阿里国际站星等级重大调节！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/SEI1ehf4xib6ue0FE7QibJr2FOqdjY1CTlD2cwgy6pxaaft4iapxAMfuNelNF9gI7rUcurhjeLDBmFvxX7Te14KHA/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里国际站近期宣布星等级迈入7.0时代，这是国际站从信息平台进一步向交易平台转型的重要标志。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7月9日起，一系列全新的<span style="color: black;">评定</span>指标已正式生效，并将于8月5日<span style="color: black;">根据</span>新的指标评定商家星等级。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>星等级对店铺整体效果起决定性<span style="color: black;">功效</span>，<span style="color: black;">因此</span>特写本文梳理新规变化，<span style="color: black;">期盼</span>对您有<span style="color: black;">帮忙</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/WtPrLEN57klDyEYdzsxOx6ep4ThUYJllFemicuVgrzXQs4YuDhza7Akl9HsYkGEGsMm4LXGkk8y5ic6OcIX3bpJg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">星等级体系重构</strong></p><span style="color: black;">原商家星等级分为“定制星等级”与“快速交易星等级”。两赛道的部分指标是<span style="color: black;">根据</span>定制品与RTS品分别统计的，且“快速交易星等级”有RTS商品数量的准入标准，<span style="color: black;">仅有</span>满足<span style="color: black;">需求</span>，<span style="color: black;">才可</span>进入双赛道评选。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib7YzBFbfYUkHAsyazndEjH8eYPAkPh0S7zfQhpciayLT1poXea1LtOmQrmIGA5LXaxrq1844TT6lTg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">现</span><span style="color: black;">定制星等级</span><span style="color: black;">变为</span><strong style="color: blue;"><span style="color: black;">商机星等级</span></strong><span style="color: black;">。</span><span style="color: black;">快速交易星等级</span><span style="color: black;">变为</span><strong style="color: blue;"><span style="color: black;">交易星等级</span></strong><span style="color: black;">，</span><span style="color: black;">无准入门槛，全量商家开启</span><span style="color: black;">，<span style="color: black;">再也不</span><span style="color: black;">需求</span>上图这些乱七八糟的开启<span style="color: black;">要求</span>。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib5j62elOJ2tHgNU5qyA1SlT5EiafO0Y6kicquln6p9nsEn6M18Pdc0DgVge163av6icncLWiafVVtLQ9w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">双星等级并行机制下，评定星等级还是取二者之中最高星级进行展示。<span style="color: black;">另一</span>，除交易力等级外，双星等级的各项指标考核内容均<span style="color: black;">调节</span>一致。</span><span style="color: black;">如下图，灰色划线是取消的指标，红色部分为新评定内容，请您仔细查看：</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib5j62elOJ2tHgNU5qyA1SlTiaTaO6Rt1VZiaYHzbVeM61eCJSJ9KhUGA8mibASIIUianI1AeCUWwskllg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/WtPrLEN57klDyEYdzsxOx6ep4ThUYJllFemicuVgrzXQs4YuDhza7Akl9HsYkGEGsMm4LXGkk8y5ic6OcIX3bpJg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商机星等级（原定制星等级）指标<span style="color: black;">调节</span></p><span style="color: black;">商机星等级取消了可交易商品数、复购率和轨迹上网<span style="color: black;">即时</span>率。<span style="color: black;">同期</span>，还撤销指定证书加分项、RFQ营销能力加分项指标，<span style="color: black;">促进</span>商家更加注重<span style="color: black;">自己</span>成交能力的内在<span style="color: black;">提高</span>，而非对<span style="color: black;">外边</span>辅助手段的依赖。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这两加分项的取消，<span style="color: black;">必定</span>程度上拉齐了出口通商家与金品商家在星等级中的差距。</span><span style="color: black;">原来有加分项加持的金品商家要<span style="color: black;">重视</span>星等级<span style="color: black;">是不是</span>有下降。