阿里国际站网店投诉因代运营盗图引起下架、退款难,平台介入
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网店代运营行业对新手店家<span style="color: black;">来讲</span><span style="color: black;">非常</span>重要,但有时<span style="color: black;">亦</span>有可能是个“坑”。<span style="color: black;">近期</span>,深圳费女士向南都记者反映,她在阿里巴巴国际站平台开了一家店铺,<span style="color: black;">因为</span>代运营<span style="color: black;">机构</span>橙心时代网络技术有限<span style="color: black;">机构</span>盗图侵权,<span style="color: black;">引起</span>商品被<span style="color: black;">所有</span>下架。她<span style="color: black;">需求</span>退款,对方却<span style="color: black;">叫作</span>退款解释权归<span style="color: black;">她们</span>所有,“退多少<span style="color: black;">她们</span>说了算”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里巴巴国际站深圳区域客户经理<span style="color: black;">认识</span>情况后<span style="color: black;">发掘</span>,店铺交给橙心运营后<span style="color: black;">无</span>任何流量,<span style="color: black;">亦</span><span style="color: black;">无</span>客户询盘。南都记者联系采访橙心时代网络技术有限<span style="color: black;">机构</span>暂无结果。有律师指出,合同中关于“解释权归乙方所有”的约定<span style="color: black;">无</span>法律<span style="color: black;">道理</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">投诉:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">代运营<span style="color: black;">机构</span>声<span style="color: black;">叫作</span>经验丰富 运营不到三个月致商家店铺下架</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">去年,深圳的费女士在阿里巴巴国际站开了一家店铺,经营包装印刷等业务。<span style="color: black;">因为</span>缺乏跨境电商平台运营经验,自己运营又劳神费心,她<span style="color: black;">始终</span><span style="color: black;">期盼</span>找一个<span style="color: black;">可靠</span>的代运营<span style="color: black;">机构</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在一次管理培训课上,费女士结识了另一家<span style="color: black;">机构</span>的负责人,对方<span style="color: black;">叫作</span>自己<span style="color: black;">选取</span>的深圳市橙心时代网络技术有限<span style="color: black;">机构</span>(简<span style="color: black;">叫作</span>“橙心<span style="color: black;">机构</span>”)做运营不错,<span style="color: black;">能够</span><span style="color: black;">举荐</span>给费女士。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">她们</span>说<span style="color: black;">机构</span>团队的人之前是阿里巴巴国际站的员工,对国际站运营非常<span style="color: black;">熟练</span>,还给我看了<span style="color: black;">她们</span>之前运营同类<span style="color: black;">机构</span>成功的案例,让我觉得很<span style="color: black;">可靠</span>,”于是,2021年8月2日,费女士与橙心<span style="color: black;">机构</span><span style="color: black;">签定</span>了运营项目服务合同,向其支付了一年39800元的<span style="color: black;">基本</span>服务费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而,运营仅两个多月,费女士<span style="color: black;">发掘</span>,橙心<span style="color: black;">机构</span>并不如声<span style="color: black;">叫作</span>般“专业”,<span style="color: black;">乃至</span>缺乏运营的<span style="color: black;">基本</span>知识。“<span style="color: black;">例如</span>有<span style="color: black;">非常多</span>和<span style="color: black;">咱们</span>行业无关的词,居然<span style="color: black;">亦</span>在花钱推广。以前我自己运营还有客户询盘,被<span style="color: black;">她们</span>接手后连询盘都没了,我<span style="color: black;">可疑</span><span style="color: black;">她们</span>之前给我看的运营成功的案例都是假的。”费女士<span style="color: black;">供给</span>的聊天记录<span style="color: black;">表示</span>,在指出问题之后,对方未给出<span style="color: black;">详细</span>理由,只回复“会按意见修改”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>,真正令费女士愤怒的是一封来自阿里巴巴国际站平台的邮件。邮件<span style="color: black;">叫作</span>,有商家投诉费女士的店铺涉嫌盗用<span style="color: black;">照片</span><span style="color: black;">形成</span><span style="color: black;">欠妥</span>侵权,<span style="color: black;">按照</span>阿里巴巴国际站盗图规则,店铺<span style="color: black;">制品</span>已被做下架处理。“运营的时候就有<span style="color: black;">非常多</span><span style="color: black;">地区</span>乱烧钱,<span style="color: black;">此刻</span>店铺被下架,经营完全停滞,粗略估计给我<span style="color: black;">导致</span>的损失<span style="color: black;">已然</span>有几十万。”</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/SoLJQ3s34KifXc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723098642&x-signature=gTPdWtz%2Fkb0SlrGOIzpVCy2bSCU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">费女士收到违规操作<span style="color: black;">通告</span>邮件</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/SoLJQ5J1y4kxJ1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723098642&x-signature=%2BvSX6fhi16WxmsVnEYVzh%2Fyjnd4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">费女士店铺<span style="color: black;">制品</span>被<span style="color: black;">持续</span>下架</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只运营不到三个月,店铺就因违规运营被下架,对此,费女士<span style="color: black;">期盼</span>橙心<span style="color: black;">机构</span>能够退还其约七个月的服务费共计29850元。