东南亚市场大变天！百万卖家怎么办？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jHJk65f7CTzhDOTZP0h9ZC7oLicnNt2qX3nLqVNBNbmsq0xAl8wSzSgtwPUUSBoYem9f4vbOaEyShPDTs4icicFeg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jHJk65f7CTy5gh0F2ZRlTPiaLXUkZsfjCmx96TEteV7ibLuy3TwR6icdFI3PnSAeeUXLP3QuX6Cmh2sr0pMMiaoODw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">跨境卖家的下一步棋应该落在<span style="color: black;">哪里</span>？</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jHJk65f7CTy5gh0F2ZRlTPiaLXUkZsfjC4MicLmwGS9F3x7rGDYW9ALZYIcicibpyVId9CvZoI4nEV4L5CzM659RFw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">出品 | 电商头条 作者 | 老电团队 </span><span style="color: black;">前几天，东南亚传来爆炸性的<span style="color: black;">资讯</span>。</span><span style="color: black;">此前在印尼风头正盛的TikTok Shop<span style="color: black;">一晚上</span>被关。更严重的还<span style="color: black;">不仅</span>是印尼，马来西亚等东南亚国家似乎都有跟进之意。</span><span style="color: black;">这<span style="color: black;">马上</span>在跨境卖家圈里炸开了锅，须知东南亚<span style="color: black;">始终</span>被视为中国卖家出海的“热土”，<span style="color: black;">一晚上</span>之间，百万做零售跨境的卖家不<span style="color: black;">晓得</span>何去何从。</span><span style="color: black;">东南亚危急！</span><span style="color: black;">这个市场还能继续做吗？卖家该怎么办？</span><span style="color: black;"><span style="color: black;">第1</span>个问题的答案是肯定的，东南亚市场仍有巨大机会，刚关了TikTok Shop的印尼是<span style="color: black;">全世界</span>第四的人口大国。<span style="color: black;">况且</span>从年龄结构、电商渗透率等等指标来看，<span style="color: black;">全部</span>东南亚<span style="color: black;">潜能</span>巨大。失去东南亚市场是任何人的不可承受之重。</span><span style="color: black;">能做，但在<span style="color: black;">危险</span>之下要换种方式。</span><span style="color: black;">当TikTok Shop等社媒、零售跨境生意受限，<strong style="color: blue;">布局B2B出口不失为一条出路。</strong>事实上，就在出海东南亚的中国卖家艰难之际，<strong style="color: blue;">B2B数字外贸的<span style="color: black;">表率</span>平台，阿里巴巴国际站<span style="color: black;">亦</span>适时出手，<span style="color: black;">帮忙</span>中国卖家找到出路</strong>。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jHJk65f7CTzRSDCOLDiagK2Q9VI48XYuycq6Ffibw5nFkgCn4MicJFZS7o6GPOmLXqBFrtoAOXxAib1icgJPYItqE7g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">东南亚市场变天，但仍存无限商机</span></strong></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近段时间，东南亚电商市场上，“B2B出口”又<span style="color: black;">忽然</span><span style="color: black;">作为</span>热词。所有卖家逢人就问：你有做B2B出口的门路吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">原由</span>是前一阵</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">印尼政府以</span>“迅雷不及掩耳之势”的速度出台了“电商新规”，宣布禁止社交<span style="color: black;">媒介</span>平台上的电子商务交易</span></strong><span style="color: black;"><span style="color: black;">，并且<span style="color: black;">需求</span>印尼电商平台为从国外直接购买的商品设定</span>100美元的最低价格、在印尼<span style="color: black;">营销</span>的进口商品<span style="color: black;">必须</span>符合白名单<span style="color: black;">需求</span>等。后有</span><strong style="color: blue;"><span style="color: black;">TikTok Shop宣布关闭印尼站点，将在印尼市场<span style="color: black;">作为</span>一个<span style="color: black;">再也不</span><span style="color: black;">持有</span>“电商功能”的短视频内容平台</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无独有偶，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">马来西亚、越南<span style="color: black;">亦</span>针对</span>TikTok Shop有所行动</span></strong><span style="color: black;">。一事接着一事，一时之间<span style="color: black;">全部</span>东南亚市场闹得沸沸扬扬，好不热闹。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>要细数<span style="color: black;">全世界</span>范围内深受中国跨境卖家<span style="color: black;">喜欢</span>的电商市场，<span style="color: black;">那样</span>东南亚市场必然赫然在列且位列在前，<span style="color: black;">因此呢</span>，</span><strong style="color: blue;"><span style="color: black;">这场<span style="color: black;">出现</span>在东南亚市场的剧变影响了众多中国卖家，寻求出路就<span style="color: black;">作为</span>了当前任务的重中之重</span></strong><span style="color: black;">。