阿里巴巴国际站效果欠好，询盘少质量差，我该怎么进行下一步？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是知乎上的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">原问题：阿里巴巴国际站直通车烧了4000多，效果<span style="color: black;">欠好</span>，询盘很少，有询盘的都是水军，我该怎么进行下一步？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问题<span style="color: black;">弥补</span>：阿里巴巴国际站店铺上线<span style="color: black;">一月</span>了，平台看不出有自然流量，直通车烧了4000多，效果<span style="color: black;">欠好</span>，询盘很少，有询盘的都是水军，新注册的人，<span style="color: black;">或</span>打<span style="color: black;">宣传</span>了，<span style="color: black;">此刻</span>接下来不<span style="color: black;">晓得</span>怎么<span style="color: black;">处理</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不消</span>说，这是刚<span style="color: black;">起始</span>做外贸，<span style="color: black;">况且</span>还没啥经验。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/89fc807810544528affb060e06db2646~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723114225&x-signature=YPGQsF1Kf3qIUP8H3KFlnNoXY2o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做外贸，在题主眼里<span style="color: black;">仅有</span>阿里巴巴国际站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这让我想起一个词，假<span style="color: black;">奋斗</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先是找人付费拍<span style="color: black;">制品</span><span style="color: black;">照片</span>和视频，花费大精力制造详情页。<span style="color: black;">而后</span>制定了一个<span style="color: black;">仔细</span>的<span style="color: black;">制品</span>发布计划，<span style="color: black;">每日</span>发布多少个，覆盖多少关键词。<span style="color: black;">每日</span><span style="color: black;">便是</span><span style="color: black;">奋斗</span>发布<span style="color: black;">制品</span>，优化关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">发布得差不多了，感觉<span style="color: black;">能够</span>烧钱砸<span style="color: black;">宣传</span>了，于是开通了P4P，开起了直通车，这段时间又分析蓝海词和红海词，<span style="color: black;">乃至</span>还有长尾词，还经常戳数据参谋，又<span style="color: black;">科研</span>数据，整天看<span style="color: black;">揭发</span>量和点击量，期待询盘量。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/99df2b45b3a341f39b76283c6c79cee6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723114225&x-signature=YgUN5dKEBxRi5nqyHin4q%2Bwrsy0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结果折腾半天，<span style="color: black;">发掘</span>忙了一个寂寞，收到的都是垃圾询盘，搜集了不少Gmail，Hotmail，Yahoo和Outlook的邮箱，<span style="color: black;">亦</span><span style="color: black;">累积</span>了不少印度客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下一步怎么办？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把你的精力从阿里巴巴国际站转移走，把精力用在正经事上。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a2d97fd222fe4e94a41f68344f7c8956~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723114225&x-signature=J7cyuMHsw9vB71hJzmy2PyILH8M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是正经事？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先把你所在的行业和所<span style="color: black;">营销</span>的<span style="color: black;">制品</span><span style="color: black;">科研</span>清楚，搞清楚<span style="color: black;">哪些</span>行业和<span style="color: black;">机构</span>与自己的行业与<span style="color: black;">制品</span>匹配，自己的市场在哪里。不要搞得<span style="color: black;">好似</span>阿里巴巴国际站就包罗万象了，在上面做什么<span style="color: black;">制品</span>都<span style="color: black;">能够</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等你把自己基本的行业和<span style="color: black;">制品</span>搞清楚了，就要给自己做一个市场定位，我<span style="color: black;">重点</span>往哪里卖，我<span style="color: black;">重点</span>卖给谁。这个搞定之后，你就<span style="color: black;">晓得</span><span style="color: black;">那些</span>人的询盘<span style="color: black;">能够</span>回，<span style="color: black;">那些</span>人的询盘<span style="color: black;">能够</span><span style="color: black;">不睬</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，你<span style="color: black;">此刻</span>连真的询盘都<span style="color: black;">无</span>，就不<span style="color: black;">想要</span>什么理哪个了。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6dc3e3708771467eae302482aea742e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723114225&x-signature=EwdH6oB0M89RZ%2BjvzCxszZWNs3s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后面，你应该<span style="color: black;">思虑</span><span style="color: black;">怎样</span><span style="color: black;">得到</span>询盘了，换句话说，<span style="color: black;">怎样</span>拓客。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>说，靠阿里巴巴做外贸的人基本都<span style="color: black;">无</span>拓客能力，这些人的外贸生涯是与阿里巴巴生死与共的，完全靠平台吃饭。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网络拓客其实都简单得要死，谷歌加领英就足够了，<span style="color: black;">况且</span>除了VPN，<span style="color: black;">所有</span><span style="color: black;">能够</span>实现免费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于<span style="color: black;">详细</span><span style="color: black;">办法</span>，我懒得在<span style="color: black;">这儿</span>分享了，腻了。有兴趣<span style="color: black;">能够</span>去看我之前的回答。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">莫瞎忙，白了少年头，空悲切</span></strong><span style="color: black;">!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做外贸，不是你那种搞法，传<span style="color: black;">制品</span>，烧<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毋庸置疑，付费的肯定比免费的有好处。<span style="color: black;">因此</span>既然是付了费了，<span style="color: black;">亦</span>不要完全抛弃，把RFQ利用好。至于发布<span style="color: black;">制品</span>和优化<span style="color: black;">制品</span>这种低级的事就少做了，把精力放在主动拓客上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>发30封以上<span style="color: black;">研发</span>信，收件人要<span style="color: black;">晓得</span>对方姓名和<span style="color: black;">机构</span>名，要与自己的行业和<span style="color: black;">制品</span><span style="color: black;">关联</span>。<span style="color: black;">倘若</span>2个月内没成交，我都愿意承担责任。</span></p>
哈哈、笑死我了、太搞笑了吧等。
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