全世界排名前10企业的logo设计！揭秘过人之处的奥秘
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人观念中小小的logo无足轻重，其实品牌形象对企业至关重要，不妨跟随海君对比一下<span style="color: black;">全世界</span>排名前10企业的logo设计，<span style="color: black;">瞧瞧</span><span style="color: black;">她们</span>的logo有何过人之处！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">以下是<span style="color: black;">全世界</span>排名前10的企业以及它们的logo设计，这些企业<span style="color: black;">一般</span>在市值、收入或影响力等方面排名靠前：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.10</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">冠东</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/773bcd34bf2f4584896fe91912c39b36~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=y8RTgrUS%2BWN1xuiInoBc%2BshqsgI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">设计特点：</span></strong><span style="color: black;">在平面视觉的<span style="color: black;">基本</span>上做延伸设计和立体化创意，地球状的标识其核心由冠东首写字母”GD“<span style="color: black;">形成</span>，巧妙的<span style="color: black;">形成</span>动力无限的风车形状，昭示着冠东让车辆更绿色更安全。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.9</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Microsoft微软</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f08a0878192047fcb516d2e831973468~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=wpVXABx7s7P0Yh0DEF4JgWN%2FKFw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">设计特点：</span></strong><span style="color: black;">微软的标志是四个彩色方块的组合，<span style="color: black;">表率</span>了<span style="color: black;">机构</span>旗下的多样化<span style="color: black;">制品</span>和服务，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">表现</span>了多元化和开放性。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微软的标志<span style="color: black;">是由于</span>四个彩色方块<span style="color: black;">构成</span>，四个颜色刚好突出微软<span style="color: black;">机构</span>的核心应用，<span style="color: black;">按照</span>网传分别对应的是 Office（橘红）、Windows（蓝）、Xbox（绿）、Bing（黄）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.8</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">金拱门</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5d76ece60f3841b8be677e4ad2467c9c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=1WpYTTTa%2BxHojG6owixEAzNDbas%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">设计特点：</span></strong><span style="color: black;">当麦当劳的 Logo 金色跳跃的双抛物线，早已<span style="color: black;">作为</span>了麦当劳代名词，纯粹、简单，充满现代感的设计象征着<span style="color: black;">欢快</span>与美味。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最初的时候可不是这个样子的，在1937的时候 Patrick McDonald 在洛杉矶蒙罗维亚机场外开了一个露天热狗摊位，还在屋顶上设计了一个标语，「麦当劳著名的汉堡」。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.7</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">亚马逊</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/525d0ae0310646e8b11c9de7ad1f68df~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=vtTZXFk7GX27YmReLKVX9NjeZvc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">设计特点：</strong>亚马逊的标志<span style="color: black;">包括</span>一个带有箭头的字母“A”，箭头从“A”指向“Z”，象征着亚马逊<span style="color: black;">供给</span>的<span style="color: black;">各样</span><span style="color: black;">制品</span>和服务，从A到Z应有尽有。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊是是在1995年7月16日由杰夫·贝佐斯成立，最<span style="color: black;">起始</span>只是网络书店，如今<span style="color: black;">已然</span><span style="color: black;">作为</span><span style="color: black;">全世界</span>品种最多的零售商.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.6</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Coca-Cola可口可乐</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/009e09a43e784a16b3833b62d65203af~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=ZqGFvUXmOw9sR65%2BiPFb064bu4A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">设计特点：</strong>可口可乐的标志最早<span style="color: black;">显现</span>于1886年，由<span style="color: black;">机构</span>创始人之一的弗兰克·罗宾逊设计。可口可乐的现代标志<span style="color: black;">保存</span>了1985年的设计元素，依然采用了经典的红色和白色配色<span style="color: black;">方法</span>，字体简洁明了，容易辨识。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今可口可乐的 Logo 被视为世界上认知度最高的商标之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上海撼世文化</span><strong style="color: blue;"><span style="color: black;">2008年</span></strong><span style="color: black;">由</span><strong style="color: blue;"><span style="color: black;">马龙海先生</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创立于上海，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>于<span style="color: black;">通常</span>管理咨询<span style="color: black;">机构</span>和单纯的设计<span style="color: black;">机构</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">供给</span>从品牌调研、分析、规划及执行的CIS全案设计，</p>以探求精品塑造与理念升华。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">撼世运用设计的智慧为您<span style="color: black;">提高</span>品牌价值 ，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">撼世专注于为客户品牌创造价值和品牌管理。</p>
