论坛 › 重庆 › 重要 | 阿里国际站电商操作能力分 - 官方详解

6hz7vif 发表于 2024-8-1 14:20:16

重要 | 阿里国际站电商操作能力分 - 官方详解

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/ianq03UUWGmKzcetjhrJ0Tia9PxTdSKqbVjoG5sX3xibdFnGegSRJWaTTjC4wwEaULZQhYOWnVulSib6BVwpP8icWeQ/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“电商操作能力分”是从买家视角对供应商线上电商能力的综合评分体系，能力分越高，权益越多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/truV0nuTGYFIaZ71ORfFWZLTqqF2IkicwSo8bckEBxDU1cnqu2oRRZeHKByraRU2icMkY5BF3IfjhMSfdU5quLvg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">信息展示能力</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">影响信息展示能力的三大<span style="color: black;">原因</span></p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1</strong><strong style="color: blue;">、<span style="color: black;">制品</span>信息质量分</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2</strong><strong style="color: blue;">、旺铺转化率</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3</strong><strong style="color: blue;">、总<span style="color: black;">揭发</span>词数</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面<span style="color: black;">咱们</span>来一一<span style="color: black;">诠释</span>下三个影响<span style="color: black;">原因</span></span></p><span style="color: black;">1、</span><span style="color: black;">制品</span>质量分<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>质量分的定义是在报告生成日，您的所有商品的信息质量平均得分，从</span><strong style="color: blue;">上传<span style="color: black;">照片</span>质量、信息完整性、描述<span style="color: black;">关联</span>性</strong><span style="color: black;">3个维度来考察，满分为5分。其中<span style="color: black;">制品</span>质量三大要素</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1</strong><strong style="color: blue;">）信息完整性</strong><span style="color: black;">：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>表单里提示的<span style="color: black;">制品</span>信息填写完整，并<span style="color: black;">保准</span>信息的准确<span style="color: black;">关联</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2</strong><strong style="color: blue;">）描述<span style="color: black;">关联</span>性：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">提高</span><span style="color: black;">制品</span>名<span style="color: black;">叫作</span>与<span style="color: black;">制品</span>类目及关键词的匹配度；类目避免错放，<span style="color: black;">亦</span><span style="color: black;">尽可能</span>不放在others类目下</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3</strong><strong style="color: blue;">）<span style="color: black;">照片</span>质量</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主体：商品主体<span style="color: black;">明显</span></p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>数量：<span style="color: black;">意见</span>3张以上，展示<span style="color: black;">制品</span><span style="color: black;">区别</span><span style="color: black;">方向</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">背景：背景清晰，<span style="color: black;">意见</span>浅色或纯底色</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尺寸与比例：<span style="color: black;">意见</span>640X640以上正方形</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图文一致：<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>描述与<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">必要</span>一致</span></p><span style="color: black;">2、</span>旺铺转化率<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旺铺转化率是近30天内， (旺铺反馈数+旺铺TM咨询访客数)/旺铺访客数。“旺铺转化率”<span style="color: black;">能够</span>用来做<span style="color: black;">制品</span>/旺铺装修效果的<span style="color: black;">评定</span>分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">装修旺铺</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; -旺铺专业精美</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">-热卖<span style="color: black;">制品</span>、主打<span style="color: black;">制品</span><span style="color: black;">明显</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; -企业实力、<span style="color: black;">优良</span>凸显</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优化<span style="color: black;">制品</span>详情页</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; -<span style="color: black;">制品</span>介绍全面，<span style="color: black;">制品</span>特性、<span style="color: black;">优良</span><span style="color: black;">明显</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旺铺案例：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://dmax88.en.alibaba.com/</span></p><span style="color: black;">3、</span>总<span style="color: black;">揭发</span>词数<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总<span style="color: black;">揭发</span>词数<span style="color: black;">指的是</span><span style="color: black;">近期</span>30天内，带来一个及以上<span style="color: black;">揭发</span>的关键词总数量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span>关键词设置和优化</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; -发布高质量<span style="color: black;">制品</span>，覆盖<span style="color: black;">更加多</span>关键词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; &nbsp; -利用行业下买家热搜词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">-善用“<span style="color: black;">揭发</span><span style="color: