你的谷歌宣传到底花了多少钱？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小易说</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>投放谷歌<span style="color: black;">宣传</span>多久啦？<span style="color: black;">针对</span>自己的谷歌推广账户的花费<span style="color: black;">认识</span>吗？应该去哪里看谷歌推广账户的真实花费呢？投放<span style="color: black;">花费</span>指的是什么呢？账户概览里面的<span style="color: black;">花费</span>和<span style="color: black;">宣传</span>系列里面的<span style="color: black;">花费</span>怎么不<span style="color: black;">同样</span>呢？账户里面的花费和已出账单<span style="color: black;">花费</span>怎么不<span style="color: black;">同样</span>呢？</p>您有过类似的疑问吗？<span style="color: black;">倘若</span>有的话，那就赶快打开自己的谷歌推广账户，跟着小易的<span style="color: black;">过程</span>看看自己账户的<span style="color: black;">实质</span>花费吧。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">花 费 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>从账户概览里面看，<span style="color: black;">亦</span><span style="color: black;">能够</span>从<span style="color: black;">宣传</span>系列里面看。只<span style="color: black;">不外</span>概览里面的花费不是<span style="color: black;">精细</span>的花费，系统进行了省略和约等于，可把鼠标悬浮在<span style="color: black;">花费</span>上面就<span style="color: black;">能够</span>看到啦。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zae5w3cwt7hGQQhLaKNN86hQb2ejWoibkueiahmjdGOAZx7M4aCwhGjsohiahTu7VsAjZiaMVYAx5iaGSjQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zae5w3cwt7hGQQhLaKNN86hQrZibQOOwI4sebr8U1ibJ0XZdOERffTy9AcY2CFJ9Hh5ZFpqBiaHQwgSKA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">概览<span style="color: black;">花费</span>：$1450（鼠标悬浮后<span style="color: black;">表示</span>的<span style="color: black;">花费</span>：$1,445.57）</strong></p><strong style="color: blue;"><span style="color: black;">宣传</span>系列<span style="color: black;">花费</span>：$1,445.57</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说明概览的<span style="color: black;">花费</span>和<span style="color: black;">宣传</span>系列的<span style="color: black;">花费</span>实际上是<span style="color: black;">同样</span>的。</p>概览的<span style="color: black;">花费</span>和<span style="color: black;">宣传</span>系列的<span style="color: black;">花费</span>是<span style="color: black;">咱们</span>谷歌推广账户<span style="color: black;">实质</span>产生的<span style="color: black;">花费</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">交易<span style="color: black;">花费</span> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户里面都产生了<span style="color: black;">那些</span>交易，每次交易的<span style="color: black;">花费</span>是怎么样的呢，快接着往下看吧。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zae5w3cwt7hGQQhLaKNN86hQazpAYo2vCTnIeXRicaPquVXf8gVpib5szfF3MF3qyCOic0K0ILtgDreIA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把<span style="color: black;">这儿</span>的交易明细下载下来，以便<span style="color: black;">咱们</span>精确计算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">所有交易<span style="color: black;">花费</span>：$1254.24</strong></p>到<span style="color: black;">这儿</span>，<span style="color: black;">大众</span>看到不<span style="color: black;">同样</span>了吗？<span style="color: black;">这儿</span>账户所有交易<span style="color: black;">实质</span>产生的<span style="color: black;">花费</span>和上面的概览<span style="color: black;">花费</span>、<span style="color: black;">宣传</span>系列<span style="color: black;">花费</span>是不<span style="color: black;">同样</span>的。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WHY？到底哪个是对的？</p>所有交易的<span style="color: black;">花费</span>是<span style="color: black;">咱们</span>推广的账户和谷歌<span style="color: black;">出现</span>的<span style="color: black;">实质</span>交易<span style="color: black;">花费</span>。Understand?来来来，<span style="color: black;">咱们</span>计算一下：<strong style="color: blue;"><span style="color: black;">宣传</span>系列<span style="color: black;">花费</span>-所有交易<span style="color: black;">花费</span>=$1,445.57-$1254.24=￥191.33</strong>。开心不？<span style="color: black;">咱们</span>的谷歌<span style="color: black;">宣传</span><span style="color: black;">实质</span>上花了$1,445.57，<span style="color: black;">然则</span>谷歌只扣了我们$1254.24。