客观来看，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">东南亚不仅是中国跨境卖家的</span>“兵家常争之地”，<span style="color: black;">更加是</span><span style="color: black;">全世界</span>最为热门的跨境电商市场之一</span></strong><span style="color: black;">，<span style="color: black;">针对</span>想要出海掘金的玩家而言<span style="color: black;">这儿</span>深藏功与名，能够创造无限的可能性。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">市场<span style="color: black;">科研</span><span style="color: black;">机构</span></span>eMarketer发布的一份《2023年<span style="color: black;">全世界</span>零售电商预测报告》<span style="color: black;">表示</span>，</span><strong style="color: blue;"><span style="color: black;">2023年，东南亚电商市场规模增速位列<span style="color: black;">全世界</span><span style="color: black;">第1</span>，<span style="color: black;">已然</span>连续三年<span style="color: black;">作为</span><span style="color: black;">全世界</span>电商规模增长最快的地区</span></strong><span style="color: black;">。值得一提的是，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">在</span>2023年<span style="color: black;">全世界</span>电商规模增长最快的十个国家中，东南亚地区有4个国家上榜</span></strong><span style="color: black;"><span style="color: black;">，菲律宾排名第二，马来西亚排名第三，印度尼西亚排名第七，越南排名第八，增速均达到了</span>12%以上。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jHJk65f7CTzhDOTZP0h9ZC7oLicnNt2qX7tHINRdAds166MiaIvPPYNV6UV9Ns0DF7ZEc7n2a2MOe0pHHIHLJKlw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（东南亚四国上榜 图源：eMarketer）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">青年</span>化的人口结构、消费者对网购的<span style="color: black;">喜欢</span>以及日趋完善的<span style="color: black;">基本</span><span style="color: black;">设备</span>等等都让东南亚<span style="color: black;">作为</span>了一个名副其实的电商生态培养皿</span></strong><span style="color: black;">，确实值得卖家<span style="color: black;">这里</span>一搏。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，任何事物都有两面性，<span style="color: black;">咱们</span>要始终用辩证性思维看待世界，在风光的东南亚市场<span style="color: black;">背面</span><span style="color: black;">也</span>存在隐忧，<span style="color: black;">怎样</span>在<span style="color: black;">危险</span>四伏的市场中找到正确的方向、卖家<span style="color: black;">到底</span>应该何去何从，这已然<span style="color: black;">作为</span>了当前<span style="color: black;">没法</span>逃避的重要议题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jHJk65f7CTzRSDCOLDiagK2Q9VI48XYuy39AlPZ8FEwRFYrPWeTE5bKekEhHO9F9AicjSNtVnLhibcSkyyn6TOGaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">B2B<span style="color: black;">作为</span>新出路，阿里国际站出手相助</span></strong></p><span style="color: black;"><span style="color: black;"><span style="color: black;">常言道：</span>“</span><strong style="color: blue;"><span style="color: black;">条条大路通罗马</span></strong><span style="color: black;"><span style="color: black;">。</span>”在东南亚市场<span style="color: black;">显现</span>新的不确定性之际，其中有一条<span style="color: black;">广泛</span>被认为是康庄大道的路就摆在卖家面前，那<span style="color: black;">便是</span></span><strong style="color: blue;"><span style="color: black;">B2B模式</span></strong><span style="color: black;">。虽然此次东南亚电商市场的变化<span style="color: black;">导致</span>了<span style="color: black;">全部</span>跨境电商圈的震动，但总体而言</span><strong style="color: blue;"><span style="color: black;">B2B数字外贸几乎不会受到影响</span></strong><span style="color: black;"><span style="color: black;">，这<span style="color: black;">亦</span>是</span>B2B模式能够<span style="color: black;">作为</span>卖家新出路的重要<span style="color: black;">原由</span>之一。</span></span><span style="color: black;"><span style="color: black;">一方面，</span><strong style="color: blue;"><span style="color: black;">B2B是国家与国家之间最<span style="color: black;">基本</span>的经济贸易往来，是占比最大的贸易形式</span></strong><span style="color: black;"><span style="color: black;">，这就在<span style="color: black;">必定</span>程度上给予了该模式<span style="color: black;">很久</span><span style="color: black;">连续</span>发展的坚强后盾。