b1gc8v 发表于 2024-7-31 16:37:35

小预算尝试谷歌展示宣传,效果意想不到!


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/145579cc62be4ba89803985b111fc83b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=8o%2BN51IlYUVma95D7cZK3BqStwM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌展示<span style="color: black;">宣传</span>是什么</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌展示<span style="color: black;">宣传</span>(GDN:Google Display Network)<span style="color: black;">咱们</span>在之前的<span style="color: black;">文案</span>有讲过,跟搜索<span style="color: black;">宣传</span><span style="color: black;">重点</span>的区别<span style="color: black;">便是</span>,搜索<span style="color: black;">宣传</span>是等用户去搜索被动展示,而展示<span style="color: black;">宣传</span>是<span style="color: black;">主动展示</span>,<span style="color: black;">符合<span style="color: black;">咱们</span>设置<span style="color: black;">要求</span>的受众用户</span>在查看gmail邮件、观看YouTube视频、浏览网站时会展示<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>。数以百万计的网站、应用和 Google 自有资源(例如 YouTube 和 Gmail),流量池还是非常大的。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/737635bf16ef4f3396c22ab84e40a5d4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=UWPciIipCq2Fa6%2F9yDswEnGFQCM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">展示<span style="color: black;">宣传</span>设置<span style="color: black;">重视</span>事项</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们进入谷歌<span style="color: black;">宣传</span>账户,点击创建<span style="color: black;">宣传</span>系列,<span style="color: black;">选取</span>类型展示<span style="color: black;">宣传</span>网络,<span style="color: black;">根据</span>系统提示<span style="color: black;">循序渐进</span>设置就<span style="color: black;">能够</span>完成,<span style="color: black;">博主</span>整理了些需要<span style="color: black;">重视</span>的事项:</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">01</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">素材<span style="color: black;">需求</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自适应展示<span style="color: black;">宣传</span>是一种基于素材资源的<span style="color: black;">宣传</span>,素材资源<span style="color: black;">便是</span><span style="color: black;">宣传</span>的<span style="color: black;">构成</span>部分,<span style="color: black;">咱们</span>需要<span style="color: black;">供给</span></span><strong style="color: blue;"><span style="color: black;">标题、<span style="color: black;">宣传</span>内容描述、<span style="color: black;">照片</span>、徽标、视频</span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">展示<span style="color: black;">宣传</span>:<span style="color: black;">照片</span>最多可添加15张,其中<span style="color: black;">照片</span>必须<span style="color: black;">供给</span><span style="color: black;">最少</span>一张横向<span style="color: black;">照片</span>以及一张方形<span style="color: black;">照片</span>;</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">视频可选(<span style="color: black;">意见</span>是30s<span style="color: black;">上下</span>的竖屏和横屏的视频效果最佳);</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">照片</span>素材:</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">添加符合<span style="color: black;">举荐</span>尺寸或可裁剪为<span style="color: black;">举荐</span>尺寸的<span style="color: black;">照片</span>。<span style="color: black;">重视</span>:任何<span style="color: black;">照片</span>的文件<span style="color: black;">体积</span>不得超过 5120 KB。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">照片</span>准则:</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必选-横向<span style="color: black;">照片</span> (1.91:1) <span style="color: black;">举荐</span>尺寸:1200 x 628 最小尺寸:600 x 314</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必选-方形<span style="color: black;">照片</span> (1:1) <span style="color: black;">举荐</span>尺寸:1200 x 1200 最小尺寸:300 x 300</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">可选-纵向<span style="color: black;">照片</span> (4:5) <span style="color: black;">举荐</span>尺寸:960 x 1200 最小尺寸:480 x 600</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">徽标准则:</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">举荐</span>-方形徽标 (1:1) <span style="color: black;">举荐</span>尺寸:1200 x 1200 最小尺寸:128 x 128</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">可选-横向徽标 (4:1) <span style="color: black;">举荐</span>尺寸:1200 x 300 最小尺寸:512 x 128</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">标题: </span></strong><span style="color: black;">最多添加五个,<span style="color: black;">每一个</span>标题不得超过30个字符;</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长标题:</span></strong><span style="color: black;">一条90个字符的长标题;</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>描述:</span></strong><span style="color: black;">最多五条,每条字符不超过90个字符;</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3a1456c0b27b4371a251573ebb0260ce~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=apKSm5q0Fv2qpThWJrOM4%2BRGrJQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1a94099b2cfb48aaab6fcd76abb62b34~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=%2BY1vRQDnVKu2VY7bCcxQ%2FRbI%2FBw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">02</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">预算设置</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>大<span style="color: black;">都数</span>B2B客户<span style="color: black;">来讲</span>,<span style="color: black;">宣传</span>投放重点还是搜索<span style="color: black;">宣传</span>,展示<span style="color: black;">宣传</span><span style="color: black;">做为</span>流量<span style="color: black;">弥补</span>,日预算设置上<span style="color: black;">博主</span><span style="color: black;">意见</span><span style="color: black;">能够</span>先设置</span><strong style="color: blue;"><span style="color: black;">¥30-50低预算起跑</span></strong><span style="color: black;">,后面看效果<span style="color: black;">状况</span>再做<span style="color: black;">调节</span>。因谷歌<span style="color: black;">宣传</span>的预算花费机制,<span style="color: black;">实质</span>花费有时候会超出单日预算的2倍,月度花费不会超出日预算的30.4倍。