国际站P4P定向推广深度剖析诠释，看完这篇文案就够了！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小猪佩奇身上纹，<span style="color: black;">一块</span>来当社会人。<span style="color: black;">大众</span>好，我是你们的老<span style="color: black;">伴侣</span>，胡老熙。</span><span style="color: black;">今天要为<span style="color: black;">大众</span>分享的<span style="color: black;">文案</span>是《国际站P4P定向推广深度剖析<span style="color: black;">诠释</span>》，分别从：1.什么是定向推广及其特性分析；2.定向推广的<span style="color: black;">优良</span>；3.定向推广入门到精通；4.定向推广及关键词推广的关系差异，等方面讲述该功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相信操作过阿里国际站的外贸人对P4P都不是很陌生，<span style="color: black;">那样</span><span style="color: black;">咱们</span>简单的概括下，P4P分为2个方面，其一是：<strong style="color: blue;">关键词推广</strong>（人为<span style="color: black;">选择</span>关键词，推广特定<span style="color: black;">制品</span>）；其二是，<strong style="color: blue;">定向推广</strong>（人为<span style="color: black;">选择</span>推广<span style="color: black;">制品</span>，系统匹配流量）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天重点给<span style="color: black;">大众</span>讲述，</span><span style="color: black;"><strong style="color: blue;">定向推广</strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">认识</span>下什么是定向推广。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.从2018年8月28日起，省心宝下线，定向推广正式上线，替换了省心宝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.定向推广与关键词推广是并列<span style="color: black;">同期</span>存在的关系，同为外贸直通车按点击付费，只是它们是两种不<span style="color: black;">同样</span>的推广方式，至于怎么不<span style="color: black;">同样</span>，下面逐一述说。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.定向推广以计划管理的形式存在，一个帐户<span style="color: black;">能够</span>设置多个计划管理，并以计划为单位支持客户进行预算、出价、人群定向、地域定向、关键词屏蔽等设置，从而支持用户进行多样化营销<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">定向推广它与百度网盟，有着本质上的相差无几，<span style="color: black;">亦</span><span style="color: black;">便是</span>说，会<span style="color: black;">按照</span>客户<span style="color: black;">爱好</span>、买家偏好，只要你搜索了一次这个关键词，找到过这个<span style="color: black;">制品</span>，麻烦系统就将会在你后续搜索的页面中，无论是电脑端，还是手机端，均会<span style="color: black;">显现</span>它的影子，这<span style="color: black;">便是</span><span style="color: black;">所说</span>的系统跟踪匹配。只<span style="color: black;">不外</span>定向推广，它是<span style="color: black;">按照</span>，180天内客户进入的店铺、类目、详情、发起的询盘、发起的RFQ等要点，进行<span style="color: black;">关联</span>性匹配。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">定向推广有<span style="color: black;">那些</span><span style="color: black;">优良</span>？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.更加<span style="color: black;">精细</span>的人群营销：<span style="color: black;">经过</span>人群定向、地域定向等投放设置，对流量进行分人群、分地域出价，实现流量抢占有的放矢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.更可控的预算管理：<span style="color: black;">区别</span>的计划支持单独设置消耗上线和点击出价，推广<span style="color: black;">花费</span>跟着<span style="color: black;">区别</span>的营销<span style="color: black;">目的</span>走。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.更灵活的推广运营：<span style="color: black;">经过</span>分计划的推广管理模式，结合您的<span style="color: black;">制品</span>类目/分组、新品营销、爆款重点<span style="color: black;">守护</span>等诉求，支持您多样化的营销<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.更<span style="color: black;">方便</span>的营销操作：无须选词买词，<span style="color: black;">容易</span>抢占买家流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">以上</span>的定向推广的定义及<span style="color: black;">这儿</span>所说到的定向推广的<span style="color: black;">优良</span>，<span style="color: black;">相关</span>起来<span style="color: black;">一块</span>理解，定向推广这个功能，不管是你的客户、还是同行的客户，都<span style="color: black;">能够</span>更加<span style="color: black;">精细</span>的抢占，更加助力<span style="color: black;">咱们</span>赢得订单，当然这一前提是，看谁投入了P4P多了，<span style="color: black;">宣传</span>的机会就<span style="color: black;">更加多</span>了，谁就<span style="color: black;">能够</span>抢占<span style="color: black;">更加多</span>客户，<span style="color: black;">由于</span>它是无孔不入的<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">从入门到精通玩转，定向推广</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXQzfTHHNoADhCWL8iao6QzPoJAniaHXa8icC1vCvVMMXhBVxpRtdibbWXSWRKianOEIshFrSyVZBQI3Pjg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.