发布会对比惨烈，奥特曼发帖暗讽谷歌！谷歌疯狂重组迎击OpenAI
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">编辑：编辑部</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">【新智元导读】Sam Altman对谷歌的嘲讽，快要冲出天际了！<span style="color: black;">刚才</span>他在x上po文<span style="color: black;">暗示</span>，自己「<span style="color: black;">没法</span>不去思考OpenAI和谷歌之间的美学差异」。两场发布会结束，谷歌被甩下的又何止是演示。桌面版ChatGPT，意图颠覆的是<span style="color: black;">全部</span>浏览器搜索形态，谷歌的老家都要被掀了。疯狂重组，能救谷歌于水火吗？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>，OpenAI和谷歌的互怼，<span style="color: black;">已然</span>是摆在明面上了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">两天硝烟弥漫的发布会后，Sam Altman显然对OpenAI压过谷歌一头的表现非常满意。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就在<span style="color: black;">刚才</span>，他在x上<span style="color: black;">发帖</span><span style="color: black;">暗示</span>：「我<span style="color: black;">奋斗</span>不去<span style="color: black;">太多</span>思考<span style="color: black;">咱们</span>的竞争对手，但我<span style="color: black;">没法</span>不去思考OpenAI和谷歌之间的美学差异。」言语之间，是按捺不住的得意。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下面附着的两张发布会现场图，对比非常惨烈——</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">左边的OpenAI，内景<span style="color: black;">部署</span>雅致而有格调，现场真人的实时演示，给人一种live的冲击感。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而右边的谷歌，发布会舞台离人群非常远，<span style="color: black;">全部</span>发布会的视觉主题有一种十年前界面的过时感。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/7732a3f9b41443b0a6c4bc5819f8289c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=7m0ql9gA1aRZooYc6cEWb4xyLi0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更别提长达两小时的时长了，直接让台下观众睡倒一片。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/df430c42e6594ce1b6a0f3e53195a85f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=hUxErrx8xLeZHfy1RPjrztpw%2Baw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这张照片，仿佛是对<span style="color: black;">走进</span>瓶颈的老牌大厂的某种隐喻</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">的确，一边是穿着印着OpenAI logo卫衣、冷静优雅地展示着<span style="color: black;">制品</span>效果的<span style="color: black;">科研</span>员，一边是穿着夸张的四色袍子、全场跳跃着大喊「GOOGLE」的<span style="color: black;">扮演</span>艺术家。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网友残忍点评道：这<span style="color: black;">便是</span>1000亿美元<span style="color: black;">机构</span>和2万亿美元<span style="color: black;">机构</span>的差异。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/550d60e0de6f4f9aa7e4a73d352b88ec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=nBrV7z06EUJP8aOZpVo960V%2FMj8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">是的，谷歌发布会大屏两边贴着的四色彩虹，还有疯癫艺术家身上的袍子，都是<span style="color: black;">表率</span>着谷歌的标志色。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3d39f2295de840308792972637b73653~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=8dQghaLV0svzH%2BkN6u9WqphanAc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">话说回来，虽然嘴上<span style="color: black;">那样</span>说，但Altman显然对谷歌这个对手极为<span style="color: black;">留意</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/dd14ee4c7d9d415aa8e0cde241c0c55e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=%2Bp9m1g7T2d%2B%2FJ3R5AKLGE%2FvpXR4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有网友对此<span style="color: black;">评估</span>道：把每一个<span style="color: black;">制品</span>发布都改到谷歌前面的那一天，<span style="color: black;">便是</span>OpenAI对对手最大的respect。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2a324de94f554cc5bb26cafc128aed44~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=1z1TWDkFYMw3km1PPhHmnl5oTpI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而谷歌大脑的<span style="color: black;">科研</span>工程师则po文暗讽Altman：一方面不想竞争对手，一方面所有的发布都和对手保持同步，你可真是太「茶」了。