219mze 发表于 2024-8-1 11:21:49

【阿里巴巴国际站】流量源自途径介绍及商家行动指南（6）搜索


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>搜索介绍</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来自于搜索（文字搜索、<span style="color: black;">照片</span>搜索、类目导航）的<span style="color: black;">拜访</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. 来自于文字搜索</span></strong></p><span style="color: black;">（1）<span style="color: black;">选取</span>Products搜索时，搜索结果是<span style="color: black;">制品</span>列表；</span><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3xwPK2e2nlicwTxlQbqlraa1s5wibmyBERdHKSRvBCcSmMhezkXePRR3gTgdy9b6NDzX3SwibezhgWA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>Products搜索时</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf0ibG4P4aFswj2ic4ZibaibJB70v6ulibicSGTFXjKdg0zoYH4BYicUVJtPBpSpmHZBDGhZqXNoOSsUtSd2A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索结果是<span style="color: black;">制品</span>列表</span></p><span style="color: black;"><span style="color: black;">（2）</span><span style="color: black;">选取</span>Manufacturers搜索时，搜索结果是供应商列表；</span><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3xwPK2e2nlicwTxlQbqlraapf6TibKibh3icUjguXqbH7CicfkQyXfPZ7rFhGodPns2aOlHc4sEAM92eQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">选取</span>Manufacturers搜索时</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3xwPK2e2nlicwTxlQbqlraanniaEaooSgFtP4IokhppaXvoHzpSwzmMbhIOI4hgNKy66xVknCSY5Iw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索结果是供应商列表</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2. 来自于<span style="color: black;">照片</span>搜索</span></strong></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）<span style="color: black;">选取</span>Products搜索时，搜索结果是<span style="color: black;">制品</span>列表；</p>
    </span><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3xwPK2e2nlicwTxlQbqlraa4oUQH9pj7AlrpnPwHBaJAk0WibSfvVPIgJKibTUcrFsQRIV1SiaYjdBRQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">选取</span>Products搜索时</span><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3xwPK2e2nlicwTxlQbqlraaibwc8JaHnuCPcoXicZZGZUcVRl6tZgeP1BXYUPQyOlHEtPu7ibaZPOVXg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">搜索结果是<span style="color: black;">制品</span>列表</span><span style="color: black;">（2）<span style="color: black;">选取</span>Manufacturers搜索时，搜索结果<span style="color: black;">亦</span>是<span style="color: black;">制品</span>列表；</span><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3xwPK2e2nlicwTxlQbqlraaJ1fWcTkZmZWubCJoibGXicuibcW04tUOK5hW0SZlliaicPSUPEZWMVZfU8g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>Manufacturers搜索时</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3xwPK2e2nlicwTxlQbqlraa6z6qQnbdLquovzjzCttzR2wo4SNsRAznU0q2mg5zwD5ianicxexzicbWg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索结果是<span style="color: black;">制品</span>列表</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>，<span style="color: black;">照片</span>搜索，<span style="color: black;">选取</span>Products或Manufacturers时<span style="color: black;">无</span>区别，搜索结果展示的都是<span style="color: black;">制品</span>，只能用<span style="color: black;">照片</span>搜索<span style="color: black;">制品</span>，<span style="color: black;">没法</span>搜索工厂。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3. 来自于类目导航的<span style="color: black;">查询</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）阿里巴巴国际站首页：Categories</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3n2qyPjianKkgpYCDhrpQib0ddNIgfOmf3wnoWJtBr2qcPpl5lqrS3uxPCJp1VSUYqwHPJUDlibTR7A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴国际站首页Categories</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）阿里巴巴国际站首页：My markets</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3n2qyPjianKkgpYCDhrpQib03jssquNJETTQjMq1TI1VD2Yavv77E4B8yH1AvKo4juErRVDZ6LQrMQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴国际站首页My markets</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）<span style="color: black;">制品</span>详情页面：类目导航（</span><strong style="color: blue;"><span style="color: black;">面包屑</span></strong><span style="color: black;">）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3n2qyPjianKkgpYCDhrpQib0d2TEeEdS3m5gIg5juJ8K4piaJ41WY3IKkl9ByjVMvyGDjYurjJXhubg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>详情页面类目导航</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>搜索排序规则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. <span style="color: black;">制品</span>搜索（products）排序规则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1） 搜索排序机制的原则</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①买家导向</p><span style="color: black;">因为</span>搜索功能的用户集中在买家群体，<span style="color: black;">因此呢</span> Alibaba.com 会将资源导向符合买家需求的商品<span style="color: black;">或</span>供应商，并且，符合买家需求及利益的供应商<span style="color: black;">行径</span>会被平台所提倡，<span style="color: black;">同期</span><span style="color: black;">亦</span>有利于供应商及其商品<span style="color: black;">得到</span>更好的展示效果。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②严惩作<span style="color: black;">坏处</span></p><span style="color: black;">因为</span>作<span style="color: black;">坏处</span><span style="color: black;">行径</span>会<span style="color: black;">极重</span>地<span style="color: black;">损伤</span>买家体验，破坏市场公平竞争的秩序和环境。<span style="color: black;">因此呢</span>， Alibaba.com 搜索排序机制<span style="color: black;">亦</span>将“严惩作<span style="color: black;">坏处</span>”<span style="color: black;">做为</span>重要原则，<span style="color: black;">触及</span>作<span style="color: black;">坏处</span><span style="color: black;">行径</span>的供应商必将受到平台的严惩。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（2）</span>搜索排序机制整体框架和重点说明</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①搜索排序<span style="color: black;">重点</span>是买家需求的<span style="color: black;">表现</span>，故排序机制正是从买家<span style="color: black;">方向</span>出发逐步进行筛选后作出决策。