black;">源自</span>词”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">开通</strong><strong style="color: blue;">P4P,&nbsp;</strong><strong style="color: blue;">添加</strong><strong style="color: blue;">P4P</strong><strong style="color: blue;">关键词推广</strong><strong style="color: blue;">P4P&nbsp;</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">设置橱窗<span style="color: black;">制品</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2ibJEAVgYUMWnO0iczFdNwTHETJEEsZqHzAwJnPMwann5ttbiaBUr2a0velYzYb0faoZiavC7wtKBjUDw1qJSxHgpQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">商机获取能力</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商机处理能力核心表达的是店铺来了<span style="color: black;">揭发</span>点击之后，卖家将<span style="color: black;">揭发</span>点击转化成询盘的能力。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span><span style="color: black;">表现</span>在四个方面：</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1</strong><strong style="color: blue;">、点击率（近</strong><span style="color: black;">30</span><strong style="color: blue;">天）</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2</strong><strong style="color: blue;">、总访客数</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3</strong><strong style="color: blue;">、总反馈数</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4</strong><strong style="color: blue;">、近</strong>6<strong style="color: blue;">个月反馈增长比</strong></span></p><span style="color: black;">1、</span>点击率（近30天）<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>30天内，您的总点击量/总<span style="color: black;">揭发</span>量。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">总<span style="color: black;">揭发</span>量：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>30天内，您的<span style="color: black;">制品</span>信息或<span style="color: black;">机构</span>信息在搜索结果列表页或类目浏览列表等页面被买家看到的次数。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">总点击量：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>30天内，您的<span style="color: black;">制品</span>信息或<span style="color: black;">机构</span>信息在搜索结果列表页或类目浏览列表等页面被买家点击的次数。</span></p><span style="color: black;">2、</span>总访客数<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>30天内，<span style="color: black;">拜访</span>了您的<span style="color: black;">制品</span>页面、<span style="color: black;">机构</span>页面的访客，<span style="color: black;">或</span><span style="color: black;">经过</span>其他页面给您发送询盘或ATM联系的买家数。</span></p><span style="color: black;">3、</span>总反馈数<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>30天内，买家针对您的<span style="color: black;">制品</span>信息和<span style="color: black;">机构</span>信息发送的有效询盘数</span></p><span style="color: black;">4、</span>近6个月反馈增长比<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>6个自然月的反馈月环比平均值，月环比=(本月反馈数-上月反馈数)/上月反馈数</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>先来看一下<span style="color: black;">揭发</span>到订单的漏斗图，任何一个<span style="color: black;">揭发</span>进来都会有这么个流程：</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">揭发</span></strong><strong style="color: blue;">-</strong><strong style="color: blue;">点击</strong><strong style="color: blue;">-</strong><strong style="color: blue;">反馈</strong><strong style="color: blue;">-</strong><strong style="color: blue;">订单</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2ibJEAVgYUMWnO0iczFdNwTHETJEEsZqHzQX5pxjqibt244ne7zTctCnrqRIMBCdibn8CAu3Z9EnI1UicbDUFN5fHCg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>要看的是<span style="color: black;">怎样</span>提升点击率，点击率<span style="color: black;">指的是</span>您近30天的点击率，是您的总<span style="color: black;">揭发</span>总点击，<span style="color: black;">包括</span>外贸直通车的<span style="color: black;">揭发</span>点击。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从以下截图<span style="color: black;">咱们</span><span style="color: black;">能够</span>看出，带来<span style="color: black;">揭发</span>之后，后续<span style="color: black;">怎样</span>产生点击还有询盘，跟<span style="color: black;">咱们</span>展现给买家看到的信息是息息<span style="color: black;">关联</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2ibJEAVgYUMWnO0iczFdNwTHETJEEsZqHzVhOnKpQFzdOIaRBDWicK8de8z4GxSVyZoLyLiab4DT0UOKI60n1VK6AQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从图中<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）<span style="color: black;">制品</span>标题：清晰表达商品的最重要的信息，如品名、特点等</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）<span style="color: black;">制品</span><span style="color: black;">照片</span>：清晰，重点<span style="color: black;">明显</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）<span style="color: black;">制品</span>价格：如实填写，吸引客户的重要<span style="color: black;">原因</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）MOQ：最小起订量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5）<span style="color: black;">制品</span>属性：<span style="color: black;">制品</span>的<span style="color: black;">仔细</span>属性，<span style="color: black;">帮忙</span>买家<span style="color: black;">认识</span>您的<span style="color: black;">制品</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6）<span style="color: black;">即时</span>回复率：服务买家能力的<span