qzmjef 发表于 2024-7-31 09:02:51

你的制品真的需要站外推广吗？站外推广到底有什么用？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着亚马逊、速卖通等电商平台的卖家群体越来越大，站内的蛋糕就<span style="color: black;">那样</span>大，随着分蛋糕的人<span style="color: black;">增多</span>，能拿到手的蛋糕肯定就越来越少，<span style="color: black;">因此呢</span>不少人<span style="color: black;">起始</span>寻找站外推广的<span style="color: black;">办法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那站外推广到底有什么用？是不是所有<span style="color: black;">制品</span>都适合进行站外推广呢？今天就来跟<span style="color: black;">大众</span>好好讲讲。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">1. 什么是站外推广？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单理解，站外指的<span style="color: black;">便是</span>亚马逊、速卖通、美客多等电商平台之外的<span style="color: black;">途径</span>，<span style="color: black;">包含</span>但不限于B2B网站、各大搜索引擎、各大行业BBS，各大交互式空间，推广指的<span style="color: black;">便是</span>在社交<span style="color: black;">媒介</span>、搜索引擎、行业论坛、电子邮件营销、视频营销等平台进行推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外推广的形式多样，例如在社交<span style="color: black;">媒介</span>平台上创建群组、参与折扣网站的活动、<span style="color: black;">或</span>与网络红人合作进行<span style="color: black;">制品</span>推广，都属于站外推广的<span style="color: black;">途径</span>形式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外推广的目的有别于站内的一系列的引流动作，他的<span style="color: black;">重点</span>目的是给亚马逊店铺引流<span style="color: black;">提高</span>排名，<span style="color: black;">最后</span>促进订单转化。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/d1e10a347ef74c5bb89425c0786a907e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722992233&amp;x-signature=5BmHHWLH1P46jWWLIVOHvUJdfy4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">2. 站外推广有什么用？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1 扩充获客<span style="color: black;">途径</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在站内能获取的客流量就<span style="color: black;">那样</span>多，还要分流到同类型的其他商家那边去，自然需要<span style="color: black;">经过</span>站外推广的方式获取更大的客流。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.2 <span style="color: black;">加强</span>排名和销量</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>站外推广，<span style="color: black;">短期</span>内<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">海量</span>订单，再结合站外出单，店铺的BSR排名自然就会上去。<span style="color: black;">提高</span>了BSR排名<span style="color: black;">针对</span><span style="color: black;">另一</span>的关键词排名等都有<span style="color: black;">帮忙</span>，<span style="color: black;">倘若</span>关键词排名上去了，店铺再去进行<span style="color: black;">宣传</span>投放，将会<span style="color: black;">得到</span>更好的数据。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.3 清理库存</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仓库堆积太多库存的时候<span style="color: black;">能够</span><span style="color: black;">选取</span>进行站外推广，<span style="color: black;">由于</span><span style="color: black;">无</span>哪个卖家<span style="color: black;">能够</span><span style="color: black;">保准</span>自己的商品是百分百热卖的，一旦积压<span style="color: black;">太多</span>库存<span style="color: black;">针对</span>成本<span style="color: black;">来讲</span>是一笔不小的开销。<span style="color: black;">能够</span><span style="color: black;">经过</span>deal站发帖<span style="color: black;">或</span>社群形式将冗余的库存清仓。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/27530491abd347d59239c939fbec0057~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722992233&amp;x-signature=%2BmzzvZEnQZeThpIYSFGTiICCe3g%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.4 <span style="color: black;">提高</span>品牌知名度</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有的品牌可能刚成立并不为人所知，单纯地在站内推广其实效果欠佳，可能<span style="color: black;">长期</span>都<span style="color: black;">没法</span>得到有效的<span style="color: black;">揭发</span>。<span style="color: black;">倘若</span>适当进行站外推广，用折扣的形式吸引消费者点进链接<span style="color: black;">转</span>到商店，<span style="color: black;">能够</span>在<span style="color: black;">必定</span>程度上<span style="color: black;">提高</span>品牌的知名度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.5 淡季助推</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像黑五这种消费旺季的时候可能<span style="color: black;">不消</span>怎么推广都有源源<span style="color: black;">持续</span>的客流，但到了淡季店铺客流减少，<span style="color: black;">此时</span>就需要进行站外推广助推店铺“走出去”，让<span style="color: black;">更加多</span>消费者<span style="color: black;">经过</span><span style="color: black;">区别</span><span style="color: black;">途径</span>看到你的商品，稳住销量和排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.6 稀释投诉率</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有的商家会遇到投诉<span style="color: black;">太多</span><span style="color: black;">或</span>退货率高的<span style="color: black;">困惑</span>，这类问题<span style="color: black;">显现</span>的多了就会影响店铺的的排名等等，这时商家<span style="color: black;">能够</span>做一波站外推广，把销量<span style="color: black;">加强</span>，<span style="color: black;">能够</span>有效地稀释店铺的投诉率。