以<span style="color: black;">制品</span>搜索排序为例，平台的搜索排序机制<span style="color: black;">重点</span>有作<span style="color: black;">坏处</span>过滤、匹配、排序三个<span style="color: black;">周期</span>，即平台会<span style="color: black;">首要</span>过滤掉作<span style="color: black;">坏处</span><span style="color: black;">制品</span>，<span style="color: black;">而后</span><span style="color: black;">按照</span>类目和文本的<span style="color: black;">相关</span>度筛选出符合搜索需求的<span style="color: black;">制品</span>，最后<span style="color: black;">按照</span>买家偏好、<span style="color: black;">制品</span>及供应商信息进行排序。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf2jkyZRDoauPCiamMemMrgvJtn5icO98UaacES1FpZz0fqnxGibZ9QKMq5HTjN3UI6b6p5NhwHcp8vuA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">影响<span style="color: black;">制品</span>搜索结果</span><span style="color: black;">页面排序的<span style="color: black;">重点</span><span style="color: black;">原因</span>：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅰ搜索作<span style="color: black;">坏处</span>：网站规则、侵权、禁限售、类目管控、虚假交易、重复铺货、去重展示。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说明：去重展示，<span style="color: black;">指的是</span>阿里巴巴国际站搜索引擎会对同一个商家的<span style="color: black;">制品</span>自然排名和P4P分别做去重。即在同一搜索页面，若有P4P，则P4P和自然排名分别最多<span style="color: black;">显现</span>1次，<span style="color: black;">因此</span>搜索<span style="color: black;">制品</span>时，第1页可能会<span style="color: black;">显现</span>问鼎1次，顶展1次，P4P1次，自然排名1次，即在搜索结果的第1页，同一个店铺的<span style="color: black;">制品</span>最多会<span style="color: black;">显现</span>4次；但在除第1页外的其他页面，不会<span style="color: black;">显现</span>顶展和P4P，可能会<span style="color: black;">显现</span>问鼎1次，自然排名多次的<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅱ类目<span style="color: black;">关联</span>性：买家搜索词与<span style="color: black;">制品</span>所在类目的<span style="color: black;">关联</span>性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅲ<span style="color: black;">按照</span>发品的关键信息进行检索，并与买家搜索词进行匹配，关键信息：<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>+<span style="color: black;">制品</span>关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅳ供应商服务年限及类型，沟通能力：<span style="color: black;">即时</span>回复，交易能力：信保订单、一达通、交易<span style="color: black;">评估</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅴ<span style="color: black;">照片</span>质量-规范、文本质量-专业、价格物流-真实、非滥发虚假类商品（重复、冲突、堆砌、虚假）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅵ<span style="color: black;">按照</span>买家历史<span style="color: black;">行径</span>买家偏好判断，将买家更<span style="color: black;">爱好</span>的商品排前。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ⅶ其次：线上订单交易额（GMV）加入买家偏好<span style="color: black;">原因</span>中，<span style="color: black;">起始</span>影响排序。</p>A<span style="color: black;">累积</span>线上订单的交易金额
    <span style="color: black;">B<span style="color: black;">提高</span>信保订单完单率</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅷ<span style="color: black;">另一</span>，在<span style="color: black;">制品</span>信息质量同等的<span style="color: black;">状况</span>下，橱窗、外贸直通车，等付费<span style="color: black;">宣传</span><span style="color: black;">针对</span>排名<span style="color: black;">亦</span>有<span style="color: black;">必定</span>的促进<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【温馨提示】</span></strong><span style="color: black;">国外<span style="color: black;">实质</span>排名展示<span style="color: black;">亦</span>可能会<span style="color: black;">由于</span><span style="color: black;">区别</span>地区买家搜索偏好<span style="color: black;">区别</span>而<span style="color: black;">导致</span>排名不一致的<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf0AW3qWeGugwk55DiaNtic6qlHfic0U0RhVrdiaNkvkPTDJHwdUOQO0SHHOZmmOJ6dhIzHLYTPueaOzWw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②重点说明：2020年3月，搜索排序规则做了两个核心变化升级，分别是：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅰ搜索分级两级引擎，优先一级引擎；<span style="color: black;">每一个</span>商家限制进入一级引擎的商品数量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3n2qyPjianKkgpYCDhrpQib0qiczvM2LrpAuqq65RsMNCcGqYYBSC9PoO8XnP5lf9CzfUgsLe2Veeew/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf2jkyZRDoauPCiamMemMrgvJOU4EfQy9OXg8WEelFe4wLoWm9kf8ll3kRRwBtvonjjMayENsVY14FQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>问题：</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q：搜索升级之后我的<span style="color: black;">制品</span>效果<span style="color: black;">是不是</span><span style="color: black;">必定</span>会<span style="color: black;">提高</span>？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：单个商品的搜索受有多个因子的影响，<span style="color: black;">例如</span>买家偏好，供应商信息等。<span style="color: black;">咱们</span>将<span style="color: black;">保证</span>之前效果好的商品效果更聚焦，商家只要做好<span style="color: black;">制品</span>质量<span style="color: black;">提高</span>，橱窗商品设置和优化，<span style="color: black;">提高</span>店铺星等，<span style="color: black;">得到</span><span style="color: black;">更加多</span>橱窗坑位，效果将会越来越好。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q：升级后，重点<span style="color: black;">制品</span>池中新品和有效果<span style="color: black;">制品</span>的数量限制是多少？我能怎么<span style="color: black;">提高</span>被<span style="color: black;">举荐</span>的商品数据</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：优先<span style="color: black;">举荐</span>的<span style="color: black;">制品</span>数是<span style="color: black;">咱们</span><span style="color: black;">按照</span>平台的数据测算的，能满足<span style="color: black;">都数</span>商家的诉求，优先<span style="color: black;">举荐</span>的有3类<span style="color: black;">制品</span>，本期暂时<span style="color: black;">无</span>设置行业化差异，您<span style="color: black;">能够</span><span style="color: black;">按照</span>你的运营需求设置或额外购买橱窗，<span style="color: black;">同期</span>星级越高相同<span style="color: black;">状况</span>下能被圈定的商品越多</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q：<span style="color: black;">是不是</span><span style="color: black;">能够</span><span style="color: black;">持续</span>的新发商品来扩展<span style="color: black;">更加多</span>优先<span style="color: black;">举荐</span>的机会？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：<span style="color: black;">首要</span>，发布商品时间和发布商品后都会实时多重铺商品进行检测，<span style="color: black;">同期</span>，新品和有效果商品都是有搜索优先<span style="color: black;">举荐</span>的数量限制的，<span style="color: black;">因此</span>在新规则下一味的多发和重发商品都不是可取的，应该把精力更好的放到核心商品的优化和推广上</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q：<span style="color: black;">为何</span>A<span style="color: black;">制品</span>之前出<span style="color: black;">此刻</span>搜索结果里，<span style="color: black;">此刻</span>却不展示里？