4lqedz 发表于 2024-7-30 20:45:43

谷歌搜索算法内幕被扒，2500页文件实名泄密！搜索排名谎言被揭穿


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">编辑：庸庸</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">【新智元导读】就在<span style="color: black;">刚才</span>，一份2500页的内部文档<span style="color: black;">泄密</span>，谷歌搜索算法的内幕，让不少人大跌眼镜。</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前，谷歌2500页的内部文档被<span style="color: black;">泄密</span>，揭示了搜索——「互联网最强大的仲裁者」的运作方式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">爆料人是SparkToro的联合创始人兼CEO，他在自家网站上<span style="color: black;">发布</span>博客<span style="color: black;">文案</span>，宣<span style="color: black;">叫作</span>「一位匿名人士与我分享了数千页<span style="color: black;">泄密</span>的谷歌搜索API文档，SEO中的<span style="color: black;">每一个</span>人都应该看到它们」！</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/b7de9b246afc404c98097bbf18f50857~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=HosGQ95OxhKLitR2roM%2BJmrJp5s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">数年</span>来，Rand Fishkin<span style="color: black;">始终</span>是SEO<span style="color: black;">行业</span>（Search Engine Optimization，搜索引擎优化）的顶级代言人，「网站权威性」（Domain Rating）这个概念<span style="color: black;">便是</span>他提出的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">既然在这个<span style="color: black;">行业</span>德高望重，Rand Fishkin爆料之前自然要对这位不明身份的匿名人士小心查验。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">上周五，在发送了几封电子邮件之后，Rand Fishkin与这位<span style="color: black;">奥秘</span>人进行了视频通话，当然，对方并<span style="color: black;">无</span>露脸。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/00ca68795e5d44709a56dccbdf887dce~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=Frsah8YuD58ulQs2mSoTvEQhnPQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此次通话让Rand<span style="color: black;">认识</span>了这份泄密文件的<span style="color: black;">更加多</span>信息：这是一份超过2500页的API文档，其中<span style="color: black;">包括</span>14014条Attributes，这些属性似乎来自Google的内部「Content API Warehouse」。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>文档的提交历史记录，该代码于2024年3月27日上传到GitHub，直到2024年5月7日才被删除。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通话结束后，Rand确认了匿名人的工作经历和<span style="color: black;">她们</span>在营销界<span style="color: black;">一起</span>认识的人，他决定满足匿名人的期望——<span style="color: black;">发布</span>一篇<span style="color: black;">文案</span>来分享这次<span style="color: black;">泄密</span>，并驳斥了谷歌员工「<span style="color: black;">数年</span>来<span style="color: black;">始终</span>传播的<span style="color: black;">有些</span>谎言」。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a5540062101745fea2c8e34531112076~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=eVdk5WavdQN94nXtLOcWqJW%2F1RE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Matt Cutts、Gary Ilyes和John Mueller否认谷歌在<span style="color: black;">数年</span>来将基于点击的用户数据用于排名</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Rand的<span style="color: black;">文案</span>谈到了沙箱、点击率、停留时间等影响SEO的<span style="color: black;">原因</span>，而这正是谷歌之前极力否认的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">文案</span>一经发布，果然立刻<span style="color: black;">诱发</span>了舆论哗然，尤其受到了SEO圈的<span style="color: black;">尤其</span>关注。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/160dba726803414392fc2dde1dfda512~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=jNkaQajckxCaFiQwjl13PRsc5t0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b5aff7140fa64a9eaa187b6fe310553a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=sfNtVhcMRS5XIQv%2B7MbZRfe%2FUM4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一位SEO专家Mike King<span style="color: black;">亦</span><span style="color: black;">发布</span><span style="color: black;">文案</span>，揭示谷歌「算法的<span style="color: black;">奥密</span>」。