诠释阿里国际站流量规则与成功的思维改变
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">深度理解阿里国际站规则，<span style="color: black;">针对</span>阿里国际站大部分外贸人确实有点难，<span style="color: black;">然则</span><span style="color: black;">倘若</span>你理解了本文的内容后，你会恍然大悟。你<span style="color: black;">必定</span>会<span style="color: black;">发掘</span>你的思维定位被人给带偏了。当下<span style="color: black;">非常多</span>商家除了经营<span style="color: black;">有些</span>风口上<span style="color: black;">制品</span>能够<span style="color: black;">快速</span>获取流量和询盘外，大部分商家都是处境非常艰难，除了<span style="color: black;">咱们</span>的商品的热度<span style="color: black;">相关</span>系外，<span style="color: black;">然则</span>总跟有些商家还是能够做的不错的，做的好与差其实<span style="color: black;">是由于</span><span style="color: black;">咱们</span>的<strong style="color: blue;">运营和业务</strong>认知有着决定性得关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">想要</span>在阿里国际站上能够取得成功，<span style="color: black;">咱们</span><span style="color: black;">必定</span>要在思维上做出改变：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 要<span style="color: black;">认识</span>和<span style="color: black;">把握</span>阿里国际站的基本流量规则</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">搜索流量+<span style="color: black;">举荐</span>流量+付费流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上这三个流量方式看起来简单，<span style="color: black;">然则</span>大部分商家还是<span style="color: black;">处在</span>模棱两可的状态，<span style="color: black;">那样</span>你<span style="color: black;">特别有</span>可能就会<span style="color: black;">这儿</span><span style="color: black;">显现</span>认知偏差，<span style="color: black;">引起</span>整体搞不清方向，每时每刻的都在关注你的<span style="color: black;">揭发</span>，访客，询盘上，说实在的话，再不做出改变，你永远深陷泥潭。<span style="color: black;">想要</span>做好，<span style="color: black;">咱们</span><span style="color: black;">必定</span>要深入的<span style="color: black;">认识</span>这三种流量的深层含义：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">搜索流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顾名思义，<span style="color: black;">便是</span>客户<span style="color: black;">经过</span>关键词搜索<span style="color: black;">制品</span>，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>的某款<span style="color: black;">制品</span>的权重足够高，<span style="color: black;">那样</span>它的排名会靠前，这个<span style="color: black;">制品</span>就很大概率的获取<span style="color: black;">更加多</span>的自然<span style="color: black;">揭发</span>和流量，<span style="color: black;">况且</span><span style="color: black;">精细</span>度更高，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">叫作</span>为“自然流量”。<span style="color: black;">那样</span>问题来了，什么<span style="color: black;">才可</span><span style="color: black;">加强</span><span style="color: black;">制品</span>得“权重”；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">想要</span><span style="color: black;">加强</span><span style="color: black;">制品</span>的权重，<span style="color: black;">咱们</span><span style="color: black;">必定</span>要<span style="color: black;">保准</span>这个<span style="color: black;">制品</span>的：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1） <span style="color: black;">揭发</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">揭发</span>容易：橱窗；P4P付费推广：关键词优推；优化<span style="color: black;">制品</span>标题，让效果关键词布局到<span style="color: black;">制品</span>标题中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2） 点击，点击率</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个内容相对<span style="color: black;">来讲</span>比较难，有一点各位<span style="color: black;">必要</span><span style="color: black;">认识</span>，直通车<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">揭发</span>，<span style="color: black;">然则</span>未必能够给你带来高点击率，<span style="color: black;">倘若</span><span style="color: black;">显现</span>高<span style="color: black;">揭发</span>，<span style="color: black;">无</span>任何<span style="color: black;">办法</span>的话，可能这个<span style="color: black;">制品</span>就会<span style="color: black;">显现</span>点击率<span style="color: black;">连续</span>降低，<span style="color: black;">那样</span>这款<span style="color: black;">制品</span>的权重就会越来越差。