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：搜索升级后，对进入重点搜索次对<span style="color: black;">制品</span>有数量限制，<span style="color: black;">同期</span>进入搜索的效果都是最好的<span style="color: black;">制品</span>，<span style="color: black;">意见</span>您针对这些商品重点进行营销<span style="color: black;">举荐</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q：一级引擎准入的商品有<span style="color: black;">详细</span>数量和标识吗？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：<span style="color: black;">每一个</span>商家有准入一级引擎的初始数量值，且初始值是不公开的，后台<span style="color: black;">亦</span>不会有进入一级引擎商品的标识，<span style="color: black;">因此呢</span>，商家<span style="color: black;">必须</span><span style="color: black;">按照</span>一级引擎的三个准入<span style="color: black;">要求</span>去优化商品。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q：一二级引擎的商品在搜索展示的规则是<span style="color: black;">怎么样</span>的？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：底层的<span style="color: black;">规律</span>是一级引擎召回不足的<span style="color: black;">状况</span>下取二级引擎的品做补足，<span style="color: black;">然则</span>在前台，一二级引擎的展示是不做界限区分的；<span style="color: black;">况且</span><span style="color: black;">通常</span><span style="color: black;">来讲</span>一级引擎大概率召回数量是足够的，<span style="color: black;">因此</span>二级引擎的品<span style="color: black;">一般</span><span style="color: black;">来讲</span>获取流量的概率非常小，<span style="color: black;">意见</span>商家把所有精力放在<span style="color: black;">守护</span>优化好一级引擎的品上面</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q：一级引擎的商品在搜索的排序是怎样的？</p>所有准入一级引擎的商品还是<span style="color: black;">根据</span>搜索原有的排序规则。
    </span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">Ⅱ橱窗<span style="color: black;">制品</span>全面升级：</span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有橱窗<span style="color: black;">制品</span><span style="color: black;">能够</span>结合<span style="color: black;">自己</span>卖点，在搜索展示上<span style="color: black;">持有</span>差异化的卖点标签，并让商家<span style="color: black;">经过</span>橱窗自主参与主推商品及新品的搜索营销，满足<span style="color: black;">自己</span>推新打爆的诉求，以符合买家采购需求带来<span style="color: black;">更加多</span>商机。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3n2qyPjianKkgpYCDhrpQib0scmkYlnvYNzE6OysvRK74nrj1y9oaa0Bw1nDmBvEshLsWyibUhuRbBg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对商家开放的橱窗<span style="color: black;">制品</span>的卖点设置功能，操作界面如下：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A 商家<span style="color: black;">能够</span>在橱窗<span style="color: black;">制品</span>List界面看到<span style="color: black;">每一个</span>橱窗<span style="color: black;">制品</span>的卖点，这些卖点是算法<span style="color: black;">按照</span><span style="color: black;">制品</span>描述的信息自动提取的具备营销性的<span style="color: black;">制品</span>要点；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B 商家可点击“编辑”，对卖点进行勾选<span style="color: black;">调节</span>，被勾选的卖点将于48小时内在搜索端进行更新展示（展示样式参考下述内容）；</p>C 系统将优选最多3个商家勾选的卖点在搜索端进行展示，不勾选即不展示
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">过程</span>如下：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3n2qyPjianKkgpYCDhrpQib0icc5uVww8TSFZbCnqick7cPwptssZMe2Mmmaykzz9MgIALaG7Tpnj9kQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4g6PDkwtpf3n2qyPjianKkgpYCDhrpQib0EU4H6jh3lQPuVJtArsNt5Rrp3uveMmRdmwhD0ibolb3LGnaJpXWbbGg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">橱窗<span style="color: black;">制品</span>的卖点设置后，在买家端搜索前台的展示样式如下：</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">橱窗<span style="color: black;">平常</span>问题：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A 橱窗商品的卖点是怎么来的？</p>橱窗商品的卖点是算法<span style="color: black;">按照</span>商品填写的所有信息，<span style="color: black;">包括</span>标题、关键词、属性及<span style="color: black;">仔细</span>描述，进行智能提取的具备营销性质的商品要点。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B 橱窗商品的卖点能更换吗？</p><span style="color: black;">能够</span>，商家<span style="color: black;">能够</span>到橱窗管理列表页点击“编辑”，对所有卖点进行勾选或取消勾选操作，更新的橱窗卖点将在72小时内在搜索前台进行更新。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C 商家能否自主设置橱窗卖点？</p>商家暂时<span style="color: black;">不可</span>自主设置橱窗卖点，但该功能将在不久的将来对商家开放。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D 商品<span style="color: black;">无</span>卖点或商家对现有卖点不满意该怎么办？</p><span style="color: black;">日前</span>并非所有的商品都<span style="color: black;">拥有</span>卖点，<span style="color: black;">意见</span>商家对商品信息进行优化，优选<span style="color: black;">更加多</span>营销要点对商品的标题、关键词、属性或<span style="color: black;">仔细</span>描述进行充分描述，以助力算法能更智能地提取出核心营销信息。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）<span style="color: black;">制品</span>搜索页面排序规则是什么</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①PC端排序规则</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Gallery View</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">List View</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅰ<span style="color: black;">搜索结果</span>搜索框下面的<span style="color: black;">宣传</span>位是问鼎，翻页之后同一个商家的<span style="color: black;">问鼎</span>依然会固定展示在这个<span style="color: black;">宣传</span>位，页面往下拉时，问鼎将会被遮盖，如果问鼎有绑定多个创意，翻页时创意<span style="color: black;">亦</span>跟着更新。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅱ搜索结果第1页第1位是顶展。关于顶展的<span style="color: black;">诠释</span>，可查阅<span style="color: black;">文案</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">【阿里巴巴国际站】外贸直通车品牌<span style="color: black;">宣传</span>之（1）顶级展位和回眸</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅲ<span style="color: black;">搜索结果第1页，若该词有顶展，在顶展之后，<span style="color: black;">按照</span><span style="color: black;">区别</span>行业买家偏好，最多7个P4P<span style="color: black;">宣传</span>位，最少3个P4P<span style="color: black;">宣传</span>位。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅳ<span style="color: black;">搜索结果第1页P4P<span style="color: black;">宣传</span>位之后 ，展示的是自然排名。