u1jodi1q 发表于 2024-8-1 18:45:21

怎么样去做1688? 做1688必要投入哪些花费？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>工厂业务员出去创业，除了手里有<span style="color: black;">有些</span>在工厂中<span style="color: black;">累积</span>“带走”的客户，<span style="color: black;">或</span>是客户转介绍的，其他获取客户的方式是：开1688，做一个诚信通。这是这些创业者最<span style="color: black;">平常</span>的获取线上新客户的方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>在<span style="color: black;">她们</span>的认知中，做官网做竞价<span style="color: black;">花费</span>太高了，做1688，一年只要6688元，胜在便宜，即使接不到什么客户，6688元的损失对他<span style="color: black;">来讲</span>影响<span style="color: black;">亦</span>不大，万一凭运气接到一两个大客户，钱都赚回来了。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/105ccc7a5c564376953804fe6542749a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723111571&amp;x-signature=iaVrdFzJXgZW%2Fev7OzQsJn6CbZc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种尝试的理念是没错，<span style="color: black;">不外</span>99%的<span style="color: black;">这般</span>想法的创业者在1688上推广都是失败的。<span style="color: black;">原由</span>在于以下几点：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）6688元只是付费店铺的门槛，相当于你有了这个资质。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）没人运维，不懂运维，店铺搞得太难看，关键词<span style="color: black;">亦</span>不准……一系列<span style="color: black;">原由</span><span style="color: black;">引起</span>转化率太低。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）不做在线交易，不做付费，<span style="color: black;">各样</span><span style="color: black;">原由</span><span style="color: black;">引起</span>关键词搜索<span style="color: black;">无</span>排名，潜在客户搜不到。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">纯靠运气来做生意，除非你的<span style="color: black;">制品</span>很刚需，竞争对手很少，<span style="color: black;">或</span><span style="color: black;">处在</span>市场风口初期，<span style="color: black;">否则</span>你<span style="color: black;">便是</span>随缘接单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">试想一下，你的竞争同行都在1688上精耕细作，大力推广，促进成交，<span style="color: black;">非常多</span>企业都做得很精细化了还赚不到钱，你佛系开店，怎么跟<span style="color: black;">她们</span>比？还想要排名超过<span style="color: black;">她们</span>？还想要不亏本？还想要赚大钱？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，工业品做1688，想要效果稍微好一点，<span style="color: black;">尤其</span>是<span style="color: black;">针对</span>刚建设的店铺<span style="color: black;">来讲</span>，<span style="color: black;">最少</span><span style="color: black;">必须</span>投入<span style="color: black;">那些</span><span style="color: black;">花费</span>呢？又有<span style="color: black;">那些</span>可行的操作？</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2cfdaab138f845c0a4e76b65c18129b4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723111571&amp;x-signature=7W019Ye%2BARn2tRU%2FDziS3ULPyds%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">预计<span style="color: black;">必须</span>投入<span style="color: black;">那些</span><span style="color: black;">花费</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（1）诚信通年费。</span></strong><span style="color: black;">普通的中小企业刚做1688时，<span style="color: black;">意见</span>就先做诚信通<span style="color: black;">就可</span>，实力商家等都是基于把诚信通做好<span style="color: black;">基本</span>上进行升级。诚信通<span style="color: black;">花费</span>为6688元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（2）店铺装修<span style="color: black;">花费</span>。</span></strong><span style="color: black;">为了<span style="color: black;">加强</span>客户进店后的转化，<span style="color: black;">必须</span>进行店铺装修，想要装修成转化率高一点的店铺，<span style="color: black;">包含</span>首页装修、详情页装修等等，预计投入6000元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（3）在线接待</span></strong><span style="color: black;">等自己<span style="color: black;">机构</span>的业务员进行接待，算不<span style="color: black;">必须</span><span style="color: black;">花费</span>。运营先由业务员自己运维，算不<span style="color: black;">必须</span><span style="color: black;">花费</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（4）推广<span style="color: black;">花费</span>。</span></strong><span style="color: black;">店铺前期除了从线下导流客户到线上做在线交易，还要<span style="color: black;">经过</span>标王、关键词竞价等来获取有效的流量。预算<span style="color: black;">能够</span>为<span style="color: black;">一月</span>3000元，<span style="color: black;">那样</span>一年<span style="color: black;">亦</span><span style="color: black;">便是</span>36000元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他<span style="color: black;">关联</span><span style="color: black;">花费</span><span style="color: black;">咱们</span>先不算，<span style="color: black;">那样</span>整体应该要投入靠近5万，缪丽伟认为真正想要把1688慢慢做起来，一年<span style="color: black;">最少</span>花5万元在上面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等交易做起来了，自然排名起来了，<span style="color: black;">那样</span><span style="color: black;">咱们</span>的效果会越来越好。当然，其中要企业<span style="color: black;">协同</span>参加1688本身平台的活动的，<span style="color: black;">得到</span><span style="color: black;">必定</span>的流量和加权。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cebf10e6f3d44e0cbba95ced20ccef90~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723111571&amp;x-signature=8oAHfUJZuQXJ7OoYYXVwobiHAtg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span>去做1688呢，<span style="color: black;">尤其</span>是新店？