写给阿里巴巴国际站新手
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">写给新手们的，有操作经验的无需看，是些常识性问题。少说无用的话，直接上资源和<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>新手是刚接触外贸，有些对互联网推广思路是完全不清楚的。面临的问题<span style="color: black;">重点</span>有：做阿里这整体是个什么<span style="color: black;">形成</span>啊？我该去哪里找学习资源？<span style="color: black;">那些</span>是重点<span style="color: black;">必须</span><span style="color: black;">把握</span>的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>一个一个来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span> 做阿里这整体是个什么<span style="color: black;">形成</span>啊？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说白了，这是个在一个商城（阿里巴巴国际站）买个店面（一年的会员费）装修个铺子（旺铺装修）展示出自己<span style="color: black;">制品</span>（<span style="color: black;">制品</span><span style="color: black;">照片</span>及详情页）吸引路过的人（自然搜索流量）做<span style="color: black;">宣传</span>吸引人（买流量 买排名）让潜在客户进店（点击）让潜在客户跟你聊这个质量啊价格啊（反馈）<span style="color: black;">而后</span>买东西，这么一个过程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中一个跟实体最大的<span style="color: black;">区别</span>是，客户找到卖家不是靠<span style="color: black;">步行到</span>路过，而是以关键词连接起来：买家用来搜索的关键词和卖家上传的关键词的匹配。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面是一个简单的思维导图，我<span style="color: black;">已然</span>把各方面列出来了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1533018308747e21c176437~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723097970&x-signature=qMNbMUWx5dtadwowUToh6F2sUdw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">OK，<span style="color: black;">咱们</span><span style="color: black;">已然</span>明白这个整体是什么了，下面<span style="color: black;">咱们</span>来想办法搞定它。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>我该去哪里找学习资源？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拿着上面的地图，<span style="color: black;">咱们</span>先来分解一下<span style="color: black;">全部</span>学习有<span style="color: black;">那些</span>部分：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. <span style="color: black;">基本</span>规则和操作原理 上图名词概念和<span style="color: black;">基本</span>操作，<span style="color: black;">例如</span>关键词是什么，怎么发<span style="color: black;">制品</span>，排名规则</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 旺铺装修和<span style="color: black;">制品</span>页描述 旺铺、<span style="color: black;">制品</span><span style="color: black;">照片</span>等信息</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 优化策略和技巧 怎么找到<span style="color: black;">更加多</span>关键词、P4P调价策略等</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 数据分析和问题诊断 我的效果、<span style="color: black;">制品</span>等分析和问题<span style="color: black;">即时</span><span style="color: black;">发掘</span>等</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>来找对应的资源</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">基本</span>规则和操作原理 阿里巴巴本身会<span style="color: black;">供给</span>完整的信息。<strong style="color: blue;"><span style="color: black;">重点</span>获取途径：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">后台右侧的小<span style="color: black;">安在</span>线；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小何没<span style="color: black;">处理</span>的问题，找人工客服，有问题<span style="color: black;">不消</span>客气，<span style="color: black;">她们</span><span style="color: black;">便是</span>专门<span style="color: black;">处理</span>问题的；</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">还有<span style="color: black;">帮忙</span>中心</strong></p><strong style="color: blue;">https://service.alibaba.com/hc/supplier/index.htm直接搜索问题；
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span>不<span style="color: black;">爱好</span>文字还有外贸圈<span style="color: black;">教育</span>视频</strong></p><strong style="color: blue;">https://waimaoquan.alibaba.com/px/?spm=a2700.7705179.0.0.1365ci</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这些资源基本能<span style="color: black;">处理</span>掉1的90%的问题，各<span style="color: black;">办法</span>截图如下： </strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15330183495051fe2383e77~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723097970&x-signature=nmj9GWR8x3y7rx9azvXc0JpQCfc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15330183494423994058fbc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723097970&x-signature=PG%2BEvNdBIGh6qRf445Gu8mDYSvI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/153301834945002239b6110~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723097970&x-signature=Li1CEGmJheWA1943QPY2VQUB%2FPU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/153301835024436a02e0c95~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723097970&x-signature=NXxUlA7njBS1hMqlBRFgasr3sm0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.