2500页文档曝谷歌搜索黑幕:用户数据被挪用、设白名单机制
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/7d086be8207f4c43a0be21a6aa141f71~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923572&x-signature=xQdV%2BbElacdxqgLzq4Jqm86b5Cc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">编译 | 陈骏达</strong></p><strong style="color: blue;">编辑 | 李水青
</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">智东西5月29日<span style="color: black;">信息</span>,<span style="color: black;">近期</span>,据市场和受众<span style="color: black;">科研</span><span style="color: black;">机构</span>SparkToro在官网博客发布的<span style="color: black;">文案</span>,一位匿名<span style="color: black;">信息</span>人士(后证实为搜索引擎优化行业资深从业者Erfan Azimi)向SparkToro<span style="color: black;">机构</span>的CEO Rand Fishkin<span style="color: black;">供给</span>了来自谷歌搜索API的<span style="color: black;">海量</span><span style="color: black;">泄密</span>文档,这些文档揭示了谷歌搜索引擎内部排名算法的<span style="color: black;">仔细</span>信息。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这次</span><span style="color: black;">泄密</span>文档中的部分内容与谷歌公开表态的信息以及2023年的美国司法部起诉谷歌的反垄断案件中的证词相矛盾。<span style="color: black;">例如</span>,谷歌曾一再否认<span style="color: black;">运用</span>点击导向的排名机制,否认子域名在排名中被单独<span style="color: black;">思虑</span>,否认收集或<span style="color: black;">思虑</span>域名的年限等等。但<span style="color: black;">泄密</span>文档证实,这些<span style="color: black;">原因</span>都是谷歌搜索引擎排名机制中的一环。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此次<span style="color: black;">泄密</span>的谷歌搜索API文档共计2500余页,共<span style="color: black;">包括</span>14014个属性特征。这些文档据<span style="color: black;">叫作</span>是谷歌内部“Content API Warehouse”的一部分,并在代码托管平台GitHub上<span style="color: black;">不小心</span>公开了一段时间。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">博客作者Rand Fishkin在多位前谷歌员工的沟通中确认,<span style="color: black;">泄密</span>的文档具备谷歌内部API文档的特征。Rand Fishkin与和技术SEO(搜索引擎优化)专家Mike King进行交流,并再次验证了这些文档的真实性。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这些文档的<span style="color: black;">泄密</span>可能对搜索营销<span style="color: black;">行业</span>产生深远的影响,<span style="color: black;">由于</span>它们<span style="color: black;">供给</span>了对谷歌搜索引擎内部工作机制的前所未有的洞察,<span style="color: black;">包含</span>它<span style="color: black;">怎样</span><span style="color: black;">运用</span>点击数据、浏览器点击流、白名单、质量<span style="color: black;">评定</span>员反馈和链接质量来影响搜索结果排名。</span></span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span><span style="color: black;">泄密</span>文档3月底便已公开,谷歌前员工确认文档真实性</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">5月24日,Rand Fishkin与爆料者Erfan Azimi进行了视频通话。Erfran Azimi一<span style="color: black;">起始</span>决定以匿名的形式爆料<span style="color: black;">这事</span>,但在5月28日他决定公开自己的身份。Erfan Azimi在通话中<span style="color: black;">详细</span>展示了<span style="color: black;">这次</span>泄露的谷歌搜索API文档。<span style="color: black;">按照</span>文档的提交历史记录,这些文档于2024年3月27日上传到代码托管平台GitHub,直到2024年5月7日才被删除。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这些文档是谷歌“Content API Warehouse”的一部分,<span style="color: black;">能够</span>被视为谷歌搜索引擎团队成员的指南,就像图书馆中的书籍<span style="color: black;">名单</span>或卡片目录,告诉需要<span style="color: black;">认识</span>的员工有<span style="color: black;">那些</span>资源可用以及<span style="color: black;">怎样</span>获取这些资源。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>与公共图书馆<span style="color: black;">区别</span>,谷歌搜索是世界上最为<span style="color: black;">奥密</span>、守卫最严密的黑箱之一。在过去的20<span style="color: black;">数年</span>里,谷歌搜索<span style="color: black;">分部</span>里从未<span style="color: black;">出现</span>过规模如此之大、内容如此之<span style="color: black;">仔细</span>的<span style="color: black;">泄密</span>事件。