更何况<span style="color: black;">日前</span>来看，<span style="color: black;">包含</span>印尼等东南亚国家在内的世界各国都<span style="color: black;">广泛</span><span style="color: black;">期盼</span>与中国加强</span>B2B的贸易往来，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">尤其</span>是像东南亚国家与中国等区域国家<span style="color: black;">一起</span><span style="color: black;">签定</span>了《区域全面经济伙伴关系协定》（</span>RCEP）等多项国际多边自贸协定，进一步为深化B2B贸易往来<span style="color: black;">供给</span>了坚实的基石和<span style="color: black;">保证</span></span></strong><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">另一方面，随着</span>RCEP的生效，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">东南亚<span style="color: black;">已然</span><span style="color: black;">作为</span>中国最大的</span>B2B外贸出口市场</span></strong><span style="color: black;">，成功超过了美国和欧盟的市场份额。<span style="color: black;">能够</span>说，</span><strong style="color: blue;"><span style="color: black;">东南亚国家是中国最大的贸易伙伴，当地对中国商品的需求仍然在快速上涨</span></strong><span style="color: black;">。从数据来看，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">上半年我国对东盟国家出口额高达</span>1.81万亿元，增长8.6%，占同期我国出口总值的比例已超过16%</span></strong><span style="color: black;">。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jHJk65f7CTzhDOTZP0h9ZC7oLicnNt2qXJZEKv7rOyRicMlfAz2VaOUVWALaTBibtvtey6mdeR7odtJS7GAs3qblw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">（2023年上半年中国—东盟贸易简况 图源：中华人民共和国驻东盟使团经济商务处）</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">谈到</span>B2B模式，就不得不提及B2B外贸出口<span style="color: black;">第1</span>平台阿里巴巴国际站</span></strong><span style="color: black;"><span style="color: black;">，在<span style="color: black;">全世界</span>贸易数字化浪潮的<span style="color: black;">持续</span>拍打下，阿里国际站有足够的资本和实力<span style="color: black;">作为</span>中国跨境卖家继续征战东南亚电商市场并肩作战的伙伴。正如资深外贸人所说的那样，</span>“</span><strong style="color: blue;"><span style="color: black;">B2B商家做B2C困难重重，<span style="color: black;">然则</span>B2C转跨境B2B<span style="color: black;">容易</span><span style="color: black;">非常多</span>。<span style="color: black;">由于</span>有库存，做起批发来容易得多，<span style="color: black;">这儿</span><span style="color: black;">第1</span><span style="color: black;">选取</span><span style="color: black;">便是</span>阿里国际站。</span></strong><span style="color: black;">”</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jHJk65f7CTzhDOTZP0h9ZC7oLicnNt2qXaorW8jeb5gEV9YceicYKiasibEvEGGTf25VQKvrwtDR482zcMUcZatH4Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">（资深外贸人对阿里国际站B2B模式的<span style="color: black;">评估</span> 图源：<span style="color: black;">博客</span>）</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>说<span style="color: black;">做为</span><span style="color: black;">全世界</span>领先、新技术驱动的</span>B2B数字外贸服务平台阿里国际站绝对是卖家的不二<span style="color: black;">选取</span>？<span style="color: black;">按照</span>阿里巴巴集团2023财年报告，<span style="color: black;">截止</span><span style="color: black;">日前</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">阿里国际站<span style="color: black;">已然</span>服务了<span style="color: black;">全世界</span></span>190多个国家和地区的4700多万中小企业</span></strong><span style="color: black;">。