阿里国际站加强课：详解国际站店铺直播
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">详解</span>国际站店铺直播</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 国际站平台近期解除了<span style="color: black;">针对</span>店铺直播的次数限制，以后<span style="color: black;">能够</span>随时随地可开启直播，这对商家<span style="color: black;">来讲</span>，无非是重大<span style="color: black;">好处</span>！直播<span style="color: black;">能够</span>更好的讲解和演示<span style="color: black;">制品</span>，直播中与粉丝互动转化率<span style="color: black;">亦</span>更高！下面我整理了<span style="color: black;">怎样</span>创建店铺直播的教程，下面<span style="color: black;">一块</span>来看一下吧！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是店铺直播/活动直播</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">活动直播：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">指阿里巴巴国际站的直播活动，如展会/大促/行业活动等营销直播活动</p>
<strong style="color: blue;"><span style="color: black;">活动直播投放位置：</span></strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可在以上活动场景展示</p>
</span><strong style="color: blue;"><span style="color: black;">店铺直播（<span style="color: black;">平常</span>场景直播）：</span></strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">指商家私域直播，区别于平台活动直播。</p>
</span><strong style="color: blue;"><span style="color: black;">店铺直播投放位置：</span></strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.旺铺（<span style="color: black;">包括</span>PC端、APP端、M站）</p>B.店铺所有<span style="color: black;">制品</span>详情页（仅App端，PC端和M站的商品详情页不会展示）
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">国际站店铺直播的<span style="color: black;">优良</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1 . 直播<span style="color: black;">能够</span>更加全面生动的展示商品，相比于以前冰冷的<span style="color: black;">照片</span>和文字，真人出境，在<span style="color: black;">增多</span>粉丝<span style="color: black;">重视</span>力店<span style="color: black;">同期</span>，还<span style="color: black;">能够</span>更好的讲解和演示<span style="color: black;">制品</span>的<span style="color: black;">状况</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2 . 直播中与粉丝互动性更强，互动转化率更高，<span style="color: black;">况且</span><span style="color: black;">能够</span>实时的看到粉丝的反馈，快速<span style="color: black;">调节</span>的状态和内容，更好店<span style="color: black;">认识</span>粉丝店需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3 . <span style="color: black;">有效</span>蓄客转化利器：在线接待<span style="color: black;">能够</span>更好的转化访客、集中看厂<span style="color: black;">能够</span>营销潜客、上新直播激活老客的复购率</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9df3dc5fc2f24482967bff63d5196de0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723098810&x-signature=u%2FXo%2BF9UzuONVksU%2B47FHyT1Dgk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">店铺直播权限</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">直播门槛更改：</span></strong><span style="color: black;">由<span style="color: black;">本来</span>商家星等级“1星及以上等级商家”改为“0星及以上等级商家”均可<span style="color: black;">持有</span>店铺直播权限；<span style="color: black;">亦</span><span style="color: black;">便是</span>说所有商家（只要未被封禁）均<span style="color: black;">能够</span>直播了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">创建入口</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">店铺直播创建路径：【创建正式直播】——【<span style="color: black;">选取</span>直播类型】——【店铺直播】</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.阿里卖家APP端</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d2b1c9fdba8b4329bc7219b987c96787~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723098810&x-signature=oAJ1hOaGlwBMwIr5GqCP8X4yqaY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.PC端MA后台</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7c5b2cc6eb5d4df292d225da89c794b8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723098810&x-signature=E21YbW3AvwGkhFx9Y9s8YHZGmsQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">店铺直播展示区域</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">店铺直播默认投放在</span></strong><span style="color: black;">：正在直播的商家的商品详情页（仅App端，PC端和M站不会展示）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播页面介绍</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1 . 商家Logo旺铺、Follow</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2 . 直播内容类型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3 . 直播画面区域</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4 . 买家<span style="color: black;">行径</span>信息，如用户进入会<span style="color: black;">表示</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5 . 买家评论区域，主播回复区域</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6 . 商品高亮区域</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7 . 