Google宣传推广流程过程和Google宣传花费计算方式
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/468b3569efb645598e40f82bfaed795d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722915978&x-signature=foca7JTG3kTbAiXqQcR12%2BvIJ6I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经常做外贸的<span style="color: black;">伴侣</span>们，想必对谷歌<span style="color: black;">宣传</span>是非常<span style="color: black;">熟练</span>的，<span style="color: black;">那样</span><span style="color: black;">大众</span><span style="color: black;">晓得</span><span style="color: black;">为何</span>要在谷歌投放<span style="color: black;">宣传</span>，它的投放流程是怎么样的，接下来赢吖为<span style="color: black;">大众</span>带来Google<span style="color: black;">宣传</span>推广流程<span style="color: black;">过程</span>和Google<span style="color: black;">宣传</span><span style="color: black;">花费</span>计算方式！官网：ck139.com。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">为何</span>要进行谷歌<span style="color: black;">宣传</span>投放？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">途径</span><span style="color: black;">独一</span>国外<span style="color: black;">仅有</span>两个，苹果商店和谷歌商店。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、政策原因</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌商店上架的应用有着非常多的政策方面的限制，一<span style="color: black;">不留心</span><span style="color: black;">便是</span>来自谷歌的邮件警告，三次警告或严重者直接下架处理<span style="color: black;">或</span>封掉<span style="color: black;">研发</span>者账号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、流量巨头之一</p>做国外安卓应用市场，最大的流量平台之一<span style="color: black;">便是</span>谷歌商店(Google play，以下统<span style="color: black;">叫作</span>为GP)，做运营的小伙伴不敢<span style="color: black;">忽略</span>GP市场。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>Google<span style="color: black;">宣传</span>推广流程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、注册Google Ads账户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、创建<span style="color: black;">宣传</span>系列</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在Google Ads后台中的<span style="color: black;">宣传</span>系列栏，点击＂＋＂符号创建新的<span style="color: black;">宣传</span>系列。<span style="color: black;">大众</span><span style="color: black;">按照</span>自己的<span style="color: black;">需要</span>，创建<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>系列，以便针对<span style="color: black;">区别</span>的<span style="color: black;">需要</span>制作<span style="color: black;">区别</span>的创意、落地页等，达到更好的推广效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">选取</span>要创建的<span style="color: black;">宣传</span>类型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>自己的推广<span style="color: black;">目的</span>、行业、<span style="color: black;">制品</span>特性来确定<span style="color: black;">咱们</span>要投放的<span style="color: black;">宣传</span>类型，<span style="color: black;">日前</span>Google Ads把<span style="color: black;">宣传</span>类型分成搜索、展示、购物、视频、应用、智能、<span style="color: black;">发掘</span>等，<span style="color: black;">意见</span><span style="color: black;">大众</span>先从搜索<span style="color: black;">宣传</span><span style="color: black;">起始</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>Google关键字<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">选取</span>要达成的<span style="color: black;">目的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>人的<span style="color: black;">目的</span>不<span style="color: black;">同样</span>，网站流量、<span style="color: black;">揭发</span>、App下载量等，<span style="color: black;">大众</span>需要<span style="color: black;">选取</span>恰当的<span style="color: black;">目的</span>，Google会<span style="color: black;">尽可能</span><span style="color: black;">帮助</span>达成<span style="color: black;">咱们</span>所设的<span style="color: black;">目的</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、关键字<span style="color: black;">宣传</span>设置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.地区：设置想要投放的区域。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.语言：<span style="color: black;">按照</span><span style="color: black;">目的</span>区域市场的语言来<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.预算：设置<span style="color: black;">宣传</span>账户的每日预算、<span style="color: black;">宣传</span>系列的每日预算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.出价：<span style="color: black;">恰当</span>出价，<span style="color: black;">宣传</span>会正常展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.<span style="color: black;">起始</span>与结束日期：设置<span style="color: black;">宣传</span>的结束日期，<span style="color: black;">无</span><span style="color: black;">需求</span><span style="color: black;">能够</span>不设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.受众群体：将<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>展现给感兴趣的人群，<span style="color: black;">提高</span><span style="color: black;">宣传</span>的<span style="color: black;">精细</span>度，<span style="color: black;">加强</span><span style="color: black;">宣传</span>的转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.设置”<span style="color: black;">宣传</span>与附加信息”，<span style="color: black;">供给</span><span style="color: black;">更加多</span>的信息给客户，用来<span style="color: black;">提高</span><span style="color: black;">宣传</span>的点击率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、新建<span style="color: black;">宣传</span>组</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">选取</span>关键字前，<span style="color: black;">咱们</span>需要创建<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>组，<span style="color: black;">按照</span><span style="color: black;">区别</span>的<span style="color: black;">宣传</span>组来撰写<span style="color: black;">区别</span>的创意，记住，不要把关键字都放到同一个<span style="color: black;">宣传</span>组中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、上传关键字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在账户后台“搜索<span style="color: black;">宣传</span>关键字”栏目中，添加<span style="color: black;">咱们</span>需要推广的关键字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、<span style="color: black;">区别</span><span style="color: black;">宣传</span>组设计<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>创意</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先在Google参考别人的创意，自己再编写一个更有吸引力的标题<span style="color: black;">就可</span>，能<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>节省创建时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、发布<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>发布后，Google会先审核，审核完之后<span style="color: black;">宣传</span><span style="color: black;">才可</span>被展示，之后<span style="color: black;">咱们</span>在搜索时<span style="color: black;">才可</span>看到<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>Google<span style="color: black;">宣传</span><span style="color: black;">花费</span>计算方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、计费方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google<span style="color: black;">宣传</span>是采用竞价模式，<span style="color: black;">根据</span>CPC方式计费的，<span style="color: black;">宣传</span>主仅需要为网民的点击付费；<span style="color: black;">倘若</span><span style="color: black;">宣传</span>仅仅只是展现了，<span style="color: black;">无</span>被点击，则不需要支付<span style="color: black;">宣传</span><span style="color: black;">花费</span>。各位需要<span style="color: black;">重点</span>的是，<span style="color: black;">倘若</span>出价低，会<span style="color: black;">引起</span><span style="color: black;">宣传</span><span style="color: black;">没法</span>展现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">宣传</span>预算</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google<span style="color: black;">宣传</span><span style="color: black;">花费</span><span style="color: black;">非常</span>的灵活，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">需要</span>，设置账户的每日预算，<span style="color: black;">宣传</span>系列的每日预算，能够最大限度的<span style="color: black;">掌控</span><span style="color: black;">宣传</span>预算，避免<span style="color: black;">宣传</span>超跑，<span style="color: black;">导致</span>不要的资金损失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">综上所述<span style="color: black;">便是</span>今天所要<span style="color: black;">认识</span>的Google<span style="color: black;">宣传</span>推广流程<span style="color: black;">过程</span>，仅需九步就搞定，新手<span style="color: black;">亦</span><span style="color: black;">能够</span>学会。</p>
感谢楼主分享，祝愿外链论坛越办越好！ 你的见解真是独到，让我受益匪浅。
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