</span></span><strong style="color: blue;"><span style="color: black;">以前底部</span><span style="color: black;">Premium Related Products</span><span style="color: black;">有展示5个直通车<span style="color: black;">制品</span>，可点击<span style="color: black;">上下</span>播放按钮<span style="color: black;">转</span>，<span style="color: black;">此刻</span><span style="color: black;">一样</span>有展示5个<span style="color: black;">制品</span>，但不是直通车<span style="color: black;">制品</span>，<span style="color: black;">改成</span><strong style="color: blue;"><span style="color: black;">Related Products，</span></strong>是<span style="color: black;">按照</span>买家偏好千人千面展示</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">。</span></strong></span><span style="color: black;">影响自然排名的<span style="color: black;">原因</span>请参照上面</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（1）搜索排序机制的原则；（2）搜索排序机制整体框架和重点说明。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">②</span>WAP端（<span style="color: black;">m.alibaba.com</span>）<span style="color: black;">排序规则</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">搜索结果前两个分别是问鼎和顶展，WAP端<span style="color: black;">无</span>翻页功能，</span>页面往下拉时，问鼎将会被遮盖。<span style="color: black;">下面前两位展示P4P<span style="color: black;">宣传</span>品，每隔2个P4P<span style="color: black;">宣传</span>品，展示1个自然品，共15个P4P<span style="color: black;">宣传</span>品，最后3个P4P<span style="color: black;">宣传</span>品是连续展示，接下来展示的是自然排名。</span>影响自然排名的<span style="color: black;">原因</span>请参照上面</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（1）搜索排序机制的原则；（2）搜索排序机制整体框架和重点说明。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">备注：M站<span style="color: black;">因为</span>场景众多，<span style="color: black;">无</span>固定的<span style="color: black;">宣传</span>展示<span style="color: black;">规律</span>，以上仅供参考。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③APP端<span style="color: black;">排序规则</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索结果前两个分别是问鼎和顶展，APP端<span style="color: black;">无</span>翻页功能，页面往下拉时，问鼎将会被遮盖。下面首位展示P4P<span style="color: black;">宣传</span>品，<span style="color: black;">按照</span>买家偏好，每隔2个或3个或4个自然品，展示1个<span style="color: black;">宣传</span>品，最多个14<span style="color: black;">宣传</span>位，最少8个<span style="color: black;">宣传</span>位，接下来展示的是自然排名。影响自然排名的<span style="color: black;">原因</span>请参照上面</span><strong style="color: blue;">（1）搜索排序机制的原则；（2）搜索排序机制整体框架和重点说明。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）外贸直通车搜索<span style="color: black;">宣传</span>排序规则</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①搜索<span style="color: black;">宣传</span>（外贸直通车，P4P）介绍：<span style="color: black;">（P4P：Pay For Performance）</span>是阿里巴巴国际站效果类<span style="color: black;">宣传</span>。<span style="color: black;">经过</span>对实时竞价，<span style="color: black;">提高</span><span style="color: black;">制品</span>信息排名，让客户的<span style="color: black;">制品</span>和服务从众多同行中脱颖而出，帮且客户<span style="color: black;">得到</span><span style="color: black;">更加多</span>展现机会和<span style="color: black;">精细</span>流量。外贸直通车，除了在alibaba.com展现，还有机会<span style="color: black;">得到</span>Goolge等其他网站的展示机会。<span style="color: black;">揭发</span>再多都不会产生<span style="color: black;">花费</span>，<span style="color: black;">仅有</span>当<span style="color: black;">制品</span>信息被点击了之后才会产生<span style="color: black;">花费</span>。搜索<span style="color: black;">宣传</span>的特点是：站内外所有流量优先推广；<span style="color: black;">优秀</span>资源位优先推广；海量<span style="color: black;">揭发</span>免费，无点击不扣费。为了防止恶意竞争，中国大陆和尼日利亚点击不扣费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②搜索<span style="color: black;">宣传</span>所<span style="color: black;">包括</span>的推广方式：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅰ常规营销：关键词推广、快速引流、定向推广；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ⅱ货品营销：新品成长、测品测款、爆品助推；</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅲ买家引流：优选人群、趋势明星、新买家引流；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅳ定制营销；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ⅴ整合营销。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">③</span>搜索<span style="color: black;">宣传</span>展示位置：参考上面<strong style="color: blue;">1. <span style="color: black;">制品</span>搜索（products）排序规则→（3）<span style="color: black;">制品</span>搜索页面排序规则是什么。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">④</span>搜索<span style="color: black;">宣传</span>排序规则</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸直通车推广的<span style="color: black;">制品</span>信息排序<span style="color: black;">怎样</span>衡量？关键词出价越高排序越靠前，还是<span style="color: black;">制品</span>信息质量越好，排序越靠前？外贸直通车排序跟这两者都有<span style="color: black;">必定</span>的关系，但不是受单方面影响的。搜索<span style="color: black;">宣传</span>排序的<span style="color: black;">目的</span>是选出最优秀的P4P<span style="color: black;">制品</span>、最符合买家需求的<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸直通车是<span style="color: black;">根据</span>排序分按从高到低依次进行排位，<strong style="color: blue;"><span style="color: black;">排序分</span>=推广评分x出价</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推广评分</span></strong><span style="color: black;">衡量<span style="color: black;">制品</span><span style="color: black;">是不是</span>符合买家需求</span><strong style="color: blue;"><span style="color: black;">。</span></strong><span style="color: black;"><span style="color: black;">指的是</span>关键词和<span style="color: black;">制品</span><strong style="color: blue;">（<span style="color: black;">制品</span>类目和<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>）</strong>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">的<span style="color: black;">关联</span>程度以及<span style="color: black;">制品</span>的信息质量，是影响<span style="color: black;">制品</span>展现区域以及排名的重要<span style="color: black;">原因</span>之一。其中，推广评分为5星、4星、3星的关键词，<span style="color: black;">暗示</span>推广信息有资格进入主搜索结果页面，且4星、5星<span style="color: black;">表率</span>该关键词点击率较好，而3星词则<span style="color: black;">必须</span>进一步<span style="color: black;">提高</span>点击率；推广评分为2星、1星，<span style="color: black;">暗示</span>您<span style="color: black;">必须</span><span style="color: black;">经过</span>更换关键词<span style="color: black;">或</span>优化<span style="color: black;">制品</span>信息等<span style="color: black;">办法</span>，<span style="color: black;">提高</span>推广评分星级，使其有资格进入主搜索结果页面；推广评分的5颗星星全灰，<span style="color: black;">暗示</span>该推广信息<span style="color: black;">没法</span>参与正常投放，您<span style="color: black;">必须</span>为<span style="color: black;">这般</span>的词添加<span style="color: black;">关联</span>的<span style="color: black;">制品</span>，<span style="color: black;">或</span>删除这些关键词。