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/20beab7cdc614b48a9b67c0741a78bc5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=CWylFKSgMAr%2FJ0RTJiz0MlLmaw4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网友在线还原Altman真实内心——</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/946fffeff62d491692c59c54d4b086e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=wNVnlsIwjFzxFjjpgPmRmz9dXOM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Google VS OpenAI</span></strong></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">劈柴哥接受采访，每一句都是OpenAI</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自家发布会被OpenAI抢跑之后，劈柴在I/O大会现场接受采访<span style="color: black;">媒介</span>时，<span style="color: black;">亦</span>不得不直面记者的炮火——</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">几乎所有问题，都直接跟OpenAI<span style="color: black;">关联</span>，一个比一个尖锐，好好的采访直接<span style="color: black;">成为了</span>对攻。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">「你们的演示不错，什么时候发布<span style="color: black;">制品</span>呢？OpenAI昨天<span style="color: black;">已然</span>搞定了，对吧？」</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">「不是，<span style="color: black;">她们</span><span style="color: black;">亦</span>没发布，只是个演示<span style="color: black;">罢了</span>啊。<span style="color: black;">咱们</span>做<span style="color: black;">制品</span>经验很丰富，<span style="color: black;">咱们</span><span style="color: black;">晓得</span>啥时候能把<span style="color: black;">制品</span>搞好。」</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">「有人说，谷歌的<span style="color: black;">优良</span>是数据，但并非数量，而是在质量。您怎么看OpenAI偷你们数据的事呢？」</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">「那得问<span style="color: black;">她们</span>，<span style="color: black;">咱们</span>的用户协议都写清楚了，<span style="color: black;">咱们</span>会搞定的。」</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/89e57a87da8b417ca3815539324bb8c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=%2BkVD1YUrw7QWAME2bNGh2Nap25M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">谷歌和OpenAI的语音助手有何<span style="color: black;">区别</span>？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从这次发布会的现场效果，<span style="color: black;">亦</span><span style="color: black;">能够</span>清晰看出谷歌和OpenAI在语音助手路线上的差异。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">GPT-4o加持的AI语音助手，更加情感丰富，直接还原了《Her》中的Samantha，现场展示的幽默和害羞等特质，让它更像个人类。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/eb695ba296ca441e8e5caea607b7516f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=hxBjnUkVEc6oF1maTpKE8V4HcDw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而谷歌介绍Astra时，用的最多的词<span style="color: black;">便是</span>「助理」，这就<span style="color: black;">知道</span><span style="color: black;">表示</span>了谷歌<span style="color: black;">针对</span>语音助手的定位。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">显然，在AI助手这方面，OpenAI的尝试更大胆，谷歌则更<span style="color: black;">小心</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌的态度，此前<span style="color: black;">亦</span>有迹可循。此前它就<span style="color: black;">始终</span>在有意远离「Her」型的AI。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上个月，Google DeepMind的<span style="color: black;">科研</span>人员发布了一篇论文，<span style="color: black;">仔细</span>阐述了拟人化人工智能的潜在<span style="color: black;">坏处</span>端，<span style="color: black;">叫作</span>这类助手可能会重新定义「人类」和「其他」之间的界限。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/520d028a09294c2290b45a78ad109cbf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=V0ssbY3zvqORp4PJKpka6MaMRrs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">论文<span style="color: black;">位置</span>：https://arxiv.org/pdf/2404.14068</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而这，就可能会<span style="color: black;">引起</span><span style="color: black;">有些</span><span style="color: black;">害处</span>。例如用户会将重要的决策交给AI，向AI透露<span style="color: black;">敏锐</span>信息，<span style="color: black;">或</span>在情感上过度依赖AI等等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这般</span>的结果，可能是<span style="color: black;">劫难</span>性的。毕竟，《Her》中描述的并不是一个happy ending，更像是一个反乌托邦的<span style="color: black;">将来</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">显然，这个问题，并不在锐意进取的OpenAI的<span style="color: black;">思虑</span>范围之内。