进入2021，这些品牌CP还要继续“相爱相杀”？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“茶颜悦色”“茶颜观色”傻傻分不清楚？1月6日，二者之间渊源颇深的诉讼<span style="color: black;">专题</span>上了热搜。还有不少品牌CP，把“相爱相杀”带入了2021年。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS3PpIv6vraf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=dKznBumJ8g8bZ8Yp8f37Dp40o0Q%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">茶颜悦色x茶颜观色</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">茶颜悦色反诉茶颜观色 全国人民都<span style="color: black;">晓得</span>茶颜悦色“赚了一点钱”了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打卡一杯“茶颜悦色”奶茶已成人们长沙之行的标配。而仅有一字之差的品牌“茶颜悦色”“茶颜观色”<span style="color: black;">近期</span>“开撕“：4日，茶颜悦色以不正当竞争为由，起诉了茶颜观色。其实，早在2020年4月，茶颜观色以侵犯商标权为由起诉茶颜悦色，但被法院驳回。茶颜观色2019年才在长沙开店，但商标注册却在先。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6日，“茶颜悦色反诉茶颜观色”的<span style="color: black;">专题</span>上了热搜，<span style="color: black;">导致</span>了网友们的吐槽狂欢：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>茶颜悦色的反诉，<span style="color: black;">亦</span>让全国人民都知道茶颜悦色“赚了一点钱”了！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS3S7E4V4e7F~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=wXTuDjWD2MAXJIsP7strb%2B7eLuM%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS3SbIg3MIoU~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=hER6tMivmzRzhjLZ5nd8J45sq%2B8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">茶颜悦色<span style="color: black;">亦</span>是任性，不仅在小票上唠唠叨叨，官博<span style="color: black;">亦</span>是real耿直：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS3k3IDYlWCv~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=j9j9C92pLY6s1W78fumTWIMd2nA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了茶颜观色，茶颜悦色还有其他的<span style="color: black;">懊恼</span>，<span style="color: black;">例如</span>：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS3kr3tIDmse~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=W3rHiA3jh%2BfkpR3RBGVNqdUk2qo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，该案当庭未宣判，茶颜悦色反诉茶颜观色的<span style="color: black;">结果</span>让<span style="color: black;">咱们</span>拭目以待吧。其实，在官博都成精的2020年，除了它们，还有这些相爱相杀的品牌CP们：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">茶颜悦色x喜茶</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">喜茶抽奖尴尬抽到茶颜悦色粉丝 却促成“喜悦CP”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">喜茶在2020年3月19日发起了一项抽奖，吸引了众多前来参与的网友。但喜茶万万没想到的是，万中挑一的幸运儿，偏偏是自己的竞争对手茶颜悦色的粉丝！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官博气氛<span style="color: black;">忽然</span>尴尬不说，还给茶颜悦色免费打了波<span style="color: black;">宣传</span>。喜茶在评论里自我调侃了一句“终究还是错付了...”</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS3lKJH83qnh~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=MLuXtTIXusMdjYYpYp5p7%2FKPDEo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抽奖虽翻车，官博评论却变成大型磕CP现场，两家品牌被网友亲切地<span style="color: black;">叫作</span>为“喜悦CP”。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS3ln4duKbaj~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=ng4ikGVuaeE9oVa3IRg5sUEzejg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管是营销手段还是无意为之，这确确实实让这两家奶茶品牌又火了一把，达成双赢的局面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">麦当劳x美团</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">麦当劳外卖员等红灯摸美团外卖员耳朵</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美团小哥戴着自己萌萌的袋鼠耳朵（非兔耳朵）安静地等红绿灯，一身红衣的麦当劳外送小哥停在了团团旁边，伸出了好奇的小手，捏了捏美团小哥的耳朵~</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS3mCDZ7Z8YR~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=fTWdp%2FduIvh2R5HI2dO0z26xfFk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一幕不仅被有心人<span style="color: black;">精细</span>抓拍了下来，还被”万物皆可CP”的<span style="color: black;">伴侣</span>们嗑到了。美团官微还发了<span style="color: black;">关联</span>视频，线上@麦当劳，“啥时候给我捏一下耳朵”，孜孜不倦，<span style="color: black;">每日</span>卡点13:14，<span style="color: black;">保持</span>发了4天。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS46F6TyKFK9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=4JjsIINRB4RDHnR3F12%2FDnmoupM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最终</span>第五天，麦当劳<span style="color: black;">回复</span>了一句虎狼之词：“就<span style="color: black;">晓得</span>你是馋我的身子”。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS46bHDkgGnn~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=IxJCfzN%2FPeY3bfz%2B8HDDyhzUHnI%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>直呼“请你们原地结婚”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老乡鸡x周黑鸭</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">鸡同鸭讲完成商务对话</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">周黑鸭家喻户晓，而老乡鸡开年一场200元预算现象级案例刷屏。<span style="color: black;">由于</span><span style="color: black;">宣传</span>出圈，老乡鸡的官博<span style="color: black;">亦</span><span style="color: black;">导致</span>了关注，却<span style="color: black;">由于</span>偷懒走红：<span style="color: black;">每日</span>只要发布“咯咯咯”就完事了！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS47H7f8CoVw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=DjFmbpzcQwRaPAbm7tabVZ0k4Tg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在与其他品牌的互动上，老乡鸡活脱脱<span style="color: black;">便是</span>一只戏精本精：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS47h173fXX0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=8mDwoFpF3f4g8pssbBcKGBJaqYA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">几个拟声词和表情就能完成一场商务对话，<span style="color: black;">博主</span>内心在呐喊：这工资太好挣了~（并<span style="color: black;">无</span>….</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">钉钉x<span style="color: black;">全部</span>阿里家族</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">钉钉被小学生“欺负” 成阿里家族团宠</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">疫情这一年，让<span style="color: black;">咱们</span>对“钉钉”这个软件<span style="color: black;">再也不</span>陌生，钉钉在线求饶，接二连三发布鬼畜视频，一顿操作让它<span style="color: black;">成为了</span>上半年最出圈的品牌。