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/db21f334e19b4b35b32a219054958feb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=TdWJlykgWQ4gPjtjGgEhCrzkuWo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Mike King<span style="color: black;">暗示</span>，「<span style="color: black;">泄密</span>的文件<span style="color: black;">触及</span>谷歌收集和<span style="color: black;">运用</span><span style="color: black;">那些</span>数据、谷歌将<span style="color: black;">那些</span>网站<span style="color: black;">提高</span>为选举等<span style="color: black;">敏锐</span><span style="color: black;">专题</span>、谷歌<span style="color: black;">怎样</span>处理小型网站等主题。」</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">许多</span>信息<span style="color: black;">显示</span>，谷歌<span style="color: black;">数年</span>来并未完全如实<span style="color: black;">报告</span>，「文件中的<span style="color: black;">有些</span>信息似乎与谷歌<span style="color: black;">表率</span>的公开声明相冲突。」</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面对<span style="color: black;">大众</span>的质疑，谷歌<span style="color: black;">选取</span>沉默，拒绝对此次爆炸性泄漏事件<span style="color: black;">发布</span>评论。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">正主<span style="color: black;">无</span>发声，反倒是此前匿名<span style="color: black;">供给</span><span style="color: black;">信息</span>的<span style="color: black;">奥秘</span>人士露面了。5月28日，<span style="color: black;">奥秘</span>人<span style="color: black;">最终</span>决定挺身而出，发布了一段视频，在视频中<span style="color: black;">颁布</span>了他的身份。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">他叫Erfan Azimi，<span style="color: black;">亦</span>是一名SEO从业者，EA Eagle Digital的创始人。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/63c0814ee2ac4f9895f133ed1447d71f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=ELsg%2BwDusYphXRjsBSt8N9XPK1c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，既然Erfan Azimi<span style="color: black;">供给</span>的文档来自Google的内部「Content API Warehouse」，<span style="color: black;">咱们</span>有必要<span style="color: black;">认识</span>一下什么是谷歌API Content Warehouse，以及这份文档<span style="color: black;">到底</span><span style="color: black;">泄密</span>了<span style="color: black;">那些</span>内容？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌搜索「黑箱」</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/533ddae24e63468cb636ecea0ffdd0ed~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=uHKgXlxJlg%2FfeN5rqQwoNX%2FitjI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这次泄密事件似乎来自GitHub，最可信的解释与Erfan Azimi在通话中告诉Rand的一致：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些文档可能是无意中被短暂公开了，<span style="color: black;">由于</span>文档中的许多链接指向私人GitHub仓库，以及谷歌<span style="color: black;">机构</span>网站上需要特定认证登录的内部页面。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在2024年3月至5月这段可能是偶然的公开时间里，API文档被传播到Hexdocs（索引公开的GitHub仓库），并被其他人<span style="color: black;">发掘</span>并传播。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">让Rand疑惑的是，他确信其他人<span style="color: black;">亦</span>有一份副本，但直到此次爆料<span style="color: black;">出现</span>以前，这份文件并<span style="color: black;">无</span>被公开讨论。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据前谷歌<span style="color: black;">研发</span>人员透露，几乎<span style="color: black;">每一个</span>谷歌团队都有<span style="color: black;">这般</span>的文档，用于解释<span style="color: black;">各样</span>API属性和模块，<span style="color: black;">帮忙</span>项目人员<span style="color: black;">熟练</span>可用的数据元素。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">该泄漏信息与GitHub公共仓库和谷歌云API文档中的其他信息相吻合，<span style="color: black;">运用</span>了相同的符号风格、格式，<span style="color: black;">乃至</span>流程/模块/功能名<span style="color: black;">叫作</span>和引用。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">「API Content Warehouse」听起来像个技术术语，但<span style="color: black;">咱们</span><span style="color: black;">能够</span>把它看作是给谷歌搜索引擎团队成员的一份指南。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">它就像图书馆里的图书目录，谷歌用它来告诉员工有<span style="color: black;">那些</span>书以及<span style="color: black;">怎样</span>获取。