平台技巧|阿里巴巴国际站P4P之基本设置
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/ANvAq7VGh76SDX2tmiaAC86OJesVPb7Dn2icaLjialc7qjm0MZTosVbGZnoWd8ZgKkgpcnb5GKoDunDKjicH69M7fQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/ANvAq7VGh76SDX2tmiaAC86OJesVPb7Dn2icaLjialc7qjm0MZTosVbGZnoWd8ZgKkgpcnb5GKoDunDKjicH69M7fQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>P4P是阿里巴巴操作的一大重点，不管是前期数据的<span style="color: black;">累积</span>还是后期询盘的增长，都是操作的重中之重，<span style="color: black;">那样</span>接下来就来写写</span><span style="color: black;">阿里巴巴国际站P4P系列</span><span style="color: black;">。今天写的是系列的<span style="color: black;">第1</span>篇——<span style="color: black;">基本</span>设置篇。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">一，扩展匹配</strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">位置：营销中心-账户-专属投放位置</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JUO5meHLoousVXnHXGO7APRWgbkzyqPSUft1mBaV2lLQSqdBZMe6YeroM6bd3SBOINWY2Ej0tMZdBIV9PtcjYw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></h3>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">拓展匹配功能是<span style="color: black;">咱们</span>为客户扩展资源，获取<span style="color: black;">更加多</span>流量的一种方式。</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">功能介绍：</strong>通过您购买词进行扩展，即当您外贸直通车中正常推广一个关键词，当买家搜索与该词含义类似的词时，<span style="color: black;">咱们</span>会将您推广的这个关键词的对应<span style="color: black;">制品</span>展示在买家面前。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">举例：</strong>您设置了MP3进行推广，当您参与拓展匹配的时候MP3的衍生词<span style="color: black;">亦</span>会进行推广；若new MP3为MP3的衍生词，则当买家搜索new MP3的时候，即使您<span style="color: black;">无</span>设置这个词进行推广，<span style="color: black;">然则</span>还有可能<span style="color: black;">显现</span>这个客户的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">重视</span>：</strong>拓展匹配设置后，次日生效（中国时间）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>：拓展匹配<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>扩展关键词，<span style="color: black;">因此</span><span style="color: black;">咱们</span>要<span style="color: black;">按照</span>自己<span style="color: black;">制品</span>的<span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">选取</span><span style="color: black;">是不是</span>开启，<span style="color: black;">倘若</span>自己<span style="color: black;">制品</span>流量不是<span style="color: black;">非常多</span>，预算花不完，<span style="color: black;">能够</span>开启。反之，则<span style="color: black;">能够</span>关闭。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">二，多语言站点投放</strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设置：营销中心-账户-直通车设置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>来看一张分析图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JUO5meHLoousVXnHXGO7APRWgbkzyqPSUVoJcW7PodqSwqbdOuXuSy0iaG8hBq6IAcOj6Uqqk9u2kicSfP562COg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>看到，四月份阿里巴巴国际站子域名的流量中，russian.alibaba.com的流量相对<span style="color: black;">来讲</span>还是<span style="color: black;">能够</span>的，<span style="color: black;">咱们</span>来分析下这个站点，总体来看跟主站（alibaba.com)其实是<span style="color: black;">同样</span>的，顶展+5个P4P+自然排名</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>想要<span style="color: black;">得到</span>这部分的流量，就要从这三个方向入手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">顶展</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多语言站点的顶展跟主站站点的顶展是<span style="color: black;">一样</span>的<span style="color: black;">制品</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>说多语言站点的顶展是同步主站的顶展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">P4P</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要<span style="color: black;">得到</span>这部分的流量，在P4P的设置中，就要勾选针对多语言站点的P4P推广，<span style="color: black;">而后</span>系统会自动翻译P4P<span style="color: black;">制品</span>为对应多语言<span style="color: black;">制品</span>进行推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JUO5meHLoousVXnHXGO7APRWgbkzyqPSbWdGb8M1YhAppHYAYUWDDt4KJOWuX4EicH1A3f6ffwXO3RDaibFQtg9Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">自然排名</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多语言站点的自然排名<span style="color: black;">制品</span><span style="color: black;">必须</span>发布多语言<span style="color: black;">制品</span>，在<span style="color: black;">制品</span>管理-多语言市场首页</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>排序规则：多语言站点排序规则的考量点和英文站基本一致，在诚信<span style="color: black;">原因</span>、文本<span style="color: black;">关联</span>性，信息质量这几个方面上，<span style="color: black;">增多</span>了原发<span style="color: black;">制品</span>激励<span style="color: black;">原因</span>。