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS4fu7L8X2OP~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=y24eCgjwark7U42lBwe32UirS88%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里家族<span style="color: black;">亦</span>不忘调侃~</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS4gM1fl9d2K~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=g6bNwz7m4p%2B1y5Tkn7%2B6HJH7icY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">调侃归调侃，同为一家人，<span style="color: black;">针对</span>钉钉被小学生欺负一事，阿里家族全员出动，应援声一片：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS4gsADV9ojY~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=I%2FCQWMU85hez5htV%2Bx7B%2FWGVSls%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS4hHHxmgjTf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=%2BhLGlj8ubGMYkI5E%2BEKQwhpggTg%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS4hgAS6B5M3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=RvcMNFKkCqqoBpdVKTJkqVHDJZc%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS52aCAib2dU~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=z8OPObwa9eINLndJ2RNtHEdkEiw%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS54DIU9Wy4G~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=1JnIyT0%2FIoCiPN52W1OMYBBBL9Y%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">围观群众感叹：真是个戏精家族！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">奔驰x宝马</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">奔驰宝马又“撒狗粮”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2020年的最后<span style="color: black;">一月</span>，据奔驰宝马双方官宣<span style="color: black;">表示</span>：奔驰将首款纯电动EQC停进了慕尼黑宝马世界，而宝马纯电动iX3则停进了慕尼黑奔驰展厅，宣布以这种方式<span style="color: black;">一块</span>迎接这个<span style="color: black;">区别</span>寻常的12月。奔驰和宝马都在国外社交网站上<span style="color: black;">发帖</span>，并互道祝福：2020年对所有人<span style="color: black;">来讲</span>都是非同寻常且充满挑战的一年，<span style="color: black;">咱们</span>和老<span style="color: black;">伴侣</span>@BMW/@Mercedes-Benz<span style="color: black;">一块</span>祝<span style="color: black;">大众</span>节日<span style="color: black;">愉快</span>~两个品牌为此提出的口号是“ Wir halten zamm”，翻译为“<span style="color: black;">咱们</span>在<span style="color: black;">一块</span>”。</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/SLMS55nApp0Pec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=EjxLTY5GRFKCs250P0t4rzBw7IA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">支付宝x淘宝</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不改ID：支付宝淘宝比拼霸总气质</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>号<span style="color: black;">能够</span>修改<span style="color: black;">信息</span>发布，网友一片呼声，什么时候淘宝ID<span style="color: black;">亦</span>能改一改，淘宝一顿操作猛如虎，支付宝<span style="color: black;">亦</span>来蹭热度：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS56GsH1U8w~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=ffTtiFpr8NkC%2FqKCz9tzGKZaY2o%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">淘宝x<span style="color: black;">微X</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不想做社交的电商不是好电商！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今年双十一，<span style="color: black;">由于</span><span style="color: black;">微X</span>封杀外链，几大电商平台的活动推广均受到影响。这反倒让阿里社交功能圈粉不少，<span style="color: black;">非常多</span>网友转战在淘宝上聊天了。不得不说，马云当初在淘宝和支付宝上发展社交业务是多么的明智，虽然在体量上<span style="color: black;">没法</span>和<span style="color: black;">微X</span>、QQ相提并论，<span style="color: black;">然则</span>却<span style="color: black;">能够</span>在必要的时候留下一条“后路”。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS57RB81ZURV~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=wpv2y9Sc2IilbLZs5gmt3gNJofA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海底捞x巴奴</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">火锅界的“瑜亮之争”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">火锅行业里，似乎从来<span style="color: black;">无</span>一个像巴奴毛肚火锅<span style="color: black;">这般</span>的“后生”，能引得老大哥海底捞如此兴师动众地做出防范。从郑州到北京，海底捞围着巴奴开店，一次次看似“无心”之举，却<span style="color: black;">目的</span>感极强。2020年9月份，有网友<span style="color: black;">叫作</span>，海底捞多款菜品与巴奴火锅菜品外观接近，<span style="color: black;">包含</span>井水黄豆芽、绣球菌等。<span style="color: black;">亦</span>有网友<span style="color: black;">叫作</span>，不是吧，全世界火锅不都<span style="color: black;">同样</span>吗？随即巴奴<span style="color: black;">回复</span>：非常欢迎海底捞加入巴奴<span style="color: black;">制品</span>主义阵营。人们不禁感慨，火锅还是那口火锅，江湖可能<span style="color: black;">再也不</span>是那个江湖。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS5Qd7hubtRh~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=545BzCcQiGAibfuUyRM1JuY%2FQj8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百事可乐x可口可乐</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搞事情？百事可乐推出“可可可乐 ”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2020年底，百事可乐宣布，其最新的<span style="color: black;">制品</span>创新将会把百事可乐和热巧克力结合起来，推出一款巧克力棉花糖调味的可乐新品。有意思的是，这款<span style="color: black;">制品</span>的英文名字叫做“cocoa cola”，音译过来即是“可可可乐”，这便让人忍俊不禁了，都2020年底了，百事可乐还要再cue一把他的老<span style="color: black;">伴侣</span>可口可乐，在名字上搞点事情！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/SLMS5RFq88to6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723000533&x-signature=YQ1UChb%2F5tQRIWX8gjUyAJO17pU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">期待2021年的品牌CP们能带给<span style="color: black;">咱们</span>给多的<span style="color: black;">愉快</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>： <span style="color: black;">公众</span>网</p>
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