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">最少</span>从呈现效果上，GPT-4o的现场演示让OpenAI直接「暴杀」，而谷歌Projetct Astra则一如既往的是提前录好的demo。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">论谷歌AI大会的好与坏：OpenAI给谷歌上压力了</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从时长上<span style="color: black;">来讲</span>，OpenAI的26分钟发布会，大概只是谷歌12道开胃菜中的一道。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而谷歌冗长繁杂的发布会内容，给人<span style="color: black;">这般</span>一种感觉：它大概是自觉在模型上追不上OpenAI了，<span style="color: black;">因此</span>干脆以量取胜，把AI融进自己的一揽子<span style="color: black;">制品</span>内。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">的确，关于<span style="color: black;">怎样</span>将AI进一步集成到搜索中，谷歌有着更<span style="color: black;">繁杂</span>的<span style="color: black;">科研</span>和规划。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了Veo视频工具和Astra多模态AI助手外，谷歌所有现有<span style="color: black;">制品</span>都会得到AI的注入，<span style="color: black;">包含</span>Google Docs、Gmail和 Chrome。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a88d233e650544abb075be88f0575c1f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=HZpJxEmnl%2Bi6retNGPrKPPqwVAo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最令人眼前一亮的功能：Android手机诈骗<span style="color: black;">tel</span>检测工具，<span style="color: black;">能够</span>实时警告<span style="color: black;">咱们</span><span style="color: black;">tel</span>另一端的人<span style="color: black;">是不是</span>是骗子</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">整体<span style="color: black;">来讲</span>，谷歌在活动中表现出的样子非常有<span style="color: black;">自信心</span>，<span style="color: black;">再也不</span>是那个在22年底、23年初着急忙慌地追赶OpenAI的谷歌了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大众</span>都记得，曾经OpenAI发布ChatGPT的几周乃至几个月内，谷歌手忙脚乱地整理着自己的AI业务，样子<span style="color: black;">非常</span>狼狈。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这家大科技<span style="color: black;">机构</span>如今在AI<span style="color: black;">行业</span><span style="color: black;">是不是</span><span style="color: black;">处在</span>劣势？过几周，等苹果的发布会开完，或许<span style="color: black;">咱们</span>就有答案了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">ChatGPT桌面杀死谷歌搜索，进入后浏览器时代</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">两场发布会的硝烟散尽，给观众留下最深刻印象的，大概就是全能多模态模型GPT-4o和通用AI智能体Astra的比拼了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但其实，OpenAI这次颠覆谷歌的真正杀器，是它放出的ChatGPT桌面APP。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9ef0ef926b7a4c1896b44de523b6316d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=LJqeRM%2Bjd3p7O0tCaYBtnoaAfO0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">它有很大可能会挑战谷歌的网络主导地位，<span style="color: black;">从而</span>让<span style="color: black;">全部</span>互联网的形态<span style="color: black;">出现</span>颠覆。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">ChatGPT桌面版，<span style="color: black;">火速</span>就会在MacOS和Windows上适用。<span style="color: black;">经过</span>这个程序，<span style="color: black;">咱们</span>就能快速<span style="color: black;">拜访</span>ChatGPT了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并且，你还<span style="color: black;">能够</span><span style="color: black;">选取</span>让它「透视」你的屏幕，实现「看你所看」，还<span style="color: black;">能够</span>像<span style="color: black;">运用</span>ChatGPT<span style="color: black;">同样</span>，和它实时语音交互。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ffb7e32451284cae90f180dab6b2eb30~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=Zkq1h9i5gGL1atf85%2BDAYI1%2FVFs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">直接上传截图，<span style="color: black;">就可</span>进行提问</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">桌面应用清晰地<span style="color: black;">显示</span>，OpenAI<span style="color: black;">期盼</span>从浏览器转向桌面。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">很<span style="color: black;">显著</span>，OpenAI在试图发动一场革命，创造一种全新的<span style="color: black;">运用</span>计算机和网络的方式。