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">需要<span style="color: black;">重视</span>的是,文档并不<span style="color: black;">包括</span>搜索排名算法中特定元素的权重等内容,<span style="color: black;">亦</span><span style="color: black;">不可</span>证明排名系统中<span style="color: black;">运用</span>了<span style="color: black;">那些</span>元素。<span style="color: black;">然则</span>,它确实<span style="color: black;">表示</span>了<span style="color: black;">非常多</span>关于谷歌收集的数据的<span style="color: black;">仔细</span>信息。以下是文档格式的示例:</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d03c982ac18646249af97065077cb92c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923572&x-signature=x5a1yeRrE9aDxFXNYsz9to9Xli4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">在向Rand Fishkin介绍了其中的<span style="color: black;">有些</span>API模块后,Erfan Azimi解释了他的动机。他<span style="color: black;">期盼</span>能<span style="color: black;">提高</span>谷歌搜索排名机制的透明度,让谷歌对自己的<span style="color: black;">行径</span>承担责任。Erfan Azimi<span style="color: black;">亦</span><span style="color: black;">期盼</span>Rand Fishkin能<span style="color: black;">发布</span>一篇<span style="color: black;">文案</span>分享这次<span style="color: black;">泄密</span>,揭示其中<span style="color: black;">包括</span>的许多有趣的数据,并驳斥<span style="color: black;">有些</span>谷歌员工<span style="color: black;">数年</span>来<span style="color: black;">始终</span>在传播的“谎言”。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为了验证<span style="color: black;">泄密</span>文档的真实性,Rand Fishkin联系了<span style="color: black;">有些</span>前谷歌员工,向<span style="color: black;">她们</span>分享了<span style="color: black;">泄密</span>的文档,并询问了<span style="color: black;">她们</span>的想法。<span style="color: black;">最后</span>,有两位谷歌前员工对文档的真实性<span style="color: black;">发布</span>了看法:</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“当我在谷歌工作时,我<span style="color: black;">没法</span><span style="color: black;">拜访</span>这些代码。但文档看起来肯定是符合谷歌内部规范的。”</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“它<span style="color: black;">拥有</span>Google内部API的所有特征。”</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“这是一个基于Java的API。<span style="color: black;">能够</span>看出,写这些文档的人花了<span style="color: black;">非常多</span>时间遵守谷歌内部关于文档和命名的标准。”</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“我需要<span style="color: black;">更加多</span>时间<span style="color: black;">才可</span>确定,但这与我<span style="color: black;">熟练</span>的内部文档相符。”</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“从我简要的审查来看,<span style="color: black;">无</span><span style="color: black;">发掘</span>任何不符合谷歌内部规范的迹象。”</span></span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>谷歌搜索引擎黑幕<span style="color: black;">揭发</span>,官方表态与<span style="color: black;">泄密</span>文档自相矛盾</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为进一步<span style="color: black;">诠释</span><span style="color: black;">这次</span><span style="color: black;">泄密</span>的文档,Rand Fishkin联系了知名技术SEO专家,数字营销<span style="color: black;">公司</span>iPullRank的创始人Mike King。Mike King在iPullRank的官网博客上<span style="color: black;">仔细</span>分析了<span style="color: black;">泄密</span>文件的内容,而Rand Fishkin综合爆料者透露的信息和Mike King的分析,总结出了以下5个<span style="color: black;">初期</span><span style="color: black;">发掘</span>:</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、谷歌在排名算法中<span style="color: black;">运用</span>用户交互数据</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2017年,谷歌搜索关系团队(Search Relations team)的负责人John Mueller在一次采访中说道,谷歌<span style="color: black;">无</span>直接在搜索排名算法中<span style="color: black;">运用</span>点击量数据和用户<span style="color: black;">行径</span>数据。