阿里国际站运营怎么做数据分析？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量-数据管家，P4P<span style="color: black;">基本</span>报告（看数据后做分析报告）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本数据：<span style="color: black;">揭发</span>量、点击量、反馈量、访客量、TM咨询量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广数据：P4P<span style="color: black;">揭发</span>量、P4P点击量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">延伸数据：自然<span style="color: black;">揭发</span>、自然点击</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.投入-统计计算（投入产出比计算）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广<span style="color: black;">花费</span>：P4P花费，<span style="color: black;">顶展词花费（<span style="color: black;">整年/季度投入，分摊到每周/月</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.成本-统计计算</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广成本：P4P平均点击花费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">询盘单价：（P4P+顶展花费）/ 反馈量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">询盘+TM单价：（P4P+顶展花费）/ （反馈量+TM咨询量）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整体询盘成本：（ P4P+顶展花费+平台<span style="color: black;">花费</span>）（反馈量+TM咨询量）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二.运营数据统计表-周数据、月数据</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.运营数据：近半年/<span style="color: black;">一月</span>数据概况、流量<span style="color: black;">源自</span>国家</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.店铺流量-判断店铺流量问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量<span style="color: black;">源自</span>：各<span style="color: black;">途径</span>流量<span style="color: black;">状况</span>----数据管家</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引流关键词：<span style="color: black;">揭发</span>、点击<span style="color: black;">状况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>分析：各<span style="color: black;">制品</span>流量<span style="color: black;">状况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.店铺转化-从店铺转化初步判断问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转化率：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">揭发</span>-点击：影响点击的<span style="color: black;">原因</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击/访客-反馈：影响反馈的<span style="color: black;">原因</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.店铺推广-查看推广效果，找问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顶级展位：<span style="color: black;">制品</span>质量、反馈转化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">橱窗：数据<span style="color: black;">状况</span>、关键词<span style="color: black;">恰当</span>性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">P4P：推广词、推广计划、<span style="color: black;">制品</span>、花费<span style="color: black;">状况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.业务分析-查看行动积极性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">询盘<span style="color: black;">即时</span>回复率、RFQ<span style="color: black;">运用</span><span style="color: black;">状况</span>、访客营销，主动营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三.<span style="color: black;">怎样</span>快速导出数据做，做数据分析？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开玄奘百宝箱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/n72dqynPQCyN3ZL13icWJun52lZoJdzzKeev63JGUSe4dHHlnlpdfgV1VQGT7BnY3qlqdqTCJpQzC1T9EGQ9Qfg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>好时间，<span style="color: black;">能够</span>导出：计划报告，<span style="color: black;">制品</span>报告，关键词报告，搜索词报告</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这</span>样<span style="color: black;"><span style="color: black;">能够</span>快速分析，<span style="color: black;">即时</span>做好P4P的一个<span style="color: black;">调节</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">平常</span>问题和<span style="color: black;">处理</span><span style="color: black;">方法</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高<span style="color: black;">揭发</span>低点击低反馈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">倘若</span>点击率很低，就要先分析这个<span style="color: black;">制品</span>的流量<span style="color: black;">形成</span>，看下<span style="color: black;">制品</span><span style="color: black;">揭发</span>的直通车占是不是比很大，<span style="color: black;">倘若</span>是就要找到这个关键词，<span style="color: black;">检测</span>排名是不是足够靠前，<span style="color: black;">一般</span>下侧的展示位会带来<span style="color: black;">海量</span><span style="color: black;">揭发</span>，<span style="color: black;">然则</span>并<span style="color: black;">不易</span>被客户看见，<span style="color: black;">倘若</span>是这个<span style="color: black;">原由</span>就要<span style="color: black;">增多</span>出价，<span style="color: black;">提高</span>排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从其次标题、<span style="color: black;">照片</span>和展示信息入手，让这个要素更吸引人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高<span style="color: black;">揭发</span>高点击低反馈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">倘若</span>反馈率很低，就先<span style="color: black;">检测</span>客户搜索的关键词和展现的<span style="color: black;">制品</span>是不是匹配，<span style="color: black;">首要</span>先要清除掉无效流量。其次优化详情页，<span style="color: black;">加强</span>转化力和营销力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、排查直通车是不是打开了拓展匹配，打开拓展匹配后，只要客户搜索了可<span style="color: black;">咱们</span><span style="color: black;">制品</span><span style="color: black;">关联</span>的关键词，<span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">亦</span>会进行展示，带来<span style="color: black;">非常多</span>不<span style="color: black;">精细</span>流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">低<span style="color: black;">揭发</span>高点击高反馈率</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、 把<span style="color: black;">制品</span>加入橱窗或直通车加大推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">必须</span>下载玄奘百宝箱的，<span style="color: black;">能够</span>联系客服下载，<span style="color: black;">能够</span>进<span style="color: black;">微X</span>学习群，有任何的运营问题都<span style="color: black;">能够</span>在群里问朱仁路（玄奘）老师哦</p>
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期待与你深入交流，共探知识的无穷魅力。 我深受你的启发，你的话语是我前进的动力。
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