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/779883c3233f4f66bfcd4420fb1fdedd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=V6CsU2a1uIQ0VIF1b961qPib52c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这种新形式，完全超出了传统浏览器的功能想象。浏览器，<span style="color: black;">表率</span>着旧的互联网，网站的世界，谷歌的<span style="color: black;">行业</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而从浏览器进入桌面，OpenAI迈出的这一小步，有可能是人机交互方式向前发展的一大步。OpenAI<span style="color: black;">期盼</span>的，是完成一场「搜索革命」。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1e3bc7cbd48c4216b3ebee8a4c6bee83~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=7jEh%2FURhk%2Bj%2BWhgl78XhM9PscGQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从此，<span style="color: black;">咱们</span>将<span style="color: black;">持有</span>一个<span style="color: black;">能够</span>为用户完成一切的助手，用户需要什么，只需大声说出来。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Sam Altman在他关于GPT-4o的博客<span style="color: black;">文案</span>中<span style="color: black;">知道</span><span style="color: black;">暗示</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对我<span style="color: black;">来讲</span>，与计算机对话从来<span style="color: black;">无</span>感觉很自然，但<span style="color: black;">此刻</span><span style="color: black;">状况</span><span style="color: black;">出现</span>了改变。随着<span style="color: black;">咱们</span><span style="color: black;">增多</span>个性化功能、<span style="color: black;">拜访</span>你的信息、<span style="color: black;">帮助</span>你采取行动，我真的看到了一个令人兴奋的<span style="color: black;">将来</span>，<span style="color: black;">咱们</span>能够利用计算机做比以往<span style="color: black;">更加多</span>的事情。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与此<span style="color: black;">同期</span>，Altman在最新采访中，<span style="color: black;">更加是</span>大加赞赏GPT-4o为其工作流带来的意外之喜。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当你完全专注于工作时，只需将手机平放在桌面，无需切换窗口或谷歌搜索，就能直接向GPT-4o提问，并<span style="color: black;">得到</span>即时回答，且不会影响你正在电脑上查看的内容。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">ChatGPT桌面应用程序<span style="color: black;">能够</span>获取<span style="color: black;">拜访</span>麦克风、摄像头、文件、登录信息以及用户屏幕的权限，是「个人助手」的最佳位置。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有了这个「助手」，即使是智能手机用户，<span style="color: black;">亦</span>很难被谷歌和网络所吸引。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在这种与计算机交互的新方式中，万维网几乎<span style="color: black;">无</span><span style="color: black;">安身</span>之地。充其量，它充当的是信息的<span style="color: black;">供给</span>者。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实上，OpenAI将自己定位为聊天<span style="color: black;">设备</span>人生态系统的看门人，它推出了「出版商优选计划」，正在把选定的<span style="color: black;">媒介</span><span style="color: black;">公司</span>发展<span style="color: black;">作为</span>合作伙伴，美联社、Axel Springer、金融时报、世界报等<span style="color: black;">媒介</span>已加入该计划。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/45a7c87ee374459cbc9fb087f2a63f8e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=8qa%2BZdjxpB2q05GntB4B6aJbP2Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>OpenAI 成功，<span style="color: black;">那样</span>它对<span style="color: black;">咱们</span>信息生态系统的市场影响力，将远超今天的谷歌。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">AI<span style="color: black;">行业</span>大V Allie K. Miller <span style="color: black;">针对</span>GPT-4o加持的ChatGPT桌面应用，感到非常兴奋。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">「天啊，这简直是个杀手功能！<span style="color: black;">能够</span>说，它基本上<span style="color: black;">便是</span>一个同事，<span style="color: black;">能够</span>与你从早到晚共享屏幕，还永不疲惫。我能想象人们开着它连续工作几小时的样子。」</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/85f6313f7ff547139f879a315664074e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=OW%2FPQVcTEziUf4cC6N8TOyaZYzM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">GPT-4o，本质上<span style="color: black;">已然</span>是AGI？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">针对</span>GPT-4o，众多业界人士，<span style="color: black;">亦</span>都给予了高度<span style="color: black;">评估</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">英伟达高级<span style="color: black;">专家</span>Jim Fan<span style="color: black;">暗示</span>，显然，OpenAI正在吃Character AI的午餐，外形几乎100%重合，分销<span style="color: black;">途径</span>巨大。