然而2023年9月,曾在谷歌搜索质量和排名<span style="color: black;">分部</span>工作了17年的谷歌前员工Eric Lehman却在谷歌的反垄断调查听证会上作证说:“几乎所有人都<span style="color: black;">晓得</span><span style="color: black;">咱们</span>(谷歌)正在搜索排名中<span style="color: black;">运用</span>点击量数据”。</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bc44a5fdc00e47bbbdd07f3f010a3d4d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923572&x-signature=3M%2BkVyqm91V258bJrnRD2d2V7kA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这次</span><span style="color: black;">泄密</span>的文档进一步坐实了这一点。文档内容<span style="color: black;">表示</span>,谷歌<span style="color: black;">已然</span>将点击量数据在文档中进行了命名和描述,这说明这些数据<span style="color: black;">已然</span><span style="color: black;">作为</span>了搜索排名算法中的衡量标准之一。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、谷歌创建Chrome正是为了<span style="color: black;">海量</span>收集数据,优化搜索排名</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">John Mueller在2022年的一场活动中被问到,谷歌<span style="color: black;">是不是</span>会<span style="color: black;">运用</span>Chrome收集用户数据并对搜索结果进行排名。John Mueller的<span style="color: black;">回复</span>是据他所知,谷歌不会这么做。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然而,Erfan Azimi声<span style="color: black;">叫作</span>,早在2005年,谷歌就<span style="color: black;">期盼</span><span style="color: black;">得到</span>数十亿互联网用户的<span style="color: black;">所有</span>点击流(clickstreams,即用户<span style="color: black;">拜访</span>网站时留下的轨迹数据)。而有了Chrome,<span style="color: black;">她们</span><span style="color: black;">此刻</span><span style="color: black;">已然</span>得到了这些数据。<span style="color: black;">泄密</span>的API文档<span style="color: black;">表示</span>,谷歌会计算几种类型的指标,这些指标<span style="color: black;">能够</span><span style="color: black;">运用</span>与单个页面和<span style="color: black;">全部</span>域<span style="color: black;">关联</span>的Chrome视图来调用。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">Rand Fishkin指出,谷歌可能会使用Chrome浏览器中页面的点击次数,并<span style="color: black;">运用</span>它来确定网站上最受欢迎<span style="color: black;">或</span>最重要的URL,这些URL将用于计算要<span style="color: black;">包括</span>在附加链接功能中的URL。</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d495f6c98cf146f78a55a25da4205936~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923572&x-signature=AXe7YPE01H%2FNEVIr8yYgG06JpHY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如,在上方的谷歌搜索截图中,谷歌会<span style="color: black;">经过</span>跟踪数十亿Chrome用户点击流,来对网站内部的页面进行排序。</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/699959cbadc349829929ca18caa6a6c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923572&x-signature=ZOwx8kfn1byunggVGEd21aXMKjY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">Mike King在他的分析<span style="color: black;">文案</span>中<span style="color: black;">亦</span>指出,<span style="color: black;">泄密</span>文件中一个与页面质量评分<span style="color: black;">关联</span>的模块<span style="color: black;">包括</span>一个基于Chrome浏览量的站点级衡量标准。另一个似乎与生成站点链接<span style="color: black;">关联</span>的模块<span style="color: black;">亦</span><span style="color: black;">拥有</span>一个与Chrome<span style="color: black;">关联</span>的属性。</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b81defacd43f4d8c8d4768b28023edbf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923572&x-signature=ZM%2Bm3EAeunePNTDceok19llzirg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">一份<span style="color: black;">泄密</span>的谷歌内部演示文稿<span style="color: black;">亦</span><span style="color: black;">表示</span>,早在2016年5月Chrome数据就有计划被引入谷歌搜索。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、谷歌在某些<span style="color: black;">行业</span>执行白名单机制,值得信任的域名将<span style="color: black;">得到</span>更高排名</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">这次</span>泄露的文档中,有一个叫做<span style="color: black;">优秀</span>旅游网站的模块。