谷歌外贸推广怎么做：SEO还是Adwords？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你来晚了，点击上方蓝字并置顶公众号，醒脑好文<span style="color: black;">第1</span>时间送达。回复<span style="color: black;">晚安</span>，<span style="color: black;">得到</span>一条<span style="color: black;">尤其</span>的推送。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wlkcToeV88Hs9ibficnbeHibicMk8oibL1Qf5BLg7aSSIrudLmNicEI9Zbia4Rxo7tFyqpudBsicwXOJah9drR1bnbhwZA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你决定要做谷歌外贸推广的那一刻起，就不得不面临一个<span style="color: black;">选取</span>，SEO还是Adwords？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于SEO和Adwords<span style="color: black;">始终</span>存在争议，<span style="color: black;">非常多</span>人为它们之间哪一个更有效争的死去活来，其实答案很大程度上要取决于你业务的<span style="color: black;">自己</span><span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO和Adwords（<span style="color: black;">重点</span>指在谷歌上做PPC）都属于搜索引擎营销，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">大众</span>口口相传的谷歌推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到这，国内有一个很大的误区，有人把在谷歌上搜邮箱<span style="color: black;">亦</span><span style="color: black;">叫作</span>为谷歌推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实搜邮箱、搜联系方式这件事并不属于谷歌推广，在数字营销界谷歌推广就<span style="color: black;">仅有</span>SEO和Adwards。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，废话不多，一灯今天会先定义什么是SEO和Adwards，<span style="color: black;">这般</span>有助于你更直接有效的<span style="color: black;">认识</span>哪种谷歌推广<span style="color: black;">办法</span>更适合你的业务，<span style="color: black;">而后</span>再分析它们之间有什么区别，最后告诉<span style="color: black;">大众</span>谁更好。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是谷歌SEO优化？</span></strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO全名是搜索引擎优化（Search Engine Optimization），是<span style="color: black;">经过</span>一系列<span style="color: black;">关联</span>且能<span style="color: black;">加强</span>访客流量的关键词去优化你的网站，使你的网站在搜素引擎结果页面（SERP）中取得较高的排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单说<span style="color: black;">便是</span>，当有潜在客户<span style="color: black;">经过</span>google搜索这些关键词时，你的网站便会出<span style="color: black;">此刻</span>搜索结果靠前的关键位置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">较高的搜索排名<span style="color: black;">寓意</span>着，会有<span style="color: black;">更加多</span>对你<span style="color: black;">制品</span>感兴趣的潜在客户能够找到你的网站，有助于<span style="color: black;">加强</span>你网站的访客流量，<span style="color: black;">提高</span>转化率，从而达到<span style="color: black;">增多</span><span style="color: black;">营销</span>的目的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于更<span style="color: black;">仔细</span>的介绍你<span style="color: black;">能够</span>阅读一灯出品的</span><a style="color: black;"><span style="color: black;">外贸SEO优化入门教程</span></a><span style="color: black;">，接近一万字的干货，不读是你的损失。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是谷歌Adwords？</span></strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Adwords全<span style="color: black;">叫作</span>Google Adwords，<span style="color: black;">是由于</span>谷歌创建的一个<span style="color: black;">宣传</span>平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>者<span style="color: black;">能够</span>用竞价付费的方式，把和业务<span style="color: black;">关联</span>的关键词投放到谷歌搜索结果中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当有人搜这些关键词时，搜索结果顶部会优先<span style="color: black;">表示</span>参与关键词竞价排名的网址，<span style="color: black;">而后</span>再<span style="color: black;">表示</span>经过SEO优化排名过的网址。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Adwords就像一个大型拍卖会，谁的钱多，谁就能霸占搜索结果前几的位置，<span style="color: black;">倘若</span>用<span style="color: black;">欠好</span>就会<span style="color: black;">许多</span>烧钱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与其说谷歌是做搜索引擎的，不如说是做<span style="color: black;">宣传</span><span style="color: black;">机构</span>的，明白的人都<span style="color: black;">晓得</span>这个理，<span style="color: black;">无</span>盈利何来发展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到这我插一句，谷歌的收费项目，除了有按每次点击收取<span style="color: black;">花费</span>的adwords，还有按看到你<span style="color: black;">宣传</span>每千次计算收费的Adsense，这个以后我会单独写一篇<span style="color: black;">文案</span>来介绍。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌SEO和谷歌Adwords有区别？</span></strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讲完什么是SEO和Adwards，想必<span style="color: black;">大众</span><span style="color: black;">已然</span>迈过小白那个坎了，接下来我重点介绍下它们之间有什么区别，给<span style="color: black;">大众</span>做更深入的分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wlkcToeV88Hs9ibficnbeHibicMk8oibL1Qf59JT4EDxYM1kxPFubtgQLd9Jlv8wl5IVDSVu2F5hpaOQwtUiakUmLF4g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Adwords只适用于谷歌，而SEO则适用于所有搜索引擎。