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">3. <span style="color: black;">是不是</span>所有<span style="color: black;">制品</span>都适合做站外推广？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看了以上关于站外推广的好处之后，可能有的跨境卖家会想到，刚好我的商品卖不出去，那我<span style="color: black;">亦</span>搞一下站外推广，降低点价格冲一冲销量，但要<span style="color: black;">重视</span>的是，并不是所有商品都适合做站外推广哦！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.1 适合做站外推广的<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①电子<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电子<span style="color: black;">制品</span><span style="color: black;">持有</span>广泛的受众和市场，且电子<span style="color: black;">制品</span>大多价格较高，但电子发烧友数量又大，<span style="color: black;">此时</span><span style="color: black;">倘若</span>电子<span style="color: black;">制品</span>在deal站<span style="color: black;">或</span>论坛社媒上以折扣形式进行推广，<span style="color: black;">必定</span>会大大<span style="color: black;">加强</span>销量。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/441ebe1225e7410db17711cc3b89f5a0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722992233&amp;x-signature=q7LE5fSyNg%2BJXezz%2Bw96RhnsrTo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②日用消耗品</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日用消耗品是每家每户的必需品，<span style="color: black;">持有</span>非常广泛的市场<span style="color: black;">需要</span>和较高的消费频率，商家<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">经过</span><span style="color: black;">有些</span>消费类app<span style="color: black;">或</span>电商平台投放广告，<span style="color: black;">或</span>是与红人合作<span style="color: black;">增多</span><span style="color: black;">揭发</span>，<span style="color: black;">提高</span>销量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③旅游<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旅游<span style="color: black;">制品</span>指的是旅游服务，随着经济水平<span style="color: black;">加强</span>，外出旅游<span style="color: black;">已然</span><span style="color: black;">成为了</span><span style="color: black;">非常多</span>人节假日的首选，<span style="color: black;">因此呢</span>旅游服务应运而生。<span style="color: black;">针对</span>旅游服务的站外推广<span style="color: black;">能够</span><span style="color: black;">经过</span>在旅游网站或搜索引擎上投放<span style="color: black;">宣传</span>，还<span style="color: black;">能够</span><span style="color: black;">经过</span>与旅行博主或摄影博主合作，进行旅游<span style="color: black;">制品</span>的推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④服装美妆类</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女性在消费大军中占据主力，外国人偏爱的假睫毛、眼影盘等<span style="color: black;">打扮</span>品都是热门的出海商品，款式多样的服装及周边，都<span style="color: black;">始终</span>是消费榜单上的佼佼者。与时尚达人合作、<span style="color: black;">经过</span>deal站发帖都是见效较快的推广方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤玩具类</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">玩具摆件此类商品<span style="color: black;">亦</span>是电商平台上热卖的<span style="color: black;">制品</span>，但<span style="color: black;">亦</span><span style="color: black;">由于</span>热卖有时会<span style="color: black;">引起</span>商家囤货<span style="color: black;">太多</span>，<span style="color: black;">此时</span><span style="color: black;">亦</span>需要进行<span style="color: black;">必定</span>的站外推广进行促销，<span style="color: black;">能够</span>起到比较好的效果。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8654b9bf67a748349620c506b167cbf5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722992233&amp;x-signature=ZSq9QbvH2x9rHwPnHUT6Rhs8BjQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2 不适合做站外推广的<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①高客单价的商品</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>设身处地地想一下，一件几十块钱的商品<span style="color: black;">咱们</span><span style="color: black;">能够</span>眼都不眨地买下，但<span style="color: black;">倘若</span>是几百美金几千美金的商品呢？即便折扣后<span style="color: black;">亦</span>是高价的商品市场<span style="color: black;">需要</span>是很少的，<span style="color: black;">因此呢</span>此类商品就算做了站外推广<span style="color: black;">亦</span><span style="color: black;">道理</span>不大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②冷门的<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>极为冷门的金属配件、专业的电子数码零件等，普通人<span style="color: black;">基本</span>不需要用到，即便是站内卖得最好的店铺<span style="color: black;">亦</span>只能卖出几十单的那种商品，就算做了站外推广<span style="color: black;">亦</span>照样无人问津。