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">出价</span></strong><span style="color: black;">衡量卖家对自己<span style="color: black;">制品</span>的<span style="color: black;">自信心</span></span><strong style="color: blue;"><span style="color: black;">。</span></strong><span style="color: black;"><span style="color: black;">指的是</span><span style="color: black;">在<span style="color: black;">同期</span>命中您的自选关键词和溢价人群（或地域）的<span style="color: black;">状况</span>下，溢价会在关键词出价<span style="color: black;">基本</span>上生效，<span style="color: black;">最后</span>扣费可能超出您的计划出价乘以溢价。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索<span style="color: black;">宣传</span>(直通车)扣费公式：</span></strong><span style="color: black;">扣费公式简<span style="color: black;">叫作</span>，下下您加0.01元</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">搜索<span style="color: black;">宣传</span>(直通车)扣费规则</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在与其竞争的客户<span style="color: black;">状况</span>都不变的<span style="color: black;">要求</span>下，当其推广<span style="color: black;">制品</span>的推广评分越高，其<span style="color: black;">得到</span>相应排名的出价将越低，<span style="color: black;">况且</span><span style="color: black;">得到</span>一次点击所<span style="color: black;">必须</span>支付的<span style="color: black;">花费</span><span style="color: black;">亦</span>越低。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）<span style="color: black;">举荐</span><span style="color: black;">关联</span>说明</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">个性化<span style="color: black;">举荐</span>是依据买家当下<span style="color: black;">行径</span>及商品近期表现为买家<span style="color: black;">精细</span><span style="color: black;">举荐</span>和买家当前采购需求匹配的商品，或用于挖掘买家采购需求的预测意图类商品。<span style="color: black;">重点</span>基于买家<span style="color: black;">行径</span>记录下的商品偏好、供应商偏好、关键词偏好、类目偏好等的个性化因子以及基于同类<span style="color: black;">举荐</span>生成的个性化算法，来<span style="color: black;">保证</span>个性化<span style="color: black;">举荐</span>更<span style="color: black;">有效</span>地<span style="color: black;">功效</span>于买家决策与转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.&nbsp;Manufacturers排序规则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管是搜商还是搜品，结果都是按与搜索词的<span style="color: black;">关联</span>性以及商家资质等分数进行排序。本质上，搜商的排序和搜品的规则差不多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当候选商家<span style="color: black;">太多</span>时优先从精品商家中展示，<span style="color: black;">因此</span>在比较宽泛的大词下面展示的可能并不是<span style="color: black;">所有</span>商家/商品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>2020年最新版的搜索规则，<span style="color: black;">每一个</span>商家将有<span style="color: black;">必定</span>数量准入搜索的商品数，并且准入商品的类型<span style="color: black;">包括</span>橱窗<span style="color: black;">制品</span>、高转化/交易<span style="color: black;">制品</span>及<span style="color: black;">必定</span>数量的新发商品 请商家<span style="color: black;">认识</span>新规后 对<span style="color: black;">自己</span>商品做针对性的优化 以<span style="color: black;">保证</span>能满足<span style="color: black;">以上</span>三类搜索准入条件中的其一。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）PC端找工厂Manufacturers搜索结果页面商家展示的<span style="color: black;">制品</span>规则</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家卡片<span style="color: black;">通常</span>呈现2个<span style="color: black;">制品</span>，展现<span style="color: black;">规律</span>是<span style="color: black;">根据</span><span style="color: black;">制品</span>与用户词的<span style="color: black;">关联</span>性匹配，把最符合<span style="color: black;">要求</span>的2个品展示出来，若符合品不足2个，则有几个符合品，就<span style="color: black;">表示</span>几个。<span style="color: black;">倘若</span>商家是有购买顶展<span style="color: black;">宣传</span>，则多展示1个大主图的<span style="color: black;">制品</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）PC端找工厂Manufacturers搜索结果页面商家展示的<span style="color: black;">照片</span>VR是哪里来的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Manufacturers搜索结果中<span style="color: black;">显现</span>的<span style="color: black;">机构</span><span style="color: black;">照片</span>和VR是抓取认证报告中Company and Samples下的随机<span style="color: black;">照片</span>，<span style="color: black;">无</span><span style="color: black;">经过</span>VR展厅的<span style="color: black;">状况</span>下，VR<span style="color: black;">源自</span>是金品认证中的商家环境图。VR在搜索&amp;首页的展示样式<span style="color: black;">区别</span>，在搜索时仅会展示入口，<span style="color: black;">必须</span>点击才<span style="color: black;">能够</span>查盾：在首页时会展示<span style="color: black;">照片</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3. <span style="color: black;">全世界</span>旺铺<span style="color: black;">制品</span>列表页面排序规则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>组内<span style="color: black;">制品</span><span style="color: black;">次序</span><span style="color: black;">怎样</span><span style="color: black;">调节</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）我是业务经理/业务员：<span style="color: black;">仅有</span>管理员账号和制作员账号才有权限操作，其他子账号<span style="color: black;">无</span>“<span style="color: black;">制品</span>分组与排序”的模块。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（2）</span>我是管理员/制作员，请按如下<span style="color: black;">过程</span>操作：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">温馨提醒：<span style="color: black;">调节</span>排序后<span style="color: black;">通常</span><span style="color: black;">必须</span>24小时的数据同步时间网站上才会更新。