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Adwords一旦投放就有流量，而SEO需要花<span style="color: black;">非常多</span>的时间和经历<span style="color: black;">才可</span><span style="color: black;">得到</span>排名和流量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Adwords很容易计算投资<span style="color: black;">报答</span>率，而SEO<span style="color: black;">因为</span><span style="color: black;">原因</span>太多，加上人工成本高，很难计算。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Adwords的流量需要付费，一旦停止投放，流量<span style="color: black;">亦</span>就停了，而SEO来的流量是免费流量，<span style="color: black;">长时间</span>稳定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Adwords会<span style="color: black;">显现</span>在谷歌搜索结果的顶部和底部，而SEO需要你<span style="color: black;">奋斗</span>做排名，做到最高<span style="color: black;">亦</span>是排在Adwords的排名之后。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AdWords优于SEO的最大优点<span style="color: black;">便是</span><span style="color: black;">能够</span>更快地产生结果，非常适合<span style="color: black;">期盼</span>快速<span style="color: black;">得到</span><span style="color: black;">目的</span>流量的初创<span style="color: black;">机构</span>和新<span style="color: black;">机构</span>，以便进行<span style="color: black;">营销</span>，<span style="color: black;">研发</span>新客户。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌推广该<span style="color: black;">选取</span>SEO还是Adwords？</span></strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">叫一灯来看，答案很简单，这要取决你<span style="color: black;">机构</span>的业务<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>Adwords和SEO并不是竞争对手，就好比我在社交<span style="color: black;">媒介</span>营销分析里说过，</span><a style="color: black;"><span style="color: black;">社交<span style="color: black;">媒介</span>到底是做社交还是做<span style="color: black;">媒介</span></span></a><span style="color: black;">，其实都对，只<span style="color: black;">不外</span>看你的侧重点在哪。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span><span style="color: black;">同期</span><span style="color: black;">运用</span>SEO和Adwords，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">根据</span>你<span style="color: black;">机构</span>的预算来做。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面是一灯给<span style="color: black;">大众</span>的一点小<span style="color: black;">意见</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">低预算的外贸童鞋：<span style="color: black;">举荐</span>你主攻SEO ，避免使用 PPC。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中预算的外贸童鞋：<span style="color: black;">举荐</span>你SEO和PPC<span style="color: black;">一块</span><span style="color: black;">运用</span>，但<span style="color: black;">最后</span>还是以SEO为主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高预算的外贸童鞋：<span style="color: black;">举荐</span>你尽管<span style="color: black;">运用</span>PPC ，在google adwards上做竞价排名。但要<span style="color: black;">重视</span>投资<span style="color: black;">报答</span>率（ROI），<span style="color: black;">得到</span>的收益必须要高于投入成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后我想说的是，即使你有很好的SEO排名，你仍然<span style="color: black;">能够</span><span style="color: black;">运用</span>Adwords，并<span style="color: black;">得到</span><span style="color: black;">更加多</span>的<span style="color: black;">揭发</span>和流量，<span style="color: black;">由于</span>Adwords的投资<span style="color: black;">报答</span>率比SEO好算太多。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有一种<span style="color: black;">状况</span><span style="color: black;">便是</span>有<span style="color: black;">有些</span>同行恶意竞价排名你的品牌词，你不得不做Adwords。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于Adwords怎么做<span style="color: black;">才可</span>不浪费钱？今天算是一个开篇，以后会在PPC系列里着重介绍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你精力有限不想学习，请<span style="color: black;">必定</span>找有Google Adwords Partner资质的<span style="color: black;">机构</span>进行合作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>花钱很容易，但<span style="color: black;">倘若</span><span style="color: black;">无</span>合适的<span style="color: black;">办法</span>和监控手段，那就变成赌钱了！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">还没关注一灯？扫扫下面的二维码关注<span style="color: black;">就可</span><span style="color: black;">得到</span>，不要重演<span style="color: black;">错失</span>对的人的遗憾，有些故事从一<span style="color: black;">起始</span>就<span style="color: black;">无</span>错。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wlkcToeV88EE34ONP7I7bjxeUEEklYiaEWUuvtnTt1tNGFZn7JWM2x2iaTA50aG4GibmibicS1LDkVicMN5ibQUlIITgg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
“BS”（鄙视的缩写）
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