: black;">揭发</span>度和<span style="color: black;">营销</span>业绩。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.安全<span style="color: black;">靠谱</span>，阿里巴巴<span style="color: black;">经过</span><span style="color: black;">评估</span>系统、交易<span style="color: black;">保证</span>等方式，<span style="color: black;">保证</span>买家和卖家的权益，<span style="color: black;">增多</span>交易的安全性和信任度。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.更<span style="color: black;">方便</span>，不<span style="color: black;">必须</span>搭建独立站，只<span style="color: black;">必须</span>在阿里巴巴国际站上注册并上传<span style="color: black;">制品</span>信息就<span style="color: black;">能够</span>了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.<span style="color: black;">能够</span>参加阿里巴巴国际站的<span style="color: black;">各样</span>推广活动，<span style="color: black;">增多</span><span style="color: black;">揭发</span>量和<span style="color: black;">营销</span>机会。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">缺点:</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.竞争激烈，<span style="color: black;">由于</span>有<span style="color: black;">海量</span>卖家在平台上<span style="color: black;">营销</span>，<span style="color: black;">因此</span><span style="color: black;">必须</span>花费<span style="color: black;">更加多</span>的精力和时间来与其他卖家竞争。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.<span style="color: black;">必须</span>交纳<span style="color: black;">必定</span>的平台服务<span style="color: black;">花费</span>，<span style="color: black;">花费</span>比较高。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>！！！阿里的这个缺点是<span style="color: black;">能够</span><span style="color: black;">处理</span>的，那<span style="color: black;">便是</span>花钱做推广。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>的阿里国际站<span style="color: black;">能够</span>说是僧多粥少了，<span style="color: black;">已然</span><span style="color: black;">显现</span>了全靠钱说话的倾向，谁的钱砸的多，谁的流量就好。</span></strong><span style="color: black;">你的运营水平不变，今年推广费花了6万，拿到了2000个询盘。明年，其他<span style="color: black;">要求</span>不变，仅仅是<span style="color: black;">由于</span>同行投入推广费变高了，你的不变，那你的询盘就变少了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">再好的<span style="color: black;">途径</span>，<span style="color: black;">亦</span>是<span style="color: black;">必须</span>一个人去运营的，是<span style="color: black;">必须</span>你投入时间，精力和资金成本的</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必须</span><span style="color: black;">思虑</span>好，有多少时间留在运营上，<span style="color: black;">倘若</span>做<span style="color: black;">欠好</span>，阿里巴巴国际站前期试错的成本是非常高的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就算你一年只投入29800￥，你<span style="color: black;">每日</span>的成本是80￥多。这还<span style="color: black;">无</span>算人工支出和其他设备损耗成本。你<span style="color: black;">是不是</span>能承担“运营环节”的时间，精力，人力和金钱的支出？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里巴巴国际站只是外贸的<span style="color: black;">途径</span>之一，<span style="color: black;">此刻</span>做外贸<span style="color: black;">亦</span><span style="color: black;">不可</span>只靠这种方式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要<span style="color: black;">晓得</span>时代在变，<span style="color: black;">倘若</span>还是只依赖10年前的做外贸的方式，效果只会越来越差。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外贸人不妨多想想其他出路。阿里国际在<span style="color: black;">初期</span><span style="color: black;">帮忙</span>了<span style="color: black;">非常多</span>的中小外贸企业<span style="color: black;">得到</span>了<span style="color: black;">海量</span>的海外订单，<span style="color: black;">然则</span>随着互联网的发展，阿里国际站的争议<span style="color: black;">亦</span>越来越多。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">什么都不懂一上来就扎入阿里国际，那你只能当韭菜了。</span></span></p>
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