<span style="color: black;">另一</span>，在这场由印尼电商新规<span style="color: black;">诱发</span>的东南亚电商剧变中，阿里国际站</span><strong style="color: blue;"><span style="color: black;">为给所有做东南亚市场的中国跨境卖家<span style="color: black;">供给</span></span></strong><strong style="color: blue;"><span style="color: black;">全面扶持</span></strong><strong style="color: blue;"><span style="color: black;">，重磅推出了一</span></strong><strong style="color: blue;"><span style="color: black;">系列</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">名为</span>“S计划”的</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">办法</span>，旨在<span style="color: black;">帮忙</span>卖家<span style="color: black;">经过</span></span>B2B尽快恢复经营，减少损失</span></strong><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">其中，阿里国际站内部人士解释，</span><strong style="color: blue;"><span style="color: black;">S分别<span style="color: black;">表率</span>Shield（护盾）、Sure（确定）</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">、Smart（智能），</span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">期盼</span>能给中国跨境卖家<span style="color: black;">供给</span>一个更稳定、安全的生意模式</span></strong><span style="color: black;">。</span><span style="color: black;"><span style="color: black;">详细</span>来看，阿里国际站<span style="color: black;">经过</span>该计划<span style="color: black;">重点</span>能给卖家带来以下四个方面的支持：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一键搬品，尽快恢复经营</span></strong><span style="color: black;"><span style="color: black;">。不少卖家的正常经营都<span style="color: black;">这里</span>次剧变中受到了或这或那的影响，旺季当前这对卖家<span style="color: black;">来讲</span>着实一笔不小的损失。针<span style="color: black;">针对</span>此，在</span>“S计划”的支持下，</span><strong style="color: blue;"><span style="color: black;">阿里国际站将为受影响的卖家全面简化开店流程，并且<span style="color: black;">供给</span>一键搬品和智能翻译、智能选品等工具</span></strong><span style="color: black;">，<span style="color: black;">帮忙</span>卖家店铺尽<span style="color: black;">慢跑</span>上正常运营的轨道，恢复经营从而减少损失。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">给予卖家</span>3-6个月的流量扶持</span></strong><span style="color: black;"><span style="color: black;">。俗话说得好：</span>“万事开头难。”<span style="color: black;">思虑</span>到<span style="color: black;">刚才</span>转至新平台的卖家可能会遇到流量增长缓慢、<span style="color: black;">制品</span>可见度过低的<span style="color: black;">困难</span>。<span style="color: black;">因此呢</span>，阿里国际站</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">将给符合<span style="color: black;">区别</span><span style="color: black;">需求</span>的卖家<span style="color: black;">供给</span></span>3-6个月不等的流量扶持，<span style="color: black;">帮忙</span>卖家尽快在新平台上实现流量、单量的双增长</span></strong><span style="color: black;"><span style="color: black;">，在</span>2023年下半年的<span style="color: black;">营销</span>旺季中继续乘风破浪、成功掘金。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">结合东南亚市场<span style="color: black;">状况</span>，<span style="color: black;">帮忙</span>卖家定制出口<span style="color: black;">方法</span></span></strong><span style="color: black;">。阿里国际站将</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span>扶持计划专项入口，为每位商家<span style="color: black;">供给</span>定制出口<span style="color: black;">方法</span>，<span style="color: black;">供给</span>东南亚市场专属助力包</span></strong><span style="color: black;">等。这是<span style="color: black;">由于</span></span><strong style="color: blue;"><span style="color: black;">市场<span style="color: black;">状况</span>千变万化，<span style="color: black;">区别</span>的品类<span style="color: black;">亦</span>有<span style="color: black;">区别</span>的运营策略</span></strong><span style="color: black;">，仅凭卖家一己之力或许难以<span style="color: black;">把握</span>透彻一个市场的运营核心所在。更何况如今的东南亚市场<span style="color: black;">刚才</span>经历了一场大变，制定<span style="color: black;">拥有</span>针对性的出口方案更有必要。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">配备专业人员，全程为卖家<span style="color: black;">供给</span><span style="color: black;">指点</span></span></strong><span style="color: black;"><span style="color: black;">。</span>“闻道有先后，术业有专攻。”</span><strong style="color: blue;"><span style="color: black;">专业的事由专业的人来做<span style="color: black;">常常</span>更能取得事半功倍的效果</span></strong><span style="color: black;">。<span style="color: black;">因此呢</span>，在阿里国际站</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">新开店的卖家将能够享受到平台<span style="color: black;">供给</span>的全程</span>“无忧陪跑”服务</span></strong><span style="color: black;">，<span style="color: black;">包含</span>一对一专业运营<span style="color: black;">指点</span>、完整的物流、资金等履约服务的支持，助力卖家出海扬帆远航。