商品list弹窗触发按钮</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8 . 评论发布区域，如买家勾选私聊，评论信息会进入沟通</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9 . 直播间分享和举报</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10 . catalog</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11 . 点赞互动区域</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12 . Chat沟通入口</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13 . 倒计时coupon</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3c480eed6cbe4629bb3f695e63b2885d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723098810&x-signature=Czbftzmm%2BreuYM8dO%2Fs8kDUNMZo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span>问题解答</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：什么是店铺直播？</strong></p><strong style="color: blue;">A：
</strong><span style="color: black;">指将直播在自己的店铺和自己的直播商品详情页面等场景进行展示，是一个<span style="color: black;">平常</span>营销的工具。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：<span style="color: black;">怎样</span><span style="color: black;">得到</span>店铺直播权限？</strong></p><strong style="color: blue;">A：
</strong><span style="color: black;">以当月评定的星等级为准，商家评定星等级为1星及以上可<span style="color: black;">得到</span>店铺直播权限（每月<span style="color: black;">要求</span>都可能<span style="color: black;">调节</span>，已链接中的门槛为准）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：创建“店铺直播”入口在哪？</strong></p><strong style="color: blue;">A：
</strong><span style="color: black;">创建路径：【PC MA后台 或 阿里卖家APP端】-【创建正式直播】——【<span style="color: black;">选取</span>正式直播类型】——【店铺直播】</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：店铺直播状态展示“未开播”是什么意思？</strong></p><strong style="color: blue;">A：
</strong><span style="color: black;">指的是直播时间<span style="color: black;">起始</span>，2小时之内商家<span style="color: black;">无</span><span style="color: black;">即时</span>开播，会记为“未开播”，且直播场次不会返回。<span style="color: black;">例如</span>小B创建19点的直播，但超过21点还未进行开播，系统就会把这场直播认定为“未开播”。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q: 店铺直播展示“推流失败”怎么办</strong></p><strong style="color: blue;">A：
</strong><span style="color: black;"><span style="color: black;">例如</span>因网络环境/直播设备（电脑、手机、摄像机等）等问题<span style="color: black;">引起</span>直播断流，商家可关闭程序后打开重试或重新创建本场直播再进行直播。<span style="color: black;">倘若</span>以上<span style="color: black;">办法</span>不可行，<span style="color: black;">意见</span>商家咨询“小<span style="color: black;">安在</span>线”，平台会核实<span style="color: black;">原由</span>尽快与商家处理</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：店铺直播投放位置：</strong></p><strong style="color: blue;">A：
</strong><span style="color: black;">旺铺（<span style="color: black;">包括</span>PC端、APP端、M站） B.<span style="color: black;">制品</span>详情页（仅App端，PC端和M站不会展示）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：店铺直播的开播频率是每周几场？</strong></p><strong style="color: blue;">A：
</strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 店铺直播场次为每周最低3场</p>2. 播的越勤可获取越多的直播场次，更好<span style="color: black;">经过</span>高频的店铺直播实时接待，主动营销。（当每周3场时，开播率达到100%，<span style="color: black;">能够</span>增发至每周10场；当每周10场时，开播率≥70%，<span style="color: black;">能够</span>增发至每周100场）
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Q：店铺直播<span style="color: black;">是不是</span><span style="color: black;">必须</span>背景板？</strong></p><strong style="color: blue;">A：
</strong><span style="color: black;">不<span style="color: black;">必须</span>，但优秀的直播间场景布景<span style="color: black;">针对</span>买家会<span style="color: black;">非常</span><span style="color: black;">拥有</span>吸引力，<span style="color: black;">意见</span>商家布景<span style="color: black;">能够</span><span style="color: black;">选取</span>样品间等固定场景。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 以上<span style="color: black;">便是</span>创建店铺直播的教程的<span style="color: black;">所有</span>内容啦，<span style="color: black;">倘若</span>觉得内容不错的话，请为<span style="color: black;">咱们</span>点赞转发吧！后续<span style="color: black;">咱们</span>还会介绍<span style="color: black;">更加多</span>的店铺<span style="color: black;">运用</span>知识和技巧，<span style="color: black;">关注<span style="color: black;">咱们</span>，<span style="color: black;">每日</span>为您带来<span style="color: black;">更加多</span>运营干货！</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a16823f200444778b2d605497b0a26a3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723098810&x-signature=YhyAOfG0xv91jToVbBnAg1sKxSE%3D" style="width: 50%; margin-bottom: 20px;"></div>
你的见解真是独到，让我受益匪浅。 你的见解真是独到，让我受益匪浅。 在遇到你之前，我对人世间是否有真正的圣人是怀疑的。 楼主节操掉了，还不快捡起来！
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