这一模块说明谷歌在旅游<span style="color: black;">行业</span>存在一个白名单,但<span style="color: black;">日前</span>的信息还<span style="color: black;">不可</span>证明这一白名单机制是专门针对旅游<span style="color: black;">关联</span>的搜索,还是更为广泛的网络搜索。<span style="color: black;">这次</span><span style="color: black;">泄密</span>的文档内还有<span style="color: black;">有些</span>标签,<span style="color: black;">例如</span>“isCovidLocalAuthority”和“isElectionAuthority”。这些标签进一步说明谷歌正在将特定域名<span style="color: black;">加入</span>白名单。这可能是为了在执行<span style="color: black;">有些</span>极具争议性的<span style="color: black;">查找</span>时,<span style="color: black;">供给</span>更为准确的信息。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、谷歌雇佣的质量<span style="color: black;">评定</span>员正直接影响搜索结果排序</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">谷歌<span style="color: black;">长时间</span><span style="color: black;">败兴</span><span style="color: black;">始终</span>有一个名为EWOK的质量评级平台。<span style="color: black;">这次</span><span style="color: black;">泄密</span>的文档<span style="color: black;">显示</span>,谷歌在搜索系统中<span style="color: black;">运用</span>了质量<span style="color: black;">评定</span>器中的<span style="color: black;">有些</span>元素。EWOK的质量<span style="color: black;">评定</span>者生成的分数和数据可能直接参与谷歌的搜索系统,而<span style="color: black;">不仅</span>是实验的训练集。这些数据在注释和模块细节中被<span style="color: black;">尤其</span><span style="color: black;">说到</span>了。</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/02d30e11c12048b2952dc86f51f7e48a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722923572&x-signature=3vNuWGSlTmPUuryxj5o8U2M%2BG2E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">上方<span style="color: black;">照片</span>中的内容<span style="color: black;">说到</span>了“人类评级(例如来自EWOK的评级)”,并指出它们“<span style="color: black;">一般</span>只填充在<span style="color: black;">评定</span>管道中”,这<span style="color: black;">显示</span>它们可能<span style="color: black;">重点</span>是该模块中的训练数据。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">泄密</span>的文档中<span style="color: black;">亦</span><span style="color: black;">表示</span>,谷歌调用了“<span style="color: black;">每一个</span>文档的<span style="color: black;">关联</span>性评级”,该评级来自<span style="color: black;">经过</span>EWOK进行的<span style="color: black;">评定</span>。Rand Fishkin认为,虽然文档中<span style="color: black;">无</span><span style="color: black;">仔细</span>的标注,但<span style="color: black;">能够</span>想见这些人类评级到底有多重要。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、谷歌<span style="color: black;">运用</span>点击数据确定链接权重</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">Erfan Azimi指出,谷歌<span style="color: black;">根据</span>三个层级(低、中、高质量)来<span style="color: black;">归类</span><span style="color: black;">她们</span>的链接索引。点击量数据被用于确定文档所属的链接图索引层。<span style="color: black;">倘若</span>一个链接<span style="color: black;">得到</span>的点击量很小,它将进入低质量索引,这<span style="color: black;">寓意</span>着链接将被忽略。但<span style="color: black;">倘若</span>一个链接<span style="color: black;">持有</span>来自可验证设备的<span style="color: black;">海量</span>点击量,它就会被归入高质量索引,这一链接<span style="color: black;">亦</span>会表现出高排名信号。来而自低质量链接索引的链接不会影响网站的排名。这些链接仅仅是会被忽略。</span></span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span><span style="color: black;">泄密</span>文件颠覆传统搜索引擎优化模式,中小企业做SEO性价比很低</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">谷歌<span style="color: black;">这次</span><span style="color: black;">泄密</span>的文档展现了谷歌搜索排名算法中不为人知的一面,这对搜索引擎优化界的从业者有很好的借鉴<span style="color: black;">道理</span>。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">Rand Fishkin指出,<span style="color: black;">这次</span><span style="color: black;">泄密</span>的文档<span style="color: black;">显示</span>,在谷歌的搜索排名算法中,品牌比什么都重要。