</span></strong><span style="color: black;"><span style="color: black;">第1</span>步：点击<span style="color: black;">制品</span>管理导航栏的“<span style="color: black;">制品</span>分组与排序”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：找到您要进行<span style="color: black;">制品</span>排序的<span style="color: black;">制品</span>组，点击“组内<span style="color: black;">制品</span>管理”，<span style="color: black;">表示</span>该组内的<span style="color: black;">制品</span>列表；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步：<span style="color: black;">制品</span>列表前的数字<span style="color: black;">暗示</span>这个<span style="color: black;">制品</span><span style="color: black;">日前</span>所在的位置，点击这个数字将自动<span style="color: black;">显现</span>一个输入框，您<span style="color: black;">能够</span>重新输入一个数字，点击“确认”，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>把这个<span style="color: black;">制品</span>移到您输入的位置；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">亦</span><span style="color: black;">能够</span>直接将鼠标移动某个<span style="color: black;">制品</span>上，点击“<span style="color: black;">制品</span>排序”，<span style="color: black;">这般</span><span style="color: black;">能够</span>直接移动这个<span style="color: black;">制品</span>到您想要的位置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四步：请点击“<span style="color: black;">保留</span>”按纽，完成操作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4. 多语言站点的排序规则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多语言站点排序规则的考量点和英文站基本一致：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">增多</span>了原发<span style="color: black;">制品</span>激励<span style="color: black;">原因</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">取消了橱窗，等付费<span style="color: black;">原因</span>。</p>
    <strong style="color: blue;"><span style="color: black;">原发<span style="color: black;">制品</span>激励<span style="color: black;">原因</span></span></strong><span style="color: black;">：供应商在My Alibaba“多语言市场”板块，自主发布的多语言<span style="color: black;">制品</span>排名有<span style="color: black;">必定</span>的加权，但<span style="color: black;">制品</span>排名还是综合看<span style="color: black;">制品</span>的信息质量、买家偏好等<span style="color: black;">原因</span>。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5. 无线端排序规则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请参考<span style="color: black;">1. <span style="color: black;">制品</span>搜索（products）排序规则→</span>（3）<span style="color: black;">制品</span>搜索页面排序规则是什么→<span style="color: black;">②WAP端（m.alibaba.com）排序规则+<span style="color: black;">③APP端排序规则</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>手机端与电脑端的排序规则基本上一致，但<span style="color: black;">实质</span>排名会有<span style="color: black;">有些</span><span style="color: black;">区别</span>，<span style="color: black;">重点</span>体验在付费推广<span style="color: black;">制品</span>上，<span style="color: black;">重点</span><span style="color: black;">区别</span>点如下：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">m.alibaba.com</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里买家APP</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、这个站点上用关键词搜索时，当搜索词被供应商购买了顶级展位和问鼎时，<span style="color: black;">搜索结果前两个分别是问鼎和顶展，WAP端<span style="color: black;">无</span>翻页功能，页面往下拉时，问鼎将会被遮盖。</span>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、顶展之后，下面前两位展示P4P<span style="color: black;">宣传</span>品，每隔2个P4P<span style="color: black;">宣传</span>品，展示1个自然品，共15个P4P<span style="color: black;">宣传</span>品，最后3个P4P<span style="color: black;">宣传</span>品是连续展示，接下来展示的是自然排名。（<span style="color: black;">制品</span>主图右下角“Ad”<span style="color: black;">便是</span>P4P<span style="color: black;">制品</span>）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、M站最多展示15个P4P<span style="color: black;">制品</span></p>备注：M站<span style="color: black;">因为</span>场景众多，<span style="color: black;">无</span>固定的<span style="color: black;">宣传</span>展示<span style="color: black;">规律</span>，以上仅供参考

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索结果前两个分别是问鼎和顶展，APP端<span style="color: black;">无</span>翻页功能，页面往下拉时，问鼎将会被遮盖。下面首位展示P4P<span style="color: black;">宣传</span>品，<span style="color: black;">按照</span>买家偏好，每隔2个或3个或4个自然品，展示1个<span style="color: black;">宣传</span>品，最多个14<span style="color: black;">宣传</span>位，最少8个<span style="color: black;">宣传</span>位</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注：<span style="color: black;">区别</span>端口的买家偏好<span style="color: black;">区别</span>，<span style="color: black;">因此</span>在<span style="color: black;">区别</span>的端口商家商品的推广评分<span style="color: black;">亦</span>会<span style="color: black;">区别</span>，直通车的排序<span style="color: black;">亦</span>会<span style="color: black;">区别</span>。影响直通车排名的<span style="color: black;">原因</span>有：推广评分和出价</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6. 旺铺中Comprehensive、New、Order、Merchant Choice排序规则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旺铺Product页<span style="color: black;">制品</span>展示<span style="color: black;">规律</span>是什么</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）<span style="color: black;">为何</span>要升级<span style="color: black;">制品</span>模块</p>从买家路径来看，买家进入店铺<span style="color: black;">非常多</span>都会直接进入<span style="color: black;">制品</span>list，查看商家的主营<span style="color: black;">制品</span>。<span style="color: black;">经过</span>接入算法，<span style="color: black;">咱们</span>把买家更关注的<span style="color: black;">制品</span>前置，可刺激买家<span style="color: black;">更加多</span>的点击和消费<span style="color: black;">制品</span>。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（2）</span>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺<span style="color: black;">制品</span>列表升级节奏和时间</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：以下为预计时间，<span style="color: black;">实质</span>时间可能会<span style="color: black;">伴同</span><span style="color: black;">制品</span>进度存在差异，但总体会<span style="color: black;">保证</span>商家有充分时间过渡，<span style="color: black;">详细</span>以线上<span style="color: black;">实质</span><span style="color: black;">出现</span>为准。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2021.01.30，PC<span style="color: black;">制品</span>列表全量上线</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2021.03.15，无线端<span style="color: black;">制品</span>列表全量上线</p>功能说明：新增综合和商家自选tab，买家进入店铺的<span style="color: black;">制品</span>list页面后，默认进入综合tab。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（3）</span>升级功能介绍</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q：Recommended、New、Order、Supplier selected 分别是<span style="color: black;">根据</span>什么排序？