取消了橱窗，关键词排名等付费<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">原发<span style="color: black;">制品</span>激励<span style="color: black;">原因</span>：</strong>供应商在My Alibaba“多语言市场”板块，自主发布的多语言<span style="color: black;">制品</span>有<span style="color: black;">必定</span>的加权，但<span style="color: black;">制品</span>排名还是综合看信息质量、买家偏好等<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JUO5meHLoousVXnHXGO7APRWgbkzyqPSWwMgbkJicllkIUJD5sHCvYSVCfibeJQicR4XEhsdLjACSllj2glbjfyzw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">三，P4P等级</strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于P4P等级，<span style="color: black;">针对</span><span style="color: black;">非常多</span>企业<span style="color: black;">来讲</span>是非常<span style="color: black;">爱好</span>的功能，<span style="color: black;">由于</span>有分区域投放功能，<span style="color: black;">因此</span><span style="color: black;">非常多</span>企业都在追求P4P等级，<span style="color: black;">然则</span>不<span style="color: black;">晓得</span>P4P等级的规则，<span style="color: black;">每日</span>狂烧钱</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">位置：营销管理-会员成长</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>面有你<span style="color: black;">得到</span>的成长等级分数以及<span style="color: black;">那些</span>点<span style="color: black;">得到</span>了分数</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JUO5meHLoousVXnHXGO7APRWgbkzyqPSujH2OWaTJ6rEpNjQA6vEia46unEQ5cfGhHKVwtP72y1uktZWcco95lw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成长等级规则：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JUO5meHLoousVXnHXGO7APRWgbkzyqPSwYVlXPPtw4n01CN5jXTNdALLdqtUFaOFXX6uibVlG3ibYibMYuVUM4ibtg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">四，分区域和分时段投放</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">分区域投放跟分时段投放的权益是P4P等级为L4才有这个权限，<span style="color: black;">能够</span><span style="color: black;">选取</span>国家，以<span style="color: black;">即时</span>间段进行投放，有利于<span style="color: black;">咱们</span>更好的把握<span style="color: black;">目的</span>市场，当然<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>外贸服务市场工具<span style="color: black;">亦</span>有这两个功能，看<span style="color: black;">大众</span>自己的<span style="color: black;">选取</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/JUO5meHLootKtReIHdqjIal5Edb18qJhlsZ4aTrWoAvRO9qYwH9jzrI4Dqv2wS6szDyWv2FQEcL00KW4TCT98A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上<span style="color: black;">便是</span>关于</span><span style="color: black;">阿里巴巴国际站P4P<span style="color: black;">基本</span>设置</span><span style="color: black;">的<span style="color: black;">有些</span><span style="color: black;">必须</span><span style="color: black;">重视</span>的点，<span style="color: black;">无</span>关注的<span style="color: black;">能够</span>关注下这方面的内容。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">精彩<span style="color: black;">举荐</span></p><a style="color: black;">测一测|专属外贸人最独特的灵魂温度鉴定书</a><a style="color: black;">客户跟进 | </a>客户不回复跟进方式汇总
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/ANvAq7VGh76SDX2tmiaAC86OJesVPb7Dnbzo6tMic6MqF1xzwWR82Y7gVzwb7gZEgJ5LHiavQZEteQR43NeVTVupQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ANvAq7VGh76gDyHNq5dl6IF8icb840nBxCibUJS1KvNsZ2fagzVYWVDicc2JYVZXicUI6tzcrmmZiadtIDNJ4mtSVZA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">立即扫码，加入阿里巴巴国际站！</strong></span></p>
对于这个问题，我有不同的看法... 期待与你深入交流，共探知识的无穷魅力。 外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。 论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。 请问、你好、求解、谁知道等。 你的见解真是独到，让我受益良多。 谷歌外链发布 http://www.fok120.com/ 你的见解真是独到，让我受益匪浅。
页:
[1]