旺铺铺装修和<span style="color: black;">制品</span>页描述</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机构</span>有美工的<span style="color: black;">不消</span>操心，<span style="color: black;">无</span>美工 旺铺和主图<span style="color: black;">意见</span>外包，自己去 <strong style="color: blue;">网易云课堂，有<span style="color: black;">非常多</span>PS的免费教程</strong>，学些入门的偶尔修个图没问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些美工对<span style="color: black;">制品</span>和<span style="color: black;">机构</span>定位是不太清楚的，旺铺装修<span style="color: black;">意见</span>自己写文案有些想法，这个不止是好看的问题，多展示自己有实力的<span style="color: black;">地区</span>。<span style="color: black;">制品</span>描述请多去谷歌上搜搜本行业领头的<span style="color: black;">机构</span>是怎么做的，阿里的同行<span style="color: black;">能够</span>参考，集多家之长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">必定</span>要站在买家的<span style="color: black;">方向</span>去展示自己！！！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.优化策略和技巧 & 4.数据分析和问题诊断</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面的视频课程里会带一部分，这个是软实力，<span style="color: black;">无</span>多少现成的资源，有时在<strong style="color: blue;">外贸圈里有人发<span style="color: black;">文案</span>会分享</strong>，<span style="color: black;">能够</span>慢慢<span style="color: black;">认识</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最直接快度的办法当然是培训了，有资金又有需求的<span style="color: black;">状况</span>下<span style="color: black;">能够</span>参加。关于培训我在另一篇里有提及，看培训<span style="color: black;">是不是</span>干货多，<span style="color: black;">重点</span>是看培训日程，是不是实实在在是干货，来评判钱花的值不值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些免费的分享<span style="color: black;">亦</span>可参加，干货<span style="color: black;">无</span><span style="color: black;">那样</span>多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">那些</span>是重点<span style="color: black;">必须</span><span style="color: black;">把握</span>的？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">讨论什么是重点的前提是各个方面都会了些，个人认为重点<span style="color: black;">必须</span>做的是：关键词、<span style="color: black;">制品</span>描述、数据诊断。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词的是纽带，做的<span style="color: black;">不足</span>，<span style="color: black;">欠好</span>直接影响流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>描述是展示的核心，客户看了决定<span style="color: black;">是不是</span>发起反馈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据分析关键在于能<span style="color: black;">即时</span><span style="color: black;">发掘</span>好的<span style="color: black;">办法</span>和存在的问题，<span style="color: black;">晓得</span>结果<span style="color: black;">亦</span><span style="color: black;">晓得</span><span style="color: black;">原由</span><span style="color: black;">才可</span>从<span style="color: black;">原由</span>上优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后说一点，再多的资源再好的<span style="color: black;">办法</span>都抵不住<strong style="color: blue;">“懒” 和 “拖”，我见过的做不起来的人基本都是败在这两点上。</strong>有些是属于连<span style="color: black;">制品</span>说明书都不愿意看的，<span style="color: black;">重点</span>发愁接触新东西，接触要动脑子的东西，学习<span style="color: black;">认识</span>和能力的问题；有些是工作几年<span style="color: black;">或</span>业务在手上，说实话，做平台有点<span style="color: black;">暴躁</span>了，永远都是手上正在谈的客户重要，平台的事情<span style="color: black;">始终</span>不上心，付费培训的时候不听在做别的<span style="color: black;">亦</span>有。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有几点<span style="color: black;">意见</span>，①定位清楚外贸这份工作对自己重不重要 ②定位清楚平台这部分对自己的订单重不重要 ③学东西和潜在收益对自己的吸引力<span style="color: black;">到底</span>大不大。<span style="color: black;">每一个</span>人都有自己的<span style="color: black;">状况</span>和<span style="color: black;">选取</span>，<span style="color: black;">选取</span>好了就加油吧！</p>
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你的见解独到，让我受益匪浅，期待更多交流。
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