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但<span style="color: black;">区别</span>的是，图书馆是公开的，而谷歌搜索却是世界上最<span style="color: black;">奥秘</span>、防守森严的黑匣子之一。在过去的二十<span style="color: black;">数年</span>中，谷歌搜索<span style="color: black;">分部</span>从未<span style="color: black;">出现</span>过如此大规模或如此<span style="color: black;">仔细</span>的泄密事件。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">「<span style="color: black;">泄密</span>」了什么？</span></strong></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">1. 对用户点击数据的<span style="color: black;">运用</span></h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b13c3753c65d48cdaca40f795d06dbef~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=SHIymlHiiY5k948b0SxUNE7DjEM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文档中的<span style="color: black;">有些</span>模块<span style="color: black;">说到</span>了「goodClicks」、「badClicks」、「lastLongestClicks」、印象、压扁、未压扁和独角兽点击等功能。这些都与Navboost和Glue<span style="color: black;">相关</span>，看过谷歌司法部证词的人可能对这两个词并不陌生。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以下是司法部律师Kenneth Dintzer对搜索质量团队搜索副总裁Pandu Nayak的交叉询问的<span style="color: black;">关联</span>摘录：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Q. <span style="color: black;">那样</span>请提醒我一下，Navboost<span style="color: black;">是不是</span><span style="color: black;">能够</span>追溯到 2005 年？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A. 在这个范围内，<span style="color: black;">乃至</span>可能更早。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Q. 它<span style="color: black;">已然</span>更新过了，它<span style="color: black;">已然</span>不是当年的那个Navboost了？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A. 不是了</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Q. 还有一个是glue，对吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A. glue只是Navboost的另一个名<span style="color: black;">叫作</span>，<span style="color: black;">包含</span>页面上的所有其他功能。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Q. 好的。我本来打算稍后再谈，但<span style="color: black;">咱们</span><span style="color: black;">此刻</span>就<span style="color: black;">能够</span>谈。就像<span style="color: black;">咱们</span>讨论过的那样，Navboost<span style="color: black;">能够</span>生成网页结果，对吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A. 是的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Q. glue还<span style="color: black;">能够</span>处理页面上所有不是网页结果的内容，对吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A. 没错。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Q. 它们<span style="color: black;">一起</span><span style="color: black;">帮忙</span>找到<span style="color: black;">最后</span><span style="color: black;">表示</span>在<span style="color: black;">咱们</span>搜索结果页上的内容并对其进行排名？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A. 没错。它们都是这方面的信号，是的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这份<span style="color: black;">泄密</span>的API文档支持Nayak先生的证词，并与Google的网站质量专利保持一致。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌似乎有办法过滤掉<span style="color: black;">她们</span>不想计入排名系统的点击量，并将<span style="color: black;">她们</span><span style="color: black;">期盼</span>计入排名系统的点击量纳入其中。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">她们</span>似乎还能衡量点击时长（pogo-sticking，指搜索者点击结果后，因对找到的答案不满意而<span style="color: black;">快速</span>点击返回按钮）和印象。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">2. 征用Chrome的点击流</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌<span style="color: black;">表率</span>多次<span style="color: black;">暗示</span>，它不会<span style="color: black;">运用</span>Chrome数据对页面进行排名，但泄密文档在<span style="color: black;">相关</span>网站<span style="color: black;">怎样</span>在搜索中<span style="color: black;">表示</span>的部分中，<span style="color: black;">尤其</span><span style="color: black;">说到</span>了Chrome。