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/WtPrLEN57klDyEYdzsxOx6ep4ThUYJllFemicuVgrzXQs4YuDhza7Akl9HsYkGEGsMm4LXGkk8y5ic6OcIX3bpJg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">交易星等级（原快速交易星等级）指标<span style="color: black;">调节</span></p><span style="color: black;">取消可交易商品数、极速回复率、RTS站内交易买家数、轨迹上网<span style="color: black;">即时</span>率以及到货<span style="color: black;">保证</span>覆盖率。</span><span style="color: black;">站内外交易额和支付转化率统一变更为统计60天数据，<span style="color: black;">新增90天复购率、按时发货率和60天半托管订单数（加分项）关键指标</span>，不仅强化了交易效率与稳定</span><span style="color: black;">性，<span style="color: black;">况且</span>引导商家关注客户体验与复购<span style="color: black;">潜能</span>。</span><span style="color: black;"><span style="color: black;">另一</span><strong style="color: blue;">商机转化率和支付转化率从仅考核RTS品扩展到考核全店商品</strong>，原来只做“快速交易”赛道的商家要<span style="color: black;">重视</span>，<span style="color: black;">倘若</span>店铺<span style="color: black;">亦</span>有较多非RTS品且商机/支付转化<span style="color: black;">不良</span>的，要<span style="color: black;">即时</span><span style="color: black;">调节</span>，否则营销力和交易力会受到<span style="color: black;">很强</span>影响。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/WtPrLEN57klDyEYdzsxOx6ep4ThUYJllFemicuVgrzXQs4YuDhza7Akl9HsYkGEGsMm4LXGkk8y5ic6OcIX3bpJg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商机/交易星等级共性指标<span style="color: black;">调节</span></p><span style="color: black;">① 站内交易额（简<span style="color: black;">叫作</span>站内GMV），分为平台商机<span style="color: black;">站内GMV</span>和非平台商机<span style="color: black;">站内GMV。</span></span><strong style="color: blue;"><span style="color: black;">平台商机站内GMV，</span></strong><span style="color: black;"><span style="color: black;">通常</span>指买家发起咨询（<span style="color: black;">包括</span>询盘和TM）后再下单，但<span style="color: black;">倘若</span>是“直接下单品”无沟通直接下单GMV<span style="color: black;">亦</span>会算<span style="color: black;">在<span style="color: black;">这儿</span></span>。</span><strong style="color: blue;"><span style="color: black;">非平台商机站内GMV，</span></strong><span style="color: black;">指无任何沟通直接线上起草订单<span style="color: black;">相关</span>的金额<span style="color: black;">（除直接下单品外）</span>，打分时会比平台商机站内GMV的权重要低，<span style="color: black;">详细</span>低多少阿里未公开，<span style="color: black;">因此</span>线下订单搬到线上走的商家，您要<span style="color: black;">重视</span>一系列“动作”了。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">二者<span style="color: black;">最后</span>都是<span style="color: black;">根据</span>订单<span style="color: black;">相关</span>金额100%统计，<span style="color: black;">然则</span>权重<span style="color: black;">区别</span>。</span></span></strong><span style="color: black;">② 站外交易额（简<span style="color: black;">叫作</span>站外GMV）</span><span style="color: black;"><span style="color: black;">这次</span>更新将Alibaba.com Pay（简<span style="color: black;">叫作</span>ACP）站外GMV的权重占比调高，<span style="color: black;">倘若</span>线下订单有在<span style="color: black;">运用</span>ACP收款的，<span style="color: black;">站外GMV折算率由原来的10%升级为30%</span>。但<span style="color: black;">倘若</span>你<span style="color: black;">已然</span>做到这一步了，<span style="color: black;">实质</span>上<span style="color: black;">能够</span>进一步升级到100%，懂的都懂<img src="https://res.wx.qq.com/t/wx_fed/we-emoji/res/v1.3.10/assets/newemoji/2_02.png?