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jHJk65f7CTzhDOTZP0h9ZC7oLicnNt2qXibVnQgibgibwbNG5wGiaCxgTJtnwZicicEYOZia9tm499My9WwzkUOdEX7QeQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">（阿里国际站“S计划” 图源：电商报）</span><span style="color: black;"><span style="color: black;"><span style="color: black;">都说</span>“</span><strong style="color: blue;"><span style="color: black;">事实<span style="color: black;">强过</span>雄辩</span></strong><span style="color: black;">”，<span style="color: black;">那样</span></span><strong style="color: blue;"><span style="color: black;">保定淘淘汇进出口贸易有限<span style="color: black;">机构</span></span></strong><span style="color: black;"><span style="color: black;">的这个案例或许<span style="color: black;">持有</span>足够强的说服力，能够彰显阿里国际站的强大实力以及</span>B2B模式的<span style="color: black;">实质</span>可行性。该<span style="color: black;">机构</span>是专攻宠物用品及食品方向的初创型外贸企业，入驻国际站不到三年时间，就走出了一条属于自己的破局之路，从一无所知到复制第二个店铺仅用了一年时间，在国际站年收入达4000万。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>首次创业就<span style="color: black;">选取</span>了</span>To B数字化出海模式，该<span style="color: black;">机构</span>的总经理刘禹川<span style="color: black;">暗示</span>这步棋落对<span style="color: black;">地区</span>了，他总结了不少阿里国际站To B模式的优点，<span style="color: black;">例如</span>说</span><strong style="color: blue;"><span style="color: black;">前期人力低、品牌发展好、客户管理<span style="color: black;">有效</span>、低成本易上手、客户维系稳</span></strong><span style="color: black;">等等。从数据来看，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">该<span style="color: black;">机构</span>在国际站上的客户复购率能够高达</span>50%</span></strong><span style="color: black;"><span style="color: black;">，这<span style="color: black;">亦</span>直接证明了国际站上的</span>B类买家消费者忠诚度更高、复购率更高，<span style="color: black;">针对</span>卖家<span style="color: black;">来讲</span>打造品牌的可<span style="color: black;">连续</span>性发展程度<span style="color: black;">亦</span>更高。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，就阿里国际站本身<span style="color: black;">来讲</span>，它有一个很<span style="color: black;">显著</span>的特征，那<span style="color: black;">便是</span></span>“</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">小成本做大</span>B2B</span></strong><span style="color: black;">”，卖家入局的</span><strong style="color: blue;"><span style="color: black;">门槛并不高</span></strong><span style="color: black;"><span style="color: black;">，只<span style="color: black;">必须</span>起步</span>10万<span style="color: black;">上下</span>会员费加上<span style="color: black;">宣传</span>的营销成本，但</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">交易的大<span style="color: black;">都数</span>是</span>B2B大单</span></strong><span style="color: black;">，<span style="color: black;">因此呢</span>卖家所得利润还是比较高的。最为重要的是</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">来单定制时<span style="color: black;">通常</span>无需备货，回款速度<span style="color: black;">亦</span>快，下单后商家就<span style="color: black;">能够</span>拿到</span>30%<span style="color: black;">上下</span>的定金</span></strong><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">毫不夸张地说，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">东南亚的</span>B2B外贸是一片<span style="color: black;">潜能</span>巨大的蓝海市场</span></strong><span style="color: black;">，而阿里国际站正是<span style="color: black;">帮忙</span>卖家们在这片蓝海上顺利扬帆起航的一位船长，正如千里马遇到伯乐那样，</span><strong style="color: blue;"><span style="color: black;">阿里国际站有着独属于自己的一套打法最大限度地激发卖家的<span style="color: black;">营销</span><span style="color: black;">潜能</span></span></strong><span style="color: black;">。