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span><span style="color: black;">过程</span>，先把<span style="color: black;">基本</span>的运维做好。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于关键词、标题、店铺装修、卖点设置、主推<span style="color: black;">制品</span>设置、详情页装修、<span style="color: black;">照片</span>制作、定价等等这些基本的操作，缪丽伟在<span style="color: black;">这儿</span><span style="color: black;">亦</span>不讲了，<span style="color: black;">由于</span>我以前的<span style="color: black;">文案</span>都写过，网上<span style="color: black;">亦</span>能找到很多<span style="color: black;">关联</span>的<span style="color: black;">文案</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">仅有</span>把基本的细节都做好了，当客户进入诚信通平台，<span style="color: black;">才可</span>有<span style="color: black;">必定</span>的转化率。（<span style="color: black;">这儿</span>假设与同行之间价格差别不大）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二<span style="color: black;">过程</span>，把线下的客户能导到线上的都导到线上成交。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>店铺新开，<span style="color: black;">无</span>成交，有了流量进入店铺客户信任度<span style="color: black;">亦</span>是<span style="color: black;">不足</span>的，<span style="color: black;">那样</span>为了转化以及<span style="color: black;">经过</span>在线交易<span style="color: black;">加强</span>关键词自然排名，<span style="color: black;">咱们</span><span style="color: black;">必须</span>把线下的<span style="color: black;">有些</span>客户导入到线上成交。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">愿意导入到线上成交最好，<span style="color: black;">倘若</span>不愿意<span style="color: black;">然则</span>不坚定的，<span style="color: black;">能够</span>做<span style="color: black;">有些</span>让利方式，让他愿意在线上成交。实在是不懂互联网的，不懂电商的，就不要去勉强了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些客户的话合同<span style="color: black;">能够</span>仍旧在线下<span style="color: black;">签定</span>，只是付款在线上进行了交易。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三<span style="color: black;">过程</span>，购买标王及进行付费关键词推广。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与第二<span style="color: black;">过程</span><span style="color: black;">同期</span>进行，<span style="color: black;">咱们</span><span style="color: black;">必须</span>针对核心关键词等去做付费推广，把付费推广进行好好设置和运维。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）付费引流到的客户<span style="color: black;">即时</span>跟踪，让客户进行在线下单，<span style="color: black;">能够</span>搞<span style="color: black;">有些</span>店铺的满减等活动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;">定时</span>查看数据，让付费推广的询盘转化率变高，平均询盘推广<span style="color: black;">花费</span>变低。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第四<span style="color: black;">过程</span>，<span style="color: black;">连续</span>做好以上工作。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>线下导客户、店铺转化做好、流量做精、做在线交易，进行四五个月的循环，店铺和<span style="color: black;">制品</span>的各方面权重都<span style="color: black;">已然</span>上去了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">缪丽伟认为<span style="color: black;">此时</span>候无论是付费流量、还是关键词的自然排名都<span style="color: black;">已然</span>非常好了。加上转化率做得高，你<span style="color: black;">已然</span>远远超过了绝大部分同行。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第五<span style="color: black;">过程</span>，做<span style="color: black;">有些</span>增值服务。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看<span style="color: black;">制品</span>属性和<span style="color: black;">机构</span>实力，<span style="color: black;">能够</span>做工业品牌、实力商家等店铺增值。<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">详细</span><span style="color: black;">状况</span>报名1688本身平台的<span style="color: black;">有些</span>活动，店铺的<span style="color: black;">有些</span>活动，积极地<span style="color: black;">协同</span>1688的活动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>把以上五个<span style="color: black;">过程</span>都能够<span style="color: black;">根据</span><span style="color: black;">需求</span>做好，除非1688上<span style="color: black;">无</span>客户，缪丽伟认为你在1688上的店铺是不可能做不起来的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，以上简单来讲<span style="color: black;">便是</span><span style="color: black;">处理</span>了流量+询盘+转化的问题。<span style="color: black;">详细</span>转化与<span style="color: black;">制品</span>、客服水平、<span style="color: black;">机构</span>实力、<span style="color: black;">制品</span>价格等等有很大的关系。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到好多十<span style="color: black;">数年</span>的店铺，<span style="color: black;">无</span>做起来，<span style="color: black;">便是</span><span style="color: black;">由于</span>没有引流、<span style="color: black;">无</span>运维、<span style="color: black;">无</span>在线成交，只是发了<span style="color: black;">有些</span><span style="color: black;">制品</span>，就挂个千牛静等客户上门，<span style="color: black;">这般</span>做有大效果才怪。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">缪丽伟，10年专注网络推广,欢迎你的咨询和沟通。</span></p>




流星的美 发表于 2024-8-21 00:02:15

期待与你深入交流，共探知识的无穷魅力。

听听海 发表于 2024-9-10 08:01:21

我完全赞同你的观点，思考很有深度。

b1gc8v 发表于 2024-10-28 08:06:21

哈哈、笑死我了、太搞笑了吧等。

nykek5i 发表于 2024-11-6 00:26:06

这篇文章真的让我受益匪浅，外链发布感谢分享！

wrjc1hod 发表于 2024-11-11 06:10:05

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