阿里巴巴国际站 P4P 数据分析全攻略
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">点击蓝字</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/4ek7wUC8EmjmRLPn0e4xtDENgJtcVI62vqxm6Xs73MkGwIl66KExtDPcdLEoXxJrLqASbTobdt9gh2TvQr5LKQ/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关注我就行</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">我是上仙一个专注收集网络副业的博主</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亲爱的外贸<span style="color: black;">伴侣</span>们，<span style="color: black;">大众</span>好！欢迎来到理性外贸阿里巴巴国际站<span style="color: black;">基本</span>运营课程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在前几节课程中，<span style="color: black;">咱们</span>对 P4P 的<span style="color: black;">基本</span>介绍、关键词推广以及智能推广都进行了<span style="color: black;">仔细</span>的操作<span style="color: black;">诠释</span>与演示。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当完成这些推广<span style="color: black;">过程</span>后，接下来至关重要的<span style="color: black;">便是</span>进行数据分析，以优化推广策略，<span style="color: black;">即时</span><span style="color: black;">发掘</span>并纠正可能存在的错误操作和问题数据。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/4ek7wUC8EmhibicwibDZic2mF11ma5FMcbicZve7RPciasyLKYcC18mwkrpzHsO1Giaba9WVaZDqnpNK7BcNeKSCLt38A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>来<span style="color: black;">认识</span>一下 P4P 数据分析的界面。进入营销中心的外贸直通车，下拉页面，在左侧的报表里，就能找到 P4P 数据分析的<span style="color: black;">关联</span>内容。<span style="color: black;">这儿</span>的 6 个板块基本涵盖了数据分析的各个方面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">基本</span>报告中<span style="color: black;">包含</span>计划报告和<span style="color: black;">制品</span>报告。在<span style="color: black;">区别</span>报告里，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">区别</span>的时间段，如<span style="color: black;">近期</span> 7 天、30 天或自定义，还能<span style="color: black;">按照</span>营销<span style="color: black;">目的</span>和<span style="color: black;">详细</span>计划进行筛选，<span style="color: black;">乃至</span><span style="color: black;">能够</span>输入名<span style="color: black;">叫作</span><span style="color: black;">查询</span>特定<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流量报告<span style="color: black;">重点</span>看关键词和定向的效果。关键词报告针对关键词推广，搜索词报告针对智能推广。定向报告中，L4 级别<span style="color: black;">才可</span>查看的部分<span style="color: black;">必须</span><span style="color: black;">尤其</span><span style="color: black;">重视</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行业报告能让<span style="color: black;">咱们</span><span style="color: black;">认识</span><span style="color: black;">自己</span>数据与行业平均水平的差异，但仅作参考，不必完全对比。活动报告和定制营销、整合营销报告<span style="color: black;">亦</span>各有其<span style="color: black;">功效</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/4ek7wUC8EmhibicwibDZic2mF11ma5FMcbicZrbkQiaZIMibEleNuicanwicic7gtEt4LAEKM4FDUPvcMtVompgRicc6sYnaw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">咱们</span>讲讲<span style="color: black;">怎样</span>分析 P4P 数据。<span style="color: black;">通常</span>从三个方面入手：账户、关键词推广、智能推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">判断账户<span style="color: black;">是不是</span>正常，先看<span style="color: black;">基本</span>报告中的计划报告。<span style="color: black;">选取</span>时间段和营销<span style="color: black;">目的</span>，<span style="color: black;">例如</span> 9 月份的关键词推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>分析推广时长，<span style="color: black;">目的</span>市场的覆盖时长<span style="color: black;">最少</span>要达到 8 小时；再看预算<span style="color: black;">是不是</span>稳定花完；最后看点击率，关键词推广<span style="color: black;">最少</span> 1%，智能推广最低 3%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>推广时长不足，可<span style="color: black;">增多</span>预算或降低平均点击单价；预算花不出去，可能是出价低或关键词少；点击率低，可能是词选错或出价低。