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jHJk65f7CTzRSDCOLDiagK2Q9VI48XYuyLc0G1fab9RPhaXcibsEFHA098368BLfZdaGmUE2tvgY8iaHRBkwicHo2g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">扎根东南亚市场，中国卖家换道超车</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">来自阿里国际站的工作人员<span style="color: black;">暗示</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">阿里巴巴国际站正在加码东南亚市场，除了前面<span style="color: black;">已然</span><span style="color: black;">说到</span>的</span>“S计划”，阿里国际站还下了不少功夫</span></strong><span style="color: black;">。这<span style="color: black;">亦</span>不奇怪，毕竟东南亚潜藏巨大商机，<span style="color: black;">能够</span><span style="color: black;">叫作</span>得上是一片肥沃的电商草原，任谁看了能不心动？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">今年</span>9月份，阿里国际站宣布将全面开启国家化运营，尤其重点加码东南亚市场</span></strong><span style="color: black;">。<span style="color: black;">所说</span>国家化运营，即深度<span style="color: black;">科研</span><span style="color: black;">区别</span>国家、市场的特点，<span style="color: black;">经过</span>上线国家馆等<span style="color: black;">区别</span>方式，<span style="color: black;">帮忙</span>中国跨境卖家以更加专业、更加精细的方式运营适合自己的市场，带来更<span style="color: black;">精细</span>的客户，从而进一步扩大生意增量。</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/jHJk65f7CTzhDOTZP0h9ZC7oLicnNt2qXiaP38sBgXMLhn5I48Rib093fuYBRTS8ibliaUe73anlXvU6F6S3k80UWTA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（阿里国际站宣布将全面开启国家化运营）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其中，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">在针对东南亚</span>B2B市场的招商活动中，阿里国际站</span></strong><strong style="color: blue;"><span style="color: black;">效果<span style="color: black;">明显</span></span></strong><span style="color: black;"><span style="color: black;">，阿里国际站行业及商家业务部负责人秦奋<span style="color: black;">暗示</span>：</span>“</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">在短短两周时间内，平台上就<span style="color: black;">已然</span>有超</span>5000家工贸型的内贸商家涌入，抢滩东南亚市场</span></strong><span style="color: black;"><span style="color: black;">。</span>”以东南亚市场为试点展开的国别化<span style="color: black;">精细</span>运营，阿里国际站可谓是拿出了十足的诚意，其运营策略面面俱到。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>，<span style="color: black;">重点</span><span style="color: black;">包括</span>这三个方面：一是</span><strong style="color: blue;"><span style="color: black;">上线更加贴切当地市场需求的东南亚国家馆</span></strong><span style="color: black;">，无论是语言习惯、交互界面还是货品<span style="color: black;">选取</span>都会更加符合当地需求；二是</span><strong style="color: blue;"><span style="color: black;">为商家定制出口<span style="color: black;">方法</span>，支持一键发品</span></strong><span style="color: black;">；三是</span><strong style="color: blue;"><span style="color: black;">为工厂、卖家<span style="color: black;">供给</span>全流程的陪跑服务</span></strong><span style="color: black;">，<span style="color: black;">包含</span>一对一行业专业运营<span style="color: black;">指点</span>以及完整的物流、资金等履约服务的支持。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为在卖家出海掘金之旅中扇上一把东风，阿里国际站积极抢抓新技术的风口，借势</span>AI，带领卖家加速奔跑。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">就在</span>8月24日，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">阿里国际站宣布正在计划发布全链路</span>AI外贸<span style="color: black;">制品</span>，给<span style="color: black;">每一个</span>商家都配上了AI助手</span></strong><span style="color: black;"><span style="color: black;">。据<span style="color: black;">认识</span>，计划发布的全链路</span>AI外贸<span style="color: black;">制品</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">包括</span></span>“生意助手”和“OKKI AI”两大服务</span></strong><span style="color: black;">，能够</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">帮忙</span>卖家<span style="color: black;">有效</span>完成市场分析、客户接待、智能商品发布与管理等多项工作</span></strong><span style="color: black;">，将卖家从繁琐<span style="color: black;">繁杂</span>的工作中解放出来，让外贸人的重心重新回归生意本身。