谷歌宣传入门课程（二）- 投放Google Ads的必做四大准备工作！
关注<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">听说关注了<span style="color: black;">咱们</span>的人</p><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都学会谷歌<span style="color: black;">宣传</span>啦</p><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCPRfZ2nxnjec4v8icjQzkDUoCSvF46LIsNdULNpjlGLIKsYgMUB3k35g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCtdHIFaupmMVhsVMJJRJhygzuZkTf9pUCIDCoxwoDKicvstXgfBTjFLw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">1<strong style="color: blue;"><span style="color: black;">宣传</span></strong><strong style="color: blue;">账户</strong><strong style="color: blue;">开启自</strong><strong style="color: blue;">动标记</strong><strong style="color: blue;">功能</strong><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCLm9yRjLQljsUHun2HnmN7RuQrjphbkCnialztYJhuWmUpiapj30ZIicaA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCjxNmxtsdAUsOaTDeJ5932AkpLibX9pZ9e4nP1LtfvbmVOu8gKic5nqNA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCTYQqb83AzShGw8ViaTQGWHlb6h7t9YJwpFicY3LOECTicnCsN755UpicNw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCLVlQRJr1QFfzqDGUSMicCOdmOuRX98l2Sh2c1wRS66L1nVV3mEE6hiaQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开启自动标记功能后，Google Ads会自动向你的网址添加参数，从而<span style="color: black;">帮忙</span>你<span style="color: black;">运用</span> Google Analytics（分析）来跟踪<span style="color: black;">宣传</span>转化和<span style="color: black;">认识</span>用户网站<span style="color: black;">拜访</span><span style="color: black;">状况</span>。<span style="color: black;">帮忙</span>你更好的优化Google Ads。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFC1pibs8WKoN7Usq9iaRULSK88grfUCuE4ltZqV3UwibCGibH4T79ePP94zw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p><strong style="color: blue;">关</strong><strong style="color: blue;">联</strong><strong style="color: blue;">Google Analytics和Google Ads</strong><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCLm9yRjLQljsUHun2HnmN7RuQrjphbkCnialztYJhuWmUpiapj30ZIicaA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCTYQqb83AzShGw8ViaTQGWHlb6h7t9YJwpFicY3LOECTicnCsN755UpicNw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCjxNmxtsdAUsOaTDeJ5932AkpLibX9pZ9e4nP1LtfvbmVOu8gKic5nqNA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投放谷歌<span style="color: black;">宣传</span>前，务必要设置好Google Ads与谷歌分析的<span style="color: black;">相关</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还<span style="color: black;">无</span>注册Google Analytics的<span style="color: black;">伴侣</span>赶紧点击链接 https://analytics.google.com/进行注册吧！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>要<span style="color: black;">相关</span>GA和Google Ads？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CiCi答：两者<span style="color: black;">相关</span>成功后，你才<span style="color: black;">能够</span>得到<span style="color: black;">宣传</span>的<span style="color: black;">详细</span>投放数据，<span style="color: black;">例如</span>关键词的用户停留时间和跳出率，你才<span style="color: black;">能够</span>在数据的指引下，<span style="color: black;">精细</span>的<span style="color: black;">发掘</span><span style="color: black;">宣传</span>投放中的问题，并<span style="color: black;">处理</span>问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>这么说，<span style="color: black;">无</span>Google Analytics，<span style="color: black;">无</span>数据，你的<span style="color: black;">宣传</span><span style="color: black;">便是</span>盲投，就纯属闭着眼睛砸钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ok，How to do？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、确定<span style="color: black;">拜访</span>权限</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要绑定GA 和Google Ads，你的谷歌账号必须<span style="color: black;">同期</span><span style="color: black;">拥有</span>Google Analytics和Google Ads的管理员权限（最高<span style="color: black;">拜访</span>权限）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①Google Analytics的必有权限：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCgicoVTBGx4lQHyiajdpEoK2TlxEiaNUjLhLOC6aYQF4rvQ5mMicROicKgUA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②Google Ads的必有权</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCb1AA2ocmVj69B9nXJiaprA14dDuaZQOZ0IIicN1HsOic4sicJcNvBa6ZLQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个权限问题，<span style="color: black;">大众</span>不要心慌，即使GA和Google Ads是别人注册的，<span style="color: black;">不碍事</span>，让别人给你的谷歌账号相应的<span style="color: black;">拜访</span>权限就行了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>要<span style="color: black;">重视</span>，<span style="color: black;">倘若</span>你的<span style="color: black;">宣传</span>是找代理商开的户，<span style="color: black;">必定</span>要把这个管理员的权限要过来，有<span style="color: black;">有些</span>代理商是默认不给你最高权限的，可能主动要<span style="color: black;">亦</span>要不来。。。