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有小伙伴就有疑问了，那谷歌<span style="color: black;">为何</span>不扣除这￥191.3呢？小易给<span style="color: black;">大众</span>解释一下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>系列的<span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">超过平均每日预算时的收费方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>账户设置的有平均每日预算，<span style="color: black;">每一个</span>系列设置<span style="color: black;">亦</span>有平均每日预算。</p>在<span style="color: black;">1星期</span>内的某几天或<span style="color: black;">一月</span>的某些时段，系统会<span style="color: black;">按照</span>流量的波动<span style="color: black;">状况</span>，最多投入 2 倍的<span style="color: black;">宣传</span>系列的平均每日预算来展示<span style="color: black;">宣传</span>，但您<span style="color: black;">每一个</span>月的<span style="color: black;">宣传</span>系列<span style="color: black;">花费</span>不会<span style="color: black;">增多</span>。<span style="color: black;">针对</span>按转化次数付费的<span style="color: black;">宣传</span>系列，您的单日<span style="color: black;">花费</span>可能会达到平均每日预算的 2 倍以上。请<span style="color: black;">重视</span>，有些时候，您的单日<span style="color: black;">花费</span>可能会超过平均每日预算的 2 倍这一上限。<span style="color: black;">不外</span>，您仍然只需按最多 2 倍的平均每日预算支付<span style="color: black;">花费</span>。例如，<span style="color: black;">倘若</span>您的平均每日预算为 10 元，而某一天累计产生的<span style="color: black;">花费</span>是 23 元，您<span style="color: black;">亦</span>只需按<span style="color: black;">每日</span> 20 元的标准支付<span style="color: black;">花费</span>。剩下的 3 元会<span style="color: black;">做为</span>超额投放返还金额返还给您，并<span style="color: black;">表示</span>在交易历史记录中。<img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zae5w3cwt7hGQQhLaKNN86hQ6jicIicVCPGy86ibSpyUnwDRbvfQpwheA9zh5hibH3AkSTu9ISrUuasIuA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关于月度<span style="color: black;">花费</span>限额</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽管<span style="color: black;">宣传</span>系列任一天的<span style="color: black;">花费</span>都可能达到平均每日预算的 2 倍，但您支付的<span style="color: black;">花费</span>不会超过 Google Ads 为了防止您意外超支而设置的月度<span style="color: black;">花费</span>限额。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，只要您<span style="color: black;">全部</span>月的预算保持不变，您支付的<span style="color: black;">花费</span>就不会超过您的平均每日预算乘以 30.4 天的月平均天数（即“一年 365 天 ÷ 12 个月 = 30.4 天/月”）所得的金额。</p>这下明白了吧。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">投放<span style="color: black;">花费</span>:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌推广账户<span style="color: black;">实质</span>产生的<span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">已出账单<span style="color: black;">花费</span>：<span style="color: black;">咱们</span>推广的账户和谷歌<span style="color: black;">出现</span>的<span style="color: black;">实质</span>交易<span style="color: black;">花费</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zae5w3cwt7hGQQhLaKNN86hQ0mqEO6vR0byK7kNw2xsrXHWs8n3PnGfpWLchTQNHaAjC0eicLicC19aw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zae5w3cwt7hGQQhLaKNN86hQnVMXqRiaRQC8yTKYgQMRso4al8DeTd9PCdGQw7cz6z0m6L7sxCB4uew/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zae5w3cwt7hGQQhLaKNN86hQgfXdtNeuRmDCOtHP2eUaESNrsAPZB2gRY66jLY5GG1QCibejSNYCyYQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">投放<span style="color: black;">花费</span>：$1,445.57</strong><strong style="color: blue;">已出账单<span style="color: black;">花费</span>：$1254.24</strong>看到<span style="color: black;">这儿</span><span style="color: black;">大众</span>应该对开头<span style="color: black;">咱们</span>提出的问题有了答案吧，概览里面的<span style="color: black;">花费</span>、<span style="color: black;">宣传</span>系列里面的<span style="color: black;">花费</span><span style="color: black;">便是</span>投放<span style="color: black;">花费</span>；已出账单<span style="color: black;">花费</span><span style="color: black;">便是</span>所有交易<span style="color: black;">花费</span>。想<span style="color: black;">晓得</span>账户的<span style="color: black;">实质</span>花费吗？赶快去看一看，算一算吧。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">今日<span style="color: black;">举荐</span> </strong></p>
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