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Recommended：默认排序方式，<span style="color: black;">按照</span>买家<span style="color: black;">行径</span>算法排序，千人千面的排序方式，商家不可控；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">New：<span style="color: black;">按照</span>商品发布时间倒序<span style="color: black;">摆列</span>，最新发布的商品在最前面（注：发布时间，非修改时间）；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Order：<span style="color: black;">按照</span>商品销量倒序<span style="color: black;">摆列</span>；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Supplier selected：<span style="color: black;">按照</span>商家后台设置的排序展示，商家可控。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Q：<span style="color: black;">是不是</span><span style="color: black;">能够</span>不设置默认展示综合排序？</p>A：从买家路径来看，买家进入店铺<span style="color: black;">非常多</span>都会直接进入<span style="color: black;">制品</span>list，查看店铺的主营<span style="color: black;">制品</span>。综合排序是<span style="color: black;">经过</span>接入算法，把买家更关注的<span style="color: black;">制品</span>前置，可刺激买家<span style="color: black;">更加多</span>的点击和消费<span style="color: black;">制品</span>。进入Product Categories页面后默认为综合排序暂时不支持其他<span style="color: black;">调节</span>。买家<span style="color: black;">倘若</span>想查看卖家<span style="color: black;">举荐</span>可点击“Supplier selected ” 。<span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>商家行动指南</strong></span><span style="color: black;"><strong style="color: blue;">1.<span style="color: black;">加强</span><strong style="color: blue;"><span style="color: black;">制品</span>搜索（products）排序</strong></strong></span><span style="color: black;">（1）遵守网站规则，不侵权，不售卖禁限品，不要刷信保订单，不重复铺货（<span style="color: black;">制品</span>主图不<span style="color: black;">同样</span>）。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;">制品</span>关键词要和<span style="color: black;">制品</span>所在类目相匹配，<span style="color: black;">能够</span>把关键词在发布<span style="color: black;">制品</span>页面，搜索类目中搜索，看出来的类目排在最前面的那一个，是不是和<span style="color: black;">制品</span>所在类目相匹配。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）发布<span style="color: black;">制品</span>时，<span style="color: black;">制品</span>标题、<span style="color: black;">制品</span>关键词、<span style="color: black;">制品</span>主图、<span style="color: black;">制品</span>详情描述等信息要和<span style="color: black;">制品</span>本身相匹配。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）<span style="color: black;">加强</span>店铺的及速回复率、<span style="color: black;">加强</span><span style="color: black;">线上订单交易额（GMV）</span>、<span style="color: black;">即时</span>发货、<span style="color: black;">运用</span>一达通、邀请买家好评。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）<span style="color: black;"><span style="color: black;">照片</span>质量规范、文本质量专业、价格物流真实、非滥发虚假类商品（重复、冲突、堆砌、虚假）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（6）升级会员，<span style="color: black;">增多</span>推广资源位，如把出口通店铺升级为金品诚企，购买橱窗、<span style="color: black;">运用</span>外贸直通车、顶展、问鼎等。</p>
    <span style="color: black;"><strong style="color: blue;">2.<strong style="color: blue;"><span style="color: black;">加强</span>Manufacturers搜索排序</strong></strong></span><span style="color: black;">（1）升级会员类型，把出口通会员升级为金品诚企。</span><span style="color: black;">（2）<span style="color: black;">加强</span>店铺实力优品和爆品数量。</span><span style="color: black;">（3）购买橱窗，<span style="color: black;">增多</span>橱窗<span style="color: black;">制品</span>数量。</span><span style="color: black;">（4）<span style="color: black;">加强</span><span style="color: black;">制品</span>的数据，<span style="color: black;">包含</span><span style="color: black;">揭发</span>、点击、询盘和TM、订单等。</span><span style="color: black;">（5）<span style="color: black;">增多</span>新发商品链接数量。</span><span style="color: black;"><strong style="color: blue;">3.&nbsp;<span style="color: black;">加强</span><strong style="color: blue;"><span style="color: black;">全世界</span>旺铺<span style="color: black;">制品</span>列表页面排序</strong></strong></span><span style="color: black;">请参考<span style="color: black;">2、</span>搜索排序规则→3.<span style="color: black;">全世界</span>旺铺<span style="color: black;">制品</span>列表页面排序规则</span><span style="color: black;"><strong style="color: blue;">4.<span style="color: black;">加强</span><strong style="color: blue;">多语言站点的排序</strong></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）和<span style="color: black;">英文站基本一致，</span>请参考<span style="color: black;">3、</span>搜索排序规则→1.<span style="color: black;"><span style="color: black;">加强</span><span style="color: black;">制品</span>搜索（products）排序。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;"><span style="color: black;">增多</span>多语言站点的原发<span style="color: black;">制品</span>数量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）不受<span style="color: black;">橱窗，等付费<span style="color: black;">原因</span>影响。</span></span></p><span style="color: black;"><strong style="color: blue;">5.<span style="color: black;">加强</span><strong style="color: blue;">无线端排序</strong></strong></span><span style="color: black;">请参考<span style="color: black;">2、</span>搜索排序规则→1.<span style="color: black;">加强</span><span style="color: black;">制品</span>搜索（products）排序</span><strong style="color: blue;">6.<span style="color: black;">加强</span><strong style="color: blue;"><span style="color: black;">旺铺中Comprehensive、New、Order、Merchant Choice排序</span></strong></strong><span style="color: black;"><span style="color: black;">（1）Recommended：默认排序方式，<span style="color: black;">按照</span>买家<span style="color: black;">行径</span>算法排序，千人千面的排序方式，商家不可控。</span><span style="color: black;">（2）New：<span style="color: black;">按照</span>商品发布时间倒序<span style="color: black;">摆列</span>，最新发布的商品在最前面（注：发布时间，非修改时间），商家<span style="color: black;">能够</span>新发布要<span style="color: black;">摆列</span>在前面的<span style="color: black;">制品</span>。</span><span style="color: black;">（3）Order：<span style="color: black;">按照</span>商品销量倒序<span style="color: black;">摆列</span>。<span style="color: black;">加强</span>想要<span style="color: black;">摆列</span>在前面的<span style="color: black;">制品</span>的订单单数，订单单数最多的<span style="color: black;">制品</span>，<span style="color: black;">摆列</span>在最前面。</span><span style="color: black;">（4）Supplier selected：把想要排在旺铺前面的<span style="color: black;">制品</span>手动<span style="color: black;">调节</span><span style="color: black;">制品</span>排序。</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>搜索数据统计</span></strong><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索数据统计，<span style="color: black;">能够</span>在店铺数据参谋-数据概览中查看实时数据、每日、每周、每月的数据。</p>