进入“定向推广”</span></strong><span style="color: black;">，打开营销中心后，<span style="color: black;">就可</span>看到定向推广模块，<span style="color: black;">而后</span>点击“进入管理”，就进入到定向推广的首页列表。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUGa1eKriaph8uLexTbK9qp4sISLAfBxia3M9fCUgrlGboE0RTYiaYb6JRA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.新建推广计划</span></strong><span style="color: black;">，<span style="color: black;">进入到“定向推广”首页（<span style="color: black;">亦</span>叫做定向推广列表页）后，找到左上角的”新建推广计划”按钮，点击后就正式开启新建推广计划。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUug22jLd5PhzGgQ95Z6QhUNobJpTa32gic61WnH0hJ92hBgQAgODhEibg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.设置计划基本信息，</span><span style="color: black;">点击新建推广计划按钮后，<span style="color: black;">起始</span>计划设置的<span style="color: black;">第1</span>步：填写计划基本信息，<span style="color: black;">包含</span>计划名<span style="color: black;">叫作</span>、每日消耗上限、单次点击出价区间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUDKTIcTvOImTsFZ24ykMov5xCZM1Y60lOVgHFL43rociaVY7IcArX4qQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">计划名<span style="color: black;">叫作</span></span></strong><span style="color: black;">，<span style="color: black;">通常</span>写法：某<span style="color: black;">制品</span>-某地域，<span style="color: black;">咱们</span><span style="color: black;">能够</span>以一条推广计划，设置推广一类<span style="color: black;">制品</span>，<span style="color: black;">这般</span>方便<span style="color: black;">咱们</span>更加直观，明了的<span style="color: black;">晓得</span>，哪条推广计划，在推广哪类<span style="color: black;">制品</span>，针对<span style="color: black;">那些</span>国家地区。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">每日消耗上限</span></strong><span style="color: black;">，<span style="color: black;">按照</span>自己<span style="color: black;">机构</span>的承受能力，进行设置。值得<span style="color: black;">重视</span>的是，定向推广的每日消耗与关键词推广的每日消耗，是<span style="color: black;">同期</span>共存的，<span style="color: black;">亦</span><span style="color: black;">便是</span>说，假如定向推广<span style="color: black;">每日</span>消耗设置200块<span style="color: black;">每日</span>，关键词推广<span style="color: black;">每日</span>消耗设置300块<span style="color: black;">每日</span>，<span style="color: black;">那样</span><span style="color: black;">亦</span><span style="color: black;">便是</span>500块<span style="color: black;">每日</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">出价区间</span></strong><span style="color: black;">，<span style="color: black;">这儿</span><span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">尽可能</span>写最低值，<span style="color: black;">由于</span>后续还有一个是高级设置，<span style="color: black;">能够</span><span style="color: black;">按照</span>：人群、地域来进行，溢价。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，我<span style="color: black;">这儿</span>出低价格，后续再<span style="color: black;">按照</span><span style="color: black;">区别</span>的地域，进行溢价<span style="color: black;">提高</span>，<span style="color: black;">能够</span>实现<span style="color: black;">同样</span>的扣费效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其最大的区别是在于，<span style="color: black;">例如</span>：<span style="color: black;">咱们</span>最低值是，5块 -- 11块，所有人群、地域，都是这个区间内。