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一个转向更感性、个性更强的AI的支点，而OpenAI过去似乎<span style="color: black;">始终</span>在极力压制这一点。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/237de53d1048472aa04f825d91268ead~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=Z9x7HrljH7xSRwoE7AkJrp5oZrQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">研发</span>者Benjamin De Kraker<span style="color: black;">亦</span>对GPT-4o盛赞不已，并且<span style="color: black;">暗示</span>，本质上<span style="color: black;">来讲</span>，GPT-4o<span style="color: black;">便是</span>AGI。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">公众</span>都将之视为魔法，当作一个能听、能说、能看、能推理的虚拟的「人」，除了AGI，你还能叫它什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">研发</span>者Siqi Chen则对GPT-4o<span style="color: black;">按照</span>文字提示渲染3D物体的功能印象深刻。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">他对此的<span style="color: black;">评估</span>是：「回想起来，这是迄今为止最被低估了的OpenAI技术事件。」</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总之，GPT-4o推出还不到一天，许多功能尚未与公众见面。但从<span style="color: black;">已然</span><span style="color: black;">显现</span>的热烈反响来看，OpenAI<span style="color: black;">已然</span>触动了人们的神经。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ed550b118fe14aa2ae99fee8142cecd7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=6ZCApNOPkG0LO9D1Q6LGf1sa6TI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌的反击方式：重组，<span style="color: black;">更加多</span>的重组</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一艘尾大不掉的巨船，能<span style="color: black;">怎么样</span>调转船头<span style="color: black;">调节</span>策略，迎击新生竞争者的冲击？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在4月份，谷歌又做了一件它最<span style="color: black;">爱好</span>的事情：重组。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">机会</span>并非巧合，毕竟谷歌在AI<span style="color: black;">行业</span><span style="color: black;">已然</span>落后很久了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对此，CEO劈柴重新设计了他的领导团队，从而加快行动速度，促进业务中以往各自为政的<span style="color: black;">分部</span>达成合作。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为了实现这一<span style="color: black;">目的</span>，他深入<span style="color: black;">机构</span>内部，提拔了一批资深员工和有经验的领导者来管理谷歌的下一个时代。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但即便是<span style="color: black;">已然</span>精简了不少，谷歌的管理层规模仍远超同行——劈柴的直接下属有18名之多。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">谷歌AI<span style="color: black;">行业</span>的MVP</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如今，<span style="color: black;">针对</span>谷歌<span style="color: black;">来讲</span>，Demis Hassabis可能是最重要的那位。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5cec1e8262fa411b96d09c46870c38a6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=I%2BrsMrUsgUtd61AXi65bFxsEZZk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自从Hassabis在2014年把DeepMind卖给谷歌之后，在过去的10年里，都<span style="color: black;">始终</span>与这家公司保持着距离。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">去年4月，劈柴为对抗来自微软和OpenAI的威胁，决定将DeepMind与Google Brain合并成一个<span style="color: black;">持有</span>约2600名员工的超级团队——Google DeepMind。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而Hassabis正是这个全新的「人工智能指挥中心」的负责人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本周，Hassabis在谷歌I/O大会上的首次亮相，足以见得谷歌在AI上的决心。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6f8acc72af7f4463807c84776b0c88e8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=R%2BM%2FFfZK1UcuA3zWAMDL7AwPn4Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">回顾过去这段时间，Hassabis的权力<span style="color: black;">始终</span>在<span style="color: black;">持续</span>膨胀。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在上月的重组中，<span style="color: black;">包含</span>构建<span style="color: black;">设备</span>学习模型、构建负责任的AI等等各类和AI<span style="color: black;">关联</span>的团队，都被并入了Google DeepMind。