</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/jHJk65f7CTzhDOTZP0h9ZC7oLicnNt2qXyHyd3fjWPwTRw4wROY3JSZpUA0IwP70LSoAJY27uw1lmz001OibyF3Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（阿里国际站计划发布全链路AI外贸<span style="color: black;">制品</span> 图源：阿里巴巴国际站公众号）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">就像阿里国际站总裁张阔所说：</span>“</span><strong style="color: blue;"><span style="color: black;">AI不是炫技，<span style="color: black;">重点</span>是为<span style="color: black;">认识</span>决<span style="color: black;">实质</span>客户问题。</span></strong><span style="color: black;">”<span style="color: black;">而<span style="color: black;">此刻</span>在<span style="color: black;">处理</span>东南亚市场<span style="color: black;">危险</span>中，阿里国际站提前布局的</span>AI能力，势必能帮卖家快速转型，在新出路以最简单的投入迎来新爆发。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">以一位香薰蜡烛商家测试</span>demo为例，所运用的AI产品</span><strong style="color: blue;"><span style="color: black;">在智能生成商品图上就让观众们眼前一亮</span></strong><span style="color: black;"><span style="color: black;">。写完文字介绍后，商家只<span style="color: black;">必须</span>点击</span>“合成<span style="color: black;">照片</span>”就能生成多张<span style="color: black;">区别</span>场景、风格各异的商品图，在发布会现场，</span><strong style="color: blue;"><span style="color: black;">AI为这款香薰蜡烛<span style="color: black;">制品</span>匹配上了薰衣草、大海和家居三种背景，这<span style="color: black;">寓意</span>着卖家无需额外调配人力外出取景拍照，<span style="color: black;">容易</span>点击<span style="color: black;">就可</span>一键生成</span></strong><span style="color: black;">。</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/jHJk65f7CTzhDOTZP0h9ZC7oLicnNt2qXib2CItBbBx5ooZc6WxZbGibI0SiaCMrJpIpQgjfEPatxy8xh5aNFRg5BA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（运营AI智能生成商品图 图源：阿里巴巴国际站公众号）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">数年</span>来，阿里国际站<span style="color: black;">持续</span>升级模式，为<span style="color: black;">全世界</span>中小企业<span style="color: black;">供给</span><span style="color: black;">包含</span>获客转化、数字营销、线上交易、跨境物流、外贸</span>SaaS等在内的全流程、一站式数字外贸服务，<span style="color: black;">期盼</span><span style="color: black;">经过</span>运用新技术为中小企业参与<span style="color: black;">全世界</span>贸易<span style="color: black;">供给</span><span style="color: black;">更加多</span>便利。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>广大中国跨境卖家<span style="color: black;">来讲</span>，无论是继续坚守东南亚市场还是寻求海外扩张机会，阿里国际站都值得<span style="color: black;">选取</span></span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">正如阿里巴巴国际站商家<span style="color: black;">制品</span>负责人林豪在</span>2023中小企业数字外贸高峰论坛会所说的那样，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">阿里巴巴国际站</span>“利润高，增速快，运营省力”，非常适合中小企业出海，<span style="color: black;">亦</span>是到<span style="color: black;">日前</span>为止最不卷的出海模式</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>卖家们想要进一步<span style="color: black;">认识</span>在东南亚市场下一步<span style="color: black;">到底</span>应该往哪走，<span style="color: black;">那样</span>不妨关注一下<strong style="color: blue;">阿里巴巴国际站对东南亚市场的<span style="color: black;">诠释</span></strong>，10月24日19点30分，阿里巴巴国际站在直播间等你。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">点</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关注</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">，跟主编交个<span style="color: black;">伴侣</span> ↓↓↓</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">商务合作请联系QQ/<span style="color: black;">微X</span>：2881339633</span></strong></span><span style="color: black;"><span style="color: black;">宣传</span></span><span style="color: black;">点右下角</span><strong style="color: blue;"><span style="color: black;">在看</span></strong><span style="color: black;">，下次<span style="color: black;">能够</span>优先收到我的<span style="color: black;">文案</span> <strong style="color: blue;"><span style="color: black;">↓</span></strong></span>
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