<span style="color: black;">然则</span>，<span style="color: black;">咱们</span><span style="color: black;">此刻</span>要对，北美地区进行重点推广，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>对该地区进行单独的溢价150%，<span style="color: black;">此时</span>候，北美地区出的价格比其他地区出的价格就要高了，<span style="color: black;">那样</span>就<span style="color: black;">能够</span>优先的进行流量匹配了，换句话说：<span style="color: black;">便是</span><span style="color: black;">咱们</span>优先重点推广北美地区了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">反之，<span style="color: black;">倘若</span>你一<span style="color: black;">起始</span>把价格抬高，后续就<span style="color: black;">欠好</span>设置溢价了，<span style="color: black;">倘若</span>设置，<span style="color: black;">那样</span>溢价的区间价就很高了，<span style="color: black;">或</span>起不了很大的价格差异，<span style="color: black;">亦</span>就<span style="color: black;">不可</span>实现，地区推广差异性了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然扣费是<span style="color: black;">同样</span>的效果，<span style="color: black;">然则</span><span style="color: black;">实质</span>上推广引流就效果就不<span style="color: black;">同样</span>了！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.</span><span style="color: black;">为计划添加推广<span style="color: black;">制品</span></span></strong><span style="color: black;">，右边是系统展示出所有商品，<span style="color: black;">能够</span>选中，点击“<span style="color: black;">添加所选<span style="color: black;">制品</span></span>”，加入到左侧的推广计划中来。<span style="color: black;">倘若</span><span style="color: black;">无</span>开启推广，<span style="color: black;">能够</span>点击直接开启，并且添加。<span style="color: black;">倘若</span><span style="color: black;">制品</span>在其他推广计划中，<span style="color: black;">亦</span>可选中添加推广（系统会自动移除原来推广）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUz7gWGyF41sXXMxdYtiaOuo9rSrYza3mZznItYcOgTZFgz4CdTIY2VNQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECU0BsujMfdIBoyYAab43T0GSM9Tl35AvtdsrCpBf1QcBWRZzmB1ib1DAA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在P4P推广中，无论是关键词推广<span style="color: black;">也</span><span style="color: black;">或</span>是定向推广，其最<span style="color: black;">基本</span>的<strong style="color: blue;">本质<span style="color: black;">便是</span><span style="color: black;">制品</span></strong>。<span style="color: black;">制品</span>是首要的重中之重，推广<span style="color: black;">是不是</span>有效果、<span style="color: black;">是不是</span>有<span style="color: black;">功效</span>，<span style="color: black;">制品</span>是起到关键<span style="color: black;">功效</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就<span style="color: black;">好似</span>“黄老吉”和“蛙哈哈”，100个人里面，有87个人<span style="color: black;">爱好</span>“黄老吉”，说明大部分人群<span style="color: black;">爱好</span>，<span style="color: black;">那样</span><span style="color: black;">此时</span>候对它更进一步的大肆宣传，<span style="color: black;">提高</span>更好销量。而不是宣传“蛙哈哈”，<span style="color: black;">大众</span>对它都不感冒，市场不<span style="color: black;">爱好</span>，即便你送到<span style="color: black;">咱们</span>面前，<span style="color: black;">大众</span>都不<span style="color: black;">爱好</span>，那就没起到<span style="color: black;">实质</span><span style="color: black;">功效</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">制品</span><span style="color: black;">这儿</span><span style="color: black;">选取</span>，是<span style="color: black;">必须</span>依据，数据分析进行选品选款，<span style="color: black;">最后</span>确定后来进行推广的。<span style="color: black;">那样</span>，<span style="color: black;">咱们</span><span style="color: black;">通常</span>依据：1.<span style="color: black;">是不是</span>标杆<span style="color: black;">制品</span>；2.