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、</strong><strong style="color: blue;">在</strong><strong style="color: blue;">Google Analytics里关</strong><strong style="color: blue;">联</strong><strong style="color: blue;">Google Ads</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">登入Google Analytics，点击左下角的“管理”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCfAE65deERozeMf8EaSQ00p6Ewq4P6ZZBve2oMc9mcC155yPSTxiaB6w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>“<span style="color: black;">制品</span><span style="color: black;">相关</span>”的“Google Ads关联“，勾选要<span style="color: black;">相关</span>的谷歌<span style="color: black;">宣传</span>账户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCWCPLarMsRwM0qhzqKXsZf87RCaxpDRFhyAr9v4eicAHkWx0rcHztLcw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>给<span style="color: black;">相关</span>组起个标题，并将“<span style="color: black;">所有</span>网站数据”设置为“开”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，点击<span style="color: black;">相关</span>账号就大功告<span style="color: black;">成为了</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCKiaKIw7fQKpFxCfAibWx2y3mfSTficPqEoHsLcyNQOAQkTXiaMMRZ9cmDg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、在Google Ads里<span style="color: black;">相关</span>Google Analytics</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">登录你的Google Ads，点击右上方的“工具与设置”，<span style="color: black;">选取</span>“已<span style="color: black;">相关</span>的账号”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFC81OicCrbZqYwuAZp6cibNweLrI5OictkFT1PGyy5NRPZvbejGL0Gz4edA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>找到Google Analytics（分析），点击<span style="color: black;">仔细</span>信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCqAictFqUicrq8yKulCib21xNxgFOcxiagwUUUOlcDPwFibyLnQ1hpYialpqQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，将下图的谷歌优化共享功能打开</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCVD19q6kXlsAEkdHic9qsiaURypjkgxODFXwfRbQ2Y9GFormeP34ia2A9g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击<span style="color: black;">保留</span>后，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ok，恭喜你成功将Google Analytics和Google Ads进行了绑定和数据共享！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，你后面会得到的<span style="color: black;">报答</span>有<span style="color: black;">那些</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)谷歌分析后台<span style="color: black;">能够</span>看到<span style="color: black;">每一个</span>关键的用户数据（跳出率、平均会话时长和每次会话浏览页数），从而更好的<span style="color: black;">认识</span><span style="color: black;">宣传</span>的<span style="color: black;">精细</span>投放和效果<span style="color: black;">评定</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>操作如下图所示</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFC6eWyUZtoeVlibztJBTLiaRr64Ibictk6ictOzP9mmUibzrQ5eswul4icV0IQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCrUooBHia3KyPHtXMPCgQ6bQzEt452MMrYGpqWkSMwOdUuMcpe5sK0Kw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）在谷歌<span style="color: black;">宣传</span>后台，点击搜索<span style="color: black;">宣传</span>关键词，你<span style="color: black;">能够</span>在将GA的跳出率和会话平均<span style="color: black;">连续</span>时间等指标导入到关键词的指标里， 方便直接在Google Ads后台看<span style="color: black;">每一个</span>关键词的<span style="color: black;">宣传</span>效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCbUDbqzHcYtE4U9AenMqH62uYHBKzfUibtAvF39bFKwia1zB2ZQl8ofOA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFC1pibs8WKoN7Usq9iaRULSK88grfUCuE4ltZqV3UwibCGibH4T79ePP94zw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p><strong style="color: blue;">设置<span style="color: black;">宣传</span>的转化<span style="color: black;">目的</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCLm9yRjLQljsUHun2HnmN7RuQrjphbkCnialztYJhuWmUpiapj30ZIicaA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCjxNmxtsdAUsOaTDeJ5932AkpLibX9pZ9e4nP1LtfvbmVOu8gKic5nqNA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCTYQqb83AzShGw8ViaTQGWHlb6h7t9YJwpFicY3LOECTicnCsN755UpicNw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给谷歌<span style="color: black;">宣传</span>设置转化，不仅<span style="color: black;">能够</span>让你清楚各<span style="color: black;">宣传</span>系列、关键词、和<span style="color: black;">宣传</span>语的转化情况，还<span style="color: black;">能够</span>让你<span style="color: black;">运用</span>以转化为<span style="color: black;">目的</span>的高级出价策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span>给谷歌<span style="color: black;">宣传</span>设置转化<span style="color: black;">目的</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">登入谷歌<span style="color: black;">宣传</span>后台，点击右上方的“工具与设置“— “衡量”---“转化”，<span style="color: black;">而后</span>，点击蓝色的加号来进行转化的设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCN7rLRg9I13bda7Pn2bichfgyFkBCZRDviaYCJ3qOA1xhyyfNMJUiaS4ZQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">选取</span>要跟踪的转化类型，<span style="color: black;">倘若</span>要跟踪网页浏览、在线<span