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而这波操作<span style="color: black;">仅有</span>一个目的——<span style="color: black;">帮忙</span>Hassabis和Google DeepMind团队更快地朝着AGI迈进。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">显然，这条路并<span style="color: black;">无</span>看起来<span style="color: black;">那样</span>顺利。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一方面，DeepMind不得不放弃<span style="color: black;">哪些</span>被认为过于学术<span style="color: black;">或</span>很难变成<span style="color: black;">制品</span>的项目。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一方面，Brain和DeepMind必须放下<span style="color: black;">长时间</span><span style="color: black;">败兴</span>的竞争。毕竟，这两个团队不仅在应该分享多少<span style="color: black;">科研</span>成果这种问题上产生过摩擦，<span style="color: black;">况且</span><span style="color: black;">乃至</span>是到了相互屏蔽代码的地步。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>，在Hassabis的领导下，谷歌还是凭借着强大的Gemini，在与OpenAI的竞争中扳回一城。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6b13fdeaa52f416e98a72954b7e48266~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=GPgLyss%2BKN6XBYH6JY30j%2FDUc0E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">设备与服务SVP肩负重任</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">服务和硬件<span style="color: black;">分部</span>的合并<span style="color: black;">显示</span>，谷歌越来越<span style="color: black;">注重</span>诸如Pixel这类的硬件<span style="color: black;">制品</span>，尤其是<span style="color: black;">期盼</span>抓住「AI on Android」这一关键机会。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">劈柴在4月发布的备忘录中<span style="color: black;">暗示</span>，这将为谷歌<span style="color: black;">供给</span>一个「重塑<span style="color: black;">将来</span>十年的计算平台的绝佳机会」。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5f20519e917942b592f7dfe459053acd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=KBSjXya9HcIEH%2Fd2AjHhC%2FZ0jiU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>内部文件，升任谷歌设备与服务高级副总裁的Rick Osterloh，手下有着近25000名员工，并坐拥<span style="color: black;">机构</span>最大的<span style="color: black;">分部</span>之一——与由高级副总裁Prabhakar Raghavan领导的谷歌搜索和<span style="color: black;">宣传</span><span style="color: black;">分部</span>规模相当。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>，<span style="color: black;">非常多</span>员工都对Osterloh在硬件方面取得的<span style="color: black;">发展</span><span style="color: black;">暗示</span>失望。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一方面是搞砸了<span style="color: black;">包含</span>Fitbit和Stadia在内的<span style="color: black;">各样</span><span style="color: black;">制品</span>，另一方面是Pixel在手机市场上几乎毫无影响力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">好在，当苹果试图将AI功能加入iPhone时，担负着语音助手这个重任的Siri<span style="color: black;">非常</span>拉跨。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而这便给了谷歌一个将AI和硬件结合成更具吸引力的<span style="color: black;">制品</span>的机会。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8d20323add11436e80c68fa6a0acdc41~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=w3owwLI7v568Lg2v9DIyn64KtlI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">20年老将接管搜索<span style="color: black;">行业</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今年3月，谷歌曾任命了一位<span style="color: black;">机构</span>元老——Liz Reid，担任生成式搜索业务（SGE）的负责人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这项任命，显然是该<span style="color: black;">机构</span>搜索团队一次更大范围的人事变动。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d442253f224a42e1aaf19cc5f0fbaf23~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=J5MPTzWXjUTGFuh7szolHNT9VqE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然Reid的任命，并没近期其他<span style="color: black;">机构</span>人员变动得到<span style="color: black;">更加多</span>关注，但她的晋升<span style="color: black;">道理</span>重大。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Reid将直接向<span style="color: black;">宣传</span>和搜索高级副总裁Raghavan<span style="color: black;">报告</span>工作，将带领着谷歌搜索完成重大的转型。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本周的I/O活动上，谷歌宣布将推出名为「AI Overviews」的生成式AI搜索体验。