<span style="color: black;">制品</span>询盘量<span style="color: black;">近期</span>几个月<span style="color: black;">是不是</span>最高；以数据结果为导向，推出市场受欢迎度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.进行高级设置</span></strong><span style="color: black;">，</span><span style="color: black;">高级设置<span style="color: black;">包含</span>：人群定向、地域定向、屏蔽词管理三个功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUHgjL8TXSicF1nznldia7AF3SaVp0hXia1lpBWDia0vibbeXgcibFZTHViaNGg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a、人群定向标签设置：</span><span style="color: black;"><span style="color: black;">拜访</span>偏好、采购意向、店铺老客。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.1.<span style="color: black;">拜访</span>偏好：<span style="color: black;">暗示</span>对该类目有潜在<span style="color: black;">拜访</span>偏好的人群。<span style="color: black;">详细</span><span style="color: black;">指的是</span>：近180天内点击进入过该三级类目商品详情页或店铺页的买家人群。类目支持<span style="color: black;">宣传</span>主自选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.2.采购意向：<span style="color: black;">暗示</span>对该类目有潜在采购意向的人群。<span style="color: black;">详细</span><span style="color: black;">指的是</span>：近180天内发起过该三级类目同行询盘、RFQ等的买家人群。类目支持<span style="color: black;">宣传</span>主自选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.3.店铺老客：<span style="color: black;">暗示</span>对<span style="color: black;">宣传</span>主店铺有过点击浏览<span style="color: black;">或</span>询盘的人群，<span style="color: black;">包含</span>两个标签：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）<span style="color: black;">拜访</span>过本店铺<span style="color: black;">制品</span>的买家：指近180天内点击进入过本店铺商品详情页或店铺页的买家</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）发起过本店铺询盘的买家：指近180天内给本店铺发起过询盘的买家</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUWGcsCOEF76FUayCECypEM1Nibra01ZvtDU0W62WRyEWrS064aZUFgWw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b、地域定向标签设置：</span><span style="color: black;">各大洲、各<span style="color: black;">重点</span>国家的地域，<span style="color: black;">地域标签是系统<span style="color: black;">经过</span>IP识别到的买家地域信息。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUAqgCeicC8sMvEBYqiaVhHWh3f7ZXMftiaJOqicPhtrMUax71Ze4aXbes5Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c、屏蔽词设置：</span><span style="color: black;">在输入框直接输入您针对该计划内的<span style="color: black;">制品</span>想要屏蔽的买家搜索词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">通常</span><span style="color: black;">咱们</span><span style="color: black;">必须</span>设置的词是：1.大词、泛词、不<span style="color: black;">精细</span>的词；2.与<span style="color: black;">制品</span>特性不<span style="color: black;">关联</span>的词；3.对该<span style="color: black;">制品</span><span style="color: black;">无</span>带来<span style="color: black;">实质</span>性效果的词；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>这些词，怎么来呢。<span style="color: black;">咱们</span><span style="color: black;">能够</span>采取：先把词都应用上去，后续数据出来了，经过层层统计、分析、筛选，<span style="color: black;">而后</span>再选定，<span style="color: black;">那些</span>词是<span style="color: black;">无</span>用的，<span style="color: black;">必须</span>剔除的，就<span style="color: black;">能够</span><span style="color: black;">增多</span>进屏蔽词里面去了。当然，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span>您对行业的<span style="color: black;">熟练</span>程度，进行初始设置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完成以上设置后，点击”提交”，一个完整的定向推广计划就完成发布。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUb1pL7Ds3wyIhUic4svA1lfql99Y5Js7As5MeospeabatHtcdIKcLSgg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>以上5个操作<span style="color: black;">过程</span><span style="color: black;">就可</span>完成定向推广计划，以下<span style="color: black;">便是</span>该推广计划的详情信息，<span style="color: black;">能够</span>继续添加推广<span style="color: black;">制品</span>、以及对单个<span style="color: black;">制品</span>进行开启&暂停推广、编辑修改出价区间、每日预算、以及<span style="color: black;">持续</span><span style="color: black;">增多</span>屏蔽关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUQriaeZf998VG6QfLiboh5EyicwicB8AATELTLv4J7iacxW4KZSp7ELPr3Cg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.