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">泄密</span>文件的匿名<span style="color: black;">信息</span>源<span style="color: black;">叫作</span>，早在2005年，谷歌就<span style="color: black;">期盼</span><span style="color: black;">得到</span>数十亿互联网用户的完整点击流，而<span style="color: black;">经过</span>Chrome浏览器，<span style="color: black;">她们</span><span style="color: black;">已然</span>得偿所愿。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">API文档<span style="color: black;">表示</span>，谷歌<span style="color: black;">能够</span><span style="color: black;">运用</span>Chrome浏览器计算与单个页面和<span style="color: black;">全部</span>域<span style="color: black;">关联</span>的几类指标。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这份文档介绍了谷歌<span style="color: black;">怎样</span>创建Sitelinks的<span style="color: black;">关联</span>功能，<span style="color: black;">尤其</span>有趣。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">它展示了一个名为topUrl的调用，即 「A list of top urls with highest two_level_score, i.e., chrome_trans_clicks.」</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据此<span style="color: black;">能够</span>推测出，谷歌很可能<span style="color: black;">运用</span>了 Chrome 浏览器中网页的点击次数，并以此来确定网站上最受欢迎或是最重要的 URL，<span style="color: black;">从而</span>计算出<span style="color: black;">那些</span>URL应<span style="color: black;">包括</span>在Sitelinks功能中。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在谷歌搜索结果中，它总能<span style="color: black;">表示</span>用户<span style="color: black;">拜访</span>量最大的页面，这是它<span style="color: black;">经过</span>跟踪数十亿Chrome用户的点击流得来的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>谷歌的这一<span style="color: black;">行径</span>，网友当然<span style="color: black;">暗示</span>不满。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/abcca4aee4894f32a9f591a2b14b4ef0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=%2FdpUv0CzTktAbO0TkkYfvocJBSs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">3. 为严肃<span style="color: black;">专题</span>创建白名单</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>不难<span style="color: black;">经过</span>「<span style="color: black;">优秀</span>旅游网站」 模块得出<span style="color: black;">这般</span>一个推论——谷歌在旅游<span style="color: black;">行业</span>存在一个白名单，尽管尚不清楚这<span style="color: black;">是不是</span>专门用于谷歌的「旅游」搜索选项，还是更广泛的网络搜索。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，文档中多处<span style="color: black;">说到</span>的 「isCovidLocalAuthority」（新冠本地权威）和 「isElectionAuthority」（选举权威）进一步<span style="color: black;">显示</span>，谷歌正在对特定域名进行白名单管理，这些域名可能会在用户搜索极具争议的问题时被优先<span style="color: black;">表示</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如，在2020年美国总统大选之后，某位候选人在<span style="color: black;">无</span>证据的<span style="color: black;">状况</span>下声<span style="color: black;">叫作</span>选票被偷，并鼓励其追随者冲击国会山。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌几乎肯定会<span style="color: black;">作为</span>人们最先搜索这一事件<span style="color: black;">关联</span>信息的<span style="color: black;">地区</span>之一，<span style="color: black;">倘若</span><span style="color: black;">她们</span>的搜索引擎返回的是不准确描述选举证据的宣传网站，这可能会直接<span style="color: black;">引起</span><span style="color: black;">更加多</span>的争论、暴力，<span style="color: black;">乃至</span>是美<span style="color: black;">百姓</span>主的终结。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从这个<span style="color: black;">方向</span>上<span style="color: black;">来讲</span>，白名单有其现实<span style="color: black;">道理</span>。Rand Fishkin<span style="color: black;">暗示</span>「<span style="color: black;">咱们</span>这些<span style="color: black;">期盼</span>自由公正的选举继续下去的人应该非常感谢谷歌的工程师们在这种<span style="color: black;">状况</span>下<span style="color: black;">运用</span>了白名单。」</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">4. 