这个是<span style="color: black;">咱们</span>不愿意看到的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3） 订单绑定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">订单绑定在所有权重最高的一个，这款<span style="color: black;">制品</span>有订单成交，当然越多越好，这款<span style="color: black;">制品</span>就会被阿里数据采集到，即打上标签“客户<span style="color: black;">爱好</span>度高”，<span style="color: black;">这般</span>就会有<span style="color: black;">举荐</span>流量，<span style="color: black;">那样</span>阿里能够<span style="color: black;">举荐</span>给你的流量基本都是非常<span style="color: black;">精细</span>的，<span style="color: black;">包括</span>客户需求相同<span style="color: black;">或</span><span style="color: black;">类似</span>，还有成交国家的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">订单绑定最好在主账号上操作，<span style="color: black;">由于</span>一款<span style="color: black;">制品</span>可能是<span style="color: black;">咱们</span>子账号上，<span style="color: black;">做为</span>业务都会有私心，总想自己的子账号上能够有<span style="color: black;">更加多</span>的询盘，<span style="color: black;">这般</span>一来，订单在绑定<span style="color: black;">制品</span>上就会<span style="color: black;">显现</span>不集中，<span style="color: black;">引起</span><span style="color: black;">制品</span>权重分散，<span style="color: black;">因此呢</span>从大局来看，还是<span style="color: black;">必须</span>业务做成<span style="color: black;">有些</span>牺牲，只要<span style="color: black;">机构</span>账号做的更好，<span style="color: black;">那样</span>你何愁询盘，是吧？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">举荐</span>流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>阿里数据<span style="color: black;">按照</span>你的成交<span style="color: black;">制品</span>类型及成交国家，给店铺推送有相同或<span style="color: black;">类似</span><span style="color: black;">制品</span>需求的客户给你，而这些流量和客户是相对比较<span style="color: black;">精细</span>的，<span style="color: black;">必须</span><span style="color: black;">咱们</span>的团队具备强大的转化能力。<span style="color: black;">便是</span>要“hold”这些流量。<span style="color: black;">连续</span>得成交，<span style="color: black;">最后</span>就会有源源<span style="color: black;">持续</span>得推荐流量过来，这个<span style="color: black;">亦</span>是<span style="color: black;">咱们</span><span style="color: black;">所说</span>得“自然流量”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">付费流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那<span style="color: black;">便是</span><span style="color: black;">咱们</span>商家<span style="color: black;">经过</span>直通车把<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>推送到靠前的位置， 当然这是<span style="color: black;">必须</span>有<span style="color: black;">必定</span>的财力<span style="color: black;">基本</span>，<span style="color: black;">加强</span>这些<span style="color: black;">制品</span>的<span style="color: black;">揭发</span>，不排除带来少量的询盘及客户。<span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要有个认知：<strong style="color: blue;"><span style="color: black;">直通车不是给我带来询盘的的一个重要<span style="color: black;">原因</span></span></strong>，<span style="color: black;">便是</span><span style="color: black;">咱们</span>商家不要把询盘的多少取决于直通车设置运营的能力，<span style="color: black;">亦</span>不是直通车烧的越多，询盘越多的错我想法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><span style="color: black;">无</span>直通车的辅助，你的流量<span style="color: black;">亦</span>不会有好的起色，毕竟<span style="color: black;">她们</span><span style="color: black;">亦</span>是靠这些收益维持阿里运转的。直通车的目的<span style="color: black;">便是</span>帮<span style="color: black;">咱们</span>实现测词测品，能更好的为<span style="color: black;">咱们</span><span style="color: black;">供给</span>参考数据，方便<span style="color: black;">咱们</span><span style="color: black;">即时</span><span style="color: black;">调节</span>和优化<span style="color: black;">制品</span>主图及标题，并借助业务总结客户需求重点<span style="color: black;">调节</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>详情页，能够进一步转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，店铺询盘的数量，询盘的质量，是<span style="color: black;">必须</span><span style="color: black;">咱们</span>运营与业务<span style="color: black;">一起</span>携手打造，<span style="color: black;">倘若</span>商家把业务和运营<span style="color: black;">掰开</span>，且对运营的考依据是询盘的数量及质量<span style="color: black;">做为</span>标准，那是错位的做法。尽快改变这种做法，否则你会输掉阿里。且行且<span style="color: black;">爱惜</span>。</p>
楼主发的这篇帖子，我觉得非常有道理。 “沙发”（SF，第一个回帖的人） 感谢你的精彩评论，为我的思绪打开了新的窗口。 我完全同意你的观点，说得太对了。
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