计划推广效果查看，完成发布后的定向推广计划，在账户余额和计划预算充足的<span style="color: black;">状况</span>下，就<span style="color: black;">起始</span>推广了。<span style="color: black;">倘若</span>您想要<span style="color: black;">查找</span>和<span style="color: black;">认识</span>计划的推广效果，<span style="color: black;">能够</span><span style="color: black;">经过</span>以下3个<span style="color: black;">地区</span>查看。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">a、数据中心：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span>在账户报告中，查看定向推广计划的整体效果，<span style="color: black;">亦</span><span style="color: black;">能够</span>查看分计划的推广效果，您<span style="color: black;">能够</span>在定向推广溢价报告中，专门查看有溢价的人群标签和地域标签的整体推广效果和分计划推广效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">b、计划列表页：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在计划列表页，<span style="color: black;">咱们</span>为您<span style="color: black;">供给</span>了<span style="color: black;">每一个</span>计划当日实时花费和近七日的线上效果数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">c、计划详情页：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击计划名<span style="color: black;">叫作</span>，您<span style="color: black;">能够</span>进入到计划详情页，<span style="color: black;">这儿</span><span style="color: black;">能够</span>查看该计划的整体推广效果数据、单个<span style="color: black;">制品</span>的推广效果数据、人群溢价的推广效果数据、地域溢价的推广效果数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUUVRnfHbOVrZ45HdZAZgJnhHF25YPIKsiaa8hFWVAAkX1icjicXbj57YyQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">定向推广与关键词推广，有什么关系差异？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/G6vBXjxMdXS7nI79WKsbyvQpUWHRbECUr6SRxF7B9DfFkneZKl2dd22vrYdN6evkiaIAo8o35bzMKyA7rdlgFIQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.展示位置及区域：展示区域和位置相同；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.流量匹配上：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a）定向推广由系统直接计算搜索流量与推广商品的<span style="color: black;">关联</span>性来匹配流量，不<span style="color: black;">必须</span>进行选词买词；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b）关键词推广<span style="color: black;">必须</span>用户选词、买词，<span style="color: black;">经过</span>计算搜索流量与所购买关键词的<span style="color: black;">关联</span>性来匹配流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.出价上：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a）定向推广的出价由系统<span style="color: black;">按照</span>搜索流量的竞争热度、流量的转化价值等<span style="color: black;">原因</span>进行计算，并在商品所属计划的单次点击出价区间（如有溢价，在溢价后的出价区间）范围内进行智能出价；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b）关键词推广的出价则由用户购买词时的出价决定，<span style="color: black;">必须</span>用户对关键词进行综合<span style="color: black;">评定</span>后进行人工出价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.排序上：定向推广和关键词推广<span style="color: black;">一起</span>参与流量的排序，排序的影响因子都与推广评分<span style="color: black;">相关</span>（即出价*点击率预估会影响排序）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.扣费上：定向推广和关键词都采用二价计费，即您所<span style="color: black;">必须</span>支付的点击价格 = {(下一名客户的出价 * 下一名客户的推广评分)/您<span style="color: black;">自己</span>的推广评分} + 0.1元，<span style="color: black;">亦</span><span style="color: black;">便是</span>说，每次点击花费不会超过您所设定的出价，<span style="color: black;">同期</span>您的点击扣费受其他客户的出价、推广评分的影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>到底，谁更好呢？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">是定向推广好<span style="color: black;">有些</span>，还是关键词推广好<span style="color: black;">有些</span>呢？