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">。</span><span style="color: black;">Alibaba.com Logistics站外GMV，<span style="color: black;">能够</span>理解为商家仅<span style="color: black;">运用</span>阿里物流发货，物流订单未与信保订单或e收汇订单<span style="color: black;">相关</span>，<span style="color: black;">最后</span><span style="color: black;">根据</span>海运报关单总货值或快递&多式联运、空运自填货值（封顶$5000/单）的10%计入站外GMV。<span style="color: black;">新规则下，<span style="color: black;">运用</span>“集港拖车”的阿里物流订单<span style="color: black;">再也不</span>纳入站外GMV的统计范围。</span></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/SEI1ehf4xib5j62elOJ2tHgNU5qyA1SlT00naJhqojmqNbRg6Bhd5icrDnUzoqsWsFIVgkmpbnplNRv2xbGLzb5g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">③ 平均回复时间移到服务力等级中，<strong style="color: blue;">如用AI自动接待或自动回复接待且自动回复后买家在五分钟内回复的，都算有效回复，会统计到平均回复时间。</strong>AI接待正式<span style="color: black;">起步</span>，自动回复的内容<span style="color: black;">大众</span><span style="color: black;">亦</span>要精心设计。</span><span style="color: black;">以前自动回复是不算回复率的，<span style="color: black;">此刻</span>为啥又算了呢？可能以前阿里比较<span style="color: black;">注重</span>商家与平台之间的粘性，<span style="color: black;">期盼</span>商家活人多登录后台，估计<span style="color: black;">此刻</span>更<span style="color: black;">注重</span><span style="color: black;">提高</span>买家与平台之间的粘性以及与商家的互动频率吧，<span style="color: black;">况且</span>可能想推他家的AI？我瞎猜的。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/WtPrLEN57klDyEYdzsxOx6ep4ThUYJllFemicuVgrzXQs4YuDhza7Akl9HsYkGEGsMm4LXGkk8y5ic6OcIX3bpJg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优品模型3.0预警</p><span style="color: black;">阿里国际站将于7月31日全量上线优品模型3.0，从原来6类优品池变更为交易优品和商机优品2类。当然新、老优品更新会有过渡期<span style="color: black;">，<span style="color: black;"><span style="color: black;">这儿</span>就不<span style="color: black;">仔细</span>讲解了，</span></span><span style="color: black;">大众</span>后续要<span style="color: black;">连续</span>关注新优品模型上线，并<span style="color: black;">即时</span><span style="color: black;">按照</span>新规<span style="color: black;">需求</span>做出<span style="color: black;">调节</span>。</span><span style="color: black;"><span style="color: black;">尤其</span>是<span style="color: black;">无</span><strong style="color: blue;">趋势力、价格力、服务力</strong>的商家，避免规则更新未<span style="color: black;">即时</span><span style="color: black;">调节</span>使优品数减少，从而<span style="color: black;">引起</span>商家力等级降低。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib5j62elOJ2tHgNU5qyA1SlTcIHflTQDoibK7ic00iaVYibpPUtVESsMK4ZVfyA5ZeMnKtKbYDs6Eue9icA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">结语：</span></strong><span style="color: black;"><span style="color: black;">经过</span>各项指标的<span style="color: black;">调节</span>，阿里<span style="color: black;">加强</span>了关于交易的转化指标和权重，更看重营销的商机转化率，结合今年推出的半托管<span style="color: black;">制品</span>，国际站的核心方向更加<span style="color: black;">注重</span>交易数据。</span><span style="color: black;">每一次的改变在<span style="color: black;">必定</span>程度上<span style="color: black;">便是</span>重新筛选，抱怨没用，平台不会<span style="color: black;">由于</span>个别诉求而改变。</span><span style="color: black;">人家说了，这世界<span style="color: black;">独一</span>不变的就是变化。</span><span style="color: black;">Happy weekend</span><span style="color: black;"><span style="color: black;">。</span></span>
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