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">03</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">定位<span style="color: black;">要求</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1. 关键字定位</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关键字定位,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span>与咱们的<span style="color: black;">制品</span>或服务<span style="color: black;">关联</span>的字词或词组,将<span style="color: black;">宣传</span>展示在<span style="color: black;">关联</span>的网站、应用或视频中。<span style="color: black;">通常</span><span style="color: black;">咱们</span>会设置与搜索<span style="color: black;">宣传</span>相同的关键字,<span style="color: black;">倘若</span>流量不足会新增行业流量大词。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1ad986b88ce4473ab5b843053c450329~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=lmb3ZaBcrSeLOHTyvRehmVY5pqA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2. 主题定位</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">主题定位,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">容易</span>地将<span style="color: black;">宣传</span>投放到与特定主题<span style="color: black;">关联</span>的多个网页、应用和视频上。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">主题是<span style="color: black;">按照</span><span style="color: black;">各样</span>各样的行业或兴趣(例如农业或音乐)总结出来的。举例<span style="color: black;">来讲</span>,<span style="color: black;">倘若</span>定位“汽车与车辆”主题,您的<span style="color: black;">宣传</span>就能出<span style="color: black;">此刻</span>所含内容与汽车或其他汽车主题<span style="color: black;">关联</span>的网站、应用或 YouTube 视频中。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2ae16412b8cc4b99adcbe92cc70c86a0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=gKbVxxwL%2Bh7dXE%2BPgKI6feUDUCU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3. 展示位置</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">展示位置定位,<span style="color: black;">咱们</span><span style="color: black;">能够</span>定位 Google 展示<span style="color: black;">宣传</span>网络或 YouTube 上的<span style="color: black;">详细</span>位置。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在 Google 展示<span style="color: black;">宣传</span>网络上,展示位置<span style="color: black;">能够</span>是整个网站、网站的特定网页或是某个移动应用。在 YouTube 上,展示位置<span style="color: black;">能够</span>是一个频道或一个视频。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当添加 Google 展示<span style="color: black;">宣传</span>网络的展示位置后,<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span><span style="color: black;">亦</span>仍然<span style="color: black;">能够</span>在 YouTube 上所有符合<span style="color: black;">要求</span>的位置投放。<span style="color: black;">一样</span>,当<span style="color: black;">咱们</span>添加 YouTube 展示位置后,<span style="color: black;">宣传</span>仍然<span style="color: black;">能够</span>在 Google 展示<span style="color: black;">宣传</span>网络中所有符合<span style="color: black;">要求</span>的位置投放。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/04994b10eba444a481fc7e41d3ecd937~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=VzwrIZATV5BdvgLaok3CMpFT1ps%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4. 受众特征</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">受众特征定位,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">选取</span>受众特征(<span style="color: black;">包含</span>年龄、性别、育儿<span style="color: black;">情况</span>或家庭收入)来覆盖可能属于相应群体的用户。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1e6e7bc6fd5c4967b8ab4262ecb0234c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=AYzHm%2FiJacwOR2iRLL6bwLRrQ8E%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5.细分受众群(<span style="color: black;">举荐</span>)</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">受众群体<span style="color: black;">指的是</span>据 Google 估算,有特定兴趣、意向和受众特征的用户群体。系统会有<span style="color: black;">举荐</span>,<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>在受众群体管理器中创建新自定义细分受众群。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c3dfd71949cd47ad84a1dd73ca50f144~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=OUEBS207kyrGIHIYVPJJC88b1vU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9c6212814da343e686823aec861f50cb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=NdXid2ffT8Dp94P%2FB%2B0og%2Fpcj5g%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3862752f0d11484a8395e6435f09cfc6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=22C5mjTIpV7YDh%2FLVV59T28tc7c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">博主</span>寄语</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>人不是很能接受展示<span style="color: black;">宣传</span>,觉得展示<span style="color: black;">宣传</span><span style="color: black;">精细</span>度<span style="color: black;">不足</span>,<span style="color: black;">博主</span><span style="color: black;">亦</span>非常理解<span style="color: black;">大众</span>的顾虑,但谷歌强大的<span style="color: black;">宣传</span>定位设置其实是<span style="color: black;">能够</span>实现<span style="color: black;">精细</span>化投放的,只给<span style="color: black;">咱们</span>想要触达的客户推送。<span style="color: black;">另一</span>,<span style="color: black;">博主</span><span style="color: black;">实质</span>投放下来,展示<span style="color: black;">宣传</span>覆盖面更广,点击均价更低,询盘成效<span style="color: black;">亦</span>很错:</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9c7e7e8169e24bf38a4c321fc9524e9c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913145&amp;x-signature=CPVPdjkNR%2FFife%2BRNthdDx9tae8%3D" style="width: 50%; margin-bottom: 20px;"></div>




fny5jt9 发表于 2024-8-28 04:29:10

我完全同意你的观点,说得太对了。

wrjc1hod 发表于 2024-9-26 06:37:43

seo常来的论坛,希望我的网站快点收录。

wrjc1hod 发表于 2024-9-29 17:22:37

回顾历史,我们感慨万千;放眼未来,我们信心百倍。

qzmjef 发表于 2024-10-26 05:42:51

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nykek5i 发表于 2024-10-30 15:14:55

你的见解真是独到,让我受益良多。

nqkk58 发表于 2024-11-6 16:21:15

系统提示我验证码错误1500次 \~゛,
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