style="color: black;">营销</span>、和注册等网站操作，则选<span style="color: black;">第1</span>个“网站”，其他<span style="color: black;">选取</span><span style="color: black;">大众</span>视<span style="color: black;">状况</span>而定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFClkm0PknNYl2XcRNtdJyHicwECKxRDeHbgOHduA6ibz9licBmibQF8WRoHg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来，进行转化操作的创建：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>要跟踪的操作</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置转化名<span style="color: black;">叫作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">指定转化价值（<span style="color: black;">没法</span>为每次转化制定价格的话，直接<span style="color: black;">选取</span>“不为此转化操作指定价值”）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>统计方式（同一个用户的多次转化操作是统计为一次还是多次？<span style="color: black;">营销</span>的统计肯定是要每一次，潜在客户留言和注册这种肯定是仅一次更好）、</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>浏览型转化时间范围（默认一天，<span style="color: black;">能够</span>设置的稍微长<span style="color: black;">有些</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span><span style="color: black;">是不是</span>将其纳入到“<strong style="color: blue;">转化次数”列</strong>中（<span style="color: black;">这儿</span>要<span style="color: black;">小心</span>！有些转化你设置了是只想让自己<span style="color: black;">瞧瞧</span>，心里有数，并不想<span style="color: black;">亦</span><span style="color: black;">不可</span>让其<span style="color: black;">作为</span>出价策略优化的数据<span style="color: black;">源自</span>，则不要<span style="color: black;">选取</span>将其“计入转化次数列”中！）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCWMpibUBkTJ4aTBMGB6Ko4AfXggAx1mPfYOy33BgGML95sqoq2EqickkA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCyNWRDk2WO1q6HqcibVeKjvf7lsHyflz0pSJvCkpz4gQuZ4vAmHaEibTg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置完成后，点击创建并继续，会提示让你进行转化代码的安装。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你可<span style="color: black;">自动</span>安装代码，<span style="color: black;">亦</span><span style="color: black;">能够</span>将代码<span style="color: black;">经过</span>email发给<span style="color: black;">关联</span>建站人员给你装，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span>GTM（Google Tag Manager）来进行安装。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCicpkHuk3KrIVaoBQV5A5yH6CiaXHiaE9raz80hrMIVG8y5mQmyz92sHow/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p><strong style="color: blue;"><strong style="color: blue;">添加谷歌<span style="color: black;">宣传</span>跟踪代码</strong></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>后期有投放再营销<span style="color: black;">宣传</span>的打算，则<span style="color: black;">必定</span>要在<span style="color: black;">宣传</span>投放前期进行谷歌<span style="color: black;">宣传</span>跟踪代码的安装。安装成功后，你<span style="color: black;">能够</span>对<span style="color: black;">宣传</span>用户进行<span style="color: black;">归类</span>，分别对其进行相应的再营销活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">安装<span style="color: black;">办法</span>很简单，点击右上方的“工具”---“共享库”---“受众群体管理器”---“受众群体<span style="color: black;">源自</span>”---“Google Ads代码 设置代码”，<span style="color: black;">而后</span><span style="color: black;">按照</span><span style="color: black;">需求</span>操作<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFCgyVzZttsFV8tslfp54XOIjEceiaOsyWu3PublBSr3bibXbUCLtiaIovOw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了。以上四大项我将其归为Google Ads投放的必做四大准备工作，你get了吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>代运营、谷歌SEO代运营、外贸独立站建设、社交<span style="color: black;">媒介</span>推广<span style="color: black;">能够</span>扫描下方二维码，CiCi将竭诚为您服务</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1u66Zy0FmJBYmulkFGu7OZgbhJoShpiceDEAgkWBrWQoFUWGYib27jEfFwOYkHTDMGxM8cloF1nzH5efZcTzUzFw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">更加多</span>谷歌<span style="color: black;">宣传</span>投放历史<span style="color: black;">文案</span>，请戳下面哦</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><a style="color: black;">1. 《谷歌<span style="color: black;">宣传</span>入门课程（一）谷歌<span style="color: black;">宣传</span>的<span style="color: black;">基本</span>知识大解析 (拒绝懵圈，扫盲贴！）》</a></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><a style="color: black;">2. 《<span style="color: black;">处理</span>这三个核心问题，让谷歌<span style="color: black;">宣传</span>效果翻倍！》</a></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><a style="color: black;">3，《投放Google Ads的几大致命误区，你犯了几个？(教你不花冤枉钱!)》</a></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/bKJcFHDr7fNL81Yib7KibdB8FnwFSgGiaFC1pibs8WKoN7Usq9iaRULSK88grfUCuE4ltZqV3UwibCGibH4T79ePP94zw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">老规矩扫描下方二维码获取<span style="color: black;">更加多</span>外贸推广知识<img src="https://mmbiz.qpic.cn/mmbiz_jpg/bKJcFHDr7fMH2mKxib3ddR3Qx7ibpEGLgsSkSYVhAfnvyT50ibOd6geFdoDeVeib7AvMwjGEO7baq2LicepAwUG3nsw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
你的话语如春风拂面，让我感到无比温暖。 楼主的文章深得我心，表示由衷的感谢！
页:
[1]