    </span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">1. 搜索<span style="color: black;">揭发</span>次数</span></strong><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）搜索<span style="color: black;">揭发</span>次数的概念</p>
    </span><span style="color: black;">实时板块（实时数据）：该词带来的实时浏览<span style="color: black;">制品</span>在英文站及多语言网站下<span style="color: black;">关联</span>词搜索结果列表页或类目浏览列表等页面<span style="color: black;">显现</span>的次数。</span><span style="color: black;">经营板块<span style="color: black;">（日周月数据</span><span style="color: black;">）</span>：您的<span style="color: black;">制品</span>信息或<span style="color: black;">机构</span>信息在搜索结果列表页或类目浏览列表等页面被买家看到的次数。</span><span style="color: black;">（2）<span style="color: black;">搜索</span><span style="color: black;"><span style="color: black;">揭发</span>次数的</span><span style="color: black;">统计范围</span></span><span style="color: black;">不<span style="color: black;">包括</span><span style="color: black;">举荐</span>推广的<span style="color: black;">揭发</span>数据；</span><span style="color: black;">不<span style="color: black;">包括</span>问鼎<span style="color: black;">宣传</span>的<span style="color: black;">揭发</span>数据；</span><span style="color: black;"><span style="color: black;">包括</span>顶展<span style="color: black;">宣传</span>站内的<span style="color: black;">揭发</span>数据，不<span style="color: black;">包括</span>顶展<span style="color: black;">宣传</span>站外的<span style="color: black;">揭发</span>数据。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 搜索点击次数</span></strong></span><span style="color: black;"><span style="color: black;">（1）搜索点击次数的概念</span></span><span style="color: black;">卖家<span style="color: black;">制品</span>在搜索中的点击，卖家<span style="color: black;">制品</span>信息或<span style="color: black;">机构</span>信息在搜索结果列表页或<span style="color: black;">根据</span>类目浏览列表等页面被买家点击的次数。</span><span style="color: black;"><span style="color: black;">（2）</span><span style="color: black;">搜索点击</span><span style="color: black;">次数的</span><span style="color: black;">统计范围</span></span><span style="color: black;">不<span style="color: black;">包括</span><span style="color: black;">举荐</span>推广的点击数据；</span><span style="color: black;">不<span style="color: black;">包括</span>问鼎<span style="color: black;">宣传</span>的点击数据；</span><span style="color: black;"><span style="color: black;">包括</span>顶展的站内点击数据，不<span style="color: black;">包括</span>顶展的站外点击数据。</span><strong style="color: blue;"><span style="color: black;">3. 店铺<span style="color: black;">拜访</span>人数</span></strong><span style="color: black;"><span style="color: black;">（1）店铺<span style="color: black;">拜访</span>人数的概念</span></span><span style="color: black;"><span style="color: black;">拜访</span>供应商店铺页面及<span style="color: black;">制品</span>详情（detail）页的用户均被记为访客，当日去重，隔日累加。</span><span style="color: black;"><span style="color: black;">（2）</span><span style="color: black;">店铺<span style="color: black;">拜访</span>人数</span><span style="color: black;">的</span><span style="color: black;">统计范围</span></span><span style="color: black;"><span style="color: black;">包括</span><span style="color: black;">举荐</span>推广、顶展站外投放、问鼎的店铺<span style="color: black;">拜访</span>人数；</span><span style="color: black;">点击<span style="color: black;">制品</span>进去，<span style="color: black;">仅有</span>滑到<span style="color: black;"><span style="color: black;">制品</span>详情页部分</span>的<span style="color: black;">拜访</span>才算<span style="color: black;">拜访</span>详情页，<span style="color: black;">拜访</span><span style="color: black;">制品</span>详情页才算店铺<span style="color: black;">拜访</span>人数；</span><span style="color: black;">当点击搜索结果的<span style="color: black;">制品</span>链接时，页面未<span style="color: black;">表示</span>出来就被关闭了，<span style="color: black;">这般</span>算1次点击数，<span style="color: black;">然则</span>不算店铺<span style="color: black;">拜访</span>人数。</span><span style="color: black;">点击数和访客数的比例1：</span><span style="color: black;">1.5或以上比较合适。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.外贸直通车搜索推广数据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）<span style="color: black;">外贸直通车搜索推广的概念</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">搜索<span style="color: black;">宣传</span>（外贸直通车，P4P）介绍：</span><span style="color: black;">（P4P：Pay For Performance）</span><span style="color: black;">是阿里巴巴国际站效果类<span style="color: black;">宣传</span>。</span><span style="color: black;"><span style="color: black;">经过</span>对实时竞价，<span style="color: black;">提高</span><span style="color: black;">制品</span>信息排名，让客户的<span style="color: black;">制品</span>和服务从众多同行中脱颖而出，帮且客户<span style="color: black;">得到</span><span style="color: black;">更加多</span>展现机会和<span style="color: black;">精细</span>流量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">（2</span><span style="color: black;">）</span><span style="color: black;">外贸直通车搜索推广数据的查看位置</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">①在全店铺数据中查看：<span style="color: black;">搜索推广的数据统计，<span style="color: black;">能够</span>在店铺数据参谋-数据概览中查看。</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ⅰ搜索推广<span style="color: black;">揭发</span>次数</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ⅱ搜索推广点击次数</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">②在外贸直通车中查看：在外贸直通车-数据报表-搜索报告中查看。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span>阅读</span></strong></p>
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j8typz 发表于 2024-8-28 12:55:21

我赞同你的看法，你的智慧让人佩服，谢谢分享。

情迷布拉格 发表于 2024-9-9 12:52:27

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nykek5i 发表于 2024-10-31 10:21:45

回顾历史，我们感慨万千；放眼未来，我们信心百倍。

qzmjef 发表于 4 天前

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