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>小白<span style="color: black;">来讲</span>，这一新功能（定向推广），无疑是雪中送炭，解救于<span style="color: black;">大众</span>水深火热之中，<span style="color: black;">非常多</span>人在操作，关键词推广的时候，并不<span style="color: black;">晓得</span><span style="color: black;">怎样</span>设置，关键词<span style="color: black;">怎样</span>对应<span style="color: black;">制品</span>，对应<span style="color: black;">那些</span><span style="color: black;">制品</span>，关键词<span style="color: black;">必须</span><span style="color: black;">怎样</span>管理、分组，等等一系列细节末节的操作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，定向推广，是抛开了这一切，您只<span style="color: black;">必须</span>懂得，<span style="color: black;">怎样</span>选品、找到<span style="color: black;">必须</span>推广的<span style="color: black;">制品</span>，就<span style="color: black;">能够</span>了。至于其他方面的，系统帮您搞定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">针对</span><span style="color: black;">爱好</span>用关键词推广来打造爆款的老手<span style="color: black;">来讲</span>，还真的<span style="color: black;">不可</span>一时间定义出谁好，</span><span style="color: black;">谁<span style="color: black;">欠好</span>。毕竟这个功能新出来，<span style="color: black;">功效</span>性、效果性，<span style="color: black;">亦</span>还不清楚。<span style="color: black;">因此</span><span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">这般</span>进行操作：依旧<span style="color: black;">保存</span>以关键词推广的方式，<span style="color: black;">同期</span>开启定向推广的方式，<span style="color: black;">连续</span>一段时间，并且<span style="color: black;">同期</span>做好观察，从数据中分析，哪个更好，<span style="color: black;">或</span>更适合自己的行业、<span style="color: black;">制品</span>推广，更为恰当。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">定向推广+结合呢？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">定向推广加关键词推广，相结合<span style="color: black;">一块</span>推广呢，又会变得怎么样？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>前面说过了，<span style="color: black;">定向推广它与百度网盟有着<span style="color: black;">同样</span>的本质，<span style="color: black;">便是</span>跟随买家<span style="color: black;">持续</span>出<span style="color: black;">此刻</span><span style="color: black;">她们</span>面前。而关键词推广则是，利用<span style="color: black;">更加多</span>关键词针对性的推广<span style="color: black;">制品</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">怎样</span>结合，<span style="color: black;">怎样</span>搭配起来<span style="color: black;">一块</span><span style="color: black;">运用</span>，就留给<span style="color: black;">大众</span>后续实践，思考了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">期盼</span>这篇<span style="color: black;">文案</span>，对<span style="color: black;">大众</span>有所<span style="color: black;">帮忙</span>，<span style="color: black;">倘若</span>你看完这篇<span style="color: black;">文案</span>受益了的话，欢迎转发给<span style="color: black;">更加多</span>外贸人<span style="color: black;">一块</span>学习，进步，如在分析分享的过程中，有不足之处，还望<span style="color: black;">大众</span>给于让我进步的意见<span style="color: black;">意见</span>，我的个人<span style="color: black;">微X</span>：Annohim。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/G6vBXjxMdXRVo0bwvL4xZGJ0gia3wZaCLiattb5uoxjh7F7j47lSqflpprfzZ4BibHfVSddywpcHGMfOsfS6GicEQA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注<span style="color: black;">咱们</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/G6vBXjxMdXRVo0bwvL4xZGJ0gia3wZaCLEQtxuYZWHSV3gZONMIEc0D4Cp3XNEI3llItFZzfhcQNDW1Vfoia9LeQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老板说，点一个赞，<span style="color: black;">博主</span>加5毛</span></p>
一看到楼主的气势，我就觉得楼主同在社区里灌水。 你的话语如春风拂面，让我感到无比温暖。 我深感你的理解与共鸣，愿对话长流。 软文发布平台 http://www.fok120.com/
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