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/4ek7wUC8EmhibicwibDZic2mF11ma5FMcbicZic2DlrWz2RjQlzhSZ40Fa0licEkBy7GH1wIKcgXIuoSDThJbUIbWRGgQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>关键词推广，先看<span style="color: black;">制品</span>报告。按点击从高到低排序，看点击前 10 和花费前 10 的<span style="color: black;">制品</span><span style="color: black;">是不是</span>为主推<span style="color: black;">制品</span>，<span style="color: black;">同期</span><span style="color: black;">重视</span>点击<span style="color: black;">是不是</span>过于平均。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>看流量报告中的关键词报告，判断点击前 10 和花费前 10 的词<span style="color: black;">是不是</span><span style="color: black;">精细</span>。<span style="color: black;">针对</span>国家投放<span style="color: black;">状况</span>，L4 级别可直接<span style="color: black;">选取</span>，非 L4 级别则需制作表格大概判断。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">智能推广方面，<span style="color: black;">一样</span>先在<span style="color: black;">基本</span>报告的计划报告中判断账户<span style="color: black;">是不是</span>正常。再看<span style="color: black;">制品</span>报告，分析点击<span style="color: black;">是不是</span>集中、<span style="color: black;">制品</span>类型<span style="color: black;">是不是</span>一致以及效果<span style="color: black;">怎样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接着看流量报告中的搜索词报告，筛选不<span style="color: black;">关联</span>和不<span style="color: black;">精细</span>的词并屏蔽，还要查看定向效果，分析溢价和平均点击单价<span style="color: black;">是不是</span><span style="color: black;">恰当</span>。<span style="color: black;">针对</span>自选关键词，前期不<span style="color: black;">意见</span>添加，后期确定转化高时再<span style="color: black;">思虑</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/4ek7wUC8EmhibicwibDZic2mF11ma5FMcbicZSIxsord6uNWDCneNWufJP1LmvVebicmhzPulzDqMgHQDhyw0F3InPrQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，在做付费推广时，<span style="color: black;">意见</span>将关键词推广和爆品助推或定向推广等结合。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>我就比较<span style="color: black;">爱好</span>爆品助推，<span style="color: black;">经过</span>前期数据分析确定主推品，<span style="color: black;">连续</span>推广并<span style="color: black;">持续</span>优化，<span style="color: black;">同期</span>要给智能推广<span style="color: black;">必定</span>的周期，不要轻易放弃，在周期内<span style="color: black;">持续</span>屏蔽无效词，<span style="color: black;">调节</span>国家策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>还有什么不懂的<span style="color: black;">地区</span>都<span style="color: black;">能够</span>问我，所有课程的实操我都<span style="color: black;">仔细</span>录好视频，找我免费领取。</strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span><span style="color: black;">这次</span> P4P 数据分析课程的<span style="color: black;">所有</span>内容，期待下节课与<span style="color: black;">大众</span>再次相见！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步: 点亮“看”和“赞”；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步: 点击进入下面的<span style="color: black;">微X</span>官方账号，在聊天框中回复:<span style="color: black;">“220”</span><span style="color: black;">就可</span>直达<span style="color: black;">详细</span>的操作流程！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/4ek7wUC8EmiavV2dQy47r3o0qeR7eIZibaAdm29r21RZJcWPicphaiaw1iaCgZ2cV2jicx7Yntzoq6SwsHyeDfk3ib9vw/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/4ek7wUC8EmgR91sjEO5ibKCXRASfGuQfzsO5kX8ibXfyPaW1WUwmibhs5exuGyE8wHm25ib5WmiaunLXAw8wib2MIyUQ/640?wx_fmt=other&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">往期经典项目<img src="https://mmbiz.qpic.cn/mmbiz_png/4ek7wUC8EmgR91sjEO5ibKCXRASfGuQfzsO5kX8ibXfyPaW1WUwmibhs5exuGyE8wHm25ib5WmiaunLXAw8wib2MIyUQ/640?wx_fmt=other&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></strong></span></p>
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