国际站快速入门：装修店铺首页，打造店铺风格（PC端）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺首页是店铺的门面，它<span style="color: black;">表率</span>店铺的形象。<span style="color: black;">怎样</span>要让消费者<span style="color: black;">第1</span>眼就能<span style="color: black;">爱好</span>上你的店铺呢？店铺首页的设计就至关重要。店铺首页装修的 整体布局、排版，海报<span style="color: black;">照片</span>，文字细节，<span style="color: black;">制品</span>展示，都应该<span style="color: black;">导致</span><span style="color: black;">咱们</span>的<span style="color: black;">注重</span>。<span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span>装修店铺首页，打造<span style="color: black;">咱们</span>的店铺风格呢，本章就给<span style="color: black;">大众</span>介绍一下装修的技巧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>基本展示内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国际站首页第一屏，<span style="color: black;">必须</span>将最基本的用户操作展示出来，以便买家能够<span style="color: black;">容易</span>操作<span style="color: black;">运用</span>店铺。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2b7174d564dd45a09bf334fdf6383859~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723102274&x-signature=FrnxozecTXEkmO9YNQyNOqdc9V8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图1-1</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图1-1是一家饰品店铺，在店铺首页，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，店铺招牌，导航栏，<span style="color: black;">制品</span>海报，<span style="color: black;">制品</span><span style="color: black;">归类</span>，<span style="color: black;">机构</span>信息，视频，询盘客服，店铺背景。买家<span style="color: black;">能够</span>点到相应的区域，进行操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>整体布局</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺首页的整体<span style="color: black;">包含</span>：店招+导航栏+首屏海报/轮播海报+折扣海报（活动<span style="color: black;">制品</span>）+热销<span style="color: black;">制品</span>+主营<span style="color: black;">制品</span><span style="color: black;">归类</span>+<span style="color: black;">机构</span><span style="color: black;">照片</span>+<span style="color: black;">机构</span>介绍+客服</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/70f2e5a655b643cba7cbe56bd1088f3c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723102274&x-signature=X3R3bTYPHrkgsyv4EWZpTrohEFc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>1-2</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>店铺形象</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首页是买家进店铺<span style="color: black;">第1</span>眼看到的画面，会在头脑中占据主导<span style="color: black;">原因</span>，客户在看到首页，就会在脑海里产生<span style="color: black;">第1</span>印象，形成对店铺的固有印象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首页无论是对买家还是卖家都非常的重要，<span style="color: black;">针对</span>买家<span style="color: black;">来讲</span>，这将会影响买家<span style="color: black;">是不是</span><span style="color: black;">爱好</span><span style="color: black;">咱们</span>的店铺；<span style="color: black;">针对</span>卖家而言，这将会决定<span style="color: black;">咱们</span>的店铺的风格，档次，品牌，主营<span style="color: black;">制品</span>。首页的设计<span style="color: black;">必要</span>要凸显店铺形象，能够引人注目，能使消费者<span style="color: black;">爱好</span>，从而<span style="color: black;">增多</span>买家的信任感，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>主推<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺首页的<span style="color: black;">制品</span>展示<span style="color: black;">亦</span>是非常重要，<span style="color: black;">不可</span>把所有的商品乱堆一气，<span style="color: black;">无</span>丝毫层次感。<span style="color: black;">咱们</span>要展示重点<span style="color: black;">举荐</span>的<span style="color: black;">制品</span>，这些<span style="color: black;">制品</span>更能<span style="color: black;">加强</span>点击了吧，要有在重心地<span style="color: black;">举荐</span><span style="color: black;">制品</span>，切记什么<span style="color: black;">制品</span>都助推，<span style="color: black;">无</span>重点，<span style="color: black;">这般</span>客户进了店铺会感到咪猫，找不到重点<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主推<span style="color: black;">制品</span>在首页就像设置了<span style="color: black;">宣传</span>位<span style="color: black;">同样</span>，能够有<span style="color: black;">认识</span>地引导买家，<span style="color: black;">那样</span>什么<span style="color: black;">制品</span>适合助推呢？<span style="color: black;">重点</span>分为以下几种：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.新品：RTS类店铺的<span style="color: black;">制品</span>更新迭代<span style="color: black;">火速</span>，随着季节变换，会<span style="color: black;">持续</span>更新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.爆品：店铺<span style="color: black;">营销</span><span style="color: black;">火热</span>，订单<span style="color: black;">火热</span>的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3重点<span style="color: black;">制品</span>：<span style="color: black;">机构</span>主打<span style="color: black;">制品</span>，有<span style="color: black;">必定</span><span style="color: black;">优良</span>（价格<span style="color: black;">优良</span>、<span style="color: black;">机构</span><span style="color: black;">优良</span>）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span>企业实力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在国际站，<span style="color: black;">重点</span>面对是国际B端买家，这些买家有很强的的采购<span style="color: black;">认识</span>。电商面临的最大挑战是什么？是<span style="color: black;">怎样</span>消除陌生感，<span style="color: black;">创立</span>信任关系，跨境电商尤是如此。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业的实力展示，是消除陌生感，<span style="color: black;">创立</span>信任关系的良好途径。展示内容<span style="color: black;">包含</span>：企业介绍、企业<span style="color: black;">照片</span>、工厂视频、供应链展示、展会、合作案例等、</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">#跨境电商#</a><a style="color: black;">#阿里巴巴国际站#</a><a style="color: black;">#阿里巴巴国际站运营#</a><a style="color: black;">#设计#</a></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文有跨境电商总舵主发布，2021年6月16日。</p>
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