<strong style="color: blue;"><span style="color: black;">成功来自预见<span style="color: black;">将来</span></span></strong><span style="color: black;">。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1c64f6d71c3f4393bdc45cb750d53df9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=lnKBTnB%2B2lQlPgRaiFUi8k1fis8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上海撼世17年专注品牌策划和设计，</span><strong style="color: blue;"><span style="color: black;">更懂品牌与价值</span></strong><span style="color: black;">。<span style="color: black;">咱们</span>为品牌<span style="color: black;">创立</span>清晰的定位，运用创新和设计，将品牌策划<span style="color: black;">经过</span>对用户<span style="color: black;">自己</span>发展优劣的分析及行业对比，</span><strong style="color: blue;"><span style="color: black;">给予品牌形象最有效的发展助力。从而<span style="color: black;">连续</span>为企业和品牌<span style="color: black;">创立</span>核心竞争<span style="color: black;">优良</span>，最大化<span style="color: black;">提高</span>客户品牌资产</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.5</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Google谷歌</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1a22976f516d4afc994a2fc2c9a09e7c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=3QTpSmYw6YEdsCdi7P8lZBJ%2BvUs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">设计特点：</strong>谷歌的标志是一个由红、黄、绿、蓝四色<span style="color: black;">构成</span>的字母“G”，简洁明了，<span style="color: black;">同期</span><span style="color: black;">亦</span>表达了谷歌<span style="color: black;">做为</span>信息搜索巨头的多元化和创新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最<span style="color: black;">初期</span>的时候Google，这个名字源自数学术语「googol」，<span style="color: black;">暗示</span>数字 1 后面带 100 个零，这<span style="color: black;">亦</span>是首次<span style="color: black;">显现</span>此 Logo。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.4</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Disney迪士尼</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ed8718285ec1481c86d05793f1f3bce7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=sHEuMd7GLfiEudGrHflBZfK5%2BEk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">设计特点：</strong>迪士尼当前的标志设计依然以简洁、符号化和易识别为核心特点，<span style="color: black;">保存</span>了经典的城堡元素和<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>，<span style="color: black;">同期</span>适应了现代视觉传播的<span style="color: black;">需要</span>，使其在<span style="color: black;">全世界</span>范围内<span style="color: black;">拥有</span>高度的品牌识别度和影响力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">迪士尼的标志设计<span style="color: black;">表现</span>了其品牌形象的稳定性和变革性，并成功地将经典元素与现代设计相结合，<span style="color: black;">作为</span><span style="color: black;">全世界</span>文化和娱乐产业中的重要标志之一。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.3</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Tesla特斯拉</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8dfaf7e540954fe2842256b37b90e24d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=dPoPvbAouUPMyx1DpYb%2FUMMv2TI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">设计特点：</span></strong><span style="color: black;">特斯拉的标志是一个简单的字母“T”，<span style="color: black;">一般</span><span style="color: black;">运用</span>在<span style="color: black;">机构</span><span style="color: black;">制品</span>和品牌材料上，简约而现代。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实这个「T」指的<span style="color: black;">便是</span><span style="color: black;">理学</span>学家尼古拉·特斯拉，交流电的发明者，<span style="color: black;">实质</span>上这个 Logo 还有另一层意思，「T」还象征着电力发动机的横截面。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/87554ec6d6e6469ba7748d8d6d8f16d1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=wuCyza6MBiKhBjYxgvdaheAqL3U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.2</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Walmart沃尔玛</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2ae82e665ef24765b2b0bfdd8d7b6a26~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=0PWlMuafjCsvSGgU%2FN8xg8eO%2Bik%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">设计特点：</span></strong><span style="color: black;">沃尔玛现代标志的特点<span style="color: black;">包含</span><span style="color: black;">运用</span>大写字母的简洁字体“Walmart”，<span style="color: black;">包括</span><span style="color: black;">机构</span>名<span style="color: black;">叫作</span>的字母缩写“W”和“M”，简洁明了，颜色仍然是蓝色和黄色的组合，强调了其清晰和友好的企业形象。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">沃尔玛的标志设计<span style="color: black;">经过</span>几次微调和更新，保持了品牌形象的连贯性和现代性，使其在<span style="color: black;">全世界</span>范围内都能被轻易识别和理解。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NO.1</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Apple苹果<span style="color: black;">机构</span></h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6cefcbaba7984570b8f39540e943b4c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=34T%2FljsyP6qxkLsh5X3xNBkDSbI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">设计特点：</strong>苹果的标志是一个简单的苹果图案，常常被<span style="color: black;">叫作</span>为“果子图标”。它简洁、时尚，符合苹果<span style="color: black;">制品</span>的设计哲学。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个 Logo 无疑是最成功的设计之一，<span style="color: black;">最少</span>如此简约清新的 Logo 会让人看一眼便能记住,苹果<span style="color: black;">机构</span>的标志在1984年经过Landor & Associates的设计师精心<span style="color: black;">调节</span>，使其符合黄金分割比例和美学含义。这次<span style="color: black;">调节</span>使得苹果的标志更加现代和符合当时的设计潮流。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6f01f6138860478dbee9b7ba84b684fd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722927693&x-signature=zbySMwCVRbNY%2FacmfYw1cFsyS%2BE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">今天的品牌科普海君先说到这儿，这些<span style="color: black;">机构</span>的标志设计<span style="color: black;">不仅</span>是品牌的视觉<span style="color: black;">表率</span>，还<span style="color: black;">表现</span>了它们的核心价值观、行业定位以及市场策略。<span style="color: black;">每一个</span>标志都经过精心设计，以<span style="color: black;">保证</span>在<span style="color: black;">全世界</span>范围内的识别度和品牌认知度。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">· END ·</span></strong></span></p>
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