论坛 › 香港 › 怎么样做好谷歌宣传投放？谷歌宣传投放要点解析

lbk60ox 发表于 2024-7-30 17:19:50

怎么样做好谷歌宣传投放？谷歌宣传投放要点解析

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场是在<span style="color: black;">持续</span>变化的，搜索引擎上的网站排名<span style="color: black;">亦</span>随着市场的变化而变化。<span style="color: black;">倘若</span>你的<span style="color: black;">宣传</span>战术一成不变，很容易花冤枉钱。从本质上来讲，谷歌<span style="color: black;">宣传</span>的优化工作<span style="color: black;">便是</span>让商家在搜索引擎上保持<span style="color: black;">很久</span>的市场竞争力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/cd51538ff5814ce38ef13df28bb97faa~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722916228&amp;x-signature=xThvW7cSThaZISbW3NlN2MhZCyY%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>商家不经常优化Google<span style="color: black;">宣传</span>，可能今天你的<span style="color: black;">宣传</span>还表现出众，过几天就能见度下降，<span style="color: black;">或</span>索性不见了，这有可能是竞争对手们<span style="color: black;">加强</span>了<span style="color: black;">她们</span>的<span style="color: black;">宣传</span>质量或竞价。今天这篇博文中，<span style="color: black;">咱们</span>就从谷歌<span style="color: black;">宣传</span>优化最实用的四个基本方面入手，谈谈<span style="color: black;">怎样</span>把谷歌<span style="color: black;">宣传</span><span style="color: black;">连续</span>性地做好。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">1、账号安全</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人会忽略账号安全这个<span style="color: black;">原因</span>，<span style="color: black;">实质</span>上，Google Ads账号是<span style="color: black;">非常多</span>卖家头疼的事情。一旦你的<span style="color: black;">宣传</span>账户被暂停，所有的<span style="color: black;">宣传</span>系列、<span style="color: black;">宣传</span>组、<span style="color: black;">宣传</span>都将被停止运行，失去了<span style="color: black;">非常多</span>引导潜在客户进入网站的机会。<span style="color: black;">那样</span>谷歌账号<span style="color: black;">为何</span>会被封？<span style="color: black;">通常</span><span style="color: black;">来讲</span>与<span style="color: black;">宣传</span>政策、网络环境都<span style="color: black;">相关</span>系，<span style="color: black;">通常</span><span style="color: black;">咱们</span>需要把账号放在安全的环境下养成，其中IP<span style="color: black;">必定</span>要纯洁独享，避免<span style="color: black;">运用</span>已进入黑名单的IP，<span style="color: black;">意见</span>多个<span style="color: black;">宣传</span>账号需要做好防<span style="color: black;">相关</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">IPFoxy<span style="color: black;">供给</span>的纯净独享代理服务就适合<span style="color: black;">做为</span>谷歌<span style="color: black;">宣传</span>账号养号、<span style="color: black;">长时间</span>运营、防<span style="color: black;">相关</span>的有效工具，<span style="color: black;">经过</span>为<span style="color: black;">每一个</span>账号配备独享安全的住宅ISP代理类型，<span style="color: black;">能够</span><span style="color: black;">保证</span>正在在相互IP隔离的<span style="color: black;">状况</span>下，在干净的环境中运营，而不受其他业务影响。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ed50fc37b7ba4a2f86d7c31e99a1d264~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722916228&amp;x-signature=nmL%2FiOBeTNYakYfdmZmqSsMY%2Fu0%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">2、关键字优化</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(1) 提炼搜索词报告：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Ads中的搜索词报告是一个非常关键的工具。它<span style="color: black;">仔细</span>记录了用户在谷歌上输入了<span style="color: black;">那些</span><span style="color: black;">详细</span>的搜索词，<span style="color: black;">由于</span>和你所设定的关键字<span style="color: black;">关联</span>，而触发了你的<span style="color: black;">宣传</span>，使其出<span style="color: black;">此刻</span><span style="color: black;">她们</span>的搜索结果中。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>的优化内容之一，<span style="color: black;">便是</span><span style="color: black;">持续</span>把有用的搜索词添加到关键字<span style="color: black;">名单</span>中，<span style="color: black;">同期</span>屏蔽掉不<span style="color: black;">关联</span>的搜索词。<span style="color: black;">这般</span>一来不仅<span style="color: black;">能够</span>丰富关键字库存，<span style="color: black;">连续</span>发掘市场<span style="color: black;">需要</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>减少<span style="color: black;">关联</span>度低的<span style="color: black;">宣传</span>点击，避免了<span style="color: black;">宣传</span>费的浪费。