“但<span style="color: black;">她们</span><span style="color: black;">区别</span>意,并且态度<span style="color: black;">非常</span><span style="color: black;">卑劣</span>。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">阿里巴巴客户经理:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">店铺交给该<span style="color: black;">机构</span>运营后,<span style="color: black;">此刻</span><span style="color: black;">无</span>任何流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对此,阿里巴巴国际站深圳区域客户经理姚先生告诉南都记者,他<span style="color: black;">认识</span>到费女士的<span style="color: black;">状况</span>后,试图与橙心<span style="color: black;">机构</span>联系帮其进行调解,<span style="color: black;">日前</span>对方<span style="color: black;">暗示</span>只愿退款16500元。“店铺交给该<span style="color: black;">机构</span>运营后,<span style="color: black;">此刻</span><span style="color: black;">无</span>任何流量,<span style="color: black;">亦</span><span style="color: black;">无</span>客户询盘,这个损失<span style="color: black;">此刻</span>是没办法做金钱计算。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">姚先生<span style="color: black;">暗示</span>,在与客户对接时,客户经理<span style="color: black;">通常</span>会<span style="color: black;">意见</span>客户<span style="color: black;">选取</span>经过平台认证的代运营<span style="color: black;">机构</span>。“<span style="color: black;">非常多</span>代运营<span style="color: black;">机构</span><span style="color: black;">无</span>在平台上认证,<span style="color: black;">咱们</span><span style="color: black;">亦</span>很难<span style="color: black;">评定</span><span style="color: black;">她们</span>的资质,一旦出了问题,只能帮客户从中调解。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">姚先生<span style="color: black;">意见</span>,商家入驻国际站平台,在<span style="color: black;">选取</span>代运营商时要<span style="color: black;">尽可能</span><span style="color: black;">选取</span>经过认证的服务商,<span style="color: black;">另外</span>,要上门做实地考察,<span style="color: black;">认识</span>服务商有<span style="color: black;">无</span>同品类的运营案例,并留意服务条款<span style="color: black;">是不是</span>做相应的效果<span style="color: black;">保证</span>和对应协议。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">律师:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“解释权归乙方所有”的约定<span style="color: black;">无</span>法律<span style="color: black;">道理</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">南都记者看到,在费女士与橙心<span style="color: black;">机构</span><span style="color: black;">签定</span>的合同中,甲方费女士的权利与义务一栏<span style="color: black;">表示</span>,“如因乙方操作不到位<span style="color: black;">引起</span>甲方<span style="color: black;">需求</span>退款,乙方扣除已<span style="color: black;">出现</span>的服务<span style="color: black;">花费</span>后,将剩余款项按比例退回甲方。”在该条款后还有一句,“此项解释权归乙方所有”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对此,上海大邦律师事务所律师丁金坤认为,合同中关于“解释权归乙方所有”的约定<span style="color: black;">无</span>法律<span style="color: black;">道理</span>。处理合同纠纷,是<span style="color: black;">按照</span>证据认定违约事实,<span style="color: black;">按照</span>法律规定确定违约责任,而不是一方的自说自话。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>,丁金坤<span style="color: black;">意见</span>,商家入驻电商平台,<span style="color: black;">选取</span>代运营<span style="color: black;">机构</span>时,<span style="color: black;">首要</span>要查查对方的信誉,譬如<span style="color: black;">有没有</span><span style="color: black;">关联</span>的被执行信息、行政处罚信息等。其次,<span style="color: black;">签定</span>的代运营合同要相对公平,权利义务清晰。<span style="color: black;">这般</span>一旦<span style="color: black;">出现</span>纠纷,有章可循。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">橙心<span style="color: black;">机构</span>暂无<span style="color: black;">回复</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">天眼查信息<span style="color: black;">表示</span>,橙心<span style="color: black;">机构</span>成立于2021年3月,注册资本200万元,经营范围为计算机网络技术<span style="color: black;">研发</span>、互联网软件技术<span style="color: black;">研发</span>、<span style="color: black;">营销</span>与技术服务等。南都记者致电橙心<span style="color: black;">机构</span><span style="color: black;">关联</span>负责人,对方<span style="color: black;">叫作</span><span style="color: black;">无</span>时间且对记者的身份<span style="color: black;">暗示</span><span style="color: black;">可疑</span>,未接受采访。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">采写:见习记者 严兆鑫</strong></p>
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