做谷歌宣传到底要花多少钱？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-axegupay5k/e65506b996cf4fdbb7500e92afed4b05~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722917406&x-signature=ucMxHUSqiUHMfanVQpwXO4TfVws%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大众</span>好，我是跨境宅客张，今天<span style="color: black;">咱们</span>聊聊做谷歌<span style="color: black;">宣传</span>到底要花多少钱。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>我的学员<span style="color: black;">伴侣</span>前期都会问我这个问题，<span style="color: black;">按照</span><span style="color: black;">日前</span>我做<span style="color: black;">宣传</span>7年<span style="color: black;">上下</span>的过往经验来看，总的<span style="color: black;">来讲</span>：</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">B2B：大致前期的<span style="color: black;">每日</span>大致花费范围在¥200-¥500天<span style="color: black;">上下</span>；</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">B2C：<span style="color: black;">由于</span>打法灵活，策略多样性，很难用固定范围去预估，<span style="color: black;">每日</span>花费200<span style="color: black;">或</span>上万，<span style="color: black;">乃至</span>上十万，都是正常的。</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">按照</span>行业<span style="color: black;">区别</span>会有波动，下边我会<span style="color: black;">仔细</span>介绍<span style="color: black;">怎样</span><span style="color: black;">按照</span>自己的行业去预估前期的大致预算。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">导航猿</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ae4afe043b0a46e097fe1b3a139b496d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722917406&x-signature=G715RA2IpNAMa7XXv0FFIM%2F5F0M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">B2B预算预估</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对B2B客户<span style="color: black;">来讲</span>，前期预算（<span style="color: black;">起始</span>投放的30天<span style="color: black;">上下</span>）大致花费范围在¥200-¥500天<span style="color: black;">上下</span>，不见得<span style="color: black;">每日</span><span style="color: black;">必定</span>会花到500人民币，<span style="color: black;">然则</span>需要做到会花500的心里准备。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>品类：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，具体要看咱们<span style="color: black;">选取</span>的<span style="color: black;">制品</span>，有些品类的点击<span style="color: black;">花费</span><span style="color: black;">便是</span>很高，例如下图所示：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b078bfac4c4b4e859e0828a82bdde148~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722917406&x-signature=2Zl4UmXxHiQJJolrDWeSplSDsks%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“3d printing service”在美国的页首点击成本在16-201元这个范围，<span style="color: black;">不外</span>需<span style="color: black;">重视</span>其月度搜索量<span style="color: black;">亦</span>有2万7千多次，搜索量还是很庞大的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下图<span style="color: black;">做为</span>对比“block making machine”在美国的点击成本仅有3-14元。这说明<span style="color: black;">区别</span><span style="color: black;">制品</span>的点击成本的差距还是比<span style="color: black;">很强</span>的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/243b1a7e4bd84682b9882cf832912600~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722917406&x-signature=aY0b4TaRTCcQEXx7qqUy%2FPgjhvQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">投放国家：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，还需看咱们<span style="color: black;">选取</span>的投放国家，有些国家针对某些品类<span style="color: black;">需要</span>量，这就<span style="color: black;">寓意</span>着<span style="color: black;">宣传</span>商众多，<span style="color: black;">那样</span>竞争势必激烈，<span style="color: black;">因此</span>点击成本自然就水涨船高，如上图所示，<span style="color: black;">做为</span>对比，“3d printing service”在英国的月度搜索量近6600次，<span style="color: black;">然则</span>其价格范围<span style="color: black;">亦</span>是在8-35元这个区间。然而，相同的词在美国的点击成本几乎翻了一倍！</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9c75f7d1eb294134bfc0f1ce9fb54f79~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722917406&x-signature=KmsReRcekRA9AcBHF9zDgjEcfDI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e25cf78113d047d99daea758db1e6fce~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722917406&x-signature=NoK2E7v8GOFofzXQVLVXLvc0SV8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">B2C预算预估</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>B2C的买家<span style="color: black;">来讲</span>，B2C的玩法比较灵活多变，200有200的投法，2000有2000的投法，20000有2000的投法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">预算充足的话：</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">制品</span>大词+<span