谷歌有多种<span style="color: black;">办法</span><span style="color: black;">能够</span>识别实体、对实体进行排序、排名和过滤。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这些实体<span style="color: black;">包含</span>品牌,例如品牌名<span style="color: black;">叫作</span>、品牌官方网站和社交<span style="color: black;">媒介</span>账号。谷歌目前正在将<span style="color: black;">海量</span>的流量传送给主导网络的大品牌,而非规模较小的独立网站和企业。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>大<span style="color: black;">都数</span>中小型企业和较新的创作者与出版商<span style="color: black;">来讲</span>,在<span style="color: black;">创立</span>信誉、导航<span style="color: black;">需要</span>和在相当大的受众中<span style="color: black;">创立</span>良好的声誉之前,SEO的<span style="color: black;">报答</span>可能会很差。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>,经验、专业知识、权威性和可信度(E-E-A-T)在谷歌的排名系统中并不<span style="color: black;">那样</span>重要。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>,<span style="color: black;">泄密</span>的文档中<span style="color: black;">独一</span><span style="color: black;">说到</span>专业知识的<span style="color: black;">行业</span>是谷歌地图评论贡献度中的一条注释。其它<span style="color: black;">触及</span>E-E-A-T的标记都是<span style="color: black;">隐匿</span>的、间接的,很难<span style="color: black;">发掘</span>。这些<span style="color: black;">原因</span>或许并非谷歌搜索排名系统中的特定元素。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">泄密</span>的文档<span style="color: black;">亦</span><span style="color: black;">表示</span>,谷歌搜索中经典的排名<span style="color: black;">原因</span>,<span style="color: black;">例如</span>PageRank(谷歌<span style="color: black;">初期</span>衡量网页的重要性和排名的算法)、锚文本链接和文本匹配的重要性<span style="color: black;">数年</span>来<span style="color: black;">始终</span>在减弱,<span style="color: black;">然则</span>页面标题仍然非常重要。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">PageRank虽然在搜索索引和排名中占有一席之地,但几乎<span style="color: black;">能够</span>肯定的是,它是从1998年的原始论文演变而来的。<span style="color: black;">泄密</span>的文档里<span style="color: black;">包括</span>了<span style="color: black;">数年</span>来创建和丢弃的多个版本的PageRank。锚文本链接虽然存在于<span style="color: black;">泄密</span>文件中,但似乎并<span style="color: black;">无</span><span style="color: black;">尤其</span>重要。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>,用户的交互(<span style="color: black;">例如</span>点击)在搜索排名中扮演主导性的<span style="color: black;">功效</span>。当存在清晰的用户交互模式时,内容和链接都是排名系统中的次要<span style="color: black;">原因</span>。</span></span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">结语:<span style="color: black;">泄密</span>文件揭秘谷歌排名运作机制,透明度仍是谷歌的软肋</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">尽管谷歌多次强调其算法的公平性和中立性,但这次<span style="color: black;">泄密</span>的文件再次<span style="color: black;">诱发</span>了人们对谷歌透明度的质疑。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">Rand Fishkin指出,谷歌是这个星球上信息和<span style="color: black;">商场</span>传播中最强大、最有影响力的力量之一。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>搜索引擎巨头,谷歌的排名机制直接影响着互联网上的信息流动,关乎着言论自由和公平竞争。然而,谷歌内部不透明的运作方式,无疑加剧了人们对其中立性的<span style="color: black;">可疑</span>。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">谷歌<span style="color: black;">日前</span>尚未对这一<span style="color: black;">泄密</span>事件作出任何<span style="color: black;">回复</span>,但这一事件<span style="color: black;">已然</span>在SEO从业者群体中掀起了轩然大波。<span style="color: black;">日前</span>这些<span style="color: black;">泄密</span>文档<span style="color: black;">已然</span>被<span style="color: black;">颁布</span>在文件托管网站HexDocs上,或许之后会有<span style="color: black;">更加多</span>细节浮出水面。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">源自</span>:SparkToro</span></span></span></p>
“板凳”(第三个回帖的人) 认真阅读了楼主的帖子,非常有益。 我赞同你的看法,你的智慧让人佩服,谢谢分享。 回顾历史,我们感慨万千;放眼未来,我们信心百倍。 我们有着相似的经历,你的感受我深有体会。
页:
[1]