style="color: black;">表现</span>，<span style="color: black;">即时</span>回复率高，<span style="color: black;">显出</span><span style="color: black;">针对</span>买家的服务更加积极</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7）交易等级：交易能力的展现，历史数据<span style="color: black;">累积</span>，<span style="color: black;">更易</span>更买家<span style="color: black;">创立</span>信任感</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8）供应商信息：展现企业能力的信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以上这些都是影响买家点击你<span style="color: black;">制品</span>的<span style="color: black;">原因</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>再来看反馈数，反馈书<span style="color: black;">指的是</span><span style="color: black;">近期</span>30天内，买家针对您的<span style="color: black;">制品</span>信息和<span style="color: black;">机构</span>信息发送的有效询盘数。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户点击进去之后，影响您的反馈的要素<span style="color: black;">重点</span>会有以下几个：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-多图多维度展示<span style="color: black;">制品</span>的特点和<span style="color: black;">优良</span>&nbsp;</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">-企业生产实力的展现</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">-企业服务能力的<span style="color: black;">表现</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">核心操作点<span style="color: black;">重点</span><span style="color: black;">表现</span>在商品详情，企业详情介绍上。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商品详情里面尽可能的<span style="color: black;">表现</span>出你<span style="color: black;">制品</span>的特点和<span style="color: black;">优良</span>，企业的声场能力还有服务能力，<span style="color: black;">能够</span>在商品详情里面展示出来，<span style="color: black;">亦</span><span style="color: black;">能够</span>再<span style="color: black;">机构</span>介绍里面展示，形式不限，<span style="color: black;">能够</span>是图文，<span style="color: black;">亦</span><span style="color: black;">能够</span>是视频的形式。</span></p><span style="color: black;">商机处理能力</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国际站中供应商电商服务指数——商机处理能力<span style="color: black;">重点</span>由四个方面<span style="color: black;">形成</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1</strong><strong style="color: blue;">、<span style="color: black;">即时</span>回复率</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2</strong><strong style="color: blue;">、平均回复时间</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3</strong><strong style="color: blue;">、</strong><strong style="color: blue;">RFQ</strong><strong style="color: blue;">市场表现分</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4</strong><strong style="color: blue;">、订单转化率</strong></span></p><span style="color: black;"><span style="color: black;">1、</span>及时回复率</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">即时</span>回复率由“询盘<span style="color: black;">即时</span>回复率”和“TM咨询回复率”两部分<span style="color: black;">形成</span>，回复率结果<span style="color: black;">按照</span>“截止报告生成日，<span style="color: black;">近期</span>30天内询盘24小时内回复+TradeManager在1小时内回复的整体比例”生产。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">计算公式如下：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/truV0nuTGYFIaZ71ORfFWZLTqqF2IkicwyypCBesrf94gFXK3nDzjvxk28dA1NTp7gJXAibianUVlicfTVbQSlQwDg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国际站供应商<span style="color: black;">倘若</span>想要<span style="color: black;">提高</span><span style="color: black;">即时</span>回复率，有三个<span style="color: black;">重点</span><span style="color: black;">办法</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）24小时内处理<span style="color: black;">或</span>回复买家MC询盘及1小时内回复TM买家咨询&nbsp;；</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）安装“阿里卖家App”，利用商机提醒功能，打开手机系统<span style="color: black;">通告</span>，随时随地快速接收和回复买家商机；&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）对垃圾询盘<span style="color: black;">或</span>非严肃买家询盘“添加垃圾询盘”， <span style="color: black;">或</span>“退回询盘”。</span></p><span style="color: black;">2、</span>平均回复时间<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平均回复时间指截止报告生成日，14天前到7天前之间的7天内，买家发来的第1封有效询盘（不<span style="color: black;">包括</span>TradeManager）平均回复时间，以小时为单位计算进行四舍五入，平均回复时间越少<span style="color: black;">表率</span>您回复买家询盘越快。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>展示在您面前的，除了您自己的平均回复时间外，还要同行TOP10平均回复时间，它<span style="color: black;">重点</span>指<span style="color: black;">指的是</span>平均回复时间用时最长的10家供应商的平均值，最大值为168小时。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要减少平均回复时间，有三个<span style="color: black;">重点</span><span style="color: black;">办法</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）<span style="color: black;">保准</span>询盘能<span style="color: black;">即时</span>处理，越<span style="color: black;">即时</span>回复，对您数据表现越好；</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）如遇到垃圾询盘或不想回复的，请<span style="color: black;">即时</span>将询盘移至垃圾箱；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）如遇到出差，<span style="color: black;">能够</span>下载阿里卖家APP进行移动回复询盘，避免<span style="color: black;">错失</span>任何商机。