提炼搜索词报告，能够<span style="color: black;">帮忙</span>商家把<span style="color: black;">宣传</span><span style="color: black;">精细</span>地投放给有服务<span style="color: black;">需要</span>意向的顾客，<span style="color: black;">这般</span><span style="color: black;">才可</span>把<span style="color: black;">宣传</span>预算都花在刀刃上。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(2) <span style="color: black;">调节</span>关键字竞价：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商场如赛场，稍<span style="color: black;">不留心</span>，别人可能就跑到前面去了。<span style="color: black;">平常</span>的现象是<span style="color: black;">因为</span>Google<span style="color: black;">宣传</span>排名市场的波动，关键字的竞拍价格 (Bid) 可能会<span style="color: black;">小于</span>登上搜索结果首页的价格，<span style="color: black;">此时</span><span style="color: black;">咱们</span>就应该<span style="color: black;">即时</span>地做出改进，<span style="color: black;">加强</span>关键字和<span style="color: black;">宣传</span>的竞争力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有时商家的推广<span style="color: black;">目的</span>并不是一定要将<span style="color: black;">宣传</span>排在首页<span style="color: black;">第1</span>名，有时前三名<span style="color: black;">或</span>只要在<span style="color: black;">第1</span>页上的其他位置，性价比<span style="color: black;">亦</span>许更高。这<span style="color: black;">亦</span>是一种理智的<span style="color: black;">宣传</span>战术，<span style="color: black;">能够</span>适当降低关键字竞价，<span style="color: black;">掌控</span>单次点击成本，在固定的每日预算内去<span style="color: black;">得到</span><span style="color: black;">更加多</span>的点击量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">(3) <span style="color: black;">加强</span>关键字质量分数：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前面<span style="color: black;">说到</span>的<span style="color: black;">加强</span>关键字竞价，虽然<span style="color: black;">能够</span><span style="color: black;">增多</span>竞争力，但毕竟会为商家带来点击<span style="color: black;">宣传</span>成本上的<span style="color: black;">包袱</span>。关键字优化的重要<span style="color: black;">过程</span>之一还有<span style="color: black;">加强</span>关键字的质量分数 (Quality Score)，使<span style="color: black;">宣传</span><span style="color: black;">不消</span>付出太高价，<span style="color: black;">亦</span>能取得不错的排名。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">质量分数是一个谷歌<span style="color: black;">宣传</span>推广中非常关键的概念和指标，它<span style="color: black;">重点</span>参考关键字，<span style="color: black;">宣传</span>文本以及着陆页内容三者之间的<span style="color: black;">关联</span>度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1c14dd127b0b4cab9c6934495ed9acca~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722916228&amp;x-signature=fIkTD5txdX4OeZ9DE15ytC5K34M%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">3、<span style="color: black;">宣传</span>小组优化</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>对<span style="color: black;">精细</span>关键词的优化与添加，Google<span style="color: black;">宣传</span>中的关键字<span style="color: black;">名单</span>会<span style="color: black;">逐步</span>变得庞大。当一个<span style="color: black;">宣传</span>小组 (Ad Group) <span style="color: black;">包括</span>了上百个关键字后，你会<span style="color: black;">发掘</span>有<span style="color: black;">有些</span><span style="color: black;">道理</span>雷同的词汇，会以<span style="color: black;">各样</span>形式高频出<span style="color: black;">此刻</span>关键字<span style="color: black;">名单</span>中。<span style="color: black;">此时</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">思虑</span>进行下一步的结构性优化——新增<span style="color: black;">宣传</span>小组。<span style="color: black;">宣传</span>小组对关键字进行分门别类，优化师<span style="color: black;">能够</span>有条不紊地管理，不仅让<span style="color: black;">宣传</span>的<span style="color: black;">关联</span>度<span style="color: black;">增多</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">加强</span>了关键字的质量分数，进一步节省了谷歌<span style="color: black;">宣传</span>的竞价成本。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/05658841aced46fd85dceb2187adbae8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722916228&amp;x-signature=pOrYLITLKzrUaP1%2B6WTff1JGOwo%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">4、竞争环境监测</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个功能<span style="color: black;">针对</span>在多个地区开展业务的<span style="color: black;">机构</span>非常实用。