采用人工<span style="color: black;">评定</span>网站质量</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1646288c0f0b410e8726e804570fff02~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=VSBaKDnU2a%2FW7xZh%2Fvp8qoil8go%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">长时间</span><span style="color: black;">败兴</span>，谷歌<span style="color: black;">始终</span>有一个名为EWOK的质量评级平台，<span style="color: black;">咱们</span><span style="color: black;">此刻</span>有证据<span style="color: black;">显示</span>，搜索系统中<span style="color: black;">运用</span>了质量<span style="color: black;">评定</span>者中的某些元素。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Rand Fishkin觉得有趣的是，EWOK质量<span style="color: black;">评定</span>者生成的分数和数据可能会直接参与谷歌的搜索系统，而<span style="color: black;">不仅</span>是实验的训练集。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，这些可能「只是用于测试」，<span style="color: black;">然则</span>当浏览<span style="color: black;">泄密</span>的文档时，你就会<span style="color: black;">发掘</span>当这是真的，它会在注释和模块<span style="color: black;">仔细</span>信息中<span style="color: black;">知道</span>指出。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其中<span style="color: black;">说到</span>的「每份文档<span style="color: black;">关联</span>性评级」即来自 EWOK 的<span style="color: black;">评定</span>，虽然<span style="color: black;">无</span>详细的说明，但<span style="color: black;">咱们</span>不难想象，人类对网站的<span style="color: black;">评定</span>到底有多重要。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0cc2a37f280c43d697ffd6bd5b38c381~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722923399&amp;x-signature=asyKEx7X2ihwBROa9M%2FvrKoJ338%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文档还<span style="color: black;">说到</span>了「人工评级」（例如来自 EWOK 的评级），并指出它们「<span style="color: black;">一般</span>只填充在<span style="color: black;">评定</span>管道中」，这<span style="color: black;">显示</span>它们可能<span style="color: black;">重点</span>是该模块中的训练数据。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但Rand Fishkin认为这仍然是一个非常重要的角色，营销人员<span style="color: black;">不该</span><span style="color: black;">忽略</span>质量评级者对其网站的良好感知和评级有多么重要。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">5. 利用点击数据确定权重</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌将链接索引分为三个等级（低、中、高质量），点击数据用于确定网站属于哪个等级。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">- <span style="color: black;">倘若</span>网站<span style="color: black;">无</span>被点击，就会进入低质量索引，链接<span style="color: black;">亦</span>会被忽略</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">- <span style="color: black;">倘若</span>网站来自可验证设备的点击量很高，它就会进入高质量索引，并且链接会传递排名信号</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一旦链接<span style="color: black;">由于</span>属于更高层次的索引而<span style="color: black;">作为</span> “可信 ”链接，它就<span style="color: black;">能够</span>流动PageRank和锚点，<span style="color: black;">或</span>被垃圾链接系统过滤/删除。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">来自低质量链接索引的链接不会损害网站的排名，它们只会被忽略。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌的搜索算法可能是互联网上最重要的系统，它决定了<span style="color: black;">区别</span>网站的生死存亡以及<span style="color: black;">咱们</span>在网上所能看到的内容。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">可它到底是<span style="color: black;">怎样</span>对网站进行排名的，<span style="color: black;">长时间</span><span style="color: black;">败兴</span><span style="color: black;">始终</span>是个谜，记者、<span style="color: black;">科研</span>人员和从事SEO工作的人们都在<span style="color: black;">持续</span>拼凑这个谜题的答案。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在这次泄漏事件中，谷歌依旧保持沉默，似乎会让这个谜题<span style="color: black;">很久</span>存在下去。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但这次谷歌有史<span style="color: black;">败兴</span>最严重的泄密，还是撕开了一个裂缝，让人们对搜索的工作原理有了前所未有的<span style="color: black;">认识</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">参考资料：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/</span></span></p>




1fy07h 发表于 2024-11-5 16:14:50

外链发布论坛学习网络优化SEO。

wrjc1hod 发表于 2024-11-8 08:33:11

你说得对，我们一起加油，未来可期。

m5k1umn 发表于 2024-11-11 09:47:51

认真阅读了楼主的帖子，非常有益。

m5k1umn 发表于 2024-11-13 01:49:59

我赞同你的看法，你的智慧让人佩服，谢谢分享。
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