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③站外泛滥的<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此类<span style="color: black;">制品</span><span style="color: black;">是不是</span>适合做站外推广其实看商家自己意愿，站外泛滥说明做站外推广是<span style="color: black;">能够</span>起到<span style="color: black;">必定</span><span style="color: black;">功效</span>的，<span style="color: black;">否则</span><span style="color: black;">亦</span>不会有<span style="color: black;">那样</span>多商家会将<span style="color: black;">制品</span>做站外。但利<span style="color: black;">坏处</span>共存，<span style="color: black;">倘若</span><span style="color: black;">一样</span>一件商品在站外<span style="color: black;">已然</span>泛滥，除非你能<span style="color: black;">保准</span>你的商品有绝对的价格<span style="color: black;">优良</span>，否则即使做了站外推广<span style="color: black;">亦</span>不<span style="color: black;">必定</span><span style="color: black;">生效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④成人用品</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">有些</span>平台<span style="color: black;">针对</span>成人用品的描述和<span style="color: black;">照片</span>等有限制，例如Facebook，它是不<span style="color: black;">准许</span>用户描述成人用品的<span style="color: black;">运用</span><span style="color: black;">办法</span>或发布<span style="color: black;">关联</span>图像的，一经<span style="color: black;">发掘</span>就会被封禁。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤枪支弹药、涉毒<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台基本都只支持正面的<span style="color: black;">制品</span>进行推广，尽管在某些国家枪支合法，但因整体的法律规定各不相同，许多平台都是禁止<span style="color: black;">关联</span><span style="color: black;">制品</span>进行推广的。毒品的话就更<span style="color: black;">不消</span>说了，无论在哪个国家都不<span style="color: black;">准许</span>光明正大地售卖毒品。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1a08ac1078ed4f2ca30ed5587374abdc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722992233&amp;x-signature=bu81BydLH2zz6a9cffW2k8iAnJ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">4. 站外推广<span style="color: black;">重视</span>事项</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.1 <span style="color: black;">知道</span>推广的<span style="color: black;">目的</span>和定位</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进行站外推广之前，商家需要先想明白自己进行推广的目的是<span style="color: black;">提高</span><span style="color: black;">制品</span>销量，还是为了<span style="color: black;">研发</span>新客户？<span style="color: black;">知道</span>推广的<span style="color: black;">目的</span><span style="color: black;">才可</span>更好地制定推广计划。同时商家还应该对自己的<span style="color: black;">制品</span>有一个准确的定位，<span style="color: black;">认识</span><span style="color: black;">制品</span>的竞争<span style="color: black;">优良</span>，以便在推广中<span style="color: black;">明显</span><span style="color: black;">制品</span><span style="color: black;">优良</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.2 <span style="color: black;">选取</span>合适的推广<span style="color: black;">途径</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外推广的<span style="color: black;">途径</span>有<span style="color: black;">非常多</span>，例如deal站、Facebook社群、论坛、社交<span style="color: black;">媒介</span>、博客等等，商家需要<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">制品</span>的特点寻找合适的推广<span style="color: black;">途径</span>，<span style="color: black;">才可</span><span style="color: black;">得到</span>最优效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.3 充足的资金投入</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一旦<span style="color: black;">选取</span>了走站外推广这条路，<span style="color: black;">做为</span>卖家就<span style="color: black;">不可</span>舍不得花钱。站外买家基本都是为了<span style="color: black;">哪些</span>折扣价而来，<span style="color: black;">因此呢</span>你的商品必须有一个吸引人的低价，舍不得<span style="color: black;">孩儿</span>套不着狼，把商品的价格设一个50%以上的折扣价，即使前期亏点<span style="color: black;">亦</span>能换来<span style="color: black;">海量</span>订单，长远来看还是值得的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.4 注重推广的内容</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外推广想<span style="color: black;">得到</span>好的效果，前提是有一个好的商品和<span style="color: black;">优秀</span>的推广内容。在<span style="color: black;">区别</span>的平台上发布推广内容的时候要<span style="color: black;">重视</span><span style="color: black;">每一个</span>平台的规则<span style="color: black;">区别</span>，要<span style="color: black;">保证</span>内容是合规的还要能吸引消费者的<span style="color: black;">重视</span>力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你需要站外推广的<span style="color: black;">帮忙</span>，<span style="color: black;">能够</span>戳我联系：kaixin_666-88</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b2fc4c9625344c41a48b124de3918537~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722992233&amp;x-signature=llyuFUNlOMTfdZLhJFHkeBMZOMs%3D" style="width: 50%; margin-bottom: 20px;"></div>




1fy07h 发表于 2024-11-11 09:36:05

楼主的文章深得我心，表示由衷的感谢！

7wu1wm0 发表于 5 天前

我深感你的理解与共鸣，愿对话长流。
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