style="color: black;">精细</span>长尾词<span style="color: black;">同期</span>投放，<span style="color: black;">亦</span><span style="color: black;">能够</span>结合多种<span style="color: black;">宣传</span>形式<span style="color: black;">做为</span>组合，</strong>例如：用搜索<span style="color: black;">宣传</span>+效果最大化+展示<span style="color: black;">宣传</span>以组合的形式，既<span style="color: black;">能够</span><span style="color: black;">保准</span><span style="color: black;">咱们</span>的流量，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">保准</span>转化效果；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">预算少的话：</span>前期专攻搜索<span style="color: black;">宣传</span>（<span style="color: black;">倘若</span>优化师有<span style="color: black;">必定</span><span style="color: black;">基本</span><span style="color: black;">亦</span><span style="color: black;">能够</span>小预算测试Pmax），且主打相对<span style="color: black;">精细</span>小<span style="color: black;">有些</span>的<span style="color: black;">精细</span>长尾词。</strong>比较难以用一个固定的预算范围去预估。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/37f3a55d6bda4aef8c6b89edd921cc70~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722917406&x-signature=kV8w8vlSO4RKNUASkp9Ts7e1XSs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">更加<span style="color: black;">精细</span>的前期预算</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">晓得</span><span style="color: black;">精细</span>预算，<span style="color: black;">那样</span>你需要：</span></p><span style="color: black;">确定好前期需要投放国家，<span style="color: black;">由于</span>如上文所说，<span style="color: black;">区别</span>国家的点击成本可能差别<span style="color: black;">很强</span>；</span><span style="color: black;">确定好国家后，<span style="color: black;">经过</span>谷歌<span style="color: black;">宣传</span>内部工具：关键词规划师（Keywords Planer）<span style="color: black;">能够</span>查看到投放词在该国的点击范围（有页首出价低出价区间和页首高出价区间）；</span><span style="color: black;">在低位区间的<span style="color: black;">基本</span>上乘以1.2再乘以100就<span style="color: black;">能够</span>预估出在该国家的大致预算（公式如下：预估的预算=主打词页首出价低位区间*1.2*100）。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">公式解析:</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>预算=低位区间*1.2*100</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可能你会很好奇这个公式是怎么得来的？这个公式<span style="color: black;">能够</span>分为两个部分来解释：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">*系数1.2</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">乘以1.2是预估大致单次点击的成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>新账户刚<span style="color: black;">起始</span>投放想要<span style="color: black;">得到</span>充分的<span style="color: black;">揭发</span>的话很难以系统的最低出价去在市场上竞争，<span style="color: black;">因此</span><span style="color: black;">能够</span>刻意稍稍在低出价的<span style="color: black;">基本</span>上稍稍<span style="color: black;">提高</span>一点，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>乘以个系数1.2，</span></strong></span><span style="color: black;">这般</span><span style="color: black;">更易</span><span style="color: black;">得到</span>页首的<span style="color: black;">揭发</span>机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，1.2这个系数不是固定值，<span style="color: black;">详细</span>高低<span style="color: black;">能够</span><span style="color: black;">按照</span>页首最低出价<span style="color: black;">体积</span>决定，例如：</span></p><span style="color: black;">页首最低出价2至3元，<span style="color: black;">咱们</span><span style="color: black;">能够</span>乘以1.2；</span><span style="color: black;"><span style="color: black;">倘若</span>本身点击成本就很高，例如需要十几块钱，<span style="color: black;">咱们</span><span style="color: black;">能够</span>把系数改为1.05<span style="color: black;">或</span>1.1都是<span style="color: black;">能够</span>的。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">*100</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>是<span style="color: black;">保证</span><span style="color: black;">咱们</span>核心关键词，在<span style="color: black;">每日</span>点击次数预估是100次，<span style="color: black;">倘若</span>咱们品类相对比较冷门，<span style="color: black;">咱们</span>把这个“100次”降低为80<span style="color: black;">或</span>70都是<span style="color: black;">能够</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天的分享就到<span style="color: black;">这儿</span>，有任何问题<span style="color: black;">大众</span><span style="color: black;">能够</span>留言，<span style="color: black;">期盼</span><span style="color: black;">大众</span><span style="color: black;">能够</span>点赞支持一下，谢谢！我是宅客张，再见。</span></p>
交流如星光璀璨，点亮思想夜空。 我深感你的理解与共鸣，愿对话长流。 这篇文章真的让我受益匪浅，外链发布感谢分享！ 认真阅读了楼主的帖子，非常有益。
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