</span></p><span style="color: black;">3、</span>RFQ市场表现分<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">RFQ市场表现分供应商在RFQ的市场表现<span style="color: black;">评定</span>，市场分的衡量的因子<span style="color: black;">包括</span>RFQ报价量、RFQ登录天数、买家好评率、平均报价响应时长、24小时报价响应率、RFQ入口提交的通关完成的信用<span style="color: black;">保证</span>订单量以及订单金额。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">每一个</span>因子的<span style="color: black;">详细</span>影响<span style="color: black;">原因</span>如下：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">&nbsp;<img src="http://mmbiz.qpic.cn/mmbiz_png/truV0nuTGYFIaZ71ORfFWZLTqqF2Ikicw79nhISYuS5osrGFOHiaMoI9rVevY50BarQ4M8WHDiaPliaXLYpf6zmAlA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></span></p><span style="color: black;">4、</span>订单转化率<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">订单转化率=<span style="color: black;">近期</span>180天已付款客户数/<span style="color: black;">近期</span>180天活跃客户数。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<img src="http://mmbiz.qpic.cn/mmbiz_png/truV0nuTGYFIaZ71ORfFWZLTqqF2IkicwAwkybejg5UgVCxu8Q2zDxEr6lFcUwbdiabLEicIEJhUba4InWsOYTHMw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>展示在您面前的，还要订单转化率top10的数据：其中同行TOP10平均<span style="color: black;">指的是</span>同行里订单转化率最高的前10的订单转化率平均值，不是<span style="color: black;">近期</span>180天已付款客户数同行TOP10平均/<span style="color: black;">近期</span>180天活跃客户数同行TOP10平均。</p>
    <span style="color: black;">5、</span>想要快速<span style="color: black;">提高</span>商机获取能力<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>在MA首页，点击供应商服务指数中的商机处理能力，<span style="color: black;">就可</span>得到个性化诊断<span style="color: black;">意见</span>。&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2ibJEAVgYUMWnO0iczFdNwTHETJEEsZqHzvrwGgoqVVN2d0EsFXfy4RHQZEMEqZ6DsianK16NhcyAXruTYldsDobA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">线上交易能力</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国际站中供应商电商服务指数——线上交易能力由两方面影响：</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1</strong><strong style="color: blue;">、交易等级分</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2</strong><strong style="color: blue;">、信用<span style="color: black;">保证</span>订单按时发货率</strong></span></p><span style="color: black;">1、</span>交易等级分<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">交易等级分<span style="color: black;">表率</span>供应商线上历史交易<span style="color: black;">状况</span>。供应商在阿里巴巴国际站中每完成一笔订单，就<span style="color: black;">能够</span><span style="color: black;">得到</span>相应的交易分，订单金额越高，交易分越高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其中交易等级（</span><strong style="color: blue;">Transaction&nbsp;Level</strong><span style="color: black;">）是在阿里巴巴网站达成订单能力的评级，供应商在阿里巴巴国际站中每完成一笔订单，就<span style="color: black;">能够</span><span style="color: black;">得到</span>相应的交易分，供应商的交易总分越高、等级越高将会得到<span style="color: black;">更加多</span>的买家<span style="color: black;">喜爱</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span>将会得到<span style="color: black;">更加多</span>的网站权益。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<img src="https://mmbiz.qpic.cn/mmbiz_png/2ibJEAVgYUMWnO0iczFdNwTHETJEEsZqHz0uibalqE1f6NaEnBichfj2REAqJWJ3QQqGBhmV4HdvNNJbxpslRqBVog/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等级划分：会分成10个等级，等级用钻石的标志<span style="color: black;">暗示</span>（1~5钻）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2ibJEAVgYUMWnO0iczFdNwTHETJEEsZqHzv2rDHibVibOlzyRJUgomKSRZaFV0p4icCribGBmPR3xA7CYib04MEpnPB8g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要快速<span style="color: black;">提高</span>自己的交易等级，<span style="color: black;">能够</span></span><strong style="color: blue;"><span style="color: black;">提高</span>信保走单金额<span style="color: black;">或</span><span style="color: black;">提高</span>一达通走单金额。</strong></span></p><span style="color: black;">2、</span>信用<span style="color: black;">保证</span>订单按时发货率<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信用<span style="color: black;">保证</span>订单的发货率由以下公式<span style="color: black;">形成</span>，<span style="color: black;">即时</span>发货<span style="color: black;">表现</span>了您的订单履约能力，为避免贸易纠纷，请务必关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中计算的数据为截止报告生成日，<span style="color: black;">近期</span>180天内您<span style="color: black;">机构</span>买家已确认并付款，且已完成一达通挂账的信保订单数，不含已取消订单。&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/truV0nuTGYFIaZ71ORfFWZLTqqF2IkicwQ3pOsC1BtIY8rjsWS0VIibNkEB8q6QpdAMyr1e2OayHoFcA79o69FkA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;">3、</span>想要快速<span style="color: black;">提高</span>在线交易能力<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>在MA首页，点击供应商服务指数中的在线交易能力， <span style="color: black;">就可</span>得到个性化诊断<span style="color: black;">意见</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/2ibJEAVgYUMWnO0iczFdNwTHETJEEsZqHzsdfItFNgfEra5Z5C6k3pEqbrIwQQ7cCCUviap99TDAS3ibU4SZdKBFBA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">素材来源：外贸 情报局</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">转载：请注明出处</span></strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>

nykek5i 发表于 2024-9-30 10:54:48

感谢楼主分享，祝愿外链论坛越办越好！

查看完整版本: 重要 | 阿里国际站电商操作能力分 - 官方详解