并介绍，今年年底将有超过10亿人<span style="color: black;">能够</span><span style="color: black;">运用</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/574653c81d4a410fae963f29817ea6d1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=ES%2FTL61fM%2BOLq7vt600B3DbOw%2Fk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Reid是谷歌20年老员工。2003年入职，<span style="color: black;">作为</span>Google Local工程师团队的首批成员之一。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">始终</span><span style="color: black;">败兴</span>，她在谷歌工作<span style="color: black;">始终</span>专注于，<span style="color: black;">怎样</span>向用户呈现高质量和<span style="color: black;">关联</span>的信息。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据<span style="color: black;">报告</span>，2021年，Reid在谷歌搜索中承担了更重要的角色，并<span style="color: black;">起始</span>专注于<span style="color: black;">研发</span>AI功能。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当时，谷歌还将负责搜索质量和排名的高级副总裁Cheenu Venkatachary<span style="color: black;">提高</span>至这一职位，这<span style="color: black;">亦</span>是谷歌搜索<span style="color: black;">将来</span>对AI<span style="color: black;">注重</span>程度的另一个信号。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Venkatachary是加入谷歌负责AI工作的<span style="color: black;">制品</span>副总裁。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随后，今年Pandu Nayak接替了Venkatachary一职，任命为搜索团队的首席<span style="color: black;">专家</span>。他曾<span style="color: black;">长时间</span>负责搜索排名和质量的业务。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着谷歌生成式AI搜索功能<span style="color: black;">起始</span>推出，Reid的团队正面临着巨大的挑战：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AI生成的垃圾邮件<span style="color: black;">增多</span>、原创内容的可见度下降，<span style="color: black;">乃至</span>就连<span style="color: black;">机构</span>的摇钱树——搜索<span style="color: black;">宣传</span>，都陷入了动荡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了<span style="color: black;">自己</span>的挑战，谷歌还面临着来自Perplexity、OpenAI等强大对手的竞争。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">她们</span><span style="color: black;">已然</span><span style="color: black;">研发</span>出了，将搜索引擎集成到聊天<span style="color: black;">设备</span>人中的能力。而<span style="color: black;">始终</span>被曝出的OpenAI的搜索<span style="color: black;">制品</span>SearchGPT，<span style="color: black;">亦</span>将在<span style="color: black;">将来</span>某个时间推出。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/16e473b7903d4586a988ac26980e5d27~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=CzeDX%2BRc4GDX60MAS%2BGVWKk2%2Bts%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">奥特曼曾谈到，自己想要打造另一个「谷歌搜索」：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">「谷歌搜索会向你展示10个链接，13个<span style="color: black;">宣传</span>，<span style="color: black;">而后</span>再是10个链接，这是找到信息的一种方式。但令我兴奋的是，<span style="color: black;">咱们</span><span style="color: black;">能够</span>复制一个更好的『谷歌搜索』，<span style="color: black;">亦</span>许有一个更好的<span style="color: black;">办法</span>来<span style="color: black;">帮忙</span>人们找到、利用和综合信息」。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不可否认，聊天<span style="color: black;">设备</span>人正在蚕食谷歌搜索主导地位，让谷歌不得不<span style="color: black;">处在</span>被动的地位。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌<span style="color: black;">亦</span>在做出反击。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外媒<span style="color: black;">叫作</span>，I/O大会上推出的「AI Overviews」，是谷歌搜索服务自成立25年<span style="color: black;">败兴</span>最大的变化。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌强调，AI<span style="color: black;">能够</span><span style="color: black;">同期</span>理解和回答十多个问题，这标志着以人工智能为中心的「搜索革命」迈出了重要的一步。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f2f34f507fc8464797c6f1384be134be~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722924584&x-signature=NCMrOYuT8ndUHy%2Ffi07s7UOdxEo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">老牌<span style="color: black;">机构</span>vs硅谷新秀，这场对决，还会有<span style="color: black;">更加多</span>好戏要看。</span></span></p>
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