它<span style="color: black;">能够</span>查看<span style="color: black;">宣传</span>在<span style="color: black;">全世界</span>各地的表现<span style="color: black;">情况</span>，<span style="color: black;">帮忙</span>企业家决<span style="color: black;">强过</span>千里之外。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>IPFoxy代理服务器充当搜索引擎和设备之间的桥梁，<span style="color: black;">能够</span><span style="color: black;">精细</span>获取<span style="color: black;">目的</span>市场的SEO数据，避免<span style="color: black;">拜访</span>限制，<span style="color: black;">能够</span>随意抓取并查看目标关键词的描述和页面标题等信息，<span style="color: black;">帮助</span>您<span style="color: black;">经过</span>关键词<span style="color: black;">科研</span>保持在搜索引擎中的排名更高。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google<span style="color: black;">供给</span>了许多工具和<span style="color: black;">办法</span>来<span style="color: black;">帮忙</span>商家避免无效的Google<span style="color: black;">宣传</span>点击。其中<span style="color: black;">有些</span><span style="color: black;">重点</span>的<span style="color: black;">办法</span>如下:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) IP<span style="color: black;">位置</span>拦截: 商家<span style="color: black;">能够</span><span style="color: black;">经过</span>IP<span style="color: black;">位置</span>过滤来阻止某些特定IP<span style="color: black;">位置</span>的点击。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2) 无效点击侦测系统: Google<span style="color: black;">运用</span>防欺诈侦测系统来检测和阻止恶意点击。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3) 分析工具: Google<span style="color: black;">供给</span>了<span style="color: black;">各样</span>分析工具来<span style="color: black;">帮忙</span>商家<span style="color: black;">认识</span><span style="color: black;">那些</span><span style="color: black;">宣传</span>被无效点击，并<span style="color: black;">帮忙</span><span style="color: black;">她们</span>采取行动。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4) CTR报告: CTR<span style="color: black;">便是</span><span style="color: black;">宣传</span>点击率，Google<span style="color: black;">宣传</span>中的CTR报告<span style="color: black;">能够</span><span style="color: black;">帮忙</span>商家来<span style="color: black;">认识</span><span style="color: black;">那些</span><span style="color: black;">宣传</span>被无效点击，以<span style="color: black;">即时</span>采取行动。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">意见</span>所有<span style="color: black;">宣传</span>商和优化师积极<span style="color: black;">运用</span>以上措施和工具，最大限度地减少无效点击，<span style="color: black;">加强</span><span style="color: black;">宣传</span>的质量并降低成本。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/25cb4e22062441cd8e4e3327f13ef4e2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722916228&amp;x-signature=xxatLLc%2F%2B%2F%2Fznw12mtF8AyZcpDs%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">5、 着陆页优化</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">着陆页是专门为了匹配<span style="color: black;">宣传</span>内容和更好地转化<span style="color: black;">宣传</span>流量，而设计的网页类型统<span style="color: black;">叫作</span>，它<span style="color: black;">亦</span>叫做“单页转化型网站”或“落地页”。谷歌<span style="color: black;">宣传</span>与着陆页<span style="color: black;">协同</span>的最理想的状态是“所见即所得”，即从<span style="color: black;">宣传</span>点击到着陆页呈现，全程内容<span style="color: black;">关联</span>，高度锁定推广<span style="color: black;">目的</span>，最大程度地激励用户在着陆页上实现转化。这个转化<span style="color: black;">能够</span>是提交表格，拨打<span style="color: black;">tel</span>，购买<span style="color: black;">制品</span>，发送电邮，打开二维码等等。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">结语：</strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span><span style="color: black;">区别</span>于传统<span style="color: black;">媒介</span>，不是投放一次后就能袖手旁观，顺其自然。优秀的谷歌<span style="color: black;">宣传</span>总是在<span style="color: black;">持续</span>被优化，<span style="color: black;">仅有</span><span style="color: black;">这般</span>，<span style="color: black;">才可</span>在动态的谷歌搜索结果中，<span style="color: black;">很久</span>地占有一席之地，<span style="color: black;">经过</span>Google<span style="color: black;">宣传</span>开源引流，<span style="color: black;">持续</span>打开新的客源。</p>

不锈钢厂家 发表于 2024-9-10 01:27:24

感谢楼主分享，祝愿外链论坛越办越好！

4zhvml8 发表于 2024-10-3 18:20:45

回顾历史，我们感慨